When communications isn t enough: Knowledge mobilization tools and strategies CONCURRENT SESSION

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1 When communications isn t enough: Knowledge mobilization tools and strategies CONCURRENT SESSION

David Phipps, Ph.D., MBA Quote... Aliquip temporibus sea id, in veri option consequuntur sit. Cu alii invidunt Executive mei, an Director, facete euismod albucius per.

2 David Phipps, Ph.D., MBA Quote... Aliquip temporibus sea id, in veri option consequuntur sit. Cu alii invidunt Executive mei, an Director, facete euismod albucius per. Te meis philosophia nec, dolore graeci York nusquam University eos ei, ius in suas diceret consectetuer. Tamquam conclusionemque quo cu. Research & Innovation Services at - Source 2

3 knowledge mobilization maximizes impacts of research David Phipps, Ph.D., MBA Executive Director, Research & Innovation Services

4 Toronto Hot Weather Response Plan + 4

5 5 Toronto Hot Weather Response Plan

6 6 maximize the impacts of knowledge beyond the academy

7 use use HOW Knowledge Mobilization Impact i.e. quit attempts WHAT knowledge knowledge Knowledge mobilization helps make research useful to society by supporting engaged scholarship from inception to impact 7

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9 Framework for knowledge mobilization (KMb) Activity Output Outcome Impact Research Dissemination Uptake Implementation 9

10 Toronto Hot Weather Response Plan Research Dissemination Uptake Implementation Impact 10

11 What s the difference between communications and KMb? 11

12 Research based KMb Institutional KMb Research Communications Strategic & Institutional Communications 12 Barwick, M., Phipps, D., Myers, G., Johnny, M. and Coriandoli, R. (2014) Knowledge Translation and Strategic Communications: Unpacking Differences and Similarities for Scholarly and Research Communications. Scholarly and Research Communication, 5(3): , 14 pp.

13 What s the difference between communications and KMb? 13

14 14 Robson, P., Dobbins, M., DeKorby K. (2008) Life as a knowledge broker in public health. J. Canadian Health Libraries Assoc. 29:79-82

15 Knowledge mobilization in their own words 15

16 KMb Examples: Public Health Units/TCANs

17 KMb Examples: Public Health Units/TCANs Dan DePeuter NW TCAN Jeff Satchwill Ottawa Public Health Tonya Hopkinson Toronto Public Health 17

18 Explaining the Evidence: Do Movies Cause Kids to Smoke? Quick Draw Video Dan DePeuter NW TCAN Coordinator

19 Onscreen Smoking and Youth Initiation The Evidence Watching smoking onscreen in movies is a leading initiator of youth smoking The more they see, the more likely they are to smoke The Problem People don t believe it because they don t understand it And..

20 I don t believe it because I don t understand it.

21 In Ontario

22 The Lightbulb Feb. 5, SHAF Smoke-Free Movies Forum

23 The Inspiration Doc Mike Evans

24 Developing the project Present concept to OCSFM at annual mtg Strike an explain research working group Rob Schwartz is on board, we have our expert CE TCAN leading research, developing branding and messaging that would appeal to parents Script is written based on research compiled by Stan Glantz and Jono Polansky, UCSF OTRU fact-check on final script

25 Shooting the video

26 Shooting the video

27 Video View the video at:

28 The Slide I Stole

30 Communicating with Infographics Jeff Satchwill Project Officer Ottawa Public Health Feb 10, 2016

31 Infographics: Convey information easily at a glance Graphics are processed by the brain all at once, text is interpreted linearly Focus attention on specific messages Message is more important than underlying data Tell a story Visuals can be more compelling than words and can help the viewer interpret complex data Theme visuals around topic Take advantage of graphics and colours that compliment your subject matter

35 Get started today Piktochart.com Venngage.com Canva.com

36 Test Your Knowledge- Hookah Smoking Tonya Hopkinson, PHN-YEC Chronic Disease & Injury Prevention February 10, 2016

37 Youth Health Action Network Youth leadership initiative, funded by SFO Youth ages 16-24, supported by TPH staff Take action on tobacco control issues Priority: Hookah Smoking Developed various awareness-raising resources about harms of hookah smoking (infographic post card, PSA video, T-F questions) 37

38 Process for developing T-F questions Informal Review of Literature TPH Staff Report, Annotated Presentations of SMEs, Research Studies Identify facts relevant to young people Debunking myths identified in street interviews, facts appealing to youth Focus test with peers Review by HPP Staff for accuracy 38

39 Let s Take This Show on the Road! St. James Town Festival, Aug UNITY Festival, July

40 Questions?

41 Building a Knowledge Mobilization Strategy David Phipps, Executive Director Research & Innovation Services

42 42 Using Evidence

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48 48 Linked In

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50 What type of indicators will you use to measure your KMb efforts? Reach indicators (# distributed, # requested, # downloads/hits, media exposure) Usefulness indicators (read/browsed, satisfied with, usefulness of, gained knowledge, changed views) Doing more with what you know use indicators (# intend to use, # adapting the information, # using to inform policy/advocacy/enhance programs, training, education or research, # using to improve practice or performance) Partnership/collaboration indicators (# products/services developed or disseminated with partners, # or type of capacity building efforts, social network growth, influences, collaborativeness) Practice change indicators (intent or commitment to change, observed change, reported change) Program or service indicators (outcome data, documentation, feedback, process measures) Policy indicators (documentation, feedback, process measures) Knowledge change (quantitative & qualitative measures) Attitude change (quantitative & qualitative measures) 50 Systems change (quantitative & qualitative measures)

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53 53 David Phipps

Impactful Data Visualization: Promoting Health Literacy Through Infographics and a Collaborative Data Agenda

Impactful Data Visualization: Promoting Health Literacy Through Infographics and a Collaborative Data Agenda November 6, 2017 Today We Will 1. Compare the utility of descriptive, predictive, and impact