Sony Cyber-shot DSC-TX1 Digital Camera PRODUCT INFORMATION DOCUMENT

Transcription

1 Sony Cyber-shot DSC-TX1 Digital Camera PRODUCT INFORMATION DOCUMENT Public Announcement Date: Presales Date: OFFICIAL NAMES Sony Cyber-shot DSC-TX1 camera MODELS DSC-TX1 Silver DSC-TX1/H Gray DSC-TX1/P Pink DSC-TX1/L Blue DESCRIPTION (40 CHARACTER MAXIMUM ANYTHING OVER 40 WILL BE CUT OFF) BRIEF PRODUCT DESCRIPTION FOR USE WITH RETAIL FACT TAGS (40) Great low-light shots, fast, touch screen POSITIONING STATEMENT PLEASE REFER TO AD COPY FOR WHAT TO USE IN YOUR COMMUNICATIONS Sony s stylish Cyber-shot DSC-TX1 camera with Touch Screen boasts enhanced image quality and an ultra-thin body. The DSC-TX1 comes with a Carl Zeiss Vario-Tessar lens and our new Exmor R CMOS Sensor that works in combination with our BIONZ image processor for super-fast processing to make it easy to get the best shot. Thanks to Sony s advanced technology a synergy of imaging, optical and processing technologies image quality is even higher than before. Shooting functions take advantage of speedy processing to achieve lightningfast continuous shooting of up to 10 frames per second. Fast processing also makes possible Sweep Panorama mode for recording breathtaking panoramic views, and provides users with enhanced ability to capture clear photos even when shooting in dark environments. In addition to these advances, the TX1 comes with a Touch Screen to easily scroll through and operate the menu, plus all the intelligent features customers have come to expect from Sony Cyber-shot cameras, including Intelligent Auto (iauto) Mode, Face Detection technology, Smile Shutter technology, and Optical SteadyShot image stabilization. CAMPAIGN MESSAGE: HDNA Whether it s the Sony professional HD cameras used in sports and entertainment or the Sony HD products you use at home, they all share the same genetic code. We call it HDNA. Our passion and knowledge for all things high definition extend through every HD product we make. HDNA is what allows Sony to bring you truly unmatched HD experiences and innovations that make it easy to get the best shot. CATEGORY MESSAGE

2 Sony cameras and camcorders make it easy for you to get the best shot. Whether you are shooting highdefinition video, fast action photos, or party pictures, Sony s innovative technology takes the guesswork out of it, making it fun and easy to capture stunning images. From the monumental memories that live on forever to the spontaneous moments that can t be missed, Sony has the perfect digital camera or camcorder to fit every occasion. ADVERTISING COPY 10 Words (10) Stunning low-light performance, high speed, expansive panorama, with touch operation 25 Words (25) Stunning low-light performance thanks to back-illuminated sensor. High speed burst without distortion. Expansive panorama shots with easy press and sweep. All with easy touch operation. 50 Words (49) Thanks to back-illuminated sensor, achieve stunning low-light performance, even without flash, reducing grain by up to 50%. 6 High speed burst captures 10fps without distortion. Expansive horizontal or vertical panorama shots with easy press and sweep. Capture 720p HD video. Thin and fashionable, with 4x lens and 3 touch screen.¹ BASIC BULLETS (SHORT MUST BE 55 CHARACTERS OR LESS) Touch screen for easy focus selection and photo viewing Exmor R sensor for stunning low-light performance Sweep Panorama Mode captures breathtaking panoramic images Fast capture with 10fps at full 10.2MP resolution Reduced distortion in fast action shots Anti-Motion Blur/Hand-held twilight for less grain and blur Capture your videos in HD Movie mode (720p) Ultra-slim body measuring 3 3/4" x 2 3/8" x 21/32" Large 3 touch screen display (230K pixels) with easy touch screen operation¹ Simply slide or flick through photos on the touch screen Creative painting tools to decorate your photos Customize the buttons on the MENU screen Optical SteadyShot image stabilization iauto detects 9 scenes and optimizes camera settings 10.2MP Exmor R CMOS sensor delivers high definition images Carl Zeiss Vario-Tessar lens with 4x optical zoom BIONZ image processor for high resolution and fast performance Intelligent AF reduces shutter time lag as low as 0.3-sec. Smile Shutter technology automatically captures a smile Face Detection technology captures faces naturally Motion Detection suppresses blur in people and other subjects. Pet-mode to minimize blur and help eliminate glowing pet eyes DRO Standard and Plus recovers shadow detail in high contrast scenes Easy Shooting Mode simplifies camera operation Find your photos using the simple folder or calendar viewing modes In-camera Retouching Tools to edit your photos Wide zoom display allows resizing images to 16:9 aspect ratio PHOTOMUSIC feature combines HD slideshow with music 3,5 PhotoTV HD Mode with compatible BRAVIA HDTVs 2 Function Guide helps explain menus and settings Included lithium-ion battery for long-lasting power Includes PMB (Picture Motion Browser) software 4

3 Available in silver, gray, pink, and blue LONG BULLETS (MEDIUM APPROX. LENGTH AROUND 250 CHARACTERS) The TX1 now offers intuitive additions to the multi-purpose touch screen, such as the ability to select the focus point with a simple touch, scroll through images by sliding your finger across the screen and one-touch access to the MENU. The display also features improved readability with list view, index view as well as new colored icons. Back-illuminated Exmor R CMOS sensor realizes stunning low-light performance and increases sensitivity by 2x (reducing noise) 6 When set to Anti Motion Blur or Handheld Twilight Mode, the WX1 captures six images in a fraction of a second with one press of the shutter, and combines the data from all six to create a single image of extraordinary detail and low noise. Sweep Panorama Mode reaches beyond traditional wide angle lenses to let you capture expansive, breathtaking shots of landscapes, or skyscrapers. Just press the shutter and sweep, and the camera does the rest. The TX1 can capture ten 10.2 megapixel resolution images at up to 10fps with its mechanical shutter, helping to ensure that you capture the decisive moment. HD Movie mode lets you capture your memories in 720p high definition video. HD videos can be played back on your HDTV using component output cable (sold separately) or uploaded to Internet sharing sites to share with friends and family. 5 Measuring 3 3/4" x 2 3/8" x 21/32", the DSC-TX1 is slim enough to slip into a pocket, so you can take it with you wherever you go. A generous 3 Clear Photo LCD Plus touch screen display (230K pixels) helps you precisely compose images, as well as show off all of your photos. Simply touch the display to scroll through images or access the MENU screen.¹ Paint Function allows you to have fun with your pictures by writing and drawing on them using the included Paint Pen (stylus), and/or decorating using any of the preloaded 34 stamps and 15 types of picture frames. Painted images are saved separately on your Memory Stick PRO Duo media (sold separately). Buttons on the MENU screen can be customized for more carefree, personalized shooting. Experienced users and beginners alike can easily place icons for frequently used shooting functions such as flash and ISO sensitivity on the MENU screen for fast access. Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality. High ISO settings up to 3200 allow for faster shutter speed, so you can take better pictures indoors or in low light without the need for a flash. Unlike traditional auto mode, Intelligent Auto (iauto) Mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusts settings, resulting in clearer images, faces with more natural skin tone, and less blur. iscn delivers nine Scene Selection modes to quickly adjust for specific shooting conditions (Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, Macro, and Close Focus). The TX1 features a 10.2 megapixel 1/2.4 Exmor R CMOS image sensor that delivers fast speed, high resolution, and twice the low-light sensitivity of traditional CMOS sensors, resulting in outstanding image clarity and drastically reduced noise. Get up close to your subject with the Carl Zeiss Vario-Tessar lens featuring a 4x telescopic zoom for distant subjects and Close Focus mode for close-ups up to just under ½ from the subject. Get high resolution images and fast performance with the powerful BIONZ image processor. Thanks to Intelligent AF technology, capture fleeting moments like a child s adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec. Smile Shutter technology captures a smile the moment it happens. Simply touch the Smile Shutter icon and the camera does the rest. You can also prioritize adult or child faces and indicate the degree of Smile Detection Sensitivity.

4 Face Detection technology detects up to eight individual faces and adjusts flash, focus and exposure to help deliver crisp, properly lit images of family and friends. Motion Detection and Face Motion Detection technologies suppress blur in faces and other moving subjects by determining the optimal shutter speed and ISO sensitivity. Pet-mode minimizes blur and glowing pet eyes when shooting moving pets by utilizing Motion Detection technology. Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to recover shadow detail lost in scenes with strong highlights and deep shadows. Easy Shooting Mode simplifies the menu and puts the camera in control by switching to all automatic settings so you can just take the picture without worrying about settings. Find your photos using the simple folder or calendar viewing modes. Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Soft Focus functions. Wide Zoom allows you to adjust images for display at the 16:9 aspect ratio for optimum viewing on widescreen LCD or HDTVs. Create fun and entertaining slide shows with the built-in HD Slide Show with music capability. 3,5 PhotoTV HD fine tunes settings in a PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like actual printed photos (HDMI or component cable required, sold separately). A beginner-friendly Function Guide helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen. Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries. Sony s Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images to your compatible PC. 4 The Cyber-shot DSC-TX1 camera is available in four colors: silver, gray, pink, and blue. KEY FEATURES (LONG UP TO PARAGRAPH LENGTH) 10.2 Megapixel Back-illuminated Exmor R CMOS Image Sensor: The TX1 features a 10.2 megapixel Exmor R CMOS image sensor that brings out the full resolving power of the camera s Carl Zeiss Vario-Tessar lens to deliver extremely fast speed, high resolution, and stunning low-light sensitivity with improved image clarity and drastically reduced grain.. In addition, the combined Exmor R CMOS sensor and BIONZ image processor delivers extremely fast 10fps, Anti Motion Blur, Hand-held Twilight and 720p movie modes. Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom: The high-performance Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots close-ups up to just under ½ from the subject. 3" Clear Photo LCD Plus Touch Screen: A large 3 Clear Photo LCD Plus touch screen display¹ (230K pixels) allows you to scroll through images by simply touching the display. Thanks to a layer of hardened glass on the touch screen, the display of the TX1 is twice as durable as the DSC-T90. Stylish Ultra-slim Design: Measuring at just 3 3/4" x 2 3/8" x 21/32", the DSC-TX1 is slim enough to slip into a pocket or purse, so you can take it with you wherever you go. Colors Available: The Cyber-shot DSC-TX1 camera is available in silver, gray, pink, and blue.

5 BIONZ Image Processor: The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables Sweep Panorama Mode to create the image in seconds, clear images in low light settings, and layering one image over another to create a photo that looks just like what you see with your eyes. Handheld Twilight: Capture cleaner and sharper night shots without using a tripod. When set to Handheld Twilight Mode, the TX1 captures six images in a fraction of a second with one press of the shutter, and combines the data from all six to create a single image of extraordinary detail and low noise. With these modes, you can capture images in low light, without flash, beyond the capability of traditional cameras. AntiMotion Blur Mode: Capture cleaner and sharper images, even when your subject is moving. When set in Anti-motion Blur Mode, the TX1 captures six images in a fraction of a second with higher shouter speed and combines the data from all six to create a single image of extraordinary detail and eliminate subject blur, beyond the capability of traditional cameras. Sweep Panorama mode: Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 185 degrees. Now capturing wide landscapes is as easy as press and sweep. High speed shooting: The TX1 can capture full 10.2 megapixel resolution images at up to 10 fps, helping to ensure that you capture the decisive moment such as the soccer ball flying into the goal. In addition, the TX1 employs a mechanical shutter that helps reduce distortion when continuously shooting moving subjects. HD Movie (720p): Capture more of your memories in high definition (720p) video. Record HD movies in 720p high definition MPEG4 format for stunning large-screen home movie playback. 5 Record up to 29 min (or up to 2GB) per movie in 720p format. 7 Easy Touch Screen Interaction: TX1 now offers intuitive additions to the multi-purpose touch screen, such as the ability to select the focus point with a simple touch, scroll through images by sliding your finger across the screen and one-touch access to the MENU. The display also features improved readability with list view, index view as well as new colored icons. Creative painting tools: Decorate your photos with words and drawings using the included paint pen. There are also more than 30 stamps and 15 types of picture frames. Optical SteadyShot image stabilization: reduces blur caused by camera shake resulting in crisper clearer images Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality. High Sensitivity Mode (ISO 3200): High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 100, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.

6 Intelligent Auto (iauto) mode: Unlike traditional auto mode, Intelligent Auto (iauto) mode thinks for you, recognizing scenes, lighting conditions, and faces, and adjusts settings resulting in clearer images, faces with more natural skin tone, and less blur. By incorporating advanced features such as Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization, iauto mode lets you take advantage of the latest Sony Cyber-shot technology without leaving auto mode. Whether you re shooting expansive landscapes, capturing playground action, or taking pictures at a birthday party or wedding shower, iauto mode will optimize your camera s settings to help ensure you come away with a great shot. Intelligent Scene Recognition (iscn) Mode: Intelligent Scene Recognition (iscn) Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, Macro, and Close Focus. iscn has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep. Intelligent AF: Thanks to Intelligent AF technology, capture fleeting moments like a child s adorable expression with the ultraquick AF which locks focus in as little as 0.3-sec. Smile Shutter technology: Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting. Face Detection technology: Sony s improved Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends. Motion Detection: Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces Pet Mode: Pet-mode minimizes blur when shooting moving pets utilizing Motion Detection technology and automatically turns off the flash to reduce glowing pet eyes. AF illumination is also disabled so you can take more natural expressions avoiding startling your pets. Dynamic Range Optimizer Standard and Plus: Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing. Easy Shooting Mode: With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

7 Viewing modes: Find your photos using the simple folder or calendar viewing modes. In-Camera Retouching Tools: Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions. Wide zoom display: To use the entire image area of your compatible HDTV screen (sold separately), Wide Zoom display automatically expands standard 4:3 and 3:2 images to 16:9. PHOTOMUSIC: PHOTOMUSIC combines images with music³ (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately). PhotoTV HD: Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs. 2 PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed photos Function Guide: This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen. Lithium-ion battery: Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries. Includes Sony PMB (Picture Motion Browser) Software ver. 4.3: Sony s Picture Motion Browser software 4 offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. Finding your images with PMB is easy with Face Search and Calendar view. Face Search allows you to filter by faces (one or many) and also by a specific person s face. A new function, edeco, allows you to easily add unique mood-enhancing elements to still images and movies such as matching photo frames, text, background music, and sound effects. New viewing features include highlight index function for movies,which displays thumbnails of scenes to enable easy search and playback, and panorama playback for full-screen viewing of your expansive Sweep Panorama photos. LOGOS: Cyber-shot 10.2 Effective Megapixels Exmor R Sweep Panorama 10fps 720p movie Carl Zeiss Optical SteadyShot High Sensitivity ISO 3200 Face Detection Technology iauto iscn FOOTNOTES (at least 8pt font):

8 Non-metric weights and measures are approximate and may vary 1. Viewable area, measured diagonally. 2. PhotoTV HD viewing requires PhotoTV HD enabled BRAVIA HDTV, and component cable (both sold separately) 3. Four preset music tracks stored in internal memory. Imported music tracks can be up to five minutes long. When using Music Transfer to download music, tracks longer than five minutes will be reduced to five minutes when uploading to the Cyber-shot camera. 4. Requires Microsoft Windows XP SP3, or Windows Vista SP2. Not supported by Mac OS. 5. HD Viewing requires an HD output adapter cable (VMC-MHC1) and compatible HDTV, both sold separately. 6. As compared to Sony s previous CMOS sensors equivalent size and pixel count. 7. Non-metric weights and measures are approximate and may vary. 8. Capacity will vary based on type and complexity of image recorded. *LEGAL COPY (at least 8pt font) 2009 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Clear Photo LCD Plus, BIONZ, BRAVIA, Cyber-shot, Exmor, Memory Stick PRO Duo, Optical SteadyShot, and mile Shutter are trademarks of Sony. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. All other trademarks are trademarks of their respective owners. *Logo mentions need to be included if logo shown or listed in copy