2016 Winter NAMM Press Kit

Transcription

1 2016 Winter NAMM Press Kit Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Contents: 1. BOSS Unveils Waza Amp Head and Cabinet 2. BOSS Unveils Waza Craft VB-2W Vibrato 3. BOSS Announces VO-1 Vocoder Pedal 4. BOSS Announces ES-5 Effects Switching System 5. BOSS Announces BC-1X Bass Comp 6. Roland Announces Blues Cube Hot Guitar Amplifier 7. Roland Introduces JC-01 Bluetooth Audio Speaker 8. BOSS Announces Steve Vai Legacy Tone Capsule

2 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) BOSS Unveils Waza Amp Head and Cabinet Powerful and versatile hard rock guitar amplifier The NAMM Show, Anaheim, CA, January 19, 2016 BOSS (Booth 300A, Level 3) is excited to announce the Waza Amp, an all-new professional guitar amplifier with companion speaker cabinets. The 150-watt Waza Amp Head comes standard with the ultimate high-gain tone that s been sought after by rock guitarists for decades. Driven by Tube Logic, the amp provides four independent channels, custom voicing options via two Tone Capsules, and many other advanced features. One Tone Capsule is built into the Waza Amp Head that features the legendary brown sound, and there s a user port for adding an optional second Tone Capsule for future expansion. The Japanese term Waza embodies the highest level of art and technique, achieved only through years of tireless dedication to one s craft. Like the acclaimed Waza Craft pedal series, this new amp and cabinet proudly carry this Waza name and symbol to represent the pinnacle of BOSS technical knowledge, design wisdom and master craftsmanship. First introduced with the Roland Blues Cube amplifier series, the Tube Logic design has received praise from top players around the world for its rich, responsive and authentic tube tone. In the Waza Amp Head, Tube Logic has been used to create a highly versatile multi-channel guitar amp for pro players, with a special focus on the ultimate high-gain modded tone. The Waza Amp Head features four independent channels: Clean, Crunch, Lead 1, and Lead 2. Clean and Crunch share one four-band EQ, while Lead 1 and Lead 2 share a second four-band EQ. All amplifier channels can be instantly re-voiced with the three-way Amplifier selector knob for amp character variation: legendary rock tone in the Internal position, a pre-installed Waza Brown Sound Tone Capsule in the Amplifier A position, and an optional Amplifier B Tone Capsule slot inside the amp for future expansion. Armed with 150 watts of power, the Waza Amp Head has ample volume for big stages and high-end touring applications. The amp also includes a variable power control with Max, 100 W, 50 W and 1 W settings, enabling users to get cranked amp tones at lower volumes. Unlike simple power attenuators that can affect an amp s tone and feel, the Waza Amp Head s power control works directly with the internal power supply to ensure great performance at every setting. The amp s rear panel includes two effects loops, an XLR line output, and USB for direct recording to a computer. Three speaker outputs provide connection to the Waza Amp Cabinet 412 and 212, or other speaker cabs. There s also a jack for connecting an included foot controller for channel switching and

3 effects loop selection. Finally, a MIDI input allows the amp to be controlled via a MIDI switching device such as the BOSS ES-8 or ES-5. The companion Waza Amp Cabinet 412 and 212 provide optimized performance with custom-made 12-inch speakers and heavy-duty plywood construction. It s also possible to stack two Cabinets (Cabinet 212 only) to achieve a classic look and enhanced sound projection while performing. To learn more about the Waza Amp Head, Waza Amp Cabinet 412 and 212, visit BossUS.com For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/BossChannel. About BOSS BOSS, a division of Roland Corporation, has achieved legendary status among guitarists by offering a diverse, world-leading product lineup that includes compact effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, vocal products, and more. For more information, visit BossUS.com. Photo file 1: BOSS_Waza_Head_Cab412.JPG Photo caption 1: BOSS Waza Amp Head and Waza Amp Cabinet 412

4 Photo file 2: BOSS_Waza_Head_Cab212.JPG Photo caption 2: BOSS Waza Amp Head and Waza Amp Cabinet 212

5 Photo file 3: BOSS_Waza_Head_Cab212_Stacked.JPG Photo caption 3: BOSS Waza Amp Head and Waza Amp Cabinet 212 Stacked

6 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) BOSS Unveils Waza Craft VB-2W Vibrato Legendary analog pedal reborn with new custom features The NAMM Show, Anaheim, CA, January 19, 2016 BOSS (Booth 300A, Level 3) is pleased to announce the VB-2W Vibrato, the latest addition to the acclaimed Waza Craft lineup of special edition pedals. Based on the classic BOSS VB-2 Vibrato pedal from the 1980s, the VB-2W uses 100-percent analog circuitry to completely recreate the original s distinctive, sought-after sound. In addition, the pedal features a new Custom sound mode and real-time control functions that extend the range and versatility of the effect for today s players. Originally produced from 1982 to 1986, the VB-2 Vibrato is a rare BOSS pedal that has become highly prized on the used market through the years. This innovative analog stompbox creates vibrato with true pitch modulation, enabling guitarists and bassists to achieve rich, expressive effects without physically bending their strings. For example, players can easily produce consistent, controlled vibrato sounds similar to fretless string instruments like violin and cello, and apply natural vibrato to full chords without using a whammy bar. At extreme settings, the pedal is also capable of warble sounds and dramatic special effects. With the Waza Craft VB-2W, BOSS has recreated the original pedal while adding more range and control. In Standard mode, the VB-2W faithfully reproduces the warm, BBD-driven analog tone of the VB-2. Like the original, the user can adjust the vibrato rate and depth, and also control the time it takes for the effect to reach full intensity (called the rise time ). A Latch setting provides normal stompbox on/off control, while Unlatch engages the effect only when the pedal switch is held, perfect for naturally applying vibrato effects as needed while playing. Flipping the VB-2W s mode switch to Custom produces a newly developed vibrato tone that offers more depth than the original effect. In addition, a low-pass filter moves along with the pitch for bold low-range tones. The VB-2W also features a jack for controlling the effect depth with an optional expression pedal, or via the powerful external control capabilities of the BOSS ES-8 Effects Switching System. To learn more about the Waza Craft VB-2W Vibrato, visit About the BOSS Waza Craft Pedals Designed with a passion for premium sound by the master engineers at BOSS in Japan, the Waza Craft pedal series embodies the company s legacy of exceptional tone. Through carefully selected

7 analog components, refined circuitry, and attention to the finest design details, Waza Craft captures the essence of BOSS engineering and the spirit of generations of technical and musical wisdom. Waza is the Japanese term for art and technique, and each of these special edition pedals proudly carries the Waza symbol to represent the artful wisdom and tech-savvy spirit flowing within BOSS design and craftsmanship For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/BossChannel. About BOSS BOSS, a division of Roland Corporation, has achieved legendary status among guitarists by offering a diverse, world-leading product lineup that includes compact effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, vocal products, and more. For more information, visit BossUS.com. Photo file 1: BOSS_VB-2W_DR.JPG Photo caption 1: BOSS VB-2W Vibrato

8 Photo file 2: BOSS_VB-2W_Front.JPG Photo caption 2: BOSS VB-2W Vibrato

9 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) BOSS Announces VO-1 Vocoder Pedal Innovative stompbox brings powerful vocal expression to guitar and bass The NAMM Show, Anaheim, CA, January 19, 2016 BOSS (Booth 300A, Level 3) is pleased to introduce the VO-1 Vocoder, a unique and innovative compact pedal that puts the expressiveness of the human voice in the hands of guitarists and bassists. By vocalizing into a connected microphone as they play, the VO-1 allows a musician to sing with their instrument and easily achieve classic electronic voice textures, talk box sounds, and countless tones never heard before. The pedal also includes a Choir mode for creating rich ensemble sounds with any instrument, without the need to connect an external mic. The VO-1 Vocoder harnesses the expression of the human voice by allowing the user to control the tone of their instrument via vocal manipulation. While keyboardists have used vocoders to create voice-like textures with synthesizers for decades, guitar and bass players have had limited access to this capability. Now, the VO-1 gives them this inspiring creative tool in a battery-powered stompbox that s simple to operate. Driven by newly developed BOSS technology, the VO-1 s four selectable modes deliver sounds that go well beyond the range of typical vocoders. Vintage mode produces the familiar synthesized voice sounds heard on numerous pop and electronic music records, while Advanced mode offers an array of all-new vocoder tones. Talk Box mode provides the famous talking lead guitar tones first popularized in the 1970s, but without the complication and hassles of a traditional talk box rig. Finally, Choir mode creates rich, impressive vocal textures from a direct instrument input. The VO-1 is equipped with a 1/4-inch input for connecting a guitar, bass or other instrument, plus an XLR mic input to drive the vocoder engine. Tone and Color knobs provide a wide range of sound variation over the selected mode, while Level and Blend knobs control the overall volume and direct/effect mix. Send and Return jacks are also provided, allowing the user to patch in an external effect and apply it to the direct sound. To learn more about the VO-1 Vocoder, visit

10 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/BossChannel. About BOSS BOSS, a division of Roland Corporation, has achieved legendary status among guitarists by offering a diverse, world-leading product lineup that includes compact effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, vocal products, and more. For more information, visit BossUS.com. Photo file 1: BOSS_VO-1_Angled.JPG Photo caption 1: BOSS VO-1 Vocoder

11 Photo file 2: BOSS_VO-1_image02.JPG Photo caption 2: BOSS VO-1 Vocoder

12 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) BOSS Announces ES-5 Effects Switching System Advanced features in a compact size for smaller pedalboards The NAMM Show, Anaheim, CA, January 19, 2016 BOSS (Booth 300A, Level 3) is pleased to announce the ES-5 Effects Switching System, an advanced audio command center for pedalboards. Offering the essential features of the flagship ES-8 in a smaller size, the ES-5 is ideal for ready-made pedalboards and pro travel rigs. Equipped with five audio loops, extensive real-time control capabilities, MIDI and more, the ES-5 allows all guitarists and bassists to explore the benefits of BOSS s powerful switching technology. Professional touring players have used sophisticated effects switching systems for decades. These systems enable them to recall complex effects combinations at the touch of a button, and to easily control various effects parameters in real time. Most importantly, they re designed to constantly maintain the cleanest tone by running the instrument signal through effects only when needed. With the ES-8 and ES-5, BOSS now puts these powerful capabilities within reach of all stompbox users. Like the ES-8 that it s based on, the ES-5 represents a major leap out of the box from standard effects switchers, offering unprecedented capability without sacrificing sound quality. The audio path has been developed for pure signal transfer to preserve tone, and the integrated switches provide robust, reliable performance show after show. In addition, the ES-5 offers an impressive range of control features that go far beyond typical pedalboard switching systems. With its compact size, the ES-5 is perfect for players who want power and creative flexibility without committing to a large, complicated pedalboard setup. An easy fit on many off-the-shelf pedalboards, the ES-5 offers a massive boost in programmable control over simpler loop switchers that occupy a similar footprint. The on/off state and connection order of the ES-5 s audio loops can be stored in 200 patch memories for instant recall. Input and output buffers can be switched on/off as needed per patch as well. External control outputs are available for switching amp channels, sending tap tempo information, and more, while an expression pedal or two footswitches can be connected for further real-time control. In addition, the ES-5 features powerful MIDI capabilities for integrating with MIDI-controlled stomp effects like the BOSS DD-500 Digital Delay and many others. To learn more about the ES-5 Effects Switching System, visit

13 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/BossChannel. About BOSS BOSS, a division of Roland Corporation, has achieved legendary status among guitarists by offering a diverse, world-leading product lineup that includes compact effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, vocal products, and more. For more information, visit BossUS.com. Photo file 1: BOSS_ES-5_Front.JPG Photo caption 1: BOSS ES-5 Effects Switching System

14 Photo file 2: BOSS_ES-5_Angled_Right.JPG Photo caption 2: BOSS ES-5 Effects Switching System

15 Photo file 3: BOSS_ES-5_Image.JPG Photo caption 3: BOSS ES-5 Effects Switching System

16 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) BOSS Announces BC-1X Bass Comp Studio-quality multi-band compressor pedal for bassists The NAMM Show, Anaheim, CA, January 19, 2016 BOSS (Booth 300A, Level 3) is pleased to announce the BC-1X Bass Comp, an all-new compact pedal designed for bass. Driven by advanced BOSS technology, the BC-1X provides studio-level multi-band compression specifically optimized for the needs of performing and recording bassists. Transparent, powerful and easy to use, the BC-1X allows the player to dial in a wide range of compression without altering their fundamental bass tone. Released one year ago, the BB-1X Bass Driver has become a favorite of players everywhere thanks to its great tone-shaping ability and useful functions. Now, the BC-1X Bass Comp leverages the massive power of innovative MDP technology to bring another essential tool to bassists. Simple and intuitive to operate, the BC-1X is equipped with the familiar Ratio, Threshold, Release and Level controls found in studio compressors. A 16-segment gain reduction meter clearly displays the amount of compression at all times, a high-end feature rarely seen in a stompbox compressor. Unlike typical compressors that work on the entire signal at once, the BC-1X employs multi-band compression, where different frequency ranges are processed separately to create a more refined and pure overall sound. While the BC-1X s controls are straightforward, there s a lot of complex processing going on when the knobs are turned, making it easy to get great sounds at any setting. As the user plays, the MDP engine analyzes the signal and applies the appropriate amount of compression based on frequency range and playing dynamics. This ensures that the sound is even and balanced at all times, and that the instrument s voice always remains true, even with extreme compressor settings. The BC-1X s input circuitry provides pro-level performance, with ample headroom for hot signals from active basses. The pedal also features extremely low noise in comparison with other compressors, another benefit brought by MDP technology. To learn more about the BC-1X Bass Comp, visit

17 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/BossChannel. About BOSS BOSS, a division of Roland Corporation, has achieved legendary status among guitarists by offering a diverse, world-leading product lineup that includes compact effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, vocal products, and more. For more information, visit BossUS.com. Photo file 1: BOSS_BC-1X_DR.JPG Photo caption 1: BOSS BC-1X Bass Comp

18 Photo file 2: BOSS_BC-1X_Front.JPG Photo caption 2: BOSS BC-1X Bass Comp

19 Photo file 3: BOSS_BC-1X_image.JPG Photo caption 3: BOSS BC-1X Bass Comp

20 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Announces Blues Cube Hot Guitar Amplifier Gig-ready, compact combo with authentic tube logic tone The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) announces the Blues Cube Hot, the latest addition to the respected Blues Cube guitar amplifier series. Equipped with 30 Watts of power and a custom 12-inch speaker, this compact combo is ideal for home or studio use, yet still delivers plenty of volume for stage performing. The Blues Cube Hot features Roland s acclaimed Tube Logic design, which provides authentic tube tone and touch response with modern advantages like lighter weight and maintenance-free operation. Going far beyond modeling, Roland s Tube Logic approach starts by carefully reproducing the inner workings of the revered tweed-era tube amp in every way, including preamp and output tube distortion characteristics, power supply compression, speaker interaction, and much more. Great feel, distortion control with touch and volume, bloom, sparkle, power supply sag, and more everything that players love about a dialed-in, vintage tube amp is present in abundance with the Blues Cube. While the Blues Cube Hot is the smallest amp in the line, it still packs a big punch. A custom 12-inch speaker delivers a rich, full voice that s enhanced with the amp s classic open-back cabinet design and poplar construction. The single-channel configuration offers easy and intuitive operation, with a wide range of sounds accessible from a single knob. Everything from warm clean tones to full-throttle overdrive can be dialed in, and Boost and Tone switches provide further tone-shaping options. Additional controls include a three-band EQ, master volume and onboard reverb. With Tube Logic, the Blues Cube Hot produces the complex output distortion characteristics of a tube amp when the volume is turned up. The Blues Cube s variable Power Control provides settings of 0.5 W, 5 W, 15 W, and Max, allowing users to enjoy this musical, cranked-up tone while matching the volume to any situation, from recording to rehearsals to nightclub gigs. Footswitch jacks are provided for remote control of the Boost and Tone functions. The amp also features USB connectivity, making it simple for players to capture record-ready tones directly into their favorite computer recording applications. The Blues Cube Hot is available in Vintage Blonde or Black. To learn more, visit

21 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_BluesCube_Hot.JPG Photo caption 1: Roland Blues Cube Hot guitar amplifier

22 Photo file 2: Roland_BluesCube_Hot_AngleRight.JPG Photo caption 2: Roland Blues Cube Hot guitar amplifier

23 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Introduces JC-01 Bluetooth Audio Speaker Wireless sound system added to the legendary Jazz Chorus lineup The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) is pleased to announce the JC-01 Bluetooth Audio Speaker, a unique new addition to its renowned Jazz Chorus lineup. For the first time in the long-running series, the JC-01 steps outside the world of musical instrument amplification to provide ultra-clean stereo sound reproduction for smartphones, tablets and other Bluetooth wireless devices. With its cool mini JC appearance and portable design, the JC-01 is the perfect mobile companion for music lovers, guitar enthusiasts, and anyone who wants great sound on the go. Roland s Jazz Chorus amp series is legendary in the guitar world as the benchmark in clean tone, and equally respected for reliable operation and lasting durability. True to the Jazz Chorus tradition, the JC-01 offers exceptionally clear and natural sound in a rugged design that will stand up to years of everyday mobile use. The integrated, rechargeable battery provides many hours of wireless operation for listening to music, podcasts and live audio streams played from mobile devices. Equipped with two custom speakers, the JC-01 produces a high-definition, stereo sound field with richness and transparency through the mid and high ranges. Thanks to the built-in passive radiator, the JC-01 delivers deep, powerful bass that belies the unit s small size. A three-band EQ is also included, giving users a much finer range of tonal adjustment than available in typical Bluetooth speakers. The JC-01 includes some useful extra functions as well. Rather than a guitar input, the Audio In jack can be used to connect another audio device, enabling users to creatively mix wireless and wired sounds together. Also on board is a convenient speakerphone function that allows smartphone users to talk hands-free with a quick touch of a button. To learn more about the JC-01 Bluetooth Audio Speaker, visit The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Roland is under license. For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel.

24 About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_JC-01_Angled_Right.JPG Photo caption 1: Roland JC-01 Bluetooth Audio Speaker

25 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) BOSS ANNOUNCES STEVE VAI LEGACY TONE CAPSULE Custom Voicing Circuit for the Waza Amplifier Los Angeles, CA, January 20, 2016 BOSS is excited to announce the Steve Vai Legacy Tone Capsule, a user-installable voicing circuit for the innovative BOSS Waza guitar amplifier. Developed by BOSS engineers in partnership with guitar legend Steve Vai, the Tone Capsule changes the sound and response characteristics of the original Waza amp to provide custom voicings approved by the artist himself. The Japanese term Waza embodies the highest level of art and technique, achieved only through years of tireless dedication to one s craft. Like the acclaimed Waza Craft pedal series, this new amp and cabinet proudly carry this Waza name and symbol to represent the pinnacle of BOSS technical knowledge, design wisdom, and master craftsmanship. Waza Amp is an all-new professional guitar amplifier with companion speaker cabinets. The 150-watt Waza Amp Head comes standard with the ultimate high-gain tone that s been sought after by rock guitarists for decades. Driven by Tube Logic, the amp provides four independent channels, custom voicing options via two Tone Capsules, and many other advanced features. One Tone Capsule is built into the Waza Amp Head that features the legendary brown sound, and there s a user port for adding an optional second Tone Capsule. The Steve Vai Legacy Tone Capsule is a modification circuit that re-voices the tube characteristics of the original Waza Amp. BOSS engineers worked closely with Steve to produce ideal compression on each string and precise audio response at any volume. Injecting key elements of the Legacy amp, the Tube Logic circuit modifies the tone to produce Steve s signature sound. From smooth sustaining lead tones to warm, wide, and dynamic clean response, the Steve Vai Legacy Tone Capsule embodies that iconic sound. "The Legacy Tone Capsule offers an ideal Legacy amp tone in a little glowing tube. It s the lightest 1000 pounds of audio creamery that you can ever carry in your pocket, said Steve Vai About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers,

26 audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer.