Census 2010 Participation Rates, Results for Alaska, and Plans for the 2020 Census

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1 Census 2010 Participation Rates, Results for Alaska, and Plans for the 2020 Census Evan Moffett, Assistant Division Chief Geographic Operations Decennial Census Management Division U.S. Census Bureau 2016 Alaska Native Population Data Conference May 12, 2016

2 Purpose of the Decennial Census Looking Back - Participation Rates 2020 Census New Design for the 21 st Century 2020 Census in Alaska Looking Ahead

3 Purpose of the Decennial Census

4 The Decennial Census Purpose: To conduct a census of population and housing and disseminate the results to the President, the States, and the American People Primary Uses of Decennial Census Data: Apportion representation among states as mandated by Article 1, Section 2 of the United States Constitution: Representatives and direct Taxes shall be apportioned among the several States which may be included within this union, according to their respective Numbers The actual Enumeration shall be made within three Years after the first Meeting of the Congress of the United States, and within every subsequent Term of ten years, in such Manner as they shall by Law direct. Draw congressional and state legislative districts, school districts and voting precincts Enforce voting rights and civil rights legislation Distribute federal dollars to states Inform federal, tribal, state, and local government planning decisions Inform business and nonprofit organization decisions (e.g., where to locate, size of the market) Provide population benchmark for nearly every other United States survey 4

5 Looking Back Participation Rates

6 The Decennial Census Participation Rates What is a Participation Rate? Percentage of questionnaires mailed back by households that received them. Rates exclude households who's forms were returned by the U.S. Postal Service as undeliverable. For households that did not receive or mail back a questionnaire, the Census Bureau followed up in person to obtain their data. No data for those parts of Alaska which were enumerated via Update Enumerate methodology. Participation Rate for the United States % 67% 72% 6

7 The Decennial Census 2000 and 2010 Participation Rates Name 2000 Percent 2010 Percent Alaska Aleutians East Borough Aleutians West Census Area Anchorage Borough Bethel Census Area Dillingham Census Area Fairbanks North Star Borough Haines Borough Juneau City and Borough Kenai Peninsula Borough Ketchikan Gateway Borough

8 The Decennial Census 2000 and 2010 Participation Rates Name 2000 Percent 2010 Percent Alaska Hoonah- Angoon Kodiak Island Borough Matanuska- Susitna Borough Nome Census Area North Slope Borough Northwest Arctic Borough Sitka City and Borough Skagway Municipality Valdez- Cordova Census Area Yakutat City and Borough

9 The Decennial Census 2000 and 2010 Participation Rates Name 2000 Percent 2010 Percent Alaska Kusilvak N/A N/A Yukon- Koyukuk N/A N/A Bristol Bay N/A N/A Lake and Peninsula N/A N/A Wrangell N/A N/A Petersburg N/A N/A Denali Borough N/A N/A Southeast Fairbanks Census Area N/A N/A Prince of Wales Outer Ketchikan Gateway N/A N/A 9

10 The Decennial Census Type of Enumeration Areas Name 2000 Percent 2010 Percent Alaska Wade Hampton N/A N/A Yukon- Koyukuk N/A N/A Bristol Bay N/A N/A Lake and Peninsula N/A N/A Wrangell- Petersburg N/A N/A Prince of Wales Outer Ketchikan Gateway N/A N/A Denali Borough N/A N/A Southeast Fairbanks Census Area N/A N/A 10

11 2020 Census New Design for the 21 st Century

12 The 2020 Census A New Design for the 21 st Century 12

13 The 2020 Census: Establish Where to Count Reengineering Address Canvassing Reduce the nationwide In- Field Address Canvassing by developing innovative methodologies for updating and maintaining the Census Bureau s address list and spatial database throughout the decade. In- Office Address Canvassing Continual Research and Updating Ongoing Process for In- Office Canvassing Where Should We Start? In- Field Address Canvassing Address List and Spatial Database 13

14 The 2020 Census: Motivate People to Respond Optimizing Self- Response Generate the largest possible self- response, reducing the number of households requiring follow- up. 14

15 The 2020 Census: Count the Population Utilizing Administrative Records and Third- Party Data Use information people have already provided to reduce expensive in- person follow- up. Improve the Quality of the Address List Update the address list Validate incoming data from federal, tribal, state, and local governments Increase Effectiveness of Advertising and Contact Strategies Support the micro- targeted advertising campaign Create the contact frame (e.g., addresses and telephone numbers) Validate Respondent Submissions Validate respondent addresses for those without a Census ID and prevent fraudulent submissions Reduce Field Workload for Followup Activities Remove vacant and nonresponding occupied housing units from the Nonresponse Followup workload Optimize the number of contact attempts 15

16 The 2020 Census: Count the Population Reengineering Field Operations Use technology to more efficiently and effectively manage the 2020 Census fieldwork. Streamlined Office and Staffing Structure Area Manager of Operations Census Field Managers Increased use of Technology Automated and optimized work assignments Automated recruiting, training, payroll and expense reporting Ability to conduct address updates and enumeration on same device Reduced paper and manual processing Increased Management and Staff Productivity Increased visibility into case status for improved workforce management Redesigned quality assurance operations Improved communications Census Field Supervisors Listers and Enumerators 16

17 2020 Census in Alaska

18 2020 Census in Alaska Establishing Where to Count In- Office Address Canvassing = 100% of the United States In- Field Address Canvassing = Up to 25% of Addresses Local Update of Census Addresses Ongoing Partnerships with Local, Tribal and State Governments Motivate People to Respond Internet Option Mail Telephone 18

19 2020 Census in Alaska Count the Population Self Response Options Nonresponse Followup Update Enumerate Remote Alaska Type of Enumeration Areas Self Response Update Enumerate Remote Alaska 19

20 2020 Census in Alaska Self Response Send mail piece encouraging online response If no response: Recruit, hire and train local staff Send local staff to every nonresponding housing unit (i.e., Nonresponse Followup) Update Enumerate Send mail piece encouraging online response Recruit, hire and train local staff to: Update the address list Enumerate the household 20

21 2020 Census in Alaska Remote Alaska Historically conducted in the outlying areas of Alaska in Alaska Native Villages. We use the Update Enumerate methodology. Managed from the Anchorage Local Census Office (name change for 2020). Process Enumerators canvass each census block to update the address list. Enumerators will add housing units not on the list. Enumerators complete a Census Questionnaire for each address on the list. Historical Timing Data collection between January 25, 2010 and April 30, Occurs in waves based on weather conditions. 21

22 2020 Census in Alaska Remote Alaska Staffing: Tribal Community Partnership Specialist Recruiting Assistants Field Supervisors Enumerators Pre- Visits to Native Villages Gather information used during enumeration Provide Tribal/Village Leaders with procedural information Confirm lodging Confirm meeting space 22

23 2020 Census in Alaska Remote Alaska Training 2010 = Classroom/On the Job 2020 = TBD Enumeration 2010 = Paper Address List and Questionnaires 2020 = Automated Address List and Questionnaires Ø Tribal Leader/Representative = Final Housing Unit Count Reconciliation 23

24 2020 Census in Alaska Remote Alaska Lessons Learned Redesign our Group Quarters Enumeration methods Automation will alleviate some logistical challenges Reevaluate approach to training 24

25 Looking Ahead

26 The 2020 Census The 2020 Census Key Upcoming Activities 2016 Census Test (April 1 st Census Day) Address Canvassing Test Boundary and Annexation Survey Governmental entities receive their annual invitation to update their legal boundaries Award Contract for the 2020 Census Questionnaire Assistance (CQA) Award Integrated Communications Contract 2017 Census Test (April 1 st Census Day) Topics to Congress by March 31, 2017 Local Update of Census Addresses Invitations sent to governmental entities to participate in review of our Master Address File and is complete in End- to- End Test (April 1 st Census Day) Question Wording to Congress by March 31, Partnership Program Launch of the partnership program Complete Count Committees Formation of committee s should be complete Advertising Begins in early 2020 Census Day April 1, 2020 Nonresponse Followup Begins in late April and continues until late June/early July Apportionment Counts to the President by December 31, 2020 Redistricting Counts to the States by March 31,

27 Connect with Us Sign up for and manage alerts at ts/uscensus/subscriber/new More information on the 2020 Census Memorandum Series: surveys/decennial- census/2020- census/planning- management/memo- series.html More information on the 2020 Census: facebook.com/uscensusbureau twitter.com/uscensusbureau youtube.com/user/uscensusbureau instagram.com/uscensusbureau pinterest.com/uscensusbureau 27 27

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