Serious Games, Regional Development and the Future

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1 Serious Games, Regional Development and the Future

2 Presentation Structure Our changing world Regional Identity in the Digital Age Serious Games Institute s role Where next? Opportunities and challenges

3 Our Changing World

4 Converging Technologies are changing the way we live, work and play The boundaries between what is real and virtual are blurring We need to explore the potential of these technologies for social and economic benefits

5 Time, Technology & Change

6 Time, Technology & Change

7 Time, Technology & Change Teacher & Learner Hierarchical Learning Assimilation of existing knowledge Collaborative Learning Networked Learning Discovery of new knowledge

8 Converging Technologies Computers Telephones Video Broadband, mobile, television and telephony are converging and developing as a quadruple play market for large media companies

9 Converging Skills breaking down silos Artists/ Performers Scientists Technologists/ Programmers The success of the creative industries notwithstanding, there is evidence that UK business is not realising the full potential of applying creativity more widely - Cox Review 2005

10 The Next Generation Traditionalist Boomer Gen X Gen Y Training The hard way Too much and I ll leave Required to keep me Continuous & expected Learning style Classroom Facilitated Independent Collaborative & networked Communication Top down Guarded Hub & spoke Collaborative Problem-solving Hierarchical Horizontal Independent Collaborative Decisionmaking Leadership style Seeks approval Command & control Team informed Get out of the way Team included Coach Team decided Partner Feedback No news is good news Once per year Weekly/daily On demand Technology use Uncomfortable Unsure Unable to work without it Unfathomable if not provided Job changing Unwise Sets me back Necessary Part of my daily routine

11 Regional Identity in the Digital Age

12 West Midlands Region

13 Stratford upon Avon

14 Coventry

15 India

16 China

17 Manufacturing & Regional Identity Regional identities will shift from being based on what is manufactured to being based on what is known

18 Leamington Spa

19 Linz

20 New Opportunities Converging technologies Broadband & wireless connectivity Powerful graphics & rich media Multi-user immersive environments Geographical information systems Web 2.0 & social networks

21 Role of the Serious Games Institute

22 Serious Games Institute (SGI) An international centre of excellence for the application of electronic games to serious social and economic issues

23 SGI Overview 7M project to develop serious games sector Establish international centre of excellence in West Midlands Build on regional presence in games industry Support local champions such as PIXELearning & Blitz Attract the best brains and support local graduate start-ups Provide best in sector applied research

24 Serious Games Institute Facilities Applied Research Centre Business Incubation Showcasing and Demonstrations

25 Serious Games Institute Ground Floor Showcase Area Augmented Augmented Reality Reality Comms Comms Room Room & Servers Servers Games Lab Usability Usability Lab Boardroom Boardroom Director Director Reception Reception

26 Serious Games Institute First Floor SME Space PPIIXX EELLe eaarrn niinng g PPIIXX EELLe eaarrn niinng g P PIIX XE ELLeea arrnnin ingg A Am m P Peerrfo bbiieenntt forrm maann ccee PPIIXX EELLe eaarrn niinng g D V Viissu 33D uaalliis saattiio onn R Reecce eppttiio onn

27 Serious Games Institute Second Floor Applied Research Area Applied Applied Researchers Researchers Games Games Lab SL Zone Zone Director Director Reception Reception

28 The R&D Focus Games Design best practices Global Issues addressed by games Games Technologies Typical Applications Benefits - validation

29 SGI Strategy Foster corporate partnerships Facilitate business incubation and enterprise culture Attract investment in applied research Focus on 3D immersive environments Initiate relevant research and demonstrator projects Provide relevant technology and academic resources to support small enterprises

30 Corporate Partnerships Cisco HP Siemens Autodesk Adobe Forterra Inc

31 Where Next?

32 Connecting Real & Virtual Worlds

33 Connecting Real & Virtual Worlds

34 Connecting Real & Virtual Worlds

35 Connecting Real & Virtual Worlds

36 Connecting Real & Virtual Worlds

37 Connecting Real & Virtual Worlds

38 Connecting Real & Virtual Worlds

39 Connecting Real & Virtual Worlds

40 Connecting Real & Virtual Worlds

41 Connecting Real & Virtual Worlds

42 Connecting Real & Virtual Worlds

43 Connecting Real & Virtual Worlds

44 Connecting Real & Virtual Worlds

45 Connecting Real & Virtual Worlds

46 Connecting Real & Virtual Worlds

47 Web 2.0 & Social Networks

48 Virtual Worlds Interoperability Summit San Jose October 9th ActiveWorlds AutoDesk Cisco The Croquet Consortium Entropia Universe Forterra Google HiPiHi IBM ImmersiveEducation.org Linden Labs Metaverse1 Microsoft Motorola Philips Samsung Sun uworld

49 Virtual Worlds Interoperability Summit San Jose October 9th Some Issues Standards for transferable 3D objects with intelligent properties Drag and drop capabilities for intelligent objects Transferrable intelligence (behaviour/physics characteristics) between objects Rapid prototyping/capture of existing objects and environments Digital security of avatars Remote sensors and interfaces

50 Opportunities and Challenges

51 Development Platforms Serious games development platforms give developers and clients a competitive edge

52 Metaverse Applications Metaverse applications allow you to drill down into 3D visualisations of towns and cities and interact with business and citizens

53 Smart Buildings The SGI s vision for smart buildings goes far beyond the use of technology to keep operating costs low

54 Putting West Midlands on the Map

55 Any Questions?

56 Serious Games, Regional Development and the Future

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