Self-Employed Women s Association
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1 SEWA RUAAB
2 Self-Employed Women s Association
3 SEWA, the Self-Employed Women s Association, was born in 1972 as a trade union of self-employed women. It grew out of the Textile Labour Association (TLA), Shrimati Ela Bhatt was the head of the Women s Wing of TLA. In one of the meetings a woman from the crowd suggested that they form an association of their own. Thus, on an appeal from the women and the initiative of Elaben, SEWA was born. SEWA is a confluence of three movements labor, cooperative and women. It was born out of the labour movement with the idea that like salaried employees, the self-employed, too, have a right to fair wages, decent working conditions and protective labour laws. In 1977, Elaben won the Magsaysay award. The award gave a national recognition to SEWA. Women Member doing Embroidery SEWA, DELHI 4 5
4 WOMEN MEMBER SEWA, BIKANER The core values of SEWA are based on the compelling Gandhian framework: Women always at the centre Poor women as leaders of their own programmes Programme centred around work Commitment to non-violence By 1990s 11 new SEWA organisations were created with the result that SEWA had a national presence. Many SEWAs such as SEWA Jamshedpur, SEWA Delhi, SEWA Mithila and SEWA Ambala closed down when the founders moved away, died or got involved in other activities. During this period, SEWA Bharat continued as a sisterhood where the leaders of the different SEWAs met and gained strength from each other. At the same time, SEWA Bharat organized national events such as exhibitions to display and market the products of its members. 6 7
5 WOMEN MEMBER SPINNING YARN SEWA, BIKANER SEWA BHARAT In order to coordinate the expanded SEWA movement, SEWA Bharat was formed, the federation of Indian SEWA organisations. Every SEWA all over India became a member. Thus, SEWA Bharat is active along dimensions that roughly align with the following stages of the life of the different SEWA member organisations: Development of new SEWAs Strengthening smaller SEWAs Facilitating linkages for and between SEWAs Building a national identity and advocating at the national level Currently, SEWA Bharat works in 9 states in India and the member SEWAs are: SEWA Gujarat, SEWA Kerala, SEWA Bhagalpur, SEWA Munger, SEWA Katihar, Lucknow Mahila SEWA Trust SEWA Delhi, SEWA Bikaner, SEWA Jodhpur, SEWA Jaipur SEWA Uttrakhand, SEWA Bareilly 8 9
6 SEWA RUAAB SEWA identified a large number of home-based workers in eastern part of Delhi engaged in bindi, bangle, bed sheet making and embroidery. A large concentration of population of this area took work of embroidery from chain of contractors and suppliers. These skilled workers worked on piece rate basis for contractors who exploited them by giving very low wage for their work. The women belonged to an orthodox community where they had limited mobility and hence were bound to take work from contractors. SEWA Delhi intervened to remove the chain of middlemen and directly link the women workers to production houses so that they are able to receive fair piece rates for their work as well as recognition for their skill and effort. Rubaab is a corruption of the correct Urdu word R ob, which means pride
7 SEWA is a member of the National Home Workers Group, promoted by the Ethical Trading Initiative (ETI). The ETI is a UK based alliance of retailers, garment companies, trade unions and non-government companies. The ETI has a project that aims to understand how to apply, implement and monitor the working conditions of home workers involved in international supply chains. SEWA came in contact with various international companies such as Monsoon, GAP and NEXT during the ETI meeting, it was with the genuine and sincere support of those companies that SEWA members started getting embroidery work at reasonable rates. Besides making them economically stable, SEWA started organising these workers in order to give them collective strength. Through these collective efforts, SEWA Bharat promoted a producer company named Ruaab SEWA Artisans Producer Company Limited in Dec 2010 under Part IXA of Company Act This company has been exclusively designed to carry on the business of embroidery work by providing regular work to these home based workers. This company is owned and managed by women producers and works through the same embroidery centre model which ensures ethical and transparent supply Chain. The Company has nine board members, six are the producers itself, and two are representative of SEWA and one from outside. At present it has 188 shareholders. Women Member doing Embroidery SEWA, DELHI 12 13
8 Through this innovative model, SEWA and RUAAB, other than providing employment ensure that: Women artisans are paid a higher level wage No exploitation through middlemen takes place No child labour is involved Before taking any production, a proper time and motion study is conducted by the sampling team for quoting the accurate rate to the exporters. This time and motion study is done under proper supervision and is well documented. Once the rates and the samples get approved by the exporters, the production gets rolling. The members collect the pieces from the centres once, twice or thrice or sometimes on daily basis depending upon the provided lead time. The members are well educated about the quality parameters and the delivery time while distribution. The collection of pieces is done as per the required quality standards. The members transactions of pieces are recorded properly in their individual record book and the payments are done on monthly basis in each centre. The exporters provide materials and garments for beading to SEWA. The women workers collect pieces and materials from the centre and take it to their home for embellishment. After distribution of pieces to women members, the field supervisor of each centre is on regular visit to every individual s homes to cross the quality. Quality checking is also conducted at Ruaab under the supervision of the Design Team before dispatching to the exporters. The structure of the company SEWA RUAAB, DELHI 14 15
9 EMBROIDERY SR- 01 Blanket stitch and Beading 5 X 5 INCH Time 2 HRS INR 45/H GBP
10 SR- 02 bead work 5 X 5 INCH Time 1 Hr INR 45/H GBP 0.51 SR- 03 embroidery 5 X 5 INCH Time 20 mnts INR 60/H GBP
11 SR- 05 embroidery 5 X 5 INCH Time 1 Hr INR 60/H GBP 0.68 SR- 06 embroidery 5 X 5 INCH Time 2 HRS INR 45/H GBP
12 SR- 07 smocking and beading 5 X 5 INCH Time 40 mnts INR 45/H GBP 0.60 SR- 08 embroidery 5 X 5 INCH Time 1 HRS INR 45/H GBP
13 SR- 09 sequins work 5 X 5 INCH Time 1 HRS INR 45/H GBP 0.51 SR- 10 embroidery 5 X 5 INCH Time 1.20 mnts INR 45/H GBP
14 SR- 11 berad work 5 X 5 INCH Time 1.5 HRS INR 45/H GBP 1.02 SR- 12 embroidery 5 X 5 INCH Time 1.5 HRS INR 45/H GBP
15 SR- 13 berad work 5 X 5 INCH Time 7 HRS INR 45/H GBP 3.58 SR- 14 embroidery 5 X 5 INCH Time 30 mnts INR 45/H GBP
16 SR- 15 embroidery 5 X 5 INCH Time 7 HRS INR 45/H GBP 3.57 SR- 16 embroidery 5 X 5 INCH Time 10 mnts INR 45/H GBP
17 SR- 17 berad work 5 X 5 INCH Time 3.5 HRS INR 45/H GBP 1.78 SR- 18 embroidery 5 X 5 INCH Time 2 HRS INR 45/H GBP
18 SR- 19 berad work 5 X 5 INCH Time 3 HRS INR 45/H GBP 1.53 SR- 20 SMOCKING AND EMBROIDERY 5 X 5 INCH Time 1 HRS INR 45/H GBP
19 SR-21 SR-23 SR-22 SR
20 SR-25 SR-27 SR-26 SR
21 SR-29 SR-31 SR-30 SR
22 SR-33 SR-35 SR-34 SR
23 SR-37 SR-39 SR-38 SR
24 SR-41 SR-43 SR-42 SR
25 SR-45 SR-47 SR-46 SR
26 SR-49 SR-51 SR-50 SR
27 tote bag PRODUCTS tote bag 52 53
28 tote bag tote bag tote bag tote bag 54 55
29 tote bag tote bag tote bag tote bag 56 57
30 MATERIALS EM-01 PINK SEQUINS EM-02 SEQUINS 59
31 EM-03 transparent SEQUINS INR 300/KG GBP 3.41/KG EM-05 SEQUINS INR 300/KG GBP 3.41/KG EM-04 dot textured SEQUINS EM-06 SEQUINS 60 61
32 EM-07 SEQUINS INR 300/KG GBP 3.41/KG EM-09 SEQUINS EM-08 SEQUINS EM-10 SEQUINS 62 63
33 EM-11 SEQUINS INR 300/KG GBP 3.41/KG EM-13 SEQUINS EM-12 SEQUINS EM-14 SEQUINS 64 65
34 EM-15 SEQUINS INR 300/KG GBP 3.41/KG EM-17 SEQUINS EM-16 SEQUINS EM-18 SEQUINS 67
35 EM-19 SEQUINS EM-21 SEQUINS INR 300/KG GBP 3.41/KG EM-20 SEQUINS EM-22 SEQUINS 68 69
36 EM-23 SEQUINS EM-25 Bugle Beads INR 300/KG GBP 3.41/KG EM-24 SEQUINS EM-26 twist glass bugle beads 70 71
37 EM-27 bugle beads INR 300/KG GBP 3.41/KG EM-29 metal squar sequins INR 450/KG GBP 5.11/KG EM-28 bugle beads EM-30 cather stone INR 1/PC GBP 0.01/PC 72 73
38 EM-31 bugle beads EM-33 square acrylic bead EM-32 mettle bugle beads EM-34 SEQUINS INR 500/KG GBP 5.68/KG 74 75
39 EM-35 Squar metal SEQUINS INR 450/KG GBP 5.11/KG EM-37 sequins INR 300/KG GBP 3.41/KG EM-36 Silver sequins INR 300/KG GBP 3.41/KG EM-38 SEQUINS INR 300/KG GBP 3.41/KG 76 77
40 EM-39 squar SEQUINS EM-41 acrylic INR 1/PC GBP 0.01/PC EM-40 Acrylic bead INR 2/PC GBP 0.02/PC EM-42 squar SEQUINS 78 79
41 EM-43 transparent SEQUINS EM-45 seed beads EM-44 silver metal spring INR 450/KG GBP 5.11/KG EM-46 seed beads 80 81
42 EM-47 sees beads INR 450/KG GBP 5.11/KG EM-49 SEQUINS INR 300/KG GBP 3.41/KG EM-48 SEQUINS INR 300/KG GBP 3.41/KG EM-50 FACETed SEQUINS INR 300/KG GBP 3.41/KG 82 83
43 EM-51 drop sequins INR 450/KG GBP 5.11/KG EM-53 SEQUINS EM-52 squar transparent SEQUINS EM-54 metal textured SEQUINS 84 85
44 EM-55 metal SEQUINS INR 500/KG GBP 5.11/KG EM-57 sequins EM-56 metal SEQUINS INR 450/KG GBP 5.11/KG EM-58 SEQUINS 86 87
45 EM-59 textured sequins EM-61 beads INR 500/KG GBP 5.68/KG EM-60 Acrylic Squar BEADS INR 2/PCS GBP 0.O2/PCS EM-62 STONE BEADS INR 450/KG GBP 5.11/KG 88 89
46 EM-63 WOODEN SEQUINS INR 450/KG GBP 5.11/KG EM-65 ACRYLIC BEADS INR 1/PCS GBP 0.01/PCS EM-64 ACRYLIC BEADS INR 450/KG GBP 5.11/KG EM-66 ACRYLIC BEADS INR 2/PCS GBP 0.02/PCS 90 91
47 EM-67 ACRYLIC BEADS INR 1/PCS GBP 0.01/PCS EM-69 WOODEN SEQUINS INR 450/KG GBP 5.11/KG EM-68 TRANSPARENT SEMI SPHERE EM-70 METTALIC FINISH SEQUINS 92 93
48 EM-71 BEADS EM-73 GLASS TUBES EM-72 GLASS BEADS INR 500/KG GBP 5.68/KG EM-74 GLASS BEADS INR 500/KG GBP 5.68/KG 94 95
49 EM-75 GLass beads INR 450/KG GBP 5.11/KG EM-77 plastic beads INR 450/KG GBP 5.11/KG EM-76 glass beads EM-78 glass beads 96 97
50 EM-79 cut glass EM-81 cut glass tubes EM-80 mettalic tubes INR 450/KG GBP 5.11/KG EM-82 cut glasas tubes 98 99
51 EM-83 cut glass beads INR 450/KG EM-85 GLASS STONE WITH CATCHER INR 1.5/PCS GBP 0.017/PCS EM-84 acrylic stone INR 3/PCS GBP 0.03/KG EM-86 ACRYLIC BRADS
52 EM-87 ACRYLIC EYES INR 1/PCS GBP 0.01/PCS EM-89 METTALIC FINISH SEQUINS EM-88 textured SEQUINS EM-90 METTALIC FINISH SEQUINS INR 450/KG
53 EM-91 transparent SEQUINS EM-93 ROUND MIRROR EM-92 dot textured SEQUINS EM-94 rhombus MIRROR INR 450/KG GBP 5.11/KG
54 EM-95 SEMI SPHERICAL SEQUINS EM-97 GLASS TUBES INR 450/KG GBP 5.11/KG EM-96 CUT GLASS BEADS EM-98 SEQUINS
55 EM-99 SEQUINS EM-101 BEADS EM-100 dot textured SEQUINS INR 450/KG GBP 5.11/KG EM-102 GLASS TUBES
56 EM-104 CUT GLASS BEADS EM-105 METTALIC FINISH GLASS TUBE EM-105 CUT GLASS TUBES EM-106 GLASS BEADS
57 EM-107 Glass beads EM-109 SEQUINS EM-108 textured metal SEQUINS EM-110 SEQUINS
58 EM-111 metallic finish SEQUINS EM-113 PINK SEQUINS EM-112 SEQUINS EM-114 zigzag SEQUINS
59 EM-115 SEQUINS EM-117 SEQUINS EM-116 SEQUINS INR 300/KG GBP 3.41/KG EM-118 zigzag Rainbow SEQUINS
60 EM-119 metallic finish SEQUINS EM-121 Beads EM-120 Beads EM-122 Beads
61 EM-123 Beads EM-125 Beads EM-124 Beads EM-126 Beads
62 EM-127 Beads EM-129 wooden beads EM-128 Beads EM-130 beads
63 EM-131 Beads EM-133 beads EM-132 Beads EM-134 metallic finish tube
64 EM-135 golden Beads INR 300/KG GBP 3.41/KG EM-137 Beads EM-136 Beads EM-138 Beads
65 EM-139 wooden Beads EM-141 Beads EM-140 Beads EM-142 Beads
66 EM-143 Beads EM-145 stone beads INR 2/PC GBP 0.022/PC EM-144 stone beads INR 2.5/PC GBP 0.028/PC EM-146 stone beads INR 1.5/PC GBP 0.017/PC
67 EM-147 acrylic stone INR 1.5/PC GBP 0.017/PC EM-149 plastic stone INR 450/KG GBP 5.11/KG EM-148 SEQUINS INR 450/KG GBP 5.11/KG EM-150 shell INR 2/PC GBP 0.02/PC
68 EM-151 shell EM-153 metal sequins INR 2.5/PC GBP 0.028/KG EM-152 metal tube INR 2.5/PC GBP 0.028/KG EM-154 acrylic stone INR 1/PC GBP 0.01/PC
69 EM-155 stone beads EM-156 Beads EM-156 beads EM-157 Beads
70 EM-159 beads EM-161 beads EM-160 bugle beads EM-162 beads
71 EM-163 beads EM-165 Beads EM-164 beads EM-166 bugle Beads
72 EM-167 beads EM-169 gold thread EM-168 metal spring INR 450/KG GBP 5.11/KG EM-170 gold thread
73 EM-171 gold thread INR 10/MTR GBP 0.11/MTR EM-173 multicolour thread INR 20/MTR GBP 0.22/MTR EM-172 woven silver lace INR 15/MTR GBP 0.17/MTR EM-174 jute thread INR 10/MTR GBP 0.11/MTR
74 EM-175 acrylic thread INR 5/MTR GBP 0.05/MTR EM-177 copper thread INR 15/MTR GBP 0.15/MTR EM-176 polyster thread INR 20/MTR GBP 0.022/MTR EM-178 pompom INR 1/PC GBP 0.01/PC
75 EM-179 bell INR 2/PC GBP 0.02/PC Ruaab, SEWA Delhi E-77, 2nd Floor, opp Dashmesh Public School New Ashoke Nagar New Delhi Tele: , Cell:
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