SUNPAP Nanocellulose: Impact on European Competitiveness

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1 SUNPAP Nanocellulose: Impact on European Competitiveness Final Conference Petri Vasara, Anna Saarentaus, Katja Salmenkivi, Hannele Lehtinen, Juulia Rouhiainen

2 Industrial competitiveness of Europe; definition from DG Enterprise The performance of European industry is closely linked with its competitiveness, which refers to the competitive position in the world market. This competitive performance is influenced by the business environment, which in turn is created by the regulatory framework both at national and European level.

3 Industrial competitiveness of Europe; definition from DG Enterprise A strong, competitive and diversified industrial manufacturing value chain is vital for economic well-being in Europe. A competitive industry can lower costs and prices, create new products and improve quality, thus contributing to wealth- and job creation and productivity growth throughout the economy. Manufacturing industry and the associated business services (industrial base) account for more than 50% of private sector employment; 75% of exports, and 80% of private R&D in the EU. Many service industries such as transport, health and Information and Communication Technologies (ICT) depend on competitive industry to produce the equipment and hardware which they use.

4 Competitiveness of European manufacturing industry In our view, the European manufacturing industry benefits from the following competitive strengths Basic infrastructure (road, rail, port, electricity) is of relatively high quality Quality of the educational system is high and the availability of scientists and engineers is good Competitive weaknesses include Raw material costs and labour costs are very high There are few greenfield investments Local market is stagnating Competitive Strengths + Competitive Weaknesses -

5 An example of a European handicap The 12 countries with the highest manufacturing hourly compensation costs are all in Europe, followed by Australia and the United States Costs in northern and western Europe are almost 50 times costs in China 5

6 A cost competitiveness example from the paper industry 6

7 Suggested solutions Focus on value chains Coordination of EU policies Enhancing the role of the Single Market Use of Key Enabling Technologies 1 and turning ideas into marketable goods and services Taking advantage of the global markets (combatting trade and investment barriers and subsidies) Transition to a low carbon resource efficient economy 1 Such as nanotechnology, micro- and nanoelectronics, advanced materials, biotechnology, photonics, and advanced manufacturing systems 7

8 Present and future forest industry related nano opportunities Nano could be used in replacing current fillers, additives in a large number of applications, or as e.g. structural reinforcement elements. Paper Cosmentics Food Healthcare Medicine Tissue Packaging Oil Food This is a placeholder text. This is a placeholder text. This is a placeholder text. This is a placeholder text. This is a placeholder text. This is a placeholder text. This is a placeholder text. This is a placeholder text. This is a placeholder text.

9 Magnitude of challenge (illustrative) Co-operation in different modes and value chains will be key for success - > operators from different areas are needed Several opportunities for a small material: smaller and larger steps to be taken Cellulose based material New types of functionalized products Including various modifications Modifications to MFC materials Tailored materials e.g. charged materials Bionano composites New materials for e.g. packaging Substrates for electronics? Equipment manufactures for various consumer electronics in several different value chains: Communication E Health Etc. Development line for nanocellulose products

10 There is a tight core of bio-based materials that radiates an impact on products, sectors and companies globally. Bio-based materials Products End-use sectors Furniture Construction Automotive Foam Textile Wood composites Bio-based chemicals Bio-plastics Consumer electronics Cosmetics Packaging Hygiene Several opportunities for NFC exist -> upgrading current products and producing value for Europe

11 Drivers Key drivers are cost efficiency, improved product quality and possibility to introduce completely new types of products. Opportunities can be divided into: improvements to current products, substitutes for e.g. oil-based counterparts and completely new functionalities. 11

12 Barriers to success Up-scaling of technology and technology for measuring and characterisation of products Economical feasibility Consumer acceptance Value chains (existing and new ones needed) Regulatory issues including HSE issues

13 Consumer acceptance is key: phrases appearing in nano discussion t.b.d..

14 Consumer acceptance Amount of positive and negative comments concerning nanomaterial, nanotechnology and nanoproducts in the vast collection of blogs and discussion fora 14

15 Regulatory issues and HSE issues There are health and environmental concerns related to nanomaterials, which have to be addressed before introducing new materials in to the market. EU legislation can be interpreted in different ways especially when cellulose based materials are considered. In addition, it might be possible that the legislative requirements regarding nanomaterials change in the future. The uncertainty related to current legislation can hinder the development of new materials. Competitors outside Europe (e.g. Celluforce in Canada) have already acceptance from the regulators for their products. 15

16 We are not alone In investments to nanotechnology USA has invested 3.7 billion dollars through its National Nanotechnology Initiative followed by Japan with 750 million and the European Union with 1.2 billion. 16

17 Centers for Nanocellulose development: Europe is well positioned Canada -CelluForce (FPInnovations & Domtar) USA -FMC BioPolymer Finland -Stora Enso -UPM-Kymmene -Kemira -VTT Nordic countries Sweden -Innventia -SCA Norway -Borregaard -PFI North America Latin America Western Europe Germany -J. Rettenmaier & Söhne Africa Eastern Europe and Russia Middle East China and Rest of Asia Japan -Asahi Kasei -Daicel -Several others Oceania

18 Technology Valleys Initiator also for nanotechnology development E.g. Silicon Valley E.g. Ghent Biotechnology Valley Industrial Center of Cluster E.g. Pulp mill

19 Several EU projects concentrating on nano 11 NANOFutures 13 NanoImpactNet 5 HINAMOX 24 ObservatoryNano 22 SIINN 29 SUSTAINCOMP 26 NHECD 16 NanoPolyTox 21 QNano 4 ENRHES 32 NanoCELLUCOMP 27 NANOTOES 14 NanoLyse 20 NeuroNano 25 NANOFIB 12 NanoHouse 219 NEPHH 8 NanEx 31 ECOPLAST 6 InLiveTox 3 ENPRA ENNSATOX 1 Nanoretox 9 NANODEVICE 30 NANOSELECT 23 NanoTEST 10 NanoFATE 28 SANOWORK 7 MARINA 17 NanoSustain 18 NanoValid 15 NANOMMUNE

20 SUNPAP project addressed key concerns Competitive Strengths + Competitive Weaknesses - Cost and feasibility analyses SUNPAP Sustainability assessment Market evaluations 20

21 Three different new production routes were scaled up and evaluated SUNPAP project addressed key concerns Markets were researched during the project and applications developed to respond market needs Technology development Markets HSE Application research Sustainability assessment, Recycling and biodegradability assessments, Risk assessment of occupational HSE issues New products were developed and demonstrated 21

22 Acknowledgement The research leading to these results received funding from the European Community s Seventh Framework Programme under Grant Agreement No