Key Trends Christmas & Holiday Key Icons Cute, cuddly and quirky, this year's icons offer a warm, fuzzy feeling.

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1 Christmas & Key Trends 2017 Holiday Key Icons Cute, cuddly and quirky, this year's icons offer a warm, fuzzy feeling Pier 1 Imports

2 Overview What's the next unicorn? Alhough the llama is still holding strong this Christmas and will continue into spring, the Holiday sloth is becoming the must-have icon Continuing from last year, dogs remain a symbol of home and the Holiday season. Scotties and Westies have loyal lap-dog appeal, pairing well with classic plaids and tartans Traditional Santas remain popular, complete with jovial, happy smiles and festive colourways The Container Store Majestic reindeer silhouettes and faces develop in a more sophisticated, subdued direction Cosy, hygge-inspired icons, such as crossstitched knit sweaters and mittens, underscore the warm, homely ethos of the Holidays Warm weather-inspired, California-centric icons are key, from cacti to palm trees and midcentury houses, all lit up with coloured fairy lights Christmas Trees and Lights Paper Source

3 Polar Bear Faces Pottery Barn Kids Refinery 29 Sur la Table The Container Store A perennial favourite for the Holidays, polar bear figures take on a cute look. The focus is on faces, as products highlight happy eyes, buttons noses and pensive mouths. At The Container Store, polar bear faces mix with snowflakes on graphic wrapping paper for a more sophisticated take on this trend. nejlasfeltedlove

4 Majestic Reindeer Pottery Barn Wilko Anthropologie Bloomingville Crate & Barrel With their pronged silhouettes and stoic faces, reindeer continue to be a top choice for Holiday decor. Metallic coatings, shown at Anthropologie, Pottery Barn and Crate & Barrel, are a key direction and offer a glamorous edge. Conversely, simple line drawings and black and white sketches offer a more subdued trend story. A Cottage in the City

5 Smiling Santas Target Wrap and Reveal Kirklands Pottery Barn The epitome of Christmas cheer, Santa Claus is a staple on decor, paper products and gifts. This season, the traditional image of Santa reigns, complete with shiny red cheeks and bright eyes. Products have a vintage feel and tap into consumers' nostalgic, retro mood. Nordstrom

6 Lap Dogs Tesco Wilko Anthropologie The Container Store Big Lots A key theme in this year's UK retail previews, small lap-dogs cover everything from plates to stationery and wrapping paper. With easily recognisable silhouettes, Scottish terriers, Westies and dachshunds are the breeds of choice. Scotties and Westies complement the season's lean towards traditional plaid and tartan patterns. Chairish

7 Llamas & Pompoms Paperchase Hobbycraft World Market Anthropologie The unicorn was key during the last Holiday season, but llamas are taking over and don't seem to be going away. Paired with pompoms, tassels and bright colours, the friendly icon offers a Peruvian, folk-inspired take on Holiday decor. Expect to see 'Fa-la-la-la Llama' as an important slogan on cocktail napkins, tabletop items, gifts and other formats. Pier 1 Imports

8 Happy Sloths Pier 1 Imports The Paper Store World Market Urban Outfitters Diadoodles Slow, sweet and homely, sloths are the breakout star of Though they've been popular on the internet for several years, sloths are now finding their place on product, from pillows to tea towels and wrapping paper. Fluffy, plush iterations are a favourite at The Paper Source and Pier 1 Imports, where sloths are used as a hero icon this Holiday season. Paper Source

9 Nordic Cross-Stitch Mignon Lolly The Uncommon Green Inspired by hygge and tactile craft, Nordic cross-stitches cover everything from sweet confections to alternative Christmas trees and festive glassware. Sweater, hat and mitten formats have a cute, cosy feel, while cross-stitch stars, hearts, trees and reindeer are key for print and pattern. Brides

10 Cali Christmas Urban Outfitters Papyrus John Lewis Vitamini Handmade Last year's Christmas cacti trend expands into full California dreaming mode, as consumers yearn for warm weather holidays filled with sunshine, beaches and deserts. Twinkle lights cover palm trees and midcentury ranch homes, and the must-have avocado gets the ornament treatment. Frumpy Acres

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