Using Sci Fi Prototyping for a Competitive Advantage

Transcription

1 Using Sci Fi Prototyping for a Competitive Advantage

2 CHANGE CHANGE TODAY IS EXPONENTI AL TIME

3 1972 $2, $20

4 1 st Billion 3 Years 2 nd Billion 7 Days

5 19 Months = $1 Billion

6 CHANGE Uber Taxi TIME

7 CHANGE 3D Printing TIME

8 CHANGE Airbnb TIME

9 HOW HIGH?

10

11 35 linear steps = 35 steps 35 exponential steps = 1

12 90% OF WORLD S DATA WAS CREATED IN THE LAST 2 YEARS

13 A UNIVERSAL PSYCHOLOGICAL BIAS

14 Humans grossly overestimate what is going to happen in the short term and completely underestimate what is going to happen in the long term. Dan Ariely

15 CREATIVITY > KNOWLEDGE

16 Imagination is more important than knowledge. For knowledge is limited to all we now know and understand while imagination embraces the entire world, and all there ever will be to know and understand.

17 2012 GLOBAL CEO STUDY COLLABORATION COMMUNICATION CREATIVITY TECHNOLOGY #1 DISRUPTOR

18 THE CHALLENGE OF FUTURES WORK

19 VIDEO Arthur C. Clarke

20

21 The problems about making predictions about the future is that you have to be so bold and so outrageous that people would fail by completely underestimating the world of the future.

22 THE POWER OF SCI-FI STORIES

23 The more deeply we are cast under a story s spell, the more potent its influence. In fact, fiction is more potent at changing belief than non-fiction. The Storytelling Animal

24 VIDEO Storytelling

25

26 THE TOP 10 GROSSING MOVIES OF ALL TIME ARE EITHER SCI-FI OR

27 If what you are doing is not seen by some people as science fiction it s probably not transformative enough.

28 STAR TREK S TRICORDER INSPIRED THE MOBILE PHONE = +

29 THE MINORITY REPORT INSPIRED BIG DATA MINING, PREDICTIVE POLICING, VIRTUAL REALITY AND

30 VIDEO A Long Time Coming

31

32 SCIENCE FICTION PROTOTYPING

33

34

35

36 CASE STUDY The Future of Home Improvement

37 CASE STUDY The Future of Home Improvement

38 CASE STUDY Rapid Sci Fi Prototyping

39

40 CASE STUDY Rapid Sci Fi Prototyping

41 High Speed 3D Asset Creation

42

43 THE FUTURE WORK TRANSPORT HEALTH SHOPPING COMPUTIN G WARFARE

44 COMMUNICATION We Make The Geek Speak INNOVATION We Disrupt the Present to Inspire the Future

45 COMMUNICATION We Make The Geek Speak Storify strategy Graphic novels Interactive storytelling Illustrated short stories Videos Custom sci fi videos

46 INNOVATION We Disrupt the Present to Inspire the Future Foresight and trends Imagination and innovation sessions Innovation and emerging technology consulting

47

48 Why Stories?

49 Draws people in Engages the non-linear mind Allows us to imagine what the data can not say Engages emotion

50 Help us to uncover the power of standing in the future by seeing further and clearer. Help us to take actions in the present that will help determine the future.

51 What We Believe: Storytelling is a great transmitter for innovative ideas to take hold Storytelling is a participatory process and not a spectator sport

52 A Good Organizational Story Is Interesting Is Engaging Is Memorable Enables Decision Making

53 Elements of a Story Character Setting Quest Challenge Resolution

54 Stasis Trigger The quest Surprise Critical choice Climax Reversal Resolution The Story Arc

55 The Nano Story Arc Setting Quest Challenge Problem Resolution

56 THE DROPBOX STORY Once upon a time Josh was planning a trip to Africa. And every day he saved his trip information on different computers and devices. Until one day his friend recommended Dropbox. And because of this Josh seamlessly synced his trip information across all his devices. And because of this he had access to all his trip information at all times. Until finally he returned from his trip with lots of photos. And ever since that day he used Dropbox to sync his files and share photos with his friends.

57 Your STORY: In Seven Steps Once upon a time (or in the near future) And every day Until one day And because of this And because of this Until finally And ever since that day Write a story that radically disrupts your org s future cripples or severely harms it. Write a story that radically disrupts org s future so that you become dominant and thrive.