H50. Get closer with Cyber-shot H50. 15x Optical Zoom 9.1 Mega Pixels 3.0 LCD Screen Advanced Sports Shooting Mode HD Output (Full HD) for Still Image

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Dorcas Mitchell
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1 H50 Get closer with Cyber-shot H50 15x Optical Zoom 9.1 Mega Pixels 3.0 LCD Screen Advanced Sports Shooting Mode HD Output (Full HD) for Still Image DSC-H50 Silver Black

2 15x Optical Zoom, Cyber-shot H50 brings you all the details in amazing clarity. Discover endless possibilities as the power to zoom in from a distance lets you see more and do more. The Cyber-shot H50. A camera that brings you closer.

See things you ve never seen before Capture every

like Intelligent Scene Recognition, Smile Shutter

Meet a versatile all-rounder camera that gives you

Normal Optimised BACKLIGHT When shooting against

foreground is brightened with the right exposure

Intelligent Scene Recognition Mode Intelligent

and selects the optimised camera settings for

Capturing your ideal shot in any challenging

15x Normal Optimised BACKLIGHT & PORTRAIT When

Normal Optimised When shooting at night or in

the lack of light to give you a sharper, well-lit

TWILIGHT Normal Optimised TWILIGHT & PORTRAIT When

Optimised TWILIGHT WITH TRIPOD When shooting in

dynamic, action-packed scenes from a distance

In addition, the amazing 9.1 Mega Pixels 1/2.

colour reproduction and clearer imagery.

feature is designed to catch the most dazzling

3 See things you ve never seen before Capture every detail in absolute clarity with the high-powered 15x Optical Zoom of the Cyber-shot H50. It possesses a wide array of advanced features like Intelligent Scene Recognition, Smile Shutter feature and Advanced Face Detection technology. Meet a versatile all-rounder camera that gives you the power to shoot the way you want. Normal Optimised BACKLIGHT When shooting against the sunlight or other lighted background, the foreground is brightened with the right exposure for an evenly-lit image. Intelligent Scene Recognition Mode Intelligent Scene Recognition feature automatically detects and selects the optimised camera settings for different types of situations. Capturing your ideal shot in any challenging shooting scenario is now a breeze. 15x Normal Optimised BACKLIGHT & PORTRAIT When shooting portraits against the sunlight or other lighted background, the subject in the foreground is brightened with the right exposure for an evenly-lit image. Normal Optimised When shooting at night or in low-light situations, the camera compensates for the lack of light to give you a sharper, well-lit image. TWILIGHT Normal Optimised TWILIGHT & PORTRAIT When shooting portrait shots at night or in low-light situations, the camera compensates for the lack of light to give you a sharper, well-lit image. Normal Optimised TWILIGHT WITH TRIPOD When shooting in low-light situations with the camera placed on a flat surface or on a tripod, noise is automatically suppressed for a clearer image. 1x 15x Optical Zoom & 9.1 Mega Pixels 15x Optical Zoom, you can capture dynamic, action-packed scenes from a distance without compromising on your position. In addition, the amazing 9.1 Mega Pixels 1/2.3-type Super HAD CCD technology delivers stunning colour reproduction and clearer imagery. Smile Shutter Sony s revolutionary Smile Shutter feature is designed to catch the most dazzling smiles from your subjects. This innovative feature captures all your happy moments by automatically taking pictures only when the person is smiling. Face Detection Adult Priority Child Priority Face Detection Technology Sony s Face Detection technology determines the focus, exposure, white balance and even flash control on multiple faces in a single shot. It is lightning-fast and accurate, so that even individual red-eye reduction and auto focus are optimised for pictures everyone will love. Advanced Sport Shooting Mode Select the Advanced Sports Shooting mode from the Scene Selection menu and use the Continuous and Predictive auto focus controls to capture fast moving subjects like cars, trains or sport events with ease. When multiple faces are detected, Sony also has the Advanced Face Detection technology that cleverly distinguishes between children and adult faces. Select Child Priority or Adult Priority mode and let the camera adjust the focus, exposure and white balance for the faces you want to concentrate on.

An expression of perfection From reducing noise levels

the most discerning photographer will be impressed by

BIONZ Image Processing Engine drastically lowers noise

exposure auto-correction and auto white balancing.

Dynamic Range Optimiser instinctively analyzes the

Anti-blur combines two major key technologies, High

reduce motion blurs and allow you to capture sharp

Automatic Macro Shooting Standard Auto Focus now covers

change focus modes for close-up photography.

clarity and detail at point-blank range.

ISO 3200 to compensate for moving objects or low light

Working in tandem with Sony s unique Clear Raw NR

sensitivity is greatly reduced for that blur-free image.

Stabiliser technology using built-in Gyro sensors to

Carl Zeiss Vario-Tessar Lens The world renowned Carl

4 An expression of perfection From reducing noise levels to perfecting exposures in diff icult situations, even the most discerning photographer will be impressed by the comprehensive capabilities of this feature-packed camera. Let your pictures express your creative inspiration to the fullest. BIONZ Image Processing Engine At blazing speed, the BIONZ Image Processing Engine drastically lowers noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing. Get enhanced colour reproduction, rich tonal gradations and amazing precision every time. When shooting subjects in backlit situations, the Dynamic Range Optimiser instinctively analyzes the composition, optimising exposure and contrast, to create a more natural and vibrant image. Off On Double Anti-Blur Technology Sony s Double Anti-blur combines two major key technologies, High Sensitivity and Super SteadyShot, to significantly reduce motion blurs and allow you to capture sharp images in any situation. Automatic Macro Shooting Standard Auto Focus now covers the macro focus range, eliminating the need to manually change focus modes for close-up photography. Conveniently capture every exquisite facet in full clarity and detail at point-blank range. High Sensitivity Mode expands the ISO sensitivity up to ISO 3200 to compensate for moving objects or low light conditions. Working in tandem with Sony s unique Clear Raw NR technology, any noise resulting from increased light sensitivity is greatly reduced for that blur-free image. Super SteadyShot incorporates Sony s Optical Image Stabiliser technology using built-in Gyro sensors to effectively eliminate image blur caused by unstable handheld shots. You can capture accurate images even while on the move. Carl Zeiss Vario-Tessar Lens The world renowned Carl Zeiss Vario-Tessar lens is an advanced optical solution that delivers uncompromising quality, producing accurately detailed ed and realistic photos with excellent contrast. Flexible 3.0 Clear Photo LCD Plus Be impressed by the 230,000-dot resolution of the large 3.0 Clear Photo LCD Plus as you compose and review your pictures. The flexible LCD screen also allows you to easily tilt the screen up or down for easy shooting of highor low-angle shots.

5 Dare to discover Be spontaneous. Create the dynamic mood and effect you want with the camera s exciting editing features. SMILE SHUTTER Scene Selection Each mode in the Scene Selection feature comes with pre-determined settings. Select the most suitable mode for your shooting environment to get the optimal settings for your shots. TWILIGHT SNOW BEACH HIGH SENSITIVITY TWILIGHT PORTRAIT ADVANCED SPORTS SHOOTING SOFT SNAP FIREWORKS Simplicity at its f inest It s always easy when things are where you expect them to be. accessible and convenient features like these, you just need to concentrate on taking the picture you want. In-camera Editing LANDSCAPE Enhance your images captured on the spot with the In-camera Editing feature, which includes the new Happy Faces and Unsharp Masking effects. UNSHARP MASKING Helps sharpen the image details and texture RED EYE CORRECTION Corrects the problem of red eye in images HAPPY FACES Retouches the photo to put a smile on faces TRIMMING Cuts out unwanted portions to perfect that framing RADIAL BLUR Gives the dynamic zooming shutter effect of a freeze-frame shot CROSS FILTER Adds extra sparkles to liven your your image RETRO Adds the flavour of an old-fashioned camera lens FISHEYE LENS Simulates a fisheye lens effect on your image SOFT FOCUS Emphasizes the key subject by blurring out the background PARTIAL COLOUR Keeps focus point in full colour and surrounding area in grayscale Easy Shooting Mode Providing ing easy-to-read on-screen instructions, the Easy Shooting mode simplifies your selection choices by limiting the number of camera settings while still providing excellent el ent results. Easy Function Guide Everything is made easier with the Easy Function Guide menu as all the menu guides are displayed on the main LCD. Home Button Hit the HOME icon button and access all the features on the camera with ease! Menu Button just the touch of one button located on the camera, you can select the various exposure modes like Exposure bracketing, Night Shot switch and Metering. Remote Control A handy, easy-to-use remote control allows you to perform basic functions such as shutter release and zooming. This is especially useful when taking photos when your camera is mounted on a tripod. The control also controls playback when viewing your photos on a TV.

Taking pictures is just the beginning After taking those stunning photos,

Cyber-shot Accessories an extensive range of camera accessories, you can get

Always insist on authentic Sony products for the best quality assurance and

WITH WITHOUT Wide-Conversion Lens - VCL-DH0774 Sometimes, you just want to

It lets you capture a wider picture so you can get everything in for that

WITHOUT WITHOUT WITH High Def inition (HD) Slideshow with Music Relive those

Upload your images by connecting the camera to Sony s BRAVIA HD TV with the

WITH eight effects and music tracks stored in the camera memory, you can

Tele-Conversion ersion Lens - VF-DH1774 Capture a closer shot of your

Tele-Conversion Lenses are also great for capturing nature photography or

Polarising Filter - VF-74CP Be in control of the elements.

the Polarising Filter, you can eliminate surface reflection and even enhance

Battery and Charger Gives an accurate reading of the remaining capacity in

all your shots and view them online at Google Map.

Cybershot camera into the new Sony Digital Photo Frame and view them in style.

Duo into Sony s PictureStation Photo Printer.

directly from your camera no PC required. USB output to PC the built-in 2.

6 Taking pictures is just the beginning After taking those stunning photos, make use of these accessible features to share them with everyone. Cyber-shot Accessories an extensive range of camera accessories, you can get more out of your Cyber-shot H50. Always insist on authentic Sony products for the best quality assurance and compatibility. WITH WITHOUT Wide-Conversion Lens - VCL-DH0774 Sometimes, you just want to take it all in. That s when you need a Wide-Conversion Lens. It lets you capture a wider picture so you can get everything in for that perfect shot. WITHOUT WITHOUT WITH High Def inition (HD) Slideshow with Music Relive those special moments in High Definition (HD) on the big screen. Upload your images by connecting the camera to Sony s BRAVIA HD TV with the optional HD Output Adaptor Cable. WITH eight effects and music tracks stored in the camera memory, you can create a variety of moods and produce entertaining HD slideshows with music. Tele-Conversion ersion Lens - VF-DH1774 Capture a closer shot of your subjects in more details and beauty. Tele-Conversion Lenses are also great for capturing nature photography or children at play without intruding. Polarising Filter - VF-74CP Be in control of the elements. Use Polarising Filter to create your desired effect in every picture. the Polarising Filter, you can eliminate surface reflection and even enhance the tint contrast. Battery and Charger Gives an accurate reading of the remaining capacity in minutes so that you can better plan the rest of your shoot or know when an additional battery is required. Global Positioning System Unit Record the exact date, time and location for all your shots and view them online at Google Map. Digital Photo Frame Transfer and store the digital pictures from your Cybershot camera into the new Sony Digital Photo Frame and view them in style. Digital Photo Frame Transfer and store the digital pictures from your Cyber-shot camera into the new Sony Digital Photo Frames and view them in style. Digital Photo Printer Start printing images by inserting the Memory Stick PRO Duo into Sony s PictureStation Photo Printer. You can also plug your camera to a PictBridge capable printer and print directly from your camera no PC required. USB output to PC the built-in 2.0 USB port, you can connect your camera to the PC, external hard disk storage device, thumb drive and more. Allows you to charge your battery quickly and its compact size is ideal for overseas trips. Soft Carrying Case Use a soft carrying case to provide protection from the elements on every occasion. NP-FG1 Rechargeable Battery Pack BC-TRG Battery Charger Tripod Eliminates unstable handheld shots in any situation. GPS-CS1KASP GPS Unit Kit Memory Stick Keep shooting your images without worrying about storage space. DPF-V900 (stores up to 1000 pictures) DPF-V700 (stores up to 1000 pictures) Digital Photo Printer Print high quality images on Sony s PictureStation Printers and express your creativity with its editing tools. DPF-D70 (stores up to 500 pictures) Picture Motion Browser Upload your images easily from your camera with the supplied Picture Motion Browser* software. Browse through your images by date or location. an optional Global Positioning Satellite (GPS) unit accessory, you can display your images on the world map to share with friends and family. LCS-HB LCS-HD VCT-R100 VCT-1500L Memory Stick PRO Duo DDP-FP95* DDP-FP85* DDP-FP75 DDP-FP65 * Picture Motion Browser software (supplied with Cyber-shot cameras) required for viewing map online. Note: Not all accessories are available in all countries. Please check with your local dealers. Memory Stick PRO-HG Duo * Printers are also available in black colour

Cyber-shot H50 Basic Specifications Number of pixels Approximately 10.3 mega pixels (gross), Approximately 9.1 mega pixels (effective) Image Sensor 1/2.

7 Cyber-shot H50 Basic Specifications Number of pixels Approximately 10.3 mega pixels (gross), Approximately 9.1 mega pixels (effective) Image Sensor 1/2.3 Super HAD CCD Processor BIONZ Scan System Interlace scan Total Zoom Magnification Digital Zoom Off (only Optical Zoom) 15x (Optical) Smart Zoom (with Optical Zoom) VGA: Approximately 81x Precision Digital Zoom (with Optical Zoom) Approximately 30x (Total) Optical Zoom during movie recording Lens Carl Zeiss Vario-Tessar F-number Focal Length Focus Range (from the front of the lens) AF: W: Approximately 1cm ~ Infinity, T: Approximately 120cm ~ Infinity Macro AF: W: Approximately 1cm ~ Infinity, T: Approximately 120cm ~ Infinity Internal Memory Approximately 15MB Memory Stick MS Duo / MS PRO Duo / MS PRO Duo (High Speed) / MS PRO-HG Duo LCD Monitor Type: TFT LCD Size: 3.0 inch Aspect ratio: 4:3 Number of dots: 230K dots LCD system: Clear Photo LCD plus Tilting type USB AV Out USB 2.0 Hi-Speed Main Features Shooting Mode Auto Easy Shooting Program Auto Movie Manual Exposure Shutter Speed Priority Aperture Priority Scene Selection (High Sensitivity / Smile Shutter / Soft Portrait / Advanced Sports Shooting / Landscape / Twilight Portrait / Twilight / Beach / Snow / Fireworks) Still Image (Number of recorded pixel) 5M (2,592 x 1,944) Focus Mode Multi point AF (9 points) / Centre-weighted AF / Flexible Spot AF / Semi Manual / Manual AF Mode Single AF / Monitoring AF AF Illuminator Auto / Off (W: Approximately 3.2m, T: Approximately 2.3m) Light Metering Mode Multi Pattern / Centre-weighted / Spot Shutter Speed Auto (1/4-1/4000) P Auto (1-1/4000) Shutter Speed Priority (30-1/4000) Aperture Priority (8-1/2000) Manual (30-1/4000) NR Slow Shutter (Shutter speed of 1/3 sec or slower) ISO Sensitivity (REI) EV Adjustment From +2.0 to -2.0, 1/3 step Histogram Indicator Image Stabiliser (Optical) White Balance Mode Auto/ Daylight / Cloudy / Fluorescent1 / Fluorescent2 / Fluorescent3 / Incandescent / Flash / One Push Flash Mode Auto/ Flash On / Flash Off / Slow Synchro Red Eye Reduction Auto / On / Off Flash Range ISO Auto: Approximately Approximately 9.1m(W) / Approximately Approximately 5.5m(T) ISO 3200: Up to Approximately 18m(W) / Approximately 11m(T) Pre Flash Face Detection Mode Off / Auto / Child / Adult Shooting mode Auto P Auto Scene Selection(Twilight Portrait / Snow / Beach / High Sensitivity / Soft Snap / Smile Shutter) DRO Off / Standard / Plus Colour Mode Normal / Vivid / Sepia / Black & White / Real Burst Mode Number of shots at Burst Mode 100 Auto Bracketing White Balance Colour mode Colour Filter Off / Red / Green / Blue / Warm / Cool Recording File Format DCF (Design rule for Camera File System) Ver.2.0 DPOF (Digital Print Order Format) Ver.1.1 Image File Format JPEG (Exif Ver.2.21) / MPEG1 Zoom Magnification of Playback 8x Mode Movie QVGA (320 x 240, Approx.8.3fps) User Interface Night Shot Button Mode Dial Function Guide (icon guidance, mode guidance, image size menu guidance) Histogram Indicator Direct Playback Button HOME Button MENU Button Metering Mode Button Burst MODE & BRK Button Viewfinder LCD button Other Features Night Shot EVF (Approximately 201K dots) NR Level Settings (- / Standard / +) In-Camera Retouching (Trimming, Red-Eye Correction, Soft Focus, Unsharp Masking, Cross Filter, Partial Color, Fish-eye Lens, Retro, Radial Blur, and Happy Faces.) Multi Resizing Wide Zoom Display (when connected to TV) Slideshow Music (Effect: Simple, Basic, Active, Nostalgic, Stylish, Face1-3 / Music:8) Function Guide Auto Daylight Synchro Self Timer (2sec. / 10sec.) Grid Line Auto Review (2sec.) Auto Orientation (On / Off) Hand Shake Alert PictBridge(USB Direct Print) - USB Mode: Auto / Mass Storage / PictBridge / PTP,MTP Multi Terminal (DC-in / USB / AV out) MS Duo Slot Tripod Receptacle Info LITHIUM Battery NP-FG1 Compatible Operating Speed & Stamina Operating Speed Start-up Time Approximately 2.2 sec.* (* Pro-HG Duo) Shooting Time Lag Approximately 0.3 sec.* Shooting Interval (Largest image size) Shutter Release Time Lag Approximately sec.* Burst Speed (maximum) Burst Interval (minimum) (100 shots) Stamina (NP-BG1) Still images Approximately 330 shots* Battery Life Dimensions and Weight Size (WxHxD) Weight without the battery and the media Supplied Accessory Lithium ION Battery <NP-BG1> Battery Charger <BC-CSGB/BC-CSGC> Multi Connector Remote Control Lens Adapter Ring Flower Type Lens Hood Lens Cap Lens Cap Strap Shoulder Strap Supplied Software: Picture Motion Browser Ver. 3.0 Approximately 415g NOTE: No Memory Stick and adaptor are included. HD output cable is not supplied. *When battery level is low or Memory Stick is full, the burst mode stops. The recording interval is longer depending on the setting for the image size. You may not be able to shoot images in burst mode depending on the scene selection. The following are trademarks of the Sony Corporation, Tokyo, Japan: Sony, like.no.other, InfoLITHIUM, Memory Stick PRO Duo, Memory Stick Duo. Some images are simulated. Not all camera colours are available in all countries. Please check with your local authorised dealers. Information is correct at the time of printing.

Press Release Sony s New Cyber-shot T Series Cameras Expand Photographic Horizon Hong Kong, March 1, 2007

Press Release Sony s New Cyber-shot T Series Cameras Expand Photographic Horizon Ultimate personalised shooting experience with 8.1 mega pixels and Bionz Image Processing Engine Hong Kong, March 1, 2007