Woodrow Wilson Presidential Library Foundation
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1 Woodrow Wilson Presidential Library Foundation General Information Contact Information Nonprofit Woodrow Wilson Presidential Library Foundation Address P.O. Box 24 Staunton, VA Phone Fax Web Site Facebook Twitter At A Glance Year of Incorporation 1939 Organization's type of tax exempt status Public Supported Charity 1
2 Statements & Search Criteria Mission The Woodrow Wilson Presidential Library and Museum promotes an understanding of the life and times of President Woodrow Wilson, his impact on the world, and his relevance today and for the future. The organization seeks to increase the understanding of the life and legacy of the 28th President through the presentation of innovative and informative exhibitions, programs, archives, tours, and other initiatives. Background The Foundation was incorporated in 1938 as the Woodrow Wilson Birthplace Foundation. The corporate name was changed in 2004, but the mission remains to preserve Woodrow Wilson s Birthplace, the Staunton Presbyterian Manse, and to serve the ideals that Wilson supported through his public service as President of Princeton University, Governor of New Jersey, and 28th President of the United States. Founding Trustees included a number of important figures in the Wilson Administration and a core group of civic-minded Virginians. The preservation of President Wilson s Birthplace had the ongoing support and active involvement of President Wilson s widow, Edith Bolling Galt Wilson. The Manse was restored and furnished in 1940 according to the then-prevailing standards of the Colonial Revival style. The restoration gardens behind the Manse were created by The Garden Club of Virginia and designed by Richmond landscape architect Charles Gillette in The Manse was officially dedicated in 1941 by President Franklin Roosevelt as a new shrine of freedom. In 1964, the Manse was designated a registered National Historic Landmark. Research in the 1970s led to further restoration and refurnishing to the year of Wilson s birth, 1856, and the Manse now represents the earlyto mid-victorian era. Research on the exterior masonry s finish resulted in removal of 113 years of white paint from the masonry surface. To more accurately interpret the house as it appeared in 1856, the exterior was returned to its red appearance. The Manse is located within a federal historic district known as Gospel Hill. Over the years, the Foundation acquired additional properties adjacent to the Manse, and in 1990 opened the Woodrow Wilson Museum with exhibit galleries interpreting the life and public service of the 28th President. The educational center is located on the second floor and curatorial offices and collections are on the third floor of this building, which is renamed the Dolores Lescure Center after a long-time Board Chair. The Lescure Center also houses President Wilson s 1919 Pierce-Arrow limousine. The Garden Club of Virginia, which installed and expanded the gardens behind the Manse and around the Museum, continues to maintain the gardens. Foundation offices are located in the building next to the Manse, named the Emily Smith House after another long-time Board Chair. The President s Shop, which serves as the admissions center and gift shop, is also located in the Emily Smith House. In 2008, the Foundation acquired the historic Kenwood house next to the Lescure Center on East Beverley Street. This site, known as LARC, houses the Library and Research Center on the second floor, and the Don W. Wilson Hall meeting space on the first floor. Impact Previous Goals Increase staff efficiency and financial sustainability. Complete renovations of new Library and Research Center. Digitize Woodrow Wilson's Presidential Papers for online accessibility. Develop a national presence for the Woodrow Wilson Presidential Library (WWPL) through increased public relations and marketing. Current Goals Commemorate the Centennial of Woodrow Wilson's presidency through new exhibits, programs, and symposia. Increase educational outreach to encompass all school age students as well as adult programming. Identify capital needs and make appropriate renovations to historical buildings on campus. Maintain digital archive and acquire needed Wilson materials in order to expand collections. 2
3 Needs 1. Educational program expansion including current activities plus new opportunities for increased outreach and additional staff hours to accommodate these new opportunities. Amount required per year: $75, Facility needs including updated HVAC, security and fire suppression systems through historic structures on campus. Amount Required: $77, Conduct structural facility upgrades as identified by internal and external review. Amount required: $172, Create interactive museum exhibits highlighting Wilson's presidency, his policy-making and the political process that is part of a democratic nation: Amount required: $250, Upgrade digitization software and expand digital archive records to increase online accessibility to Wilson documents: Amount required: $98,000. Areas Of Service Areas Served Areas Shenandoah Valley Statewide National Service Categories History Museums Libraries 3
4 Programs Programs Journey Into History Program Description Journey Into History delivers educational programming that includes: - school field trips, which educate +/- 2,300 students annually; - classroom outreach, which brings President Wilson and his era directly to elementary and middle schools; -The Journey Into History summer camp, which offers a variety of handson educational experiences for children, ages 5-12; -the Wilson Student Leadership Program for a group of 16 rising high school juniors and seniors: educators will lead a discussion of Wilson's contributions, a field trip to the US Capitol and a senator's office, and the development/presentation of individual projects that relate to leadership; - Special events that educate children on a variety of topics, such as Victorian traditions, 19th Century academics, and World War I spies and their secret communication methods. Budget $54, Strategy 4
5 Board & Governance Board Chair Board Chair Mr. Theodore G. Shuey Jr. Company Affiliation Retired Term July 2017 to June Board Co-Chair Board CoChair Dr. Bryan LeBeau Company Affiliation Retired professor Term July 2017 to June Board Members Name Affiliation Status Mr. Frank Carey Community Volunteer Mr. Sahr Conway-Lanz Library of Congress Mr. Ray Cubbage Retired Ms. Amy Diduch Mary Baldwin University Senator John Edwards State Senator Dr. Sam D. Graham Jr. Urologist Mrs. Bernadette Kincheloe Owner, Nash-Kincheloe & Associates Dr. Thomas J. Knock Ph.D. History Professor, SMU Ms. Jackie Kurtz Union Bank - Private Banker Dr. Bryan F. LeBeau Ph.D. Provost and VP, Academic Affairs, Univ. of St. Mary Mrs. Mary Margaret Link Community Volunteer Ms. Laura Nordstrom Pharmaceutical Sales, Shenandoah Valley Region Ms. Linda G. Perriello Community Volunteer Ms. Emily T. Reed Community Volunteer Mr. Robert (Bo) Roberson Real Estate Investor Mr. Greg Robertson J.D. Attorney, Hunton and Williams Mr. Christopher Saxman State Advocacy Mrs. Beth Scripps Community Volunteer and Historic Preservation Advocate Brig. Gen. Theodore G. Shuey Jr. Insurance Executive Mr. Edward R. Slaughter Jr. Retired Attorney Dr. Allston J. Stubbs III Retired Urologist Mr. Harry J. Warthen III Senior Council, Hunton and Williams law firm 5
6 Mrs. Katherine Grayson Wilkins Development Professional Mrs. Kimberley F. Wood Education/Career Coach, Blue Ridge Community College Board Demographics - Ethnicity African American/Black 0 Asian American/Pacific Islander 0 Caucasian 24 Hispanic/Latino 0 Native American/American Indian 0 Board Demographics - Gender Male 14 Female 10 Unspecified 0 Governance Board Term Lengths 3 Board Term Limits 2 Board Meeting Attendance % 0 Written Conflict of Interest Policy? Percentage Making Monetary Contributions 89 Percentage Making In-Kind Contributions 100 Number of Full Board Meetings Annually 4 Standing Committees Board Governance Building Collections Development / Fund Development / Fund Raising / Grant Writing / Major Gifts Education Executive Finance Comments In the past three years, we have seen a marked increase in our board's engagement as reflected in our giving. Challenges that we face include keeping up with the relentless pace of technology as well as preserving our historic properties so that we can continue to engage visitors in our mission to convey Wilson's ideals of civic education and world peace. We are also seeking to increase our national presence by engaging scholars, business people, and every day citizens to serve in leadership positions. 6
7 Management Executive Director/CEO Executive Director Term Start July Ms. Robin W. von Seldeneck Experience Robin von Seldeneck was named CEO of the Woodrow Wilson Presidential Library and Museum July 1, A passionate history buff, Robin first volunteered at the then Woodrow Wilson Birthplace Foundation as a college student in 1991 when the Museum was being prepared to open for the first time. Prior to becoming CEO, Robin served as the COO and Director of Finance. She came to the Woodrow Wilson Presidential Library Foundation in January 2009 to serve as the Assistant Project Director for a Teaching American History Grant. A native of West Virginia, Robin received her undergraduate degree from Mary Baldwin College in 1992 where she majored in History and Political Science; and her Master s in Public Administration from James Madison University in Robin has extensive experience in education and management. She has worked at Mary Baldwin College, James Madison University, Stuart Hall School, and is an adjunct professor at Blue Ridge Community College. Robin lives in Staunton with her husband Eric and their two sons, Wilson and Wade. She enjoys watching football, soccer and high school basketball. Robin is an active member of the Shenandoah Valley Kiwanis Club, the Augusta Garden Club and Memorial Baptist Church, where she serves on the Finance Committee and as the Co-Chair of the Constitution and Bylaws Committee. Staff Full Time Staff 6 Part Time Staff 15 Volunteers 0 Contractors 5 Retention Rate 90 Plans Organization has a Fundraising Plan? Organization has a Strategic Plan? Under Development Years Strategic Plan Considers 5 Date Strategic Plan Adopted July 2012 Management Succession Plan? Under Development Organization Policy and Procedures Nondiscrimination Policy Whistleblower Policy Document Destruction Policy Directors and Officers Insurance Policy 7
8 Affiliations Affiliation Year Virginia Association of Museums
9 Financials Fiscal Year July Fiscal Year 2018 Projected Revenue $631, Projected Expenses $629, Endowment Value Spending Policy Percentage Percentage (if selected) 5% s Detailed Financials Revenue and Expenses Total Revenue $565,678 $1,098,533 $884,319 Total Expenses $788,133 $756,079 $789,694 Revenue Sources Foundation and Corporation $37,500 $173,250 $257,977 Contributions Government Contributions $5,000 $5,000 $0 Federal State Local Unspecified $5,000 $5, Individual Contributions $122,958 $615,757 $171,331 Indirect Public Support Earned Revenue $200,866 $204,499 $192,334 Investment Income, Net of Losses ($3,420) ($843) $123,688 Membership Dues Special Events $5,490 $3,209 $42,609 Revenue In-Kind $108,939 $6, Other $88,345 $91,587 $96,380 9
10 Expense Allocation Program Expense $555,072 $540,259 $524,178 Administration Expense $166,955 $177,201 $212,248 Fundraising Expense $66,106 $38,619 $53,268 Payments to Affiliates Total Revenue/Total Expenses Program Expense/Total Expenses 70% 71% 66% Fundraising Expense/Contributed Revenue 39% 5% 11% Assets and Liabilities Total Assets $3,004,348 $3,098,826 $2,815,036 Current Assets $594,772 $1,002,469 $420,126 Long-Term Liabilities $502,384 $354,484 $429,484 Current Liabilities $20,216 $40,139 $23,803 Total Net Assets $2,481,748 $2,704,203 $2,361,749 Short Term Solvency Current Ratio: Current Assets/Current Liabilities Long Term Solvency Long-Term Liabilities/Total Assets 17% 11% 15% Top Funding Sources Top Funding Source & Dollar Amount Second Highest Funding Source & Dollar Amount Third Highest Funding Source & Dollar Amount Capital Campaign Currently in a Capital Campaign? No Campaign Purpose We are currently raising funds for educational programs, digital archives and new physical exhibits in our museum, in addition to annual operations. Goal 0 Capital Campaign Anticipated in Next 5 Years? State Charitable Solicitaions Permit Permit? Nov 2017 Registration Nov 2017 Comments Organization Comments In light of the significant decrease in federal, state, and local government allocations, we are in the process of seeking out new streams of income primarily from private and corporate foundations and major individual 10
11 donors. We have notably decreased our operating deficit over the last three years by restructuring staff and implementing policies for greater efficiencies. We are actively engaging in development and marketing activities to increase our income and eliminate our deficit so that our organization is fully sustainable so that we can continue Wilson's legacy of civic education and world peace. Created Copyright 2018 The Community Foundation Serving Richmond & Central Virginia 11
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