Opportunities for the Private Sector

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1 Opportunities for Private Sector Thomas A. Cellucci, Ph.D., MBA Chief Commercialization Officer Department of Homel Security Science Technology

2 Discussion Guide Overview of Department of Homel Security Reasons to Partner with DHS-S&T Integrated Product Teams: IPTs Market Potential is Catalyst for Rapid New Product Development Safety Act Protection Tech Clearing House SBIR Opportunities Getting Involved Summary

3 Homel Security Mission Lead Unified National Effort to Secure America Prevent Terrorist Attacks Within U.S. Respond to Threats Hazards to Nation Ensure Safe Secure Borders Welcome Lawful Immigrants Visitors Promote Free Flow of Commerce

4 U.S. Department of Homel Security SECRETARY DEPUTY SECRETARY Chief of Staff Executive Secretariat Military Advisor MANAGEMENT Under Secretary SCIENCE & TECHNOLOGY Under Secretary NATIONAL PROTECTION & PROGRAMS Under Secretary POLICY Assistant Secretary GENERAL COUNSEL LEGISLATIVE AFFAIRS Assistant Secretary PUBLIC AFFAIRS Assistant Secretary INSPECTOR GENERAL Chief Financial Officer HEALTH AFFAIRS Assistant Secretary/ Chief Medical Officer INTELLIGENCE & ANALYSIS Assistant Secretary OPERATIONS COORDINATION Director CITIZENSHIP & IMMIGRATION SERVICES OMBUDSMAN CHIEF PRIVACY OFFICER CIVIL RIGHTS & CIVIL LIBERTIES Officer COUNTERNARCOTICS ENFORCEMENT Director FEDERAL LAW ENFORCEMENT TRAINING CENTER Director DOMESTIC NUCLEAR DETECTION OFFICE Director Gang of Seven TRANSPORTATION SECURITY ADMINISTRATION Assistant Secretary / Administrator U.S. CUSTOMS & BORDER PROTECTION Commissioner U.S. CITIZENSHIP & IMMIGRATION SERVICES Director U.S. IMMIGRATION & CUSTOMS ENFORCEMENT Assistant Secretary U.S. SECRET SERVICE Director FEDERAL EMERGENCY MANAGEMENT AGENCY Administrator U.S. COAST GUARD Commant

5 Office of Under Secretary for Science Technology UNDER SECRETARY Chief of Staff STRATEGY, POLICY & BUDGET CORPORATE COMMUNICATIONS ASSOCIATE GENERAL COUNSEL OPERATIONS ANALYSIS HOMELAND SECURITY INSTITUTE INTERAGENCY PROGRAMS INTERNATIONAL PROGRAMS SPECIAL PROGRAMS TEST & EVALUATION AND STANDARDS BUSINESS OPERATIONS, SERVICES & HUMAN CAPITAL RESEARCH Director TRANSITION Director INNOVATION / HOMELAND SECURITY ADVANCED RESEARCH PROJECTS AGENCY Director Office of National Labs University Programs Tech Clearinghouse Safety Act Office Small Business Innovation Research Homeworks EXPLOSIVES Division Head CHEMICAL / BIOLOGICAL Division Head COMMAND, CONTROL & INTEROPERABILITY Division Head BORDERS & MARITIME SECURITY Division Head HUMAN FACTORS Division Head INFRASTRUCTURE & GEOPHYSICAL Division Head Divisions Drive S&T Interactions with Customers

6 S&T Goals Consistent with Homel Security Act of 2002 Accelerate delivery of enhanced technological capabilities to meet requirements fill capability gaps to support DHS agencies in accomplishing ir mission. Establish a lean agile world-class S&T management team to deliver technological advantage necessary to ensure DHS Agency mission success prevent technological surprise. Provide leadership, research educational opportunities resources to develop necessary intellectual basis to enable a national S&T workforce to secure homel.

7 DHS S&T Investment Portfolio Balance of Risk, Cost, Impact, Time to Delivery Product Transition (0-3 yrs) Focused on delivering near-term products/enhancements to acquisition Customer IPT controlled Cost, schedule, capability metrics Basic Research (>8 yrs) Enables future paradigm changes University fundamental research Gov t lab discovery invention Innovative Capabilities (1-5 yrs) High-risk/High payoff Game changer/leap ahead Prototype, Test Deploy HSARPA Or (0-8+ yrs) Test & Evaluation Stards Laboratory Operations & Construction Required by Administration (HSPDs) Congressional direction/law Customer Focused, Output Oriented

8 S&T Organization DHS U/S S&T Director of Research Starnes Walker Deputy Dave Masters Director of Innovation Roger McGinnis Deputy Rolf Dietrich Director of Transition Bob Hooks Deputy Rich Kikla Innovation Explosives Jim Tuttle Chem/Bio John Vitko Comm, Control & Interoperability Dave Boyd Border/Maritime Capt Dave Newton USCG (Acting) Human Factors Sharla Rausch Infrastructure/ Geophysical Chris Doyle Research Research Doug Bauer Research Chem/Bio: Keith Ward Threat Char/Attribution: Sy Lsberg Agro Defense: Tam Garl Research Intel: John Hoyt Futures: Joe Kielman Research Jeannie Lin Research Michelle Keeney (Acting) Research Mary E. Hynes Transition Herm Rediess Transition Ry Long Transition Trent DePersia Transition Stan Cunningham Transition Chris Turner Transition Lawrence Ash Applications

9 Three Step Approach: Keep it Simple Make it Easy Develop Detailed Requirements And Relay Conservative Market Potential Establish Strategic Partnerships Business Case Information Open Competition Detailed Mutual Responsibilities Deliver Products!

10 Private Sector Outreach Process Requirements Identification through Product Release PHASES Requirements Development Market Assessment & Strategy Open Competition Product Development Product Release, Marketing /or Deployment ACTIVITIES Prioritized capability gaps from Capstone IPTs Identification of representatives of end users end customers Operational technical requirements Validation of price points Technology Commercialization Agreement (TCA) between DHS S&T its DHS customer Project plan Market survey Technology scan Communications plan implementation (public relations marketing communications) Technology Commercialization Plan (TCP) Test Evaluation Master Plan (TEMP) Stards assessment /or development by S&T Grant program development by DHS customer CRADAs BAAs RFPs RFQs RFIs MoUs / MoAs Technology transfer licenses OTAs Influence private sector New Product Development (NPD) process implemented by private sector partner(s) Project reviews Test Evaluation Transition to manufacture QC/QA Deployment (to Federal users) or Marketing (to independent users) Measure product effectiveness Legend: Black text = Government activities Grey text = Private-sector activities

11 10 Reasons to Partner with DHS Science & Technology Reasons: Economics-based Public Relations-based Business Development-based Strategic Marketing-based Technical Resources-based Access Access Sizeable Sizeable DHS DHS Market Market Ancillary Ancillary Markets Markets Leverage Leverage Financial Financial Strength/Stability Strength/Stability of of DHS DHS offoffset set R&D R&D costs costs through through participation participation in in mutually mutually beneficial beneficial cost-sharing cost-sharing Programs Programs Utilize Utilize SAFETY SAFETY Act Act to to gain gain liability liability protection protection access access DHS DHS array array of of PR PR Market Market Communications Communications services services Effectively Effectively reach reach First First Responders Responders Market Market through through FEMA-sponsored FEMA-sponsored grant grant programs, programs, AEL AEL (Approved (Approved Equipment Equipment List), List), or or sponsored sponsored equipment equipment lists lists fast-track fast-track programs programs Team Team with with Science Science & & Technology Technology Personnel Personnel to to leverage leverage a a vast vast Network Network of of Laboratory Laboratory Facilities Facilities for for Technology Technology Product Product Development Development Gain Gain access access to to Test Test Evaluation Evaluation (T&E) (T&E) Facilities Facilities for for Product Product Development Development actively actively participate participate in in generation generation of of Stards, Stards, T&E T&E methods methods Regulations Regulations used used at at tribal, tribal, local, local, state, state, federal federal levels levels Meet Meet establish establish Partnerships Partnerships with with ors ors in in University, University, Business, Business, National National Lab Lab Communities Communities Potentially Potentially generate generate Licensing Licensing revenue revenue capture capture potential potential Derivative Derivative Product Product revenue revenue Leverage Leverage SBIRs, SBIRs, HITS HITS HIPS HIPS to to gain gain experience experience with with homel homel security security applications applications Make Make a a Real Real Difference Difference by by Developing Developing Products Products to to Defend Defend Homel Homel for for Generations Generations to to come come as as well well as as gain gain recognition recognition as as a a Corporate Corporate Citizen Citizen contributing contributing to to Security Security of of our our Homel Homel

12 S&T Transition IPT Members Function S&T Customer Identify Capability Gaps DHS Management (Acquisition) T&E S&T Provider Validate Future Acquisition Plan T&E Offer Technical Solutions End User Provide End User Perspective Industry Board of Directors Model Consensus-driven Process End Result : Prioritized Investments in S&T

13 DHS Requirements/Capability Capstone IPTs DHS S&T Output Enabling Homel Capabilities (EHCs) Information Sharing/Mgmt Border Security Chem/Bio Defense OIA CBP/ICE CMO/IP Acquisition C2I Acquisition Borders/Maritime Acquisition Chem/Bio OOC Inspector/Agents Policy Maritime Security Cyber Security Explosive Prevention Cargo Security USCG CS&C TSA/USSS CBP Acquisition Borders/ Maritime Acquisition Infrastructure/ Geophysical/C2I Acquisition Explosives Acquisition/ Policy Borders/ Maritime Guardsmen People Screening SCO/CIS Infrastructure Owners/Operators Infrastructure Protection IP Agents Officers/Industry Incident Management Interoperability Prep & Response FEMA/OEC FEMA Acquisition Human Factors Acquisition Infrastructure/ Geophysical Acquisition C2I Acquisition Infrastructure/ Geophysical US VISIT/TSA Infrastructure Owners/Operators First Responders First Responders

Capability to screen 100% of air cargo Test feasibility of seal security; detection of intrusion Track domestic

14 Cargo Security Representative Technology Needs Enhanced screening examination by nonintrusive inspection Increased information fusion, anomaly detection, Automatic Target Recognition capability Detect identify WMD materials contrab Capability to screen 100% of air cargo Test feasibility of seal security; detection of intrusion Track domestic high-threat cargo Harden air cargo conveyances containers Positive ID of cargo detection of intrusion or unauthorized access

Maritime Security Representative Technology Needs Wide-area surveillance from coast to beyond horizon; port inl waterways region detect, ID, track Data fusion automated tool for comm center

15 Maritime Security Representative Technology Needs Wide-area surveillance from coast to beyond horizon; port inl waterways region detect, ID, track Data fusion automated tool for comm center operations Vessel compliance through non-lethal compliance methods Enhanced capability to continuously track contrab on ships or containers Improved ballistic personal protective equipment for officer safety Improved WMD detection equipment for officer safety; improved screening capability for WMD for maritime security checkpoints

16 Establishment of Project IPTs: Detailed Specifications/Requirements Members: S&T Program Manager(s) Capstone IPT Operating Component s Program Manager(s) End-User Supplier/Provider Meet at Least Monthly Report to Capstone IPT Quarterly Project IPTs

17 Transition Approaches Capstone IPTs Identify Capability Gaps/Mission Needs

18 Getting on Same Page Historical Perspective Language is Key Communication is Paramount

19 Technology Readiness Levels (TRLs): Overview TRLs are NASA-generated Used Extensively by DoD Basic principles observed reported Technology concept /or application formulated Analytical experimental critical function /or characteristic Component /or breadboard validation in laboratory environment Component /or breadboard validation in relevant environment System/subsystem model or prototype demonstration in a relevant environment System prototype demonstration in a operational environment Actual system completed 'flight qualified through test demonstration Basic Applied Advanced TECHNOLOGY MATURITY Actual system 'flight proven' through successful mission operations 9

20 Correlation: DHS Private Sector PROTOTYPE PRODUCTS DHS BASIC RESEARCH T R A N S I T I O N I N N O V A T I O N TRL 1-3 TRL 4-6 TRL 7-9 SCIENCE PRIVATE SECTOR TECHNOLOGY DEVELOPMENT PRODUCTS

21 Market Potential Template

Directive 8 Steve Golubic (FEMA) Total: ~25.

Security Public Health Hospitals Transportation

22 Conservative Estimate: Number of First Responders in US Homel Security Presidential Directive 8 Steve Golubic (FEMA) Total: ~25.3 Million Individuals FIRE POLICE EMT BOMB DISPOSAL Front Line ~2.3 Million Support to Front Line ~23 Million Port Security Public Health Hospitals Transportation Emergency Management Clinics Venue Security Public Works/Utility School Security Response Volunteers

Call to Action: Mutual Benefits Create Win-Win

23 Call to Action: Mutual Benefits Create Win-Win Relationships Learn Current DHS Needs Visit for current solicitations Interact with DHS Inform DHS of Products/Capabilities Establish Mutually-beneficial Relationship Request DHS S&T Company Overview Capabilities Review form at

24 Federal Business Opportunities Sites where Office of Procurement Operations (OPO) posts opportunities for perspective suppliers to offer solutions to DHS S&T s needs: take advantage of... Vendor Notification Service: Sign up to receive procurement announcements solicitations/baa amendment releases, general procurement announcements. S&T s HSARPA website: Register to join HSARPA mailing list to receive various meeting solicitation announcements. Link to Representative High Priority Technology Areas, where DHS areas of interest can be found. Truly Innovative Unique Solution: Refer to Part 15.6 of Federal Acquisition Regulation (FAR) which provides specific criteria that must be met before a unsolicited proposal can be submitted to Kathy Ferrell. Contact Information: Kathy Ferrell Department of Homel Security Office of Chief Procurement Officer 245 Murray Dr., Bldg. 410 Washington, DC unsolicited.proposal@dhs.gov

25 More Opportunities with DHS Science Technology

26 S&T Innovation in News

27 SAFETY Act Support Anti-Terrorism by Fostering Effective Technologies Act of 2002 Enables development deployment of qualified anti-terrorism technologies Provides important legal liability protections for manufacturers sellers of effective technologies Removes barriers to industry investments in new unique technologies Creates market incentives for industry to invest in measures to enhance our homel security The SAFETY Act liability protections apply to a vast range of technologies, including: Products Services Software or forms of intellectual property (IP) Examples of eligible technologies: Threat vulnerability assessment services Detection Systems Blast Mitigation Materials Screening Services Sensors Sensor Integration Vaccines Metal Detectors Decision Support Software Security Services Data Mining Software Protecting You, Protecting U.S.

28 Criteria as stated in SAFETY Act Is it an Anti-Terrorism Technology? Is it effective available? Does it possess large potential third party liability risk exposure? Does Seller need SAFETY Act? Does it perform as intended? Does it conform to Seller s specifications? Is it safe for use as intended? Addition SAFETY Act information Online: helpdesk@safetyact.gov Toll-Free:

29 Award Criteria Developmental Testing Evaluation (DT&E) Designation Certification Effectiveness Evaluation Conclusion Needs more proof, has potential Demonstrated effectiveness, i.e. Developmental testing (with confidence of repeatability) Consistently proven effectiveness, i.e. operational performance (with high confidence of enduring effectiveness) Protection Liability cap only for identified test event(s) for limited duration (=3yrs) Liability cap for any all deployments in 5-8 year term Government Contractor Defense (GCD) for any all deployments in 5-8 years term Examples EDS not yet TSL Certified Novel incident pattern matching service Radiological detector with laboratory success Opt-out screeners, only similar projects completed EDS TSL Certified Well-documented infrastructure protection service with history of excellent performance meeting DoE stards EDS=Explosive Detection System TSL=Transportation Security Laboratory (TSA)

30 Or Funding Opportunities Collaboration Opportunities Topic Recommendations

31 Tech Clearinghouse Mission To rapidly disseminate technical information concerning existing desired products services to/between Federal, State, Local, Tribal Government Private Sector in order to encourage technological innovation facilitate mission of Department of Homel Security. Establishes Central Federal Technology Clearinghouse Issues Announcements for Innovative Solutions Establishes S&T Technical Assessment Team Provides guidance for evaluation, purchase, implementation of homel security enhancing technologies Provides users with information to develop or deploy technologies that would enhance homel security Enables technology transfer Improved Knowledge Sound Acquisition Decisions

32 TechSolutions The mission of TechSolutions is to rapidly address technology gaps identified by Federal, State, Local, Tribal first responders Field prototypical solutions in 12 months Cost should be commensurate with proposal but less than $1M per project Solution should meet 80% of identified requirements Provide a mechanism for Emergency Responders to relay ir capability gaps Capability gaps are gared using a web site ( Gaps are addressed using existing technology, spiral development, rapid prototyping Emergency Responders partner with DHS from start to finish Rapid Technology Development Target: Solutions Fielded within 1 year, at <$1M

33 TechSolutions Investments Seatbelt Safety for Emergency Vehicles Next Generation Breathing Apparatus Fire Ground Compass Under Consideration Vehicle Mounted Chem/Bio Sensor Detection

34 Getting Involved: S&T Contacts Division Jim Tuttle John Vitko David Boyd Dave Newton Sharla Rausch Chris Doyle Bob Hooks Starnes Walker Roger McGinnis

35 Summary Detailed Requirements Sizeable Market Potential Delivered Products PERIOD! How Can You Afford NOT to Partner with DHS S&T? Questions/Comments: Thomas A. Cellucci, Ph.D., MBA

36 Thomas A. Cellucci, PhD, MBA Chief Commercialization Officer Dr. Cellucci accepted a special five year appointment from Department of Homel Security in July 2007 as Chief Commercialization Officer for Science Technology (S&T) Directorate. The Chief Commercialization Officer (CCO) is responsible for initiatives that identify, evaluate commercialize technology for specific goal of rapidly developing deploying products services that meet specific operational requirements of Department of Homel Security s Operating Components its end users. The CCO also develops drives implementation of DHS-S&T s outreach with private sector to establish foster mutually-beneficial working relationships to facilitate cost-effective efficient product/service development efforts. Cellucci is an accomplished serial entrepreneur, seasoned senior executive Board member possessing extensive corporate VC experience across a number of worldwide industries. Profitably growing high technology firms at start-up, mid-range large corporate level has been his trademark. He also founded in 1999 a highly successful management consulting firm Cellucci Associates, Inc. -- that raises capital provides strategic business services to top-tier global high technology firms. He serves on both public private Boards has authored or co-authored over 120 articles on Nanotechnology, Laser physics, Photonics, Environmental disturbance control, MEMS test measurement, Mistake-proofing enterprise software, Sales & Marketing. He has also held rank of Lecturer or Professor at institutions like Princeton University, University of Pennsylvania Camden Community College. Cellucci also co-authored ANSI Stard Z136.5 The Safe Use of Lasers in Educational Institutions. As a result of his consistent achievement in commercialization of emerging technologies, Cellucci has received numerous awards citations from industry, government business. In addition, he has significant experience interacting with high ranking members of United States government including White House, US Senate US House of Representatives having provided executive briefs to President of United States ranking members of Congress. Cellucci earned a PhD in Physical Chemistry from University of Pennsylvania, an MBA from Rutgers University a BS in Chemistry from Fordham University. He has also attended lectured at executive programs at Harvard Business School, MIT Sloan School, Kellogg School ors. Dr. Cellucci is regarded as an authority in rapid time-to-market new product development is regularly asked to serve as keynote speaker at both business technical events.

Introduction to SECURE Program

Introduction to SECURE Program Thomas A. Cellucci, Ph.D., MBA Chief Commercialization Officer Department of Homeland Security Science and Technology Email: Thomas.Cellucci@dhs.gov Homeland Security Mission