KENTVILLE BRAND GUIDELINES V1.0

Transcription

1 KENTVILLE BRAND GUIDELINES V1.0

2 LET S MAKE KENTVILLE CANADA S MOST VIBRANT SMALL TOWN. We re full of energy and enthusiasm. We re active and alive. We re a breath of fresh air and we want to present ourselves in the best way possible. That s why we created this document. These guidelines will help you understand the Kentville brand. Inside, you ll find everything you need to bring our brand to life with vibrancy. Please read these guidelines, understand them and follow them. If you have any questions about these guidelines or how to use them, please contact lyoung@kentville.ca. KENTVILLE BRAND GUIDELINES

3 OUR BRAND VOICE. Our brand voice guides everything we do. It informs the tone, style and manner of all our communications. Our brand voice is all about how we communicate, rather than what we communicate. Our brand voice is rooted in our personality. It is natural and real nothing about Kentville is over-manufactured or over-done. It is thoughtful, intelligent and considerate we make everyone feel welcome and included. And it is active we like to get out there and experience life, and the way we communicate reflects this. KENTVILLE BRAND GUIDELINES

4 KENTVILLE LOGO 1-4 Logo Department Logos Crests LOOK AND FEEL 5-8 Typefaces Colours Photography ICONS 9-11 Outline Icons Filled Icons Icon Usage APPLICATIONS Stationery Advertisements Signage Vehicle Graphics KENTVILLE BRAND GUIDELINES

5 KENTVILLE LOGO The logo for Kentville is our primary identifier. To ensure our logo is legible and always looking its best, you should keep all other logos and text clear by a measure of the height of the stem of the i..75 MINIMUM SIZING The smallest acceptable size for reproducing our logo is.75 in width. Pantone Process Blue C CMYK & RGB Black (K) Reverse (White) KENTVILLE BRAND GUIDELINES 1

6 TAGLINE LOGO Our tagline logo helps tell more of our brand story. A breath of fresh air is our promise to everyone who visits us, does business with us and lives in Kentville. Please use our tagline logo when space allows and when it benefits or improves the communication. MINIMUM SIZING The smallest acceptable size for reproducing our logo with the tagline is 1.5 in width. 1.5 Pantone Process Blue C CMYK & RGB Black (K) Reverse (White) KENTVILLE BRAND GUIDELINES 2

7 FRIENDS OF KENTVILLE LOGOS Our friends logos work within a template built around our Kentville logo. The typeface used for each department name is Proxima Nova Regular and Bold. For more information on this typeface see page 5. NAME HERE 1 2x 1 3x LONG NAME HERE 1 2x 1 4x 1 2x 1 3x PUBLIC WORKS POLICE PARKS & RECREATION PLANNING & DEVELOPMENT FINANCE & ADMINISTRATION WATER COMMISSION BY-LAW ENFORCEMENT KENTVILLE BRAND GUIDELINES 3

8 CRESTS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. CLIENT DIRECTION NEEDED KENTVILLE BRAND GUIDELINES 4

9 LOOK AND FEEL PRIMARY TYPEFACE The primary typeface for our communications is Proxima Nova. There are two different weights within the font family, offering flexibility when creating our communications. Proxima Nova Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz! ùûüÿàâæçéèêëïîôœ The quick brown fox jumps over a lazy dog. Proxima Nova Regular Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ut neque eu orci varius euismod. Suspendisse lobortis feugiat nisl. Cras arcu eros, auctor nec venenatis eget, posuere non neque. Aliquam erat volutpat. Vestibulum condimentum blandit lectus cursus vulputate. Mauris eu pretium Proxima Nova Regular Proxima Nova Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz! ùûüÿàâæçéèêëïîôœ The quick brown fox jumps over a lazy dog. Proxima Nova Bold the quick brown fox jumps over a lazy dog. Proxima Nova Bold All Caps Proxima Nova is available in a condensed version for limited space usage. Visit KENTVILLE BRAND GUIDELINES 5

10 LOOK AND FEEL SECONDARY TYPEFACE There is a secondary typeface approved for use when Proxima Nova is not available or applicable. Calibri is bundled with all Microsoft Office products and can be used accordingly with letterhead, internal memos, etc. Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz! ùûüÿàâæçéèêëïîôœ The quick brown fox jumps over a lazy dog. Calibri Regular Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ut neque eu orci varius euismod. Suspendisse lobortis feugiat nisl. Cras arcu eros, auctor nec venenatis eget, posuere non neque. Aliquam erat volutpat. Vestibulum condimentum blandit lectus cursus vulputate. Mauris eu pretium ipsum. Calibri Regular Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz! ùûüÿàâæçéèêëïîôœ The quick brown fox jumps over a lazy dog. Calibri Bold the quick brown fox jumps over a lazy dog. Calibri Bold All Caps KENTVILLE BRAND GUIDELINES 6

11 LOOK AND FEEL PRIMARY COLOURS Our colours are an important part of our vibrant brand. Bright and bold, they help tell the story of Kentville being a breath of fresh air. Our blue and green primary colours are also a nod to our love of the outdoors. BLUE Pantone Process Blue C C100 M13 Y1 K2 R0 G133 B202 HTML #0085CA GREEN Pantone 390 C27 M0 Y100 K3 R181 G189 B0 HTML #B5BD00 SECONDARY COLOURS Our secondary colours are also a nod to our love of the outdoors. They can be used to complement our primary colours, or even replace them. PINK Pantone Process Magenta C C0 M100 Y0 K0 R212 G15 B125 HTML #D40F7D YELLOW Pantone Process Yellow C C0 M0 Y100 K0 R250 G225 B0 HTML #FAE100 In special circumstances, you may use a different colour than our primary and secondary colours (i.e. orange for Halloween). In these cases, the new colour should be as vibrant as our primary and secondary colours. When selecting a new colour, ensure you have permission from lyoung@kentville.ca. KENTVILLE BRAND GUIDELINES 7

12 LOOK AND FEEL PHOTOGRAPHY Photography plays an important role in many of our communications. When selecting photography, make sure it is authentic to Kentville, appropriate for the communication s content and engaging for the target audience. You can use a variety of photography to enhance your message, including landscapes or objects from our town and portraits of our people. FULL COLOUR GRAYSCALE OFF-BRAND COLOUR TINTS KENTVILLE BRAND GUIDELINES 8

13 ICONS OUTLINE ICONS Designed for a variety of purposes, from advertisements and our website to wayfinding signage, our outline icons communicate the vibrancy of our town. Categorized according to our five brand benefits, our outline icons work well together as a group or individually. OUT OF HOME PLAY NATURAL BEAUTY UNIQUE LOCAL BUSINESS SPECIAL EVENTS SERVICE HUB You may need to create new icons for purposes that haven t been identified yet. When designing new icons, you must follow our existing style. All new icons need approval from lyoung@kentville.ca. KENTVILLE BRAND GUIDELINES 9

14 ICONS FILLED ICONS Adapted for a more specific purpose, our filled icons act as a vessel for photography. The photographs selected should reflect the icon and its category, and follow the photography guidelines detailed on page 8. These icons look best large, cropped and against one of our complementary brand colours (see page 7). OUT OF HOME PLAY NATURAL BEAUTY UNIQUE LOCAL BUSINESS SPECIAL EVENTS SERVICE HUB KENTVILLE BRAND GUIDELINES 10

15 ICONS USING THE ICONS Our icons can be the star or a great assistant to the materials you produce. In order to make sure they look their best, please follow these rules. OUTLINE ICONS You can horizontally flip and rotate the outline icons, as long as they maintain legibility. Scaling uniformaly and minimal cropping is allowed. FILLED ICONS When placing photographs inside the filled icons, ensure they fill it entirely and the subject matter is distinguishable. As noted on page 10, the filled icons look best large, and minimally cropped off the page. Following the rules of the outline icons, don t flip them upside down, stretch or distort them. You can crop more of the filled icons than the outline icons, but the shape should still be distinguishable. Don t flip the icons upside down. Don t crop the majority of an icon. Stretching or distorting the icon is unacceptable. KENTVILLE BRAND GUIDELINES 11

16 APPLICATIONS STATIONERY Town of Kentville 354 Main Street Kentville, Nova Scotia B4N 1K6 Name Here 123 Name St. Kentville, NS A0A 2B2 Nonsequodi cus, Omnit apissin imilluptat modit maxim volupta santiore est et ut ratempore volecus modio dolorenitam, ut faci solorepta nusdae natquibus dem quas aut repeditis enihicidendi re qui con re idenimin et molupta eproreprores mosam inciam fugiatque cus erum hite con pliquo to te pre premper upienie turibusda ni te veliquam fugitem. Ut a nusandelicit volo bea dolupta sumquis de verorum laceprae. Neque dolupta cone cus nienes magniaecab ipsam, quodioresed quo modi dolupta tecatio. Itatection nost faccusciis alit quiaest hillandior ad que dolupient hil inveliquo to estetus autem faceserumqui ulpa doluptatat. Ape ped qui cumquid quis alitio eos rae estia di ab intibus rersped eum iduntion porrori tionsequate quossecto et resediam es est et quis exeriandus, enetus magnatiunt, que molupta conse dolore volorem. Quiam rent maxim escipicab ipsam, sim id quia quia natem imost el et eserum fugit et apient laboreriat ventores aceatat iberest rerum quis veliatur atur a si occum doluptatum ut asperrunt, sequo occusap iendaes ea dolorerepudi omnis aliquam nisci siminitata cor suntem. Tatum as mos dit voluptates plia dolorepuda disti abor aut hario con eos aut lab ide poriam aut lam volupta que rem volescidit aut aci aut peresequi conectur, si voluptatur, ullupta dolum fuga. Nequae volendae molorpo riandip sapieni miliqui autecum atur, omnimus, ommolup tatur? Volut res et eaquatur? Ximpore nimagnis ento torias ad quo conecaes min post, vollaboria volorione eos sequiss edipsam rectorio debisse nitatec totatem fugit es sunt ilicto blabori omni denimostrum quassinulpa dus ide nulparumqui volut omniendis solorro quias asperitiis et, cullaut officaecest volores tionem volorrum rero od quam consequatur, soluptaquid molutecte de commo iur? Nonsequodi cus ipsae nam quam acepro etus etur sa diam, quias militis dioria dolorernatur molupie niendel lorerum quibus aut alibus ab ius rem rempore rupidic to eic te volorianit ulparchillab ipsapelicius aciisimo erferibus apicimet eos siti consequibus, tem que excero dolor minum fugiam evenihi tempera dis is alitio volorer umquibus ut pliqui nim dit et molecatur se peliqui dolorestia voluptat arumquia sinulles et acepere henimax imincitibea ditatest, il molorerrum qui offici toritia sit exeratq uaerum facidi dus reptat quam unt. Haribust moloreped ut harum eaquodit quidita tiost, tenihil maximus enis a cor andam facestor as aligenisqui volenih iliqui quunt quidus quiaspisquis unto eos repelen ihillab orpossi nveniet ma non et hari aut moluptat rest dicaborem re, tem quiaero deles dictas ant aut mod que nonesti dicidit atiost quam, qui dolessus aut quam remporessi volupta tibeatem exerita tetusam, aciis el ma doloremos ide volenimus et ea conserio et assit ut moditiu sdaesti oratem re pos ute dollenime prae nistiis rae. Magnam quodipi distrum volorem idest volorro enisqui conessim evellac eptur, unt doluptatem doluptat. Quias militis dioria dolorernatur molupie niendel lorerum quibus aut alibus ab ius rem rempore rupidic to eic te volorianit ulparchillab ipsapelicius aciisimo erferibus apicimet eos siti consequibus, tem que excero Volupta tibeatem exerita tetusam, aciis el ma doloremos ide volenimus et ea conserio et assit ut moditiu sdaesti oratem re pos ute dollenime prae nistiis rae. Magnam quodipi distrum volorem idest volorro enisqui conessim evellac eptur, unt doluptatem doluptat. ENVELOPE John Smith, title here john.smith@kentville.ca kentville.ca Department Name T (902) Main Street C (902) Kentville, Nova Scotia B4N 1K6 F (902) BUSINESS CARD FRONT BUSINESS CARD BACK Haribust moloreped, Magnam quodipi Department Name 354 Main Street, Kentville, Nova Scotia B4N 1K6 kentville.ca LETTERHEAD KENTVILLE BRAND GUIDELINES 12

17 APPLICATIONS ADVERTISEMENTS HEADLINE TEXT HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus commodo molestie dolor, sed commodo libero finibus et. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. Pellentesque arcu massa, sollicitudin a nisl ut, tempus efficitur massa. Nulla nec erat id nibh consequat laoreet. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. kentville.ca Suspendisse quis ultrices tellus, eu tempor mi. Integer ut nulla ac odio rhoncus efficitur a ac ligula. Pellentesque habitant morbi tristique senectus et netus et malesuada fames. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. HEADLINE TEXT HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus commodo molestie dolor, sed commodo libero finibus et. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. Pellentesque arcu massa, sollicitudin a nisl ut, tempus efficitur massa. Nulla nec erat id nibh consequat laoreet. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. Suspendisse quis ultrices tellus, eu tempor mi. Integer ut nulla ac odio rhoncus efficitur a ac ligula. Pellentesque habitant morbi tristique senectus et netus et malesuada fames. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. kentville.ca HEADLINE TEXT HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus commodo molestie dolor, sed commodo libero finibus et. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. Pellentesque arcu massa, sollicitudin a nisl ut, tempus efficitur massa. Nulla nec erat id nibh consequat laoreet. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. HEADLINE TEXT HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus commodo molestie dolor, sed commodo libero finibus et. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. Pellentesque arcu massa, sollicitudin a nisl ut, tempus efficitur massa. Nulla nec erat id nibh consequat laoreet. Suspendisse facilisis turpis et quam sagittis, ut congue ante sollicitudin. tesque arcu massa, massa. kentville.ca kentville.ca KENTVILLE BRAND GUIDELINES 13

18 APPLICATIONS SIGNAGE STREET NAME STREET NAME STREET NAME STREET TRAIL KENTVILLE BRAND GUIDELINES 14

19 APPLICATIONS VEHICLE GRAPHICS You have a lot of flexibility when creating graphics for our vehicles. You can use one or both of our primary colours and display our logo prominently or more subtly. If you decide to use an icon, select one that matches the vehicle s primary use. All vehicle graphics must have approval from lyoung@kentville.ca KENTVILLE BRAND GUIDELINES 15

20 TOWN OF KENTVILLE 354 Main Street Kentville, Nova Scotia B4N 1K6 Tel: (902) kentville.ca