HUMAN TECHNOLOGY RELATIONS MASTERTRACK

Transcription

1 HUMAN TECHNOLOGY RELATIONS MASTERTRACK

2 HUMAN TECHNOLOGY RELATIONS INDUSTRIAL DESIGN ENGINEERING MASTER TRACK Mastertrack IDE Trackcoördinator: Wouter Eggink Horst kamer n207 Amplified walking project Create the Future 2010 Mastertrack D&S 31/03/2016 2

3 HUMAN TECHNOLOGY RELATIONS INDUSTRIAL DESIGN ENGINEERING MASTER TRACK Industrial Design Engineering = making technology available for users. This means a perspective on design that takes both technology developments and human characteristics into account on an individual, social and societal level. Amplified walking project Create the Future 2010 Mastertrack D&S 31/03/2016 3

4 PEOPLE ORIENTED DESIGNER INDUSTRIAL DESIGN ENGINEERING IDE Industrial Design Engineer Making technology available for users Wouter Eggink 4

5 PEOPLE ORIENTED DESIGNER INDUSTRIAL DESIGN ENGINEERING People oriented designer IDE Industrial Design Engineer Individuals Collectives Societies Technology oriented designer Positioning of the Tracks designer- Manager Wouter Eggink 5

6 PEOPLE ORIENTED DESIGNER INDUSTRIAL DESIGN ENGINEERING Human Technology Relations (HTR) People oriented designer IDE Industrial Design Engineer Individuals Collectives Societies Emerging Technology Design (ETD) Technology oriented designer Positioning of the Tracks designer- Manager Management of Product Development (MoPD) Wouter Eggink 6

7 PEOPLE ORIENTED DESIGNER INDUSTRIAL DESIGN ENGINEERING Positioning in the University Wouter Eggink 7

8 High Tech Human Touch UT s central place for doing design

9 High Tech Human Touch UT s central place for doing design

10 MASTERTRACK THE PEOPLE ORIENTED DESIGNER attractive things really do work better Donald Norman (2004) & The people oriented designer knows the problems, aims, concerns and aspirations of individuals, collectives and societies, and he or she is able to translate these into feasible product design solutions. Mastertrack HTR 31/03/

11 MASTERTRACK COURSES Division in Mandatory, Recommended Elective-, and Free Elective courses 75EC courses (35EC Mandatory) 45EC Graduation Project Mandatory courses (35EC): - Multi Sensory Design (Geke Ludden) - Science & Technology Studies (PSTS Annelisa Pelizza) link - Scenario Based Product Design (Julia Garde) - Design Histories (Wouter Eggink) - Design & Emotion (Thomas van Rompay) - Create the Future (10EC) (Wouter Eggink & Adri Albert de la Bruheze) 31/03/

12 MASTERTRACK DIVISION OF COURSES Recommended electives: - Graphic Language of Products (Maaike Mulder Nijkamp) - Design for interaction (Jelle Stienstra/Jelle van Dijk) - Embodied Interaction (Jelle van Dijk) - Sources of Innovation (Angèle Reinders) - Design Management (Jörg Henseler) - Packaging Design & Management 1 (Roland ten Klooster) - Designing Business Models (Carsten Gelhard) - Design Competitions (Marten Toxopeus/Tutors) - Capita Selecta Human Technology Relations (Geke Ludden/Wouter Eggink/Jelle Stienstra/Jelle van Dijk/Julia Garde/Arie Paul v.d Beukel/ Maaike Mulder-Nijkamp depending on the topic you want to explore) Free electives: (anything possible, after approval of the Track Coordinator) 31/03/

13 MASTERTRACK OVERVIEW ( ) 1st Quartile 2nd Quartile 3rd Quartile 4th Quartile Science & Technology studies Elective Elective Scenario Based Product Design Elective Elective Design & Emotion Multi Sensory Design Elective Design Histories Elective Elective) 1st Quartile 2nd Quartile Create the Future (10EC) Elective) Graduation Project (45EC)C) Mastertrack HTR 31/03/

14 SCIENCE & TECHNOLOGY STUDIES ANNALISA PELIZZA (BMS/SCIENCE, TECHNOLOGY AND POLICY STUDIES) This course will introduce you to the interdisciplinary field of science and technology studies. You will become acquainted with the main theoretical approaches in the field, including the Strong Programme, the Social Construction of Technology, Actor Network Theory and Evolutionary Approaches. Moreover, you will gain hands-on experience of working with STS theories and concepts by conducting empirical research into recent developments in science, technology and society.

15 SCIENCE & TECHNOLOGY STUDIES ANNALISA PELIZZA (BMS/SCIENCE, TECHNOLOGY AND POLICY STUDIES) This course will introduce you to the interdisciplinary field of science and technology studies. You will become acquainted with the main theoretical approaches in the field, including the Strong Programme, the Social Construction of Technology, Actor Network Theory and Evolutionary Approaches. Moreover, you will gain hands-on experience of working with STS theories and concepts by conducting empirical research into recent developments in science, technology and society.

16 SCIENCE & TECHNOLOGY STUDIES ANNALISA PELIZZA (BMS/SCIENCE, TECHNOLOGY AND POLICY STUDIES) This course will introduce you to the interdisciplinary field of science and technology studies. You will become acquainted with the main theoretical approaches in the field, including the Strong Programme, the Social Construction of Technology, Actor Network Theory and Evolutionary Approaches. Moreover, you will gain hands-on experience of working with STS theories and concepts by conducting empirical research into recent developments in science, technology and society.

17 SCIENCE & TECHNOLOGY STUDIES ANNALISA PELIZZA (BMS/SCIENCE, TECHNOLOGY AND POLICY STUDIES) This course will introduce you to the interdisciplinary field of science and technology studies. You will become acquainted with the main theoretical approaches in the field, including the Strong Programme, the Social Construction of Technology, Actor Network Theory and Evolutionary Approaches. Moreover, you will gain hands-on experience of working with STS theories and concepts by conducting empirical research into recent developments in science, technology and society.

18 SCENARIO BASED PRODUCT DESIGN JULIA GARDE (HUMAN CENTRED DESIGN)

19 SCENARIO BASED PRODUCT DESIGN WHAT IS A SCENARIO? * Scenario: sketch of use Narrative, storyboard, movies, role play, * Definition: scenarios are explicit descriptions of hypothetical use of a product or service

20 SCENARIO BASED PRODUCT DESIGN SCENARIO ELEMENTS

21 SCENARIO BASED PRODUCT DESIGN SCENARIO ELEMENTS

22 SCENARIO BASED CO-DESIGN

23 SCENARIO BASED DESIGN CENTRAL RESEARCH QUESTION What is the usability and usefulness of scenario based product design and which techniques should be applied in which case?

24 SCENARIO BASED DESIGN COURSE CONTENT * Workshops & lectures * Ongoing design research Research group: Human Centred Design * Individual assignment * Group assignment

25 MULTI SENSORY DESIGN GEKE LUDDEN (INTERACTION DESIGN)

26 MULTISENSORY DESIGN CONTENTS OF THE COURSE Lectures - theory on sensory perception - theory on role of modalities in human product interaction - theory on cross modal interactions Sensory Workshops - Audition - Vision - Scent - Touch Multisensory design approach Design assignment

27 MULTISENSORY DESIGN ROLE OF MODALITIES IN HUMAN-PRODUCT INTERACTION

28 DESIGN & EMOTION THOMAS VAN ROMPAY (BEHAVIOURAL, MANAGEMENT AND SOCIAL SCIENCES)

29 DESIGN & EMOTION Consumers don t just buy a product; they buy value in the form of entertainment, experience, and identity (Esslinger; FROG DESIGN). Emotions arise in response to events that are important to the individual s concerns (From Nico Frijda s LAWS OF EMOTION ).

30 DESIGN & EMOTION THEORY Chair made from biodegradable materials CONCERN I: concern for the environment > EMOTIONS: delight, fascination, interest CONCERN II: concern for status > EMOTIONS: boredom, anger, frustration patient-visitor run-fun shopper lust-must traveler

31 DESIGN HISTORIES WOUTER EGGINK (INTERACTION DESIGN)

32 DESIGN HISTORIES AIM Knowledge of history can help us to acquire better understanding of the present, provides the possibility to place contemporary developments within a tradition, and helps to interpret new phenomena by means of precedents. In short, knowledge of the history of the discipline is not only to ascertain a scholarly attitude or to win with trivial pursuit, but foremost to be able to make better designs. Wouter Eggink 32

33 DESIGN HISTORIES METHOD - Theory; knowledge - Excersises; skills T Braun - Germany Designer; Dieter Rams ipod 2001 Apple - US Designer; Jonathan Ive Wouter Eggink 33

34 DESIGN HISTORIES METHOD - Theory; knowledge - Excersises; skills T Braun - Germany Designer; Dieter Rams ipod 2001 Apple - US Designer; Jonathan Ive Wouter Eggink 34

35 DESIGN HISTORIES METHOD - Design History in streams and styles. - Design History in ideas. - Design History in culture, context and artefacts. Wouter Eggink 35

36 DESIGN HISTORIES SETUP Lecture series Written exam Book Wouter Eggink 36

37 DESIGN HISTORIES CONCLUSION The informed designer not just knows what these objects are and when they were designed he or she knows why they look like this Wouter Eggink 37

38 GRAPHIC LANGUAGE OF PRODUCTS (ELECTIVE) MAAIKE MULDER-NIJKAMP (PRODUCT-MARKET RELATIONS)

39 GRAPHIC LANGUAGE OF PRODUCTS AIM Develop a brand extension for a given brand based on several theories* Students are able to define the role of the graphic language within the realm of products SET UP The first part of the course will focus on analyzing a brand (4 weeks) The second part of the course will focus on translating the values of the brand into a new product (6 weeks) * Strongly recommended to follow Design Management Mastertrack Human Technology Relations 31/03/

40 GRAPHIC LANGUAGE OF PRODUCTS BRAND ANALYSIS Several theories Mastertrack Human Technology Relations 31/03/

41 GRAPHIC LANGUAGE OF PRODUCTS STRUCTURED ANALYSIS OF PORTFOLIO Mastertrack Human Technology Relations 31/03/

42 GRAPHIC LANGUAGE OF PRODUCTS TRANSLATION FROM VISUALS TO BRAND VALUES Mastertrack Human Technology Relations 31/03/

43 GRAPHIC LANGUAGE OF PRODUCTS TRANSLATING THE VALUES IN GRAPHICS Mastertrack Human Technology Relations 31/03/

44 GRAPHIC LANGUAGE OF PRODUCTS Combining graphics (2D) and form language (3D) Mastertrack Human Technology Relations 31/03/

45 GRAPHIC LANGUAGE OF PRODUCTS EVALUATION Mastertrack Human Technology Relations 31/03/

46 EMBODIED INTERACTION (ELECTIVE) JELLE VAN DIJK (HUMAN CENTRED DESIGN)

47 Embodied Interaction Master course Jelle van Dijk

48 Vimeo link Get a flavor of the course by browsing through last years lectures online: At least one student said And since I already got the grade :P, I would like to say that it s a very interesting, practical and well organised course (personally my favorite!!! ).

49 basic theories and design frameworks that aid in design for Embodied Interaction

50 Thinking is an emergent aspect of embodied action

51 The blind man s cane becomes an extension of the body

52 What about present-day information technologies, smart products and intelligent spaces?

53 Theory Clark 97 Kelso 95 Merleau-Ponty 62 Kirsh 11 Dreyfus 72 Varela 91 Dourish 01 Suchman 87 Clancey 97 Ingold 12

54 Embodied theories in design

55 The students (25-30)

56 Lectures

57 Ethnographic observation of people in their own lifeworlds

58 Exploring embodied interaction through materials

59

60 Exploring embodied interaction through your own body

61 Writing a research paper

62 Content theory (literature, lectures, discussion, reflection) Practical, embodied assignments writing a paper On your own design case On a set of related, existing products or design cases On an ethnographical study of people in the wild

63 CREATE THE FUTURE WOUTER EGGINK & ADRI ALBERT DE LA BRUHEZE (BMS-STePS) Unless we change the direction in which we are headed, we might end up where we are going Chinese Expression

64 CREATE THE FUTURE IMAGINATION Ford Atmos concept, 1954

65 CREATE THE FUTURE TECHNOLOGY CHANGES Technology changes a silent orphan in the attic

66 CREATE THE FUTURE TECHNOLOGY CHANGES Technology changes

67 CREATE THE FUTURE BEYOND THE CLICHÉ Washington Post (1901): We have sanitation, surgery, drainage, plumbing, every product of science and accesory of luxury. It seems impossible to imagine any improvement on what we have Bedrijvenmettomaten,totaal ,01tot0,25ha ,25tot0,50ha 0,5tot1ha tot2,5ha Scenario Development, based on trend ,5tot5ha haenmeer analysis Lossetomat Rondetoma Vleestomat Trostomate Cherry

68 CREATE THE FUTURE SCENARIOS

69 CREATE THE FUTURE SCENARIOS

70 CREATE THE FUTURE FROM NOW ON, YOU ARE ON YOUR OWN

71 CREATE THE FUTURE FROM NOW ON, YOU ARE ON YOUR OWN

72 CREATE THE FUTURE FROM NOW ON, YOU ARE ON YOUR OWN

73 CREATE THE FUTURE FROM NOW ON, YOU ARE ON YOUR OWN

74 CREATE THE FUTURE FROM NOW ON, YOU ARE ON YOUR OWN

75 31/03/

76 MASTER THESIS HUMAN TECHNOLOGY RELATIONS 45EC - internal (Design Research assignment) - external (at/with/for a Company that acts as a Client)

77 MASTER THESIS ANIKA SIEPEL PHILIPS RESEARCH Bright Light Therapy for burnout The research and design of a Bright Light Therapy application for in-home treatment of burnout patients.

78 MASTER THESIS ANIKA SIEPEL PHILIPS RESEARCH - Motivation to use: implement in design - Contact with therapist + measure wellbeing: design supporting application - Measure effect: evaluative user study with prototypes - Research project under development building on results - Presentation of results at HealthbyTech conference in May.

79 MASTER THESIS ROBERT JAN DEN HAAN - PLAYNETIC The design of conceptual interactive play sets for the public outdoor environment

80 MASTER THESIS ROBERT JAN DEN HAAN - PLAYNETIC The design of conceptual interactive play sets for the public outdoor environment research

81 MASTER THESIS ROBERT JAN DEN HAAN - PLAYNETIC The design of conceptual interactive play sets for the public outdoor environment Future exploration

82 MASTER THESIS ROBERT JAN DEN HAAN - PLAYNETIC The design of conceptual interactive play sets for the public outdoor environment prototype

83 MASTER THESIS MICHAEL THUNG UNIVERSITY OF TWENTE The restyling of PV modules by modified screen printed front contact patterns

84 MASTER THESIS MICHAEL THUNG UNIVERSITY OF TWENTE The restyling of PV modules by modified screen printed front contact patterns

85 MASTER THESIS JURRIËN DIJKSTRA - INFENTO Infento Robotics

86 MASTER THESIS JURRIËN DIJKSTRA - INFENTO Infento Robotics

87 HUMAN TECHNOLOGY RELATIONS RECAP People oriented designer = Strengthening the link between humans and technology [Knowledge of technology and product realization as a basis] Learning about human conditions, capabilities and emotions Cultural and society context, history and future Improving products and situations, using the knowledge of users Research Design!