From Traditional Publisher to Content Related Service Provider

Transcription

1 From Traditional Publisher to Content Related Service Provider Exploring the Upgrade and Transformation of Traditional Publishing Shanghai Century Publishing Co. Ltd 1

2 A new era of media (reading) Shanghai Century Publishing Co. Ltd 2

3 The rapid development of communication technology has changed readers reading preferences, reading hobbies and reading habits. Therefore, readers have depended on a new reading mode Shanghai Century Publishing Co. Ltd 3

4 The traditional industry chain of publishing has realized a transformation of O Mode to C Mode Shanghai Century Publishing Co. Ltd 4

5 The upgrade and transformation of traditional publishing Shanghai Century Publishing Co. Ltd 5

6 The transformation means that publishers have shifted their focus from content publishing to providing content related service Shanghai Century Publishing Co. Ltd 6

7 Relying on capitals and the dynamics of the capital market, publishing has become one pillar of the new content-producing industry chain, and has built symbiosis with other pillars Shanghai Century Publishing Co. Ltd 7

8 In order to revitalize the publishing industry, publishers should break the limits of publishing, making a creative transformation, promoting creative development Shanghai Century Publishing Co. Ltd 8

9 The upgrade means publishers business relocation from buying and selling products to IP business, from content publishing to owning, controlling and employing the IP of the content Shanghai Century Publishing Co. Ltd 9

10 The tendency of pan-entertainment in the development of culture industry has enabled the IP market to give itself a full play. IP has become the core of culture industry. Whoever owns IPs has bright prospects Shanghai Century Publishing Co. Ltd 10

11 IP economy against the backdrop of IP strategies Shanghai Century Publishing Co. Ltd 11

12 People should not regard publishing as the only way to disseminate culture any longer. Instead, publishing is part of culture dissemination. Publishers should build a new relationship between publishing and culture dissemination Shanghai Century Publishing Co. Ltd 12

13 IP was, is and will be the core of traditional publishing. Meanwhile, only content can link up the past, the present and the future of traditional publishing Shanghai Century Publishing Co. Ltd 13

14 Technologies are all about replacements. A technology is to be replaced by a new one, which means an industry supported by an older technology will be ditched Shanghai Century Publishing Co. Ltd 14

15 Culture is all about legacy. The development of culture is a process of enriching and enhancing Shanghai Century Publishing Co. Ltd 15

16 Content + Capital + Techonogly the focus has been shifted from new media forms to the newness of the media content Shanghai Century Publishing Co. Ltd 16

17 The merger of capitals is inevitable to the transformation from traditional publishers to Content Related Service Provider Shanghai Century Publishing Co. Ltd 17

18 The transformation aims to increase the competitiveness of traditional publishing in the market. The key to this purpose is to attract social resources, especially financial capital Shanghai Century Publishing Co. Ltd 18

19 The blend of culture and finance is essentially the capitalization and securitization of media resources Shanghai Century Publishing Co. Ltd 19

20 Capitals do not know 'good' or 'bad'. But systems and regulations do Shanghai Century Publishing Co. Ltd 20

21 Conclusion The confidence people have in traditional publishing stem from their determination to explore the emerging content industry Shanghai Century Publishing Co. Ltd 21

22 Thanks Shanghai Century Publishing Co. Ltd 22

23 Shanghai Century Publishing Co. Ltd 23