SWIFT Latin America Regional Conference (LARC) 2014 Unlocking the power of collaboration Westin Santa Fe México City México D.F., México 28-29 May 2014
LARC 2014: By the numbers 20 countries 6 sponsors 302 attendees 7 exhibitors SWIFT Operations Forum ~ Americas 2011 2
Jairo Namur, SWIFT, welcomed attendees and introduced Joaquín Alfaro and Ricardo Villanueva from Santander.
The SWIFT plenary included a conversation between Chris Church and Gottfried Leibbrandt on key challenges facing the financial services industry today. A key trend around the globe - including Latin America - is the issue of financial crime compliance. Our members tell us this is an area where SWIFT can do more to help, so we have been investing in services such as Sanctions Screening and Analytics, which help customers meet regulatory requirements. Gottfried Leibbrandt, CEO Latin America is an extremely important and growing market for us. My objective is for us to get much closer to our clients in the region so we can keep our pulse on trends and changes that affect our community. Chris Church, Chief Executive Americas
The Age of Compliance plenary agreed that the Latin American community could benefit significantly from greater collaboration on compliance challenges, such as international AML standards. Javier Perez-Tasso SWIFT Paulina Morfín Cedeño CNBV David Wildner BNY Mellon Jose Alberto Balbuena Balbuena Banco Azteca 5
Javier Perez-Tasso provided an update on the latest new product developments and shared the roadmap towards SWIFT s 2020 strategy.
Ed Adams led a discussion with Jairo Namur and Ruben Galindo on SWIFT s progress in Mexico and what is in store for the region in 2014. Mexico is the second largest market in Latin America for SWIFT following Brazil, with message traffic in Mexico growing by a strong 15% in 2013. Ed Adams, Head of Business Development We believe SWIFT has a continuing role to play in helping fuel Mexico's growth and development by connecting Mexico with its counterparts in the region and around the globe. Our new office in Mexico City is one step in this direction. Jairo Namur, Head of Latin America
Jorge Jimenez from FRB Global moderated a discussion which highlighted the importance of Market Infrastructures' supporting the evolving market landscape with initiatives such as person to person payments. Example of a divider slide We see SWIFT playing a critical role in organizing initiatives that bring together regional communities Raúl Morales, CEMLA Jorge Jimenez, The Fed Francisco Javier Solís Banco de Mexico
The Corporate Plenary challenged the financial community to identify a single standard by which the Corporates could communicate with their Banks via SWIFT. Liba Saiovici BAML Carlos Ortega Televisa Ricardo Armendariz Cemex Felipe Borja BBVA 9
The final Latin American focused plenary discussed how regional infrastructures can collaborate in the interest of the entire community. Rossana Huerta Cado DRC México Álvaro Camuñas BNP Paribas Arturo Navarro Indeval Don Linford Deutsche Bank 10
The day closed with Guillermo Guemez Garcia, Former Deputy Governor, Central Bank of Mexico, sharing his thoughts on the evolution of money transfer to the present day.
In addition to plenaries there were 10 work sessions and 3 special interest sessions which took place throughout the two days. What s cooking in Standards? Trends in cloud computing Payment industry perspectives The growing importance of trade Manage your risk through insights leveraging SWIFT Compliance portfolio
Work sessions allowed attendees to further discuss hot industry topics and provided updates on SWIFT s offerings for the region. Evolution of SWIFT in treasury Business Intelligence Insights into your unique data The road to 2015: an update on SWIFT initiatives SWIFT Services Portfolio Spotlight on Mexico
Overall event satisfaction results were 4.43/5.0 with comments such as Excellent conference with great speakers! Information shared was clear and relevant.
LARC2014 participants enjoying the networking at the Westin Santa Fe
The first LARC to take place in Mexico was well covered by the country s Tier 1 business and finance press.
SWIFT opened its new office in Mexico City as well as rings the buzzer at the Mexican Stock Exchange on Friday, 30 May 2014 SWIFT Mexico Paseo de la Reforma 342