2013 Edward L. Bernays Mark of Excellence Award Winners. Otto Bos Lifetime Achievement Award: Sara Katz, founder and president of Katz & Associates
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1 Special Awards 2013 Edward L. Bernays Mark of Excellence Award Winners Otto Bos Lifetime Achievement Award: Sara Katz, founder and president of Katz & Associates Deborah Baker Public Relations Professional of the Year Award: Valerie Chereskin, APR, principal of Chereskin Communications Eva Irving Community Service Award: Jamie Lynn Sigler, founding partner of J Public Relations Diogenes Award for a San Diego newsmaker: Dr. Melinda Nish, superintendent and president of Southwestern College New Professional of the Year Award: Rachel Hutman, account manager at Canale Communications Silver Awards Silver Category 1: Community Relations Award of Excellence: The Carlsbad Desalination Team and Southwest Strategies for 9th Street: The Key to Success of a Historic Desalination Project Award of Merit: Allison+Partners for Alaska Communications 2012 Summer of Heroes Community Relations Campaign Silver Category 2: Reputation/Brand Management Award of Excellence: Allison+Partners for Shifting Baja California's Tourism Dialogue from Concern to Fascination Award of Merit: Environmental Health Coalition and Jamie Ortiz Communications for Helping Environmental Health Coalition Fight Toxic Pollution Silver Category 3: Events & Observances Seven Days or Fewer Award of Excellence: Rock Church for 2013 Toys for Joy: It's More Than a Toy Award of Merit: Westfield and Southwest Strategies for Yesterday, Today and Tomorrow: Breaking Ground on a World-Class Urban Plaza Silver Category 4: Events & Observances More than Seven Days
2 Award of Excellence: i.d.e.a. for Del Mar Thoroughbred Club 75th Anniversary Season Award of Merit: Gable Public Relations for Re-launch of the Iconic Hotel La Jolla Silver Category 5: Public Service Award of Excellence: Nuffer, Smith, Tucker and the Citrus Research Board for Save California Citrus! Public Service Campaign for the California Citrus Research Board Silver Category 6: Public Affairs Award of Excellence: Cook+Schmid and Port of San Diego for Building Support for the Chula Vista Bayfront Master Plan Silver Category 7: Marketing Consumer Products & Services Award of Excellence: Nuffer, Smith, Tucker for WD-40 Specialist Product Line by WD-40 Company Award of Merit: J Public Relations for Rancho Valencia Resort & Spa Relaunch Silver Category #12: Internal Communications Award of Excellence: Clearpoint Agency and Diseno Communications for SynteractHCR Award of Merit: American Red Cross San Diego/Imperial Counties for Tuesdays with Tony Becomes Main Pillar In New Red Cross CEO's Visibility Strategy Silver Category #13: Investor Relations Award of Excellence: Optimer Pharmaceuticals and Canale Communications for American Red Cross San Diego/Imperial Counties Silver Category #14: Multicultural Public Relations Award of Excellence: Nuffer, Smith, Tucker and the Citrus Research Board for Saving California Citrus Silver Category #15: Integrated Communications Award of Excellence: SANDAG and Frank Wilson & Associates for South Bay Expressway Kiss Traffic Goodbye Campaign
3 Award of Merit: Nuffer, Smith, Tucker for WD-40's Getting the Job Done Campaign Silver Category #16: Student Project Award of Excellence: David Rozul, San Diego State University for Urban Corps of San Diego County: 2012 Public Relations Proposal Bronze Awards Bronze Category #1: Media Relations - Consumer Products & Services Award of Excellence: Cricket Communications for Cricket's Music Media Relations Propelled by Multi-faceted PR Effort for Muve Music's Monthly Artist Program Award of Merit: Cricket Communications for Cricket Provides Solutions to Key Consumer Tax Season Financial Concerns Bronze Category #2: Media Relations - Business to Business Award of Excellence: Avalon Ventures Team Canale Communications for Creating the Perfect Media Storm for Avalon Ventures and the Big Pharma Mystery Guest Award of Merit: Clearpoint Agency for Oberon Fuels Bronze Category #3: Media Relations - Associations/Non- Profit/Government Award of Excellence: Porter Novelli for A County of Contrast Award of Merit: Scatena Daniels Communications for Rancho Family YMCA's Ride Across California Award of Merit: Allison+Partners for Improving Trust in Tourism for Baja California Bronze Category #5: Editorials/Op-Ed Columns Award of Excellence: Porter Novelli for Tech Challenge Lands in Huffington Post Award of Merit: San Diego Gas & Electric and Southwest Strategies for Building a Fair and Sustainable Electric Rate Structure
4 Bronze Category #6: Podcasts/Vodcasts/Webcasts Award of Excellence: FleishmanHillard for BeeWell for Life: Reaching New Consumers With Healthy Lifestyles Webisode Series Bronze Category #7: Websites, Internal Award of Excellence: Porter Novelli for Ohana Update Bronze Category #8: Websites, External Award of Excellence: MJE Marketing Services, Inc. and Shop Chula Vista Now for Shop Chula Vista Now Award of Merit: San Diego Crew Classic Marketing and Communications Team for San Diego Crew Classic Website Bronze Category #9: Multimedia Communications Award of Excellence: Porter Novelli for Ohana Update Award of Merit: FleishmanHillard for BeeWell for Life - A Living Guide: Digital ebook from Bumble Bee Bronze Category #10: Smartphone/Tablet Applications Award of Excellence: Nuffer, Smith, Tucker for Markon Cooperative Produce Guide Mobile App Bronze Category #11: Blogs Award of Excellence: Clearpoint Agency for Clearpoint Blog Award of Merit: San Diego Gas & Electric for Postcards from Superstorm Sandy Bronze Category #12: Blogger Campaigns Award of Excellence: Nuffer, Smith, Tucker for Chicken of the Sea 60s & Sensational Contest Award of Merit: San Diego Gas & Electric and (W)right On Communications for SDG&E Energy Efficiency Blogger Outreach Bronze Category #13: Social Media
5 Award of Excellence: J. Walcher Communications for Bali Hai Restaurant Social Media Award of Excellence: i.d.e.a. for International Motorcycle Shows "Human Motorcycles" Campaign Award of Merit: Marketing/Communications Team San Diego Crew Classic for San Diego Crew Classic Social Media Award of Merit: Nuffer, Smith, Tucker for Chicken of the Sea 60s & Sensational Contest Bronze Category #15: Creative Tactics Award of Excellence: Nuffer, Smith, Tucker for San Diego's Custom Challenge Coin Bronze Category #16: Press Conference Award of Excellence: Southwest Strategies for San Diego Maritime Jobs Coalition Sequestration Award of Merit: MJE Marketing Services, Inc. for Maritime Museum of San Diego Bronze Category #17: Press Kits Award of Excellence: Barons Market & Jamie Ortiz Communications for Local Market and Media Soda Kits " Bronze Category #18: Online Videos Award of Excellence: SANDAG, Caltrans Dist. 11, Southwest Strategies & LJG for North Coast Corridor Program Video Award of Merit: Scripps Health for Where Greater Things Happen Bronze Category #21: Public Service Announcement Award of Merit: Nuffer, Smith, Tucker for Saving California Citrus Bronze Category #21: Newsletters Award Merit: FleishmanHillard for Be Combining Forces to enhance Online Presence
6 Bronze Category #24: Magazines Award of Excellence: San Diego County Bar Association for San Diego Lawyer Award of Merit: Valley Solutions Group, Inc. for Imperial Valley Economic Development Corp.'s Abundant Opportunities magazine Bronze Category #25: Special Purpose Publications Award of Excellence: Marketing/Communications Team San Diego Crew Classic for San Diego Crew Classic 40th Timeline Bronze Category #30: Advertorials Award of Merit: Scripps Health for Scripps Health Report in Padres Playbill" Bronze Category #31: Research Evaluation Award of Excellence: Scripps Health for Inside Scripps Employee Portal Information Architecture Assessment
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