MGT590 - Lippert AMAZON. Stephen Kimball Charles Golden Christen Bergstresser
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1 MGT590 - Lippert AMAZON Stephen Kimball Charles Golden Christen Bergstresser
2 BACKGROUND Founded E-Commerce Platform Web Services Kindle
3 MISSION STATEMENT Amazon.com strives to be Earth s most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want low prices, vast selection, and convenience Amazon.com continues to grow and evolve as a world-class e-commerce platform.
4 STRATEGIC EVOLUTION Intended Strategies Vs. Emergent Strategies
5 STAKEHOLDERS
6 BOARD OF DIRECTORS Tom A. Alberg, Madrona Venture group John Seely Brown, Visiting Scholar and Advisor to the Provost at USC Wiliam B. (Bing) Gordon, Kleiner Perkins Caulfield & Byers Jamie S. Gorelick, Wilmer Cutler Pickering Hale and Dorr, LLP Jeffery P. Bezos, CEO, President and Chairman of the Board Judith A. McGrath, Astronauts Wanted, *No Experience Necessary Alain Moiné, Ingram Micro, Inc Jonathon J. Roberson, Former Chairman & CEO, Palm, Inc. Thomas O. Ryder, Former Chairman & CEO, Readers Digest Association, Inc. Patricia Q. Stonesifer, Martha s Table
7 ORG CHART Jeffery P. Bezos CEO, President and Chairman of the Board Jeffery M. Blackburn Sr. Vice President, Business Development Andrew R. Jassy Sr. Vice President, Amazon Web Services Diego Piacentini Sr. Vice President, International Consumer Business Shelly L. Reynolds Vice President, Worldwide Controller and Principal Accounting Officer Thomas J. Szkutak Sr. Vice President, and Chief Financial Officer Jeffery A. Wilke Sr. Vice President, Consumer Business David A. Zapolsky Sr. Vice President, General Counsel and Secretary
8 Axis Title SIC: 5961 Catalog and Mail-Order Industry Industry Norms in US$ net sales gross profit net profit after tax
9 EXTERNAL ENVIRONMENT Technological Macroeconomic Political/Legal Demographic Global Social
10 INDUSTRY ANALYSIS Force Threat of Potential Entrants Current Rivalry among Existing Firms Bargaining Power of Suppliers Bargaining Power of Buyers Substitute Products Intensity of Force Low High Moderate High High
11 STRATEGIC GROUP
12 VALUE CHAIN Supply Chain Management Operations Distribution Sales and Marketing Service Product R&D, etc. Human Resources General Administration Value Added Value Added Value Added Value Added Value Added Value Added Neutral -Negative Neutral
13 FINANCIAL RATIOS Current Ratio Amazon Industry medians
14 FINANCIAL RATIOS Quick Ratio amazon Industry Medians
15 FINANCIAL RATIOS Inventory Turnover Amazon Industry Standards
16 FINANCIAL RATIOS Return on Equity (Net worth) (2.0000) Amazon (0.0048) Industry Standards
17 STRATEGY Low Cost Advantages Disadvantages
18 SWOT Strengths: S1. Cost Leadership Strategy S2. Brand Recognition S3. Customer Satisfaction Weaknesses: W1. Diversification W2. Online Only W3. Low Profit Margins Opportunities: O1. Online Payment System O2. Physical Presence O3. Amazon Brand Threats: T1. Security T2. Lawsuits T3. Economy
19 TOWS ANALYSIS Amazon Brand Physical Sites Payment System
20 CSR & ETHICS Donations Ethical Implications Security Breach Price Sharing Conflict of Interest
21 CONCLUSION Mature Flexible Lessons Learned Value Chain Financial Ratios SWOT
22 QUESTIONS?
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