International Women s Day Celebrates Entrepreneurs. How to be a Money Magnet
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1 International Women s Day Celebrates Entrepreneurs How to be a Money Magnet
2 Caterina Fake Flickr Rashmi Sinhar Slideshare Arianna Huffington Arianna Huffington Huffington Post
3 Forget China, India and the Internet: Economic Growth Is Driven by Women. The Economist Source: Headline,
4 Purpose: To present the opportunity for increasing wealth of female business owners
5 Getting FINANCE is the next five minutes. FINANCE is Character Community Commitment (And Profit, Passion) FINANCE is a CHOICE.
6 Problem #1 is Opportunity #1
7 Slides at emdacanada.com com Money Magnet Linkedin Group emdacanada d
8 You Know Financing
9 Stage 1 - Product Product Business is my product Product is good - it will sell itself CEO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business
10 Product Caterina Fake 2003 Ludicor (bankrupt ) Fake took photo-sharing:flickr Flickr was acquired by Yahoo! for $50M co-founded Hunch Hunch was acquired by ebay for $80M 2012 Pinwheel Raised $7.5 M, Redpoint Ventures. $2M in seed funding
11 Stage 1 - Product Product Business is my product Product is good - it will sell itself CEO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business
12 Lifestyle - Linda Haynes Ace Bakeries 1992 Angel start t up 2008 Sold to Private Equity $15M 2011 Sold by PE for $120M
13 Stage 1 - Product Product Business is my product Product is good - it will sell itself CEO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business
14 Legacy: Theresa Cascioli 2002 Angel financing out of bankruptcy 2006 Deal of the Year by CVCA with Vengrowth Private Equity Labatt Brewery offered $201.4M
15 GROWTH = #1
16 fear of women business owners?
17 IT is your choice
18 Stage 1 - Product duct usinessismyproduct is oduct is good - it will tself EO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business
19 All you need to know
20 All you need to know Finance People Value
21 All you need to know Finance People Value
22 Your Revenues Your EBITDA is $... «ee-bit bit-dah dah» = An approximate measure of a company's operating cash flow
23 The Perfect Answer Jill and Jack buy slacks in black
24
25 How Does An Investor Think?
26 The Finance Brain
27 You Are Selling LONG TERM Business Growth Not Your Product
28 Find out your Mathematical
29 Investment Wanted $100M $ Mathematical Fit multi millions to billions Sources of Capital (non -bank) Public Market $20M $5M 5m to multi millions 500k to 5m 50k to 500k Angels Venture Capital Private Equity $10,000 50k Family & Friends Size of Company Source: Loewen & Partners
30 Fund Fit Focus Small There are 5 dimensions: Deal Type Growth Buyouts Funds Funds Large Geography Country Specific Focus Global Focus Deal Size Mid-Sized Funds Buyout Funds Industry Focus Single Sector Focus Multi-Sector Focus Asset Class Single Asset Class Focus Multi-Asset Class Focused
31 There's no timetable or correct way for seeking out private equity. Some operate for decades;
32 Others seek capital early in life cycle
33 ACE Bakeries - Family Lifestyle Some Chose the Buyout Fund and to Sell 100%
34 4 Levels of Private Investors 1. Mum & Dad, Family, Friends, Fools 2. Angels 3. Venture Capitalists 4. Private Equity Fund Managers
35 THE PITCH BNN t susan.kirwin@ctv.ca Practice Your Pitch
36 All you need to know Finance People Value
37 2,000 50
38
39
40 Competence
41
42 Legacy vs Lifestyle
43 Family Lifestyle Chose the Buyout Fund and Sold 100% Made $15M?
44 Do you want to be QUEEN Or do you Want to be RICH
45 All you need to know Finances People Value
46 Anita Roddick: Former Founder and CEO of The Body Shop Nobody talks about entrepreneurship as survival, but that s exactly what it is.
47 Got to Do The Work
48 1. Business Model 2. Revenue Model Meaty Problem 3. Competition 4. Competitive Advantage 5. Unique Selling Proposition- Secret Sauce 6. Addressable market
49 In real life, strategy is actually very straightforward. Pick a general direction and implement like hell Jack Welch
50 Positioning Be Different
51 Positioning Lakeport Beer Ontario-based brewery focused on producing value-priced quality beer for the Ontario takehome market Meaty Problem: Lakeport's willingness to take ownership of the discount beers P iti i $24 Positioning: Only one at $24 plus deposit that puts on company name
52 Casciolo made $70M
53 All you need to know People Value Finances Confidence
54 Economist cover, Jan , as women surpass 50% in U.S. workforce/ Women s economic empowerment is arguably the biggest social change of our times.
55 The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo
56 Practice Your Pitch THE PITCH BNN t susan.kirwin@ctv.ca
57 Money Magnet LinkedIn Sourcing Capital for Growth Companies
58 How Did These Women do It? ZIPCAR 2000 Antje Danielson, Robin Chase Borrowed another country s business Met over Day Care Expertise Steve Case s Revolution Private Equity IPO market value of $1.12B Value of $199 million. Time's 100 Most Influential People in 2009, Governor's Award for Top Entrepreneur Start-up Woman of the Year. Business Week, Fast Company s Fast 50 Fortune CIO and InfoWorld magazines
59 Catelina Fake As a VC Investor Myself I am Gender Neutral
60 Canada leads the world in government-funded R&D but we re lacking the local VC and PE market to turn clever ideas into businesses. When it comes time to take the step toward commercialization, we have Achilles heel. an
61 Private Equitys Credo 1. Liquidity to early shareholders h 2. Accountable and do the work 3. Understand d the Private Market process 4. Hire the right people 5. Top notch Board 6. Upgrade financials and systems 7. Far wider sale options: strategic, partial Greater Wealth lh
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