Prime areas of activity

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1 Senesidesign Press Release Contents History The team at Senesidesign Specialist areas Prime areas of activity Senesidesign SD&D srl Via Cesare Ajraghi, Milano Senesidesign UK 90 Long Acre, Covent Garden, London, WC2E 9RZ

History - 1 Corrado Senesi founded SENESIDESIGN in Milan in 1980.

completion of Corrado s personal journey that saw him as a young boy take with enthusiasm, to both

A passion for the graphic mark and its visual balance, for the chromatic spectrum s lure on the imagination

company to work with international market leaders and their prestigious brands.

2 History - 1 Corrado Senesi founded SENESIDESIGN in Milan in The fi rm that began life as a one man operation has since transformed into what represents the successful completion of Corrado s personal journey that saw him as a young boy take with enthusiasm, to both technical and artisan aspects of the family print-works, founded by his grandfather in A passion for the graphic mark and its visual balance, for the chromatic spectrum s lure on the imagination and an appreciation of the infi nite creative possibilities of paper and printing technology matured whilst in the family business. This forms the backbone of Corrado s creative and professional development, which rapidly brought his company to work with international market leaders and their prestigious brands. In no time at all, what started as a one man business just a year earlier developed into a partnership, establishing a solid base for future growth. 10 years later and with additional partners joining, this limited company continues to fl ourish from it s headquarters in Via Ajraghi, Milan.

History - 2 New and important developments marked the 90s at SENESIDESIGN, but most notable of all is the implementation of IT solutions that by 1996 enabled the company to work completely

Speed and an up-to-date technological interface, matched with the creativity and professionalism of the team at SENESIDESIGN, form the engine that incessantly pushes the firm forward and provides

Tatiana Furlanetto By 2006 SENESIDESIGN is an established agency ready to face the challenges of the wider European market and to that effect is joined by Tatiana Furlanetto as its International

On 1st September 2011, as a further step towards the international market, SENESIDESIGN opens its London base in Covent Garden with a dedicated Strategic Business Unit that enables the company to

3 History - 2 New and important developments marked the 90s at SENESIDESIGN, but most notable of all is the implementation of IT solutions that by 1996 enabled the company to work completely digitally and to launch in 1997, with CPC BESTFOOD ITALY, the fi rst intranet videoconference in Italy. Speed and an up-to-date technological interface, matched with the creativity and professionalism of the team at SENESIDESIGN, form the engine that incessantly pushes the firm forward and provides its clients with a responsive and competitive service, in tune with ever-evolving times and market expectations. Tatiana Furlanetto By 2006 SENESIDESIGN is an established agency ready to face the challenges of the wider European market and to that effect is joined by Tatiana Furlanetto as its International Account Manager. On 1st September 2011, as a further step towards the international market, SENESIDESIGN opens its London base in Covent Garden with a dedicated Strategic Business Unit that enables the company to interact with the UK and markets outside the European Union. The leading players of this new chapter in the company s history Laura Dunmow are the professional collaborators in Italy who work with skill, commitment and enthusiasm to grow and develop the agency. Together with their colleagues in the UK, headed by Laura Dunmow, Art Director, who brings to SENESIDESIGN over 25 years of experience in branding, packaging and new product design honed at BDFS, Ted Bates, Saatchi & Saatchi and The Saffron Partnership, of which she was a founder in 1994.

The SENESIDESIGN team, a group effort SENESIDESIGN employs the right mix of talented professionals, each operating within their own specifi c areas of competence

artbuyers) the company has access to additional specialists, ranging from structural and packaging designers, to illustrators and mural artists, to food-writers

When we get involved in a new project, whilst focusing on market conditions and clients objectives, we like to get to grips with the commercial reality where the

We carry out targeted research and analyse the position of major competitors for a better understanding of consumer demands, enabling us to successfully fulfi l

4 The SENESIDESIGN team, a group effort SENESIDESIGN employs the right mix of talented professionals, each operating within their own specifi c areas of competence but all with the shared awareness that only a coordinated team effort can support the client s needs at every stage of the project, from initial concept to fi nal implementation. As well as employing qualifi ed individuals in traditional agency roles (account managers, communication strategists, graphic designers, web-designers and artbuyers) the company has access to additional specialists, ranging from structural and packaging designers, to illustrators and mural artists, to food-writers and bilingual copy consultants (Italian-English, Italian-French, French-English). When we get involved in a new project, whilst focusing on market conditions and clients objectives, we like to get to grips with the commercial reality where the project will compete. We carry out targeted research and analyse the position of major competitors for a better understanding of consumer demands, enabling us to successfully fulfi l our client s expectations. Corrado Senesi From any point of view This sentence will appear on web pages, launching this Autumn and featuring specifi c white background pages where to write the next chapter of SENESIDESIGN s and SENESIDESIGN UK s story. Two companies to form one agency that will thrive on the expertise and individuality of professionals formed by different schools and cultural backgrounds but with the same single objective: nurturing, complementing, seamlessly integrating the creative vision.

Our areas of expertise - 1 Food, Beverage and Pet Care are the areas where SENESIDESIGN has built a solid

In the Food sector (fresh, frozen, confectionery, breakfast cereals and bars, snacks, diet and health food.

BUITONI FRESCO range to the launch in Italy and Europe of NESQUICK SNACK, from BTL and POS material for

In the Beverage sector, SENESIDESIGN has been working from the start with the world leaders for mineral

The development of functional designs, the creativity behind imaginative graphic treatments, the research

issues have been instrumental in delivering key products for these markets, which include the first branded

5 Our areas of expertise - 1 Food, Beverage and Pet Care are the areas where SENESIDESIGN has built a solid track record working with international brand leaders. In the Food sector (fresh, frozen, confectionery, breakfast cereals and bars, snacks, diet and health food...) the agency has developed packaging, BTL material, POS and in-store events: from the first packs in the BUITONI FRESCO range to the launch in Italy and Europe of NESQUICK SNACK, from BTL and POS material for ARENA FROZEN FOODS and OLIO SASSO to in-store campaigns developed for MOTTA and PARMACOTTO. In the Beverage sector, SENESIDESIGN has been working from the start with the world leaders for mineral waters, beer, wine, soft drinks, and diet/health drinks. The development of functional designs, the creativity behind imaginative graphic treatments, the research into suitable materials and innovative solutions for easier transport all the while mindful of ecological issues have been instrumental in delivering key products for these markets, which include the first branded six-pack for LEVISSIMA water, the pocket-size LEVISSIMA ISSIMA bottle, the first special editions of S. PELLEGRINO water, BTL and POS material for the IRISH PUB GUINNESS project and the logo for BIRRA MORETTI S 150 YEARS ANNIVERSARY.

Our areas of expertise - 2 Pet Care has been a major source of pride at

Italian market for PURINA s premier brands, including FRISKIES, GOURMET and

Since then it has been collaborating with Nestlé Purina on many major projects,

in packaging design for premium petfood.

material and imaginative in-store events have all contributed to SENESIDESIGN s

Swiss market and the Nestlé European Headquarters in Lausanne.

6 Our areas of expertise - 2 Pet Care has been a major source of pride at SENESIDESIGN, the early 80s to work with Nestlé Italy on the launch in the Italian market for PURINA s premier brands, including FRISKIES, GOURMET and BUFFET. Since then it has been collaborating with Nestlé Purina on many major projects, such as the development of the fi rst GOURMET GOLD pack, a conceptual milestone in packaging design for premium petfood. Additionally, innovative multi- and promo-packs, original and effective POS material and imaginative in-store events have all contributed to SENESIDESIGN s exciting expansion by establishing valuable relationships particularly with the Swiss market and the Nestlé European Headquarters in Lausanne. SENESIDESIGN s keen awareness of environmental issues puts the agency at the forefront of know-how in innovative materials and green technologies, a knowledge base that is regularly tapped into at the conceptual stages of every project.

7 Prime areas of activity: New Product Concept We maintain a keen awareness of market directions to pinpoint new consumer demands. We develop new product concepts and support the client in monitoring their performance and the market response. Brand & Packaging Design Tireless exploration, innovative ideas and attention to detail supported by rigorous research are fundamental to our creativity. We design and engineer packaging templates from initial concept to mould design. BTL / POS / Promotional campaigns and events We create effective tailor-made marketing campaigns to achieve maximum visibility and meet strategic targets. We deliver high impact concepts, that are imaginative yet functional, on which we build eye-catching POS and in-store events. We produce high-quality presentations that are effective in conveying a new product s appeal and its edge over competitors. Web Design With solid technical knowledge accrued since the initial stages of the internet rise in popularity and ever-growing role in communication, SENESIDESIGN is able to evaluate their clients needs and translate them into compelling online strategies. We offer our clients homogeneous communication tools which are instrumental in nurturing a dynamic dialogue between brands and their consumers.

8 SENESIDESIGN MILANO Via Cesare Ajraghi, Milano SENESIDESIGN LONDON 90 Long Acre, Covent Garden, London, WC2E 9RZ

DESIGN INTERIOR YEARBOOK. Published in association with the British Institute of Interior Design

DESIGN INTERIOR YEARBOOK. Published in association with the British Institute of Interior Design CIDY2016_RN_Final.QXP_Layout 1 23/12/2015 14:22 Page 1 CONSUMER EDITION 8.95 2016 INTERIOR DESIGN YEARBOOK WRITERS INCLUDE: MAURIZIO PELLIZZONI, THOMAS GRIEM, KELLY HOPPEN, BIID EDITED BY JADE TILLEY Published