Curriculum Vitae. RONALD G. COOK, Ph.D.

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1 RONALD G. COOK, Ph.D. Rider University College of Business Administration 2083 Lawrenceville Road Lawrenceville, NJ (609) EMPLOYMENT: Present PROFESSOR and PROGRAM DIRECTOR: Entrepreneurship, Rider University. Serve as Entrepreneurial Studies (ES) Program and ES Center Director. Direct Rider s Small Business Institute. Developed and taught upper-level undergraduate and MBA courses in entrepreneurship/small business, family business, corporate entrepreneurship and small business consulting. Research interests include small business, entrepreneurship, student consulting, business survival rates, business planning PROFESSOR and DEPARTMENT CHAIR:: Department of Entrepreneurial Studies and Strategy, Rider University. Helped create the new Entrepreneurial Studies (ES) department at Rider, and serve as chair. Direct the ES Center and Rider s Small Business Institute. Developed and taught upper-level undergraduate and MBA courses in entrepreneurship/small business, family business, and small business consulting. Research interests include small business, entrepreneurship, student consulting, business planning PROFESSOR and PROGRAM DIRECTOR: Entrepreneurship, Rider University. Started and serve as Entrepreneurial Studies (ES) Program and ES Center Director. Direct Rider s Small Business Institute. Developed and taught upper-level undergraduate and MBA courses in entrepreneurship/small business, family business, and small business consulting. Research interests include small business, entrepreneurship, family business, business planning ASSISTANT/ASSOCIATE PROFESSOR: Entrepreneurship, Rider University. Developed and taught upper-level undergraduate and MBA courses in entrepreneurship/small business, family business, and small business consulting. Direct the Small Business Institute at Rider University. Research interests include small business, entrepreneurship, family business, business planning and public policy. 05/22/12 Vita

2 Page MANUFACTURING CONSULTANT: Manufacturers Assistance Center, Syracuse University. Advised area manufacturing firms on improvements in productivity, in identifying a wide range of problems and subsequent solutions, and how to enhance their competitive position VICE PRESIDENT: Cook's Recreation, Tully, NY. Co-owner of family winter recreation business. Involved in all aspects of small business management. Helped the firm win international recognition within the snowmobile industry as Cook's Recreation was chosen as outstanding dealer of the year for 1992 by the International Snowmobile Congress DIRECTOR OF PUBLIC AFFAIRS & RESEARCH: Manufacturers Association of Central New York (MACNY). Developed and directed the Association's legislative and political action programs. Articulated members' concerns to legislators, the media, and governmental agencies. Facilitated the development of a strategic reorganization of the Association. REFEREED JOURNAL ARTICLES/ACCEPTANCES: Ronald Cook, Diane Campbell and. Caroline Kelly, An Issue of Trust: Are Commercial Databases Really Reliable?" Journal of Business & Finance Librarianship, Volume 17: Forthcoming. Diane Campbell and Ronald Cook An Experiential Market Research Analysis: A Partnership between Teaching and Library Faculty." Journal of Business & Finance Librarianship, Volume 15: 3, Paul Belliveau, Kerry Peluso and Ronald G. Cook Assurance of Individual Learning in Experiential Student Team Consulting. Small Business Institute Journal, Volume 2, p Kirk C. Heriot, Rita Jones, Ronald G. Cook, and Leo Simpson The Use of Student Consulting Projects as an Active Learning Pedagogy: A Case Study in an Operations Management Course. Decision Sciences Journal of Innovative Education, Volume 6 (2), p Kirk C. Heriot, Ronald G. Cook, Leo Simpson, and Richard Parker The Use of Micro Student Consulting Projects as an Alternative To Traditional Field-Based Student Consulting Projects: An Exploratory Study. Journal of Entrepreneurship Education, Volume 11, p59-73.

3 Page 3 Kirk C. Heriot, Ronald G. Cook, Charles Matthews, and Leo Simpson Creating Active and High Impact Learning: Moving Out of the Classroom with Field-Based Student Consulting Projects. Industry and Higher Education, Vol. 21, (6): pp Ronald G. Cook, Paul Belliveau, and Chris Lentz The Role of Gender in US Microenterprise Business Plan Development." Journal of Small Business and Enterprise Development, Vol. 14, (2): pp Steven J. Lorenzet, Ronald G. Cook, and Cynthia Ozeki Improving Performance in Very Small Firms Through Effective Assessment and Feedback. Education + Training, Vol 48(8): pp Ronald G. Cook, Paul Belliveau and Mark Sandberg Teaching and Learning as Drivers of US Microenterprise Business Plan Quality Education + Training, Vol. 46(8): Ronald G. Cook and Paul Belliveau The Influence Of Human Capital Attributes In Microenterprise Training. Journal of Small Business and Enterprise Development, Vol. 11(4): Cengiz Haksever, Radha Chaganti and Ronald G. Cook A Model of Value Creation: Strategic View. Journal of Business Ethics, Vol 4: Radha Chaganti, Candida Brush, Cengiz Haksever, and Ronald G. Cook Stakeholder Influence Strategies of Entrepreneurial New Ventures and Their Value Outcomes. Journal of Small Business Strategy, Vol. 13(2):1-15. Radha Chaganti, Ronald G. Cook and Wayne Smeltz Effects of Styles, Strategies, and Systems on Growth of Small Businesses. Journal of Developmental Entrepreneurship, Vol. 7(2): Ronald G. Cook, Paul Belliveau, and Kristen Von Seggern A Case Study of Microenterprise Training: Beta Test Findings and Suggestions for Improvements. Journal of Developmental Entrepreneurship, Vol. 6(3): Ronald G. Cook Quality Field Case Consulting: New Program Possibilities, Journal of Small Business Strategy, Vol. 11(2): Ronald G. Cook and Zy Fox Resources, Experience and Methods: An Analysis of Small and Medium-sized Firms Public Policy Activities, Business and Society, Vol. 40(1), p

4 Page 4 Ronald G. Cook Why You Should Join the Small Business Institute Director s Association (SBIDA), Journal of Small Business Strategy 10(1): Ronald G. Cook, Radha Chaganti and Cengiz Haksever Improving Profitability of Very Small and Small Firms: The Impact of Quality Practices in the Human Resources Area, Journal of Small Business Strategy, Vol. 9(2): Cengiz Haksever, Ronald G. Cook and Radha Chaganti Applicability of the GAPS Model to Service Quality in Small Firms, Journal of Small Business Strategy, Vol. 8(1): Ronald G. Cook and Zy Fox Small and Medium-sized Firms First Interaction with Government: An Exploratory Study, Journal of Small Business Strategy; Vol. 7(3): Ronald G. Cook "Influencing Government: What Do Small Firms Do?" Journal of Small Business Strategy; Vol. 7( 1): Ronald G. Cook and David Barry "Shaping the External Environment: A Study of Small Firms' Attempts to Influence Public Policy," Business and Society, Vol. 34(3): Ronald G. Cook and David Barry "When Should the Small Firm Become Involved in Public Policy," Journal of Small Business Management 31(1): Frances Zollers and Ronald G. Cook "Product Liability Reform: What Happened to the Crisis," Business Horizons; Vol. 33(5): REFEREED PROCEEDINGS: Ronald G. Cook, Diane Campbell, Caroline Kelly Survival Rates of New Firms in New Jersey: An Observation. Pp in J. Hendon (Ed) Small Business Institute National Proceedings, Vol. 36. SBI: Ronald G. Cook, Diane Campbell, Caroline Kelly Caveat Emptor: The Question Of Accuracy In Commercial Databases. Pp in D. Welch (Ed) Small Business Institute National Proceedings, Vol. 35. SBI:

5 Page 5 Ronald G. Cook, Diane Campbell A Proposed Investigation of Environmental Scanning Practices by Entrepreneurs. Pp26-37 in M. Harris (Ed) Small Business Institute National Proceedings, Vol. 34. SBI: Paul Belliveau, Kerry Peluso and Ronald Cook Assurance of Learning for Experiential Courses: A Proposed Model. Pp in S. Carraher (Ed) Small Business Institute Research Review, Vol. 32, Cameron, OK: Cameron University. Ronald G. Cook, Paul Belliveau and Mark Sandberg What Matters: Drivers of Business Plan Quality. Pp in H. Stephenson (Ed.) SBIDA 28 th National Small Business Consulting Conference Proceedings, Seattle, WA: Seattle University. Radha Chaganti, Candida Brush, Cengiz Haksever, and Ronald G. Cook Stakeholder Influence Strategies of Entrepreneurial New Ventures and Their Value Outcomes. Pp in P. McCaskey (ed.) SBIDA 26 th National Small Business Conference Proceedings, Millersville, PA: Millersville University (Best Paper Winner). Cengiz Haksever, Radha Chaganti and Ronald G. Cook A Model of Corporate Value Creation. Pp in E. Blazer (ed.), SBIDA 23 rd National Small Business Consulting Conference Proceedings, Millersville, PA: Millersville University. Ronald G. Cook, Radha Chaganti and Cengiz Haksever Quality Practices of Very Small and Small Firms: A Study of Empowerment, Teamwork and Training. Pp. 2-8 in E. Blazer (ed.), SBIDA 22 nd National Small Business Consulting Conference Proceedings, Millersville, PA: Millersville, University (Best Paper Winner). Cengiz Haksever, Ronald G. Cook, and Radha Chaganti Service Quality for Small Firms: Can the GAPS Model Help? Pp in V. Beguin (ed.), SBIDA 21 st National Small Business Consulting Conference Proceedings, Spearfish, SD: Black Hills State University (Best Paper Winner). Ronald G. Cook and Zy Fox A Comparison of Small and Mediumsized Firms Public Policy Activities: What Helps. Pp in V. Beguin (ed.), SBIDA 21 st National Small Business Consulting Conference Proceedings, Spearfish, SD: Black Hills State University.

6 Page 6 Ronald G. Cook Breaking the Silence: A Study of Small and Medium-Sized Firms First Interaction in the Public Policy Process. Pp in D. Parker (ed.). SBIDA 20 th National Small Business Consulting Conference Proceedings, Rock Hill, SC: Winthrop University. (Best Paper Winner). Ronald G. Cook Setting the Stage for Political Strategies and What Choices and Actions Small Firms Can Make to Increase Their Impact on Government. Pp in C. DiPersio and H. G. Pate, (eds.), Entrepreneurship and Small Business in a Changing Competitive Environment, Boulder, CO: University of Colorado. Ronald G. Cook Preparing Student Consultants: The Case for Hypothetical Business Plans. Pp. 1-7 in G. Williams (ed), The 1994 SBIDA Regions I, II, III Annual Conference Proceedings, Johnson, VT: Johnson State College. PRESENTATIONS AT ACADEMIC CONFERENCES: Ronald G. Cook and Paul Belliveau, Experiential Student Team Consulting, Workshop presented at the 2011 SBI Association National Conference, Bonita Springs, FL. Ronald G. Cook and Bruce Kemelgor, From the Classroom to the Boardroom, Workshop presented at the 2010 International Council of Small Business Conference, Cincinnati, OH. Diane Campbell and Ronald G. Cook, A Partnership between Teaching and Library Faculty to Enhance Student Market Research Analyses, Best practice presented at the 2009 SBI Association National Conference, St. Petersburg, FL. Ronald G. Cook, Paul Belliveau and Mark Sandberg. Drivers of Business Plan Quality: What Matters? Paper presented at the 2004 SBI Association National Conference, Clearwater Beach, Fl. Ronald G. Cook and Paul Belliveau - The Influence of Human Capital Attributes in Microenterprise Training. Paper presented at the 2003 USASBE National Conference, Hilton Head, SC. Ronald G. Cook, Paul Belliveau and Kristen Von Seggern. Public Entrepreneurship Training: Beta Test Findings and Suggestions for

7 Page 7 Improvements. Paper presented at the 2000 USASBE/SBIDA National Conference, San Antonio, TX. Cengiz Haksever, Radha Chaganti and Ronald G. Cook. A Model of Corporate Value Creation. Paper presented at the 1999 SBIDA National Conference, San Francisco, CA. Ronald G. Cook, Radha Chaganti and Cengiz Haksever. Quality Practices of Very Small and Small Firms: A Study of Empowerment, Teams and Training. Paper presented at the 1998 SBIDA National Conference. Ronald G. Cook and Zy Fox. A Comparison of Small and Medium-sized Firms Public Policy Activities: What Helps. Paper presented at the 1997 SBIDA National Conference, Orlando, FL. Cengiz Haksever, Ronald G. Cook, and Radha Changanti. Service Quality for Small Firms: Can the GAPS Model Help? Paper presented at the 1997 SBIDA National Conference, Orlando, FL. Ronald G. Cook Breaking the Silence: A Study of Small and Mediumsized Firms First Interaction in the Public Policy Process. Paper presented at the 1996 SBIDA National Conference, San Diego, CA. Ronald G. Cook. "Setting the Stage for Political Strategies: What Choices and Actions Small Firms Can Make to Increase Their Impact on Government." Paper presented at the 1995 USASBE Annual Conference, Boulder, CO. Ronald G. Cook and David Barry. "Shaping the Secondary Environment: A Study of Small Business Influence Attempts in the Political Sector." Paper presented at the 1993 Academy of Management's Annual Meeting, Atlanta, GA. NON-REFEREED PUBLICATIONS: Ronald G. Cook, Paul Belliveau, and Diane Campbell The Experiential Student Team Consulting Process, 4rd edition. Mason, OH: Cengage Custom Solutions, Div. of Cengage Publishing (ISBN: forthcoming). Ronald G. Cook and Paul Belliveau The Experiential Student Team Consulting Process, 3rd edition. Mason, OH: Cengage Custom Solutions, Div. of Cengage Publishing (ISBN: ).

8 Page 8 Ronald G. Cook and Paul Belliveau The Experiential Student Team Consulting Process, 2 nd edition. Mason, OH: Thomson Custom Solutions, Div. of Thomson Publishing (ISBN: ) Ronald G. Cook and Paul Belliveau Teachers PET: Public Entrepreneurship Training (4th edition), NJDA: ETI Program. Ronald G. Cook Small Business Survival In A Downturn, Mercer Business, September. Ronald G. Cook So You Want to Start a Small Business, Mercer Business, September: HONORS AND AWARDS: 2012 SMALL BUSINESS INSTITUTE CASE OF THE YEAR National Finalist. For undergraduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, FOURTH PLACE- For graduate consulting cases, sponsored by SBI Association EMERALD RESEARCH AWARD WINNER- For business reference research, sponsored by American Library Association SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, SECOND PLACE- For graduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, THIRD PLACE- For undergraduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, THIRD PLACE- For graduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE MENTOR AWARD. For outstanding guidance and support of colleagues in the SBI Association NJ STUDENT ENTREPRENEUR OF THE YEAR FIRST PLACE, Faculty nominator for Rider Student.

9 Page SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, SECOND PLACE- For graduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE CASE OF THE YEAR National Finalist. For undergraduate consulting cases, sponsored by SBI Association DISTINQUISHED TEACHING AWARD WINNER, Rider University. Won Rider s highest teaching honor NJ STUDENT ENTREPRENEUR OF THE YEAR - SECOND PLACE AND FOURTH PLACE, Faculty nominator for 2 Rider Students SMALL BUSINESS INSTITUTE FELLOW. Won the lifetime achievement award from the SBI Association for substantial expertise in small business and for the advancement of the discipline NJ STUDENT ENTREPRENEUR OF THE YEAR - SECOND PLACE, Faculty nominator for Rider Student SMALL BUSINESS INSTITUTE CASE OF THE YEAR National Finalist. For undergraduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, SECOND PLACE- For graduate consulting cases, sponsored by SBI Association SMALL BUSINESS INSTITUTE CASE OF THE YEAR National Finalist. For undergraduate consulting cases, sponsored by SBI Association. NJ STUDENT ENTREPRENEUR OF THE YEAR - SECOND PLACE, 2005 Faculty nominator for Rider Student SMALL BUSINESS INSTITUTE CASE OF THE YEAR National Finalist. For undergraduate consulting cases, sponsored by SBI Association. NJ COLLEGIATE ENTREPRENEUR OF THE YEAR - SECOND PLACE, Faculty nominator for Rider Student ENTREPRENEURSHIP ELEVATOR GRANT WINNER - HUGHES FOUNDATION. NEW JERSEY COLLEGIATE ENTREPRENEUR OF THE YEAR Faculty nominator for Rider Student.

10 Page NJ BRIGHT IDEA FOR BUSINESS COMPETITION - Honorable Mention. Sponsored by Seton Hall University and NJBIA SMALL BUSINESS INSTITUTE CASE OF THE YEAR National Finalist. For graduate consulting cases, sponsored by SBI Association. SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR, SECOND PLACE For undergraduate consulting cases, sponsored by SBIDA SMALL BUSINESS INSTITUTE REGIONAL CASE OF THE YEAR AWARD. For graduate consulting cases, sponsored by SBIDA. EAST COAST COLLEGIATE ENTREPRENEUR OF THE YEAR Faculty nominator for Rider Student. NEW JERSEY COLLEGIATE ENTREPRENEUR OF THE YEAR Faculty nominator for Rider Student. CERTIFIED SMALL BUSINESS COUNSELOR Certified by the Small Business Institute Directors Association as achieving top standards. NJ COLLEGIATE ENTREPRENEUR OF THE YEAR - SECOND PLACE, Faculty nominator for Rider Student. SMALL BUSINESS INSTITUTE NATIONAL CASE-OF-THE-YEAR AWARD For undergraduate consulting cases, sponsored by SBIDA SMALL BUSINESS INSTITUTE REGIONAL CASE OF THE YEAR AWARD. For undergraduate consulting cases, sponsored by SBIDA SMALL BUSINESS INSTITUTE REGIONAL CASE OF THE YEAR AWARD. For graduate consulting cases, sponsored by SBIDA SMALL BUSINESS INSTITUTE REGIONAL CASE-OF-THE YEAR AWARD. For undergraduate consulting cases, sponsored by SBIDA SMALL BUSINESS INSTITUTE REGIONAL CASE-0F-THE YEAR AWARD. For undergraduate consulting cases, sponsored by SBIDA SMALL BUSINESS INSTITUTE REGIONAL CASE-0F-THE YEAR AWARD. For undergraduate consulting cases, sponsored by SBIDA.

11 Page 11 NJ COLLEGIATE ENTREPRENEUR OF THE YEAR - SECOND PLACE, Faculty nominator for Rider Student SHOWCASE AWARD. Outstanding SBI Program among SBIDA. DISTINGUISHED PAPER AWARD. SBIDA 26th National Small Business Consulting Conference, 2002 DISTINGUISHD PAPER AWARD. SBIDA 22nd National Small Business Consulting Conference, 1998 DISTINGUISHED PAPER AWARD. SBIDA 21st National Small Business Consulting Conference, DISTINGUISHED PAPER AWARD. SBIDA 20th National Small Business Consulting Conference, EDUCATION: Ph.D., School of Management, Syracuse University, 1992, Summa Cum Laude. Dissertation: "How Small Firms Utilize Public Policy Strategies: Towards Developing a Grounded Theory." M.B.A., School of Management, Syracuse University, 1982, Magna Cum Laude. B.S., Management, State University of NY at Oswego, 1980, Magna Cum Laude. PROFESSIONAL ACTIVITIES: Immediate President of the Small Business Institute Association (formerly SBIDA), 2010 President of the Small Business Institute Association (formerly SBIDA), 2009 Program Chair for the Small Business Institute Association (formerly SBIDA), Program Chair-elect for the Small Business Institute Association (formerly SBIDA), Board and loan committee member, Regional Business Assistance Corporation, Evalaute microloan applications for a SBIC. Competitive Workshops Chair, 2006 USASBE/SBI Joint conference. Ran the workshop submission and competition process.

12 Page Board Member, Small Business Institute Association (formerly SBIDA) Vice President of Publications for the Small Business Institute Association (formerly SBIDA), Ran the communication functions for national SBI organization. Vice President of Administration for the Small Business Institute Directors Association, Ran administrative/database functions for national SBIDA organization. Vice President of Marketing and Membership for the Small Business Institute Directors Association, Ran marketing/membership activities for national SBIDA organization. Editorial Board member of the Journal of Small Business and Enterprise Development, 2004-present. Editorial Board member of the Journal of Small Business Strategy, DIRECT CONSULTING: ARROW INDUSTRIES, New Jersey, Provided business plan development guidance. BUSINESS PLAN DESIGNER, Co-founder of a consulting firm specializing in business plan and feasilibiity study development MERLIN INDUSTRIES, Hamilton, NJ Provided business plan development. DWM ASSOCIATES, South Brunswick, NJ Provided business planning instruction EB7, Syracuse, NY ongoing. Serve as a strategic advisor to PDA software firm. NEW JERSEY DEVELOPMENT AUTHORITY, Trenton, NJ Developed business plan curriculum for Entrepreneurial Training program. LA PRINCIPESSA, Princeton, NJ Provided strategic planning for restaurant.

13 Page 13 CHILDCARE CONNECTION, Princeton, NJ Conducted business plan seminars.

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