MOVING YOUR PROJECTS FORWARD

Transcription

1 2013 THE FRENCH RIVIERA IMAGE AND AUDIOVISUAL INDUSTRIES MOVING YOUR PROJECTS FORWARD

2 THE FRENCH RIVIERA IMAGE AND AUDIOVISUAL INDUSTRIES CONTEXT Creative and Cultural Industries (CCIs), design, arts, advertising, images, architecture etc., represent 3.3% of EU-27 s GDP and a total of 3% of the total jobs in the European Union. Europe must continue to invest in these industries as they contribute significantly to economic growth, employment and innovation. The creative Europe program will reinforce the competiveness of the cultural and creation sectors. The French Riviera has a wealth of creativity, and it hosts many world famous professional events, in particular in the image and audiovisual sector: MIP TV, MIP Com, the International Cannes Film Festival, Imagina to name but a few. And every year, thanks to the French Riviera Film Commission and the skills of local industries, more than 300 film shoots take place in the Alpes Maritimes department, generating 30 million of direct economic benefit, not to mention the impact on tourism. Local public stakeholders also invest in structural projects to boost the audiovisual industry.. Within this context, the main challenge is to develop a clear and attractive image of the French Riviera, and to enhance its attractiveness by setting up a local ecosystem. To help meet this challenge, the French Riviera Chamber of Commerce and Industry has decided to join the Creative Companies in Alpine Space European program CCAlps. The program aims to create a transnational network of creative companies and SMEs focused on the image and audiovisual industries. STAKEHOLDERS AND KEY FIGURES OF THIS INDUSTRY Education & research Communication agencies Tourism, corporate events 419 Key figures companies Contents providers jobs* IT companies Technical professionals & manufacturers Broadcasters & distributors Photographers 231 M Turnover exc. VAT data * salaried and non salaried permanent jobs exc. interim & intermittent employment Support, animation & territory promotion, infrastructure projects The audiovisual and image companies operate in an economic ecosystem that focuses on the heart of the hub (in blue on the diagram above) which are: Contents providers, companies that develop and produce video or audio contents for multi-media or channels (movie production, sound recording, music edition, video games and so on). Including: - France 3 Côte d Azur, Antibes, co-production. - Machina Films, Nice, post-production, 3D special effects and 3D animation - Ad Astra Films, Cannes, production. - VSP production and DK Motion, Sophia-Antipolis, production and communication. Broadcasters and distributors who provide a link between the products and the final consumer. For example: - Cinémas : Pathé Nice, Rosière cinemas in Mouans-Sartoux, - Dailymotion, Sophia-Antipolis, video streaming and R&D. Companies with complementary activities (in red on the diagram above), such as: Communication agencies, IT companies and video game companies Photographers. Technical professionals and manufacturers that work either in equipment rental/services or in manufacturing and development of media platforms, such as: - Doremi Labs, Sophia-Antipolis, equipment manufacturer, leader of digital audiovisual devices. - Dushow, Saint Jeannet, stage structures, equipment rental. - Groupe TSF, Valbonne, film equipment rental. This ecosystem also integrates stakeholders in the field of (in beige on the diagram above): education and research, tourism and corporate events, events organizations and structural projects and equipment (see page 5). 2

3 THE FRENCH RIVIERA IMAGE AND AUDIOVISUAL INDUSTRIES ACTIVITIES AND SKILLS OF THE COMPANIES IN THIS SECTOR 66 % of the companies and 76 % of the jobs found in the heart of the industry Distribution of the companies and SMEs by main activity Companies Contents providers 433 Technical professionals and manufacturers Broadcasters & distributors Communication agencies IT companies Photographers Jobs The activity of two thirds of the companies is related to the heart of the industry (in blue on the graph), i.e. the creation of content or supply of technical services and manufacture of equipment or broadcast/distribution of content. Moreover, nearly two thirds of the SMEs report having two activities and more. For example, there is a cross over between the creation of content and technical services or communication. Out of the 1,400 employees working in the hub, 76% work in the heart of the sector. Content creators represent 31% of the jobs for 44% of the SMEs. 84% of the total turnover is made by companies from the heart of the industry, representing 194 million out of the 231 million generated by the sector. Technical professionals and equipment manufacturers, thanks to cutting edge technology companies with international recognition, generate more than 100 million turnover (45% of the total amount) despite only representing 12% of the industry s companies. In contrast, the content providers, made up of many small structures, generate 39 million with 184 companies and 433 employees. 84% of the total turnover is made by companies from the heart of the industry Distribution of the turnover by main activity ( million) Contents providers Technical professionals & manufacturers Broadcasters & distributors Communication agencies IT companies Photographers 2D image processing: a skill possessed by 22% of the companies 22% Fields of skills of the companies Among the skills of the industry s companies, 2D image processing is the most frequent, followed by advertisement, sound, television, web and film making. 2D image 3D image 5% 15% Advertisement 14% Sound 13% TV 13% Web 10% Film making 4% Radio 3% Corporate event 1% Video games 4% Others 3D image processing is a very specific expertise on the French Riviera because of the presence of Sophia Antipolis. 100 companies have trans-media or cross-media skills, in other words, having multiple fields of skills. Thanks to digital innovation, they develop a number of products on different media platforms. With some ten different skills listed by the companies, the entire chain of the sector is represented and reflected. By number of responses, multiple choice questions 3

4 THE LOCAL ECOSYSTEM DISTRIBUTION OF THE COMPANIES BY ECONOMIC AREA The majority of the companies of the hub are located in Nice and Sophia Antipolis Carros area 43 companies 269 employees 46 M turnover Menton area Nice area offers the majority of enterprises and employment. The companies located around Sophia Antipolis, on the other hand, generate the most important turnover because of their technology-based activity. Grasse area 44 companies 89 employees 13 M turnover 15 companies 26 employees 3,5 M turnover Nice area 169 companies 468 employees 62 M turnover Cannes area 82 companies 255 employees 33 M turnover Antibes Sophia-Antipolis area 63 companies 288 employees 74 M turnover SIZE AND SCOPE OF THE COMPANIES 63% of the turnover is generated by companies with 10 or more employees 13% of the company activities are international Distribution by number of jobs Activity of the companies by zones 63% Companies 1 employee 10% Turnover World-wide 8 % Europe 5 % 22% 10% 2 to 4 employees 5 to 9 employees 10% 17% France 31 % Local region 56 % 5% 10 employees & more 2/3 more than 50% 63% of the companies, which generate 10% of the turnover of the sector, are small structures employing just one person. On the other hand, the 5% of companies with more than 10 employees represent 63% of the turnover thanks to driver companies, for example manufacturers and broadcasters, such as cinemas. Number of companies of the companies do their business in the local region, but 5% do business in Europe and 8% world-wide. For companies whose main activity is content creation, the international scope is greater: 18% against 13% on average. 4

5 THE LOCAL ECOSYSTEM LOCAL ACTORS INVOLVED IN THE HUB The image and audiovisual companies are growing within an economic ecosystem with multiple links between local partners, including education and research sectors ; the tourist industry, that benefits from the promotion of the destination provided by audiovisual products and from the economic impact of film shoots; associations; professional unions; and the cities and local authorities that support and work with the companies. FILM COMMISSION: members of the French Riviera Film Commission (refer to box). The local ecosystem EDUCATION/RESEARCH: schools, universities and research centers; for example: ESRA, which offers training for careers in the audiovisual and film industry; INRIA, where a research team is working on 3D geometric modelling ; Nice Sophia Antipolis University with its Video Game Master s degree. Communes de Cians-Var Saint-Martin-Vésubie FILM AND RECORDING STUDIOS: including the mythical «Victorine studios» recently renamed «Les Studios Riviera». EVENTS AND PROFESSIONAL TRADE SHOWS: Cannes International Film Festival, Explorimage in Nice, Méditerranea in Antibes and so on,... EQUIPMENT PROJECTS: Bastide Rouge and the Movie City in Cannes. Menton BROADCASTERS are mainly cinemas but also radio stations, TV channels and web TV. Grasse Nice CREATIVE VALLEY, in partnership with Méditerrannée Technologies, brings together the digital expertise of Sophia Antipolis, the industrial know-how of Grasse and the event creativity of Cannes (refer to box) around the topic of the creative economy. Cannes Antibes FOCUS The French Riviera Film Commission was created thirteen years ago at the initiative of the French Riviera Chamber of Commerce and Industry. Its goals are to promote the French Riviera and to welcome and provide help for film shoots in partnership with its 16 members (refer to the map). In 2012, 305 projects were completed on the French Riviera, representing 1,621 days of filming, including 12 feature films such as Möbius (Eric Rochand), Grace of Monaco (Olivier Dahan) and L épreuve d une vie (Niels Tavernier) generating an injection of almost 30 million for the Alpes Maritimes. The Creative valley project aims to foster a spirit of innovation through creativity and use by adopting digital technology projects and involving arts and culture in the innovation process. It hopes to boost existing creative activities and to develop them with the help of a unifying and collaborative project. The main challenges are to enhance the visibility and attractiveness of the French Riviera and to stimulate the development of new markets in the field of use and digital technologies. The Pôle Azur Provence organizations located in Sophia Antipolis and Cannes benefit from a very strong identity and have an industrial and research force. This strength impacts many sectors and hubs and offer multiple inter-hub projects that will create jobs for tomorrow, particularly through its uses approach. CRT Côte d Azur is the organism in charge of the promotion of tourism in the French Riviera. It works closely with all tourist industry players in the context of a territorial marketing approach designed to benefit the whole of the French Riviera. The importance of tourism on the French Riviera: 5 billion, 75, 000 jobs and more than 11 billion tourists per year. As part of its strategy, communication and promotional campaigns aimed at foreign tourism providers on the theme of film tourism are planned in 2013 and 2014 in partnership with the French Riviera Film Commission and the French Riviera Chamber of Commerce and Industry. 3D Consumer The 3D Consumer association was created in Sophia Antipolis in February It brings together a consortium of companies representing the French excellence in 3D imagery (stereoscopy) and 3D sound. The aim is to create a French 3D stereoscopic technology sector focusing on development with a world-wide scope. 5

6 COMPANIES NEEDS AND EXPECTATIONS COMPANIES NEEDS An easier access to the markets 74% The needs of the companies 73% 18% Acces to the markets Fundings Jobs Nearly three quarters of the companies surveyed expressed a need for an easier access to the markets: the main problem for more than half of the companies is business development, while for a small minority the difficulty is international development. Around three quarters of the companies also claim that they are facing financial difficulties: both in terms of funding projects and productions, as well as funding the company itself. A quarter of the companies would like to have local financial services adapted to the functioning of the companies of the hub. Employment needs seem to be less of a priority. By number of jobs, multiple choice question Need for working premises Working premises researched Among the 30% of companies that expressed a need for premises, just under half were looking primarily for shared space, such as business incubators, or coworking spaces, followed by office space and warehouses for their equipment. 41% 26% 17% Offices Warehouses Shooting studios Most of these companies are content providers and technical providers looking for working premises in general and shared space in particular. 16% Recording studios 3% Others 43% Co-working spaces By number of responses, multiple choice question High networking expectations 66% Business relationships development Workshops/conferences 16% Expectations of the companies Collaborative expectations 40% Take part in tradeshows/ promotional campaigns 32% By number of responses, multiple choice question More events and services Companies main expectations are the development of business relationships and opportunities to work together. One third of the companies expressed a wish to take part in trade shows / promotional campaigns. Finally, 16% of the companies expect the sector to offer workshops and conferences. 51% of the companies would like to create links with public bodies or cities, mainly to get access to public funding. For 37% of these companies, the links to favor are with tourism and accommodation, in order to facilitate film shoots and the promotion of the destination. More than a third of the companies also wished to create links with schools, universities and research centers to find the right skills and to be as near as possible to technological advances. 35% of the companies would like to create a link with communication and marketing agencies in particular to ensure their promotion. Generally isolated, the companies want to be part of a network 71% of the companies claim they are not part of a network and 73% would like to integrate a network dedicated to the image and audiovisual industry. Those encouraging results show clearly the need to organize the image and audiovisual industry on the French Riviera. In addition, 85% of the companies are in favor of the creation of a website promoting the sector; this site is now on line: 6

7 COMPANIES NEEDS AND EXPECTATIONS SUGGESTIONS FOR ACTION With regard to the needs and expectations expressed by the companies surveyed, the French Riviera Chamber of Commerce and Industry and its partners are offering a specific programme of support with actions, creation and reactivity: créa tion. International scope and access to the markets Thus, an exchange programme with companies from other CCALPS project European territories will enable them to develop their international and European influence and participate in a network of creative businesses conducive to their development. A meeting between the French Riviera, Italian and Swiss producers to develop international co-productions is already scheduled for 11 October, 2013, under the leadership of the South branch of the MEDIA programme in order to promote European co-productions. The website meanwhile promotes the French Riviera and companies in the sector to international decision makers in relay with the promotional programme of the French Riviera Film Commission, present at the Cannes Film Festival, the Festival of La Rochelle, the " Location Ile de France " MIP TV and so on. The promotion on markets and trade fairs of the companies and the expertise present on the French Riviera is being studied. Networking, and collaboration between companies A dedicated collaborative platform: and a schedule of meetings facilitate networking and collaboration between companies. Funding Identified as one of the main expectations of the companies, the topic of the funding of creative projects will be raised in several workshops. These workshops will also discuss public funding and new forms of funding (crowd funding, business angels etc). Career support and transmedia The French Riviera Chamber of Commerce and Industry is already in partnership with PRIMI Cluster: this collaboration will allow companies to have access to local support and to vocational training. Work premises needs All the needs expressed by the companies will be transmitted to the partners of the French Riviera Chamber of Commerce and Industry, in particular within the framework of OZEA - the observatory of activity zones and spaces. Cross fertilization with the tourist industry The development of specific action plans to develop the links between tourism and the image and audiovisual industry is made using an approach called cine friendly destination. This approach aims to highlight the French Riviera destination through audiovisual products and film themes, as well as to attract film shoots by increasing the awareness of tourist industry professionals to the specific needs of film crew. The collaboration between the French Riviera Chamber of Commerce and Industry and the CRT Côte d Azur has already enabled the promotion of the destination via METHODOLOGY The aim of the survey, begun in November 2012, was to establish the key-figures of the sector and the expectations and needs of its companies. The first step was to identify the sector s companies working in the Alpes-Maritimes (with the exception of Monaco) using French activity sector codes. A list of some 1000 companies was filtered to retain only companies of the sector. The activities of communication agencies, IT companies as well as the photographers were scrutinized carefully to determine their inclusion in the list. The survey was carried out between December 2012 and February Two hundred responses, relating to 2012 data, were returned. A focus group with professionals representing the varied aspects of the hub provided additional qualitative results. 7

8 A publication of the French Riviera Chamber of Commerce and Industry Economic Observatory Sirius-CCI Jean-François MICHEL jean-françois.michel@cote-azur.cci.fr Tél. : Communication Department Audrey SCOFFIE audrey.scoffie@cote-azur.cci.fr Tél. : , boulevard carabacel-cs Nice Cedex 1 T (free call from a land line) F The economic activity of the French Riviera on video!