Mentor Biographies - Residential Inman NYC 2018

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1 Mentor Biographies - Residential Inman NYC 2018

2 Ken Baris President, Jordan Baris Realtors Since joining Jordan Baris, Inc. in 1985 immediately after graduating Rutgers, Ken has been a dynamo on the Northern New Jersey real estate scene. The son of Jordan Baris, founder of Jordan Baris, Inc., Ken followed his father s footsteps while putting his fingerprint on the family firm. His massive sales track records includes marketing, selling and leasing of single and multifamily homes, apartment buildings, office space, land and new construction. Ken, with a partner, developed and licensed to Top Producer Systems, Top Presenter an interactive multimedia listing presentation that was the awarded the best new software product of the year by the NAR when it was launched. Jordan Baris, Inc. Realtors specializes in the marketing and sale of one four family homes.

3 Mary Capella Vice President, Digital Platforms, Products, and Programs, ERA Franchise Systems LLC Mary Capella leads product development initiatives and manages all interactive/e-business platforms for ERA Franchise Systems. With extensive experience in managing innovative digital experiences including websites, mobile platforms and apps to power performance and drive results, Mary recently served as senior director of digital product development for Starwood Hotels & Resorts Worldwide, the hotel group that includes the Sheraton, Westin, Four Points and W brands. Prior to that she served in similar roles at Wells Fargo Home Mortgage and AT&T. Mary s first career was in training and she consistently leverages that skill set to enhance the development and support of new and existing technology tools that will improve efficiency for customers as well as drive value and differentiate ERA in the marketplace ERA Franchise Systems LLC operates as a franchisor in the residential real estate industry. Its services include buying homes, selling homes, and home financing and mortgage services.

4 Mark Choey Co-Founder, CLIMB Real Estate Mark is co-founder, partner, CTO of Climb Real Estate and was instrumental to lead Climb to being one of the top residential real estate brokerages in San Francisco. Today, Mark helps direct the strategic vision and long term plans of Climb and serves as founder and Managing Director of CLIMB LABS, the company s innovation arm. Mark is also one of the top-selling real estate agents in San Francisco, consistently among the top 1% of agents in both buyer-represented and seller-represented sales, and was in the top 5 agents in SF condo sales volume from Mark is also the #1 lifetime agent at Infinity, Lumina among others, representing the most sellers and buyers in both new sales and resales. Founded in 2010, Climb Real Estate is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in San Francisco and around the Bay Area.

5 Amy Chorew VP of Learning, Better Homes and Gardens Real Estate As Vice President of Learning for Better Homes and Gardens Real Estate, Amy is responsible for growing the brand s educational training platform as well as creating and expanding innovative agent tools and technologies offered to the brand s network. Amy has more than 30 years of real estate experience, including roles in sales, marketing and training. Since 2000, she has been on the national speaking circuit teaching industry professionals about technology strategies to help improve their business. In addition to writing four books on the topic of social media for the National Association of REALTORS (NAR), she also co-authored the NAR e-pro certification curriculum. Amy is the founder and former CEO of The Tech Byte, an education company specializing in coaching and consulting with real estate firms about using technology in their dayto-day operations. Amy is also an active member of several industry organizations including the Women s Council of REALTORS and the American Society for Training and Development. She is also a frequent contributor to state and national real estate association publications.

6 Sherry Chris President & CEO, Better Homes & Gardens Real Estate Sherry is the founding CEO of Realogy's 5th brand which launched in July, 2008, as a startup, next generation lifestyle real estate franchise brand. In 8 years under Sherry s leadership, the company has grown into 39 states, 3 countries with 400 offices and close to 12,000 agents. Sherry has over 30 years of experience in real estate, technology and franchising and is on the board of Rebuilding Together, a leading national nonprofit in safe and healthy housing, and New Story Charity, unique, next generation charity focused on building an 80 home community in El Salvador to provide home ownership for 80 families. Better Homes and Gardens Real Estate LLC is an international real estate company which began operations in July Better Homes and Gardens Real Estate franchises independent businesses to operate within its network.

7 Tara Christianson Technology & Training Director, Century 21 Redwood Realty Tara Christianson started as a real estate agent in the Northern Virginia / Washington D.C. area in Since then, she s shifted her focus to technology and training real estate agents in the United States, Australia and New Zealand, and is an internationally-known speaker, online strategist, trainer, and copywriter. One of her passions is keeping real estate agents safe in the real and online world through the use of technology. Tara is currently Century 21 Redwood Realty's Technology & Training Director and the Editor for Happy Grasshopper, while writing content and consulting for organizations such as NAR and the Real Estate Institute of Queensland. Redwood Realty is a CENTURY 21 Real Estate Office located in Ashburn, VA.

8 Jeff Corbett Director, Business Development, Better Mortgage Jeff, who was most recently serving as a Director at Moderne Ventures, joined Better Mortgage s Strategic Partnership team late last year. Jeff has spent the entirety of his career focused on making the real estate transaction better for customers. Formerly, Jeff founded and ran both real estate and mortgage brokerages with a focus on bringing customer centricity to the home buying process. He s written for outlets such as Inman, AOL Real Estate, and Huffington Post and has been featured in pieces published by MSNBC and the LA Times. Better Mortgage uses a digital platform to offer preapproval, purchase and refinance mortgage loans.

9 Terry Dwyer CIO, The Long & Foster Companies Terry Dwyer is a senior technology executive with a unique hands-on combination of real estate experience and expertise across a broad array of technologies. He has led or participated in numerous successful business transformations across many diverse industries, including publishing, financial services, retail, and real estate services. Among his many notable experiences, Terry served as the CIO at NRT and subsequently at Realogy, NRT's corporate parent for a total of 14 years. He is presently the CIO at Long & Foster, the country's largest privately held real estate services firm where he is leading yet another technology transformation, strengthening Long & Foster's position as a leader in the real estate industry. The Long & Foster Companies, Inc. provides residential and commercial real estate and related financial services in the Mid-Atlantic region.

10 Bill Fideli Founder, William Fideli Investments Bill founded founded William Fideli Investments, a Boston based real estate private equity firm, in Historically, the investment team has completed over twenty-five acquisitions and developments representing a total cost in excess of $1.0B in markets throughout the U.S. Bill earned his MBA from the F.W. Olin School of Management at Babson College and a BBA from the University of Notre Dame with concentrations in finance and sociology. William Fideli Investments is an opportunistic real estate investment firm specializing in student housing and conventional market rate apartments.

11 Jay Gaskill President, Xome.com Jay Gaskill became the Chief Executive Officer of Real Estate Digital in September Prior to that, he had been the President of LPS Real Estate Group for the past five years, responsible for the Real Estate Technology Services and Title and Settlement Services Divisions of Lender Processing Services, Inc. (LPS), a leading provider of integrated technology and services to the mortgage and real estate industries. For the past 25 years, Jay has been involved in all aspects of the real industry including real estate development, commercial and residential mortgage banking, and title and settlement services. He joined the Real Estate Group as the former Senior Vice President and Chief Operating Officer of the LSI division of LPS, and prior to that he originally joined Fidelity National Financial in 1993 and later became President of the Orange County division of Fidelity National Title. Xome provides technology and data enhanced solutions to homebuyers, home sellers, real estate agents and companies engaged in the origination and/or servicing of mortgage loans.

12 Georg Gerstenfeld Vice President & General Manager of Global Real Estate, DocuSign Georg is currently the VP and General Manager of DocuSign s Global Real Estate Solutions Group. His team s mission is to help brokers and agents build their business by accelerating their digital transformation. DocuSign s platform is quickly becoming the de facto way that everyone in the real estate industry manages their transactions and collaborates throughout the entire process from listing to mortgage to close of escrow. A Silicon Valley veteran, Georg has run sales and marketing for Fortune 500 companies including Intuit, and start-ups like Trulia, for the past 20 years. As GM of Trulia's Business Services Group, he oversaw the growth of the company s agent and broker services, launching innovative new ad models on both the web and mobile. More than 300,000 companies and more than 200 million users across 188 countries use DocuSign to sign agreements and collect payment digitally.

13 Kent Hanley CEO, Coldwell Banker Howard Perry and Walston With more than 30 years of real estate experience, Hanley has managed nearly every facet of the industry from working as a loan officer and a real estate sales manager, to creating and operating ancillary real estate services, and serving in numerous senior management roles. Hanley is an active leader in industry associations and joint business ventures. He serves as a director and founding member of Upstream RE, a real estate market data consortium, as the chairman of the board for Realty Alliance, and as a director for the National Association of Realtors. Hanley graduated from Indiana University s Kelly School of Business in Bloomington, Ind. He is an avid drag racer and is a Divisional Racers' Representative for the National Hot Rod Association in Glendora, Calif. Hanley supports numerous nonprofit organizations including participating as a committee member for the National Multiple Sclerosis Society s Dinner of Champions and volunteering at Paul Newman s The Hole in the Wall Gang Camp in Ashford, Conn. Coldwell Banker Howard Perry and Walston is the #1 residential real estate firm in the Research Triangle Park market.

14 Tim Heyl CEO, The Heyl Group, Keller Williams Since 2009, Tim has expanded The Heyl Group from its headquarters in Austin, Texas, to the San Antonio, Dallas and Houston markets. In 2016, The Heyl Group began it's national expansion, emerging into multiple markets throughout the US simultaneously. Tim Heyl founded The Heyl Group, as one of the top 10 real estate producers throughout Keller Williams Realty International. The Heyl Group continues to be recognized for their innovative approach and dedication to service, winning the Austin Business Journal's #1 Residential Real Estate Team award four years running, as well as appearing three consecutive years on the Inc list, recognizing the nation's fastest growing private businesses and Wall Street Journals Top 100.

15 Lane Hornung CEO & Co-Founder, 8z Real Estate Lane served in the United States Marine Corps as a Cobra attack helicopter pilot and is a Gulf War veteran. Following his military stint, most of Lane s professional career has centered around the convergence of real estate and technology. In the late-90 s, he was an executive at ZipRealty, in the Bay Area, helping the brokerage leverage the Internet to grow from a handful of agents to a publicly traded company with thousands of agents. In 2002, Lane secured his real estate license, joined RE/MAX Alliance and launched the website COhomefinder.com, and in 2010, Lane founded 8z Real Estate and has served as its CEO since. Most recently, Lane launched zavvie, the nation s first HyperLocal integrated marketing system. Lane completed his undergraduate studies at Stanford University, with a degree in Industrial Engineering, and later went on to obtain his MBA from the University of Colorado, Boulder. 8z is Colorado's leading brokerage offering home buyers and sellers the latest technology combined with the most skilled agents.

16 Danielle Lay Investor, New Enterprise Associates Danielle joined NEA in 2017 as an investor on the Technology Team in New York. Prior to joining NEA, Danielle was a member of Goldman Sachs Financial Technology and Asset Management investment banking team. While at Goldman, she worked on a variety of M&A transactions across the payments, insurance technology and alternative asset management sectors, representing companies such as Nasdaq, Bridgewater, FIS, and Fiserv, among others. Danielle graduated from Northwestern University with a B.A. in Economics and minors in Business Institutions and Chinese Culture & Language. While at Northwestern, she launched DesignWorks, a graphic design and web development company that exclusively hired student creators. New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage and invests across a broad array of industry sectors, with a core focus on healthcare and technology. With over $18 billion in assets under management, NEA was the world's largest venture capital firm in 2007.

17 Bill Lublin CEO, Century21 Advantage Gold Bill operates a successful multi-office real estate firm and has been recognized as a thought leader for his insights regarding technology and its use in business. Entering the real estate business at the age of 21, Bill rapidly gained recognition as one of the best salespeople in the marketplace. He is also CEO of the Social Media Marketing Institute, a Social Media Education provider and was the lead author in the 2010 & 2015 rewrites of e-pro, NAR's technology certification, winner of the REEA Award for best educational program of the year. Bill has served as a member of the National Association of REALTORS Professional Standards Committee and Risk Management Committee. Advantage Gold is a CENTURY 21 Real Estate Office located in Elkins Park, PA.

18 Stefan Martinovic Director of Innovation & Products, Real Estate Board of New York Stefan serves as the inaugural head of innovation and products at The Real Estate Board of New York, spearheading major innovation initiatives and technology development on behalf of the most prominent brokerages, developers, and operators in New York City, the real estate capital of the world. He is responsible for advancing modernization of the City s real estate listing systems, building trailblazing products that facilitate real estate leasing & sale transactions, and ensuring that NYC remains the bleeding edge for the global PropTech ecosystem by fostering innovation & collaboration. Stefan holds a Bachelor s degree in Business Administration from Seton Hall and an MBA from The College of William and Mary with graduate work in Urban Development and Economic Policy at Northwestern University. The Real Estate Board of New York (REBNY) is a trade association formed to "facilitate transactions in real estate, such as buying, selling, leasing, mortgaging, and insuring of property and other business pertaining thereto.

19 Jay Mason, Ph.D. VP Market Intelligence, PulteGroup Jay has over14 years of experience at PulteGroup in Corporate Strategy, Due Diligence, Marketing, Market Intelligence, and Sales. He consistently applies best practices and process discipline in a corporate setting and has a track record of recruiting, managing, and leading talented and diverse business leaders. Key areas of expertise include driving data and analytics to actionable strategic business decisions. Prior to his career in business and real estate, Jay spent 10 years in various academic settings as a researcher, speaker, and teacher. Jay holds a Bachelor s degree in Political Science from Rhodes College and a Ph.D. in Political Science and Government from the University of Texas. PulteGroup, Inc. (NYSE: PHM), based in Atlanta, Georgia, is one of America's largest homebuilding companies with operations in approximately 50 markets throughout the country.

20 Pierce Neinken Global Portfolio Manager, Airbnb Prior to Airbnb, Pierce founded Official CRE // Tech which launched in 2013 as the first event platform devoted to the commercial real estate tech sector. CRE // Tech was acquired by The News Funnel in January of The platform has become the leading global community focused on emerging and innovative technologies in the commercial real estate (CRE) space. CRE // Tech consistently produces sold-out events including the hugely popular Intersect Events in San Francisco and New York. Pierce also spent several years at CBRE as West Region Solutions Director for Workplace Solutions where he developed corporate real estate outsourcing solutions (involving transaction management, lease administration, facilities management, project management and strategic consulting) for Fortune 500 companies and select large organizations. Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world online or from a mobile phone.

21 Pam O Connor President & CEO, Leading Real Estate Companies of the World Pam O Connor will leave her position as president and CEO, effective March 31, O Connor, who has been at the helm of the company since its founding in 1997, is stepping down with plans to remain active in the industry in a consultative capacity, including joining the Leading Real Estate Companies of the World (LeadingRE) Board of Directors for the coming year. O Connor began her career in the promotion department of WSB Television in Atlanta and later co-owned Bryson-O Connor Public Relations in Atlanta, but her professional focus has long been in the real estate industry. The first woman executive to head a major real estate network in 1985, her experience managing real estate and relocation organizations extends back 30 years to prior networks All Points Relocation Service and RELO. Leading Real Estate Companies of the World is a selective global community of the highest quality independent real estate companies, with over 565 companies and 130,000 sales associates in 65 countries. Network members generate over 1.1 million transactions annually, with $368 billion in home sales.

22 Rick Orr CEO & Co-Founder, RealSavvy Rick is a serial startup entrepreneur and 18 year Realtor based in Austin, TX. He began his startup journey as part of the founding team of security software startup, WholeSecurity, which was acquired by Symantec. Since then he has been with three other successful Austin area startups including mobile payments leader, TabbedOut, which he Founded in 2009 and continues to serve as a Board director. Rick started RealSavvy with Clay Knight and Matt Swezey in 2014 to build a beautiful, collaborative home search portal for brokers and agents to better connect with their buyers and sellers. RealSavvy combines custom web, 'Pinterest-style' collaborative home search (IDX) and a powerful, yet simple, CRM into one fully white labeled platform for its participating brokerages, teams and agents. RealSavvy is an all-in-one real estate platform for agents, teams & brokers which provides custom websites for brokers and agents where they can collaborate with buyers throughout the home search.

23 Adi Pavlovic Director of (Innovation)Labs, Keller Williams Adi Pavlovic is a Technology Strategist at Keller Williams Realty International focused on keeping a pulse on the real estate tech industry as well as studying the behavior between agents and technology. Adi advises KW executives regarding potential technology partnerships, innovation opportunities, and how emerging technologies may impact the real estate industry. Adi studied at the University of Texas at Austin. Keller Williams Realty Inc. is the world s largest real estate franchise with over 150,000 associates in more than a dozen countries around the world.

24 Rivers Pearce Director of Marketing, BoomTown (RE CRM) Director of Marketing for BoomTown, an online real estate platform based in Charleston, SC. Rivers has over 9 years experience in the online marketing and advertising space, working with numerous Fortune 500 companies across the e-commerce, travel and real estate verticals. In early 2010, Rivers came to BoomTown to start its Search Engine Marketing department. Applying many agency best practices, he has helped scale BoomTown s client base from 70 to well over 1500 clients. He has also served as their Director of Client Success, and Director of Digital Marketing & Strategy. Boomtown provides marketing and sales automation solutions for the real estate industry. Through Boomtown, brokers can select and customize a lead generation website, track, and nurture leads, and monitor team success and sales.

25 Yoni Rechtman Investment Analyst, Tusk Ventures Yoni joined Tusk Ventures in early Tusk Ventures is the first venture capital firm focused primarily on helping startups navigate the political, regulatory, and media hurdles that come with reshaping entrenched industries. Its investment professionals and in-house team of political and regulatory experts partner directly with high-growth companies entering highly regulated sectors and work with them to accomplish their goals through direct advocacy, campaign management, narrative development and strategic execution.

26 Rajeev Sajja VP, Digital Innovation, Berkshire Hathaway HomeServices Fox & Roach, Realtors As Vice President of Digital Innovation, Rajeev manages the company s web, mobile and social media initiatives. He is also responsible for the implementation and ongoing enhancements of an Agent Productivity Suite, a comprehensive suite designed to help agents improve their productivity and increase their personal income. He serves as a mentor on the NAR REach program with other Industry executives helping companies innovate for the real estate Industry. Rajeev was recognized by Philadelphia Business Journal as a top IT Pro (Innovator category) in 2013 and Prior to joining the company, Rajeev held roles as a Network Manager, Director of Infrastructure in the steel and e-commerce industries. Rajeev holds a master s degree in computer engineering from Villanova, as well as a business degree from the University of Phoenix. Berkshire Hathaway HomeServices Fox &Roach, REALTORS, is a part of HomeServices of America, the nation's second largest provider of total home services.

27 Maria Seredina Corporate & Business Development, Zillow Group Maria leads corporate and business development for Zillow Group, with focus on emerging initiatives, and is responsible for analysis and execution of acquisition, investment and strategic partnership opportunities for the company's portfolio of B2C and B2B brands. Prior to joining Zillow in 2013, Maria spent over 4 years in Internet equity research, most recently at Goldman Sachs. Maria serves as a mentor for several accelerator programs including Techstarts, MetaProp NYC Real Estate, and Elmspring Chicago. She holds a BS in Economics and a BA in International Studies from the University of Pennsylvania. Zillow Group houses a portfolio of the largest and most vibrant real estate and home-related brands on the Web and mobile.

28 Marc Siden Co-Founder & CEO, Onboard Informatics Marc Siden is the Co-founder and CEO of Onboard Informatics. His company began as local data startup in a Greenwich Village basement in 2001 and today powers web and mobile content initiatives for hundreds of leaders in the real estate, publishing, finance, and technology industries. Marc brings over 20 years of diverse technology, information services and finance experience to the culture of Onboard. He began his career on Wall Street where he spent eight years, before creating New Beginnings Venture Group, a venture capital firm. Onboard Informatics connects leaders in RE, publishing, and technology to local data-driven innovations that empower informed decisions. Clients use Onboard Informatics data to improve lead conversion, online experiences, referrals, relationships and revenue.

29 Celeste Starchild SVP Professional Software, Move, Inc. Celeste is a pioneer who has spent over 15 years transforming the real estate industry. She possesses a track record of success in technology services, product development, sales and marketing, business development, and data security, and is the recipient of the 2015 Inman Innovator Award. Celeste is part of the leadership team at Move, Inc., that oversees the development of professional software tools and services. During her career, Celeste has demonstrated a passion for technology, creating leading products that increase brokerage efficiency, such as online transaction management software (SettlementRoom, Inc.), and security products that protect real estate data (Clareity Security). Most recently as general manager of ListHub, Celeste has been instrumental in leading ListHub s strategy and paving a path for growth. Today ListHub is a core platform for the real estate industry that powers online marketing for more than 60,000 brokerage firms nationwide. Move, Inc., is a real estate web site, which operates the Move Network of real estate web sites for consumers and real estate professionals. The Move Network of web sites captures more than 60 million monthly visitors.

30 Aida Turbow President, Global Enhanced Marketing, Inc. Aida Turbow is an International Real Estate Professional with over 25 years experience in Global Marketing, Branding & Strategic Sales. At the institutional level, Aida Turbow has received many distinguished awards: NAR s Instructor of the Year Award, twice, in 2011 and 2003; Most Valuable NAR s Outreach Award in 2009; Most Valuable Regional Coordinator for NAR, in 2007(Served as Regional Coordinator for South America from ); Aida served, as CIPS (Certify International Property Specialist) Faculty Chair, as well. For 12 years she spearheaded the International Sales and Marketing Programs and Business Development at Arvida Realty, in Florida. Working as the intellectual architect of an online portal for worldwide real estate developments, Aida coordinated, twice, under Global Enhanced Marketing Inc., GEM, within ICREA, (International Consortium of Real Estate Associations) access to Second Home and Resorts Developers, to 40 countries, for the Global New Home & Resorts Portal.

31 Thomas Whiteaker Partner, Propel Venture Partners Tom brings a breadth of venture investing and operational experience from across the financial services industry to Propel, and is focused on InsureTech and AI. In prior roles he reestablished Hartford Ventures as the leading corporate venture program in the insurance industry, led investments in ecommerce, security, and authentication for Visa s venture capital program, and co-founded the international division for one of the largest American collection agencies. A graduate of Thunderbird, Tom s accomplishments include managing a diverse portfolio of investments through the financial crisis, making investments in several global payments companies that led to acquisitions, and building new business units in Mexico City, São Paulo, and Rio de Janeiro. Propel Venture Partners is a venture capital firm focused on opportunities at the intersection of technology and finance.

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