Systema(c Innova(on and Product Development

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1 Systema(c Innova(on and Product Development David Quimby / Virtual Coast dhquimby@virtualcoast.com Prod Con /8/2017 1

2 Systema(c Innova(on and Product Development Doug Engelbart didn t invent the mouse he discovered it. IdenFfying pajerns of design and innovafon that are common to various contexts and applying them within a product category -- or even across product categories is a cognifve strategy that enjoys an advantage over processing each creafve opportunity in isolafon from previous ideafon - We ll introduce the concept of systemafc innovafon and idenffy the various genres of systemafc techniques - We ll explore the history and the potenfal advantages / disadvantages of systemafc approaches to innovafon and we ll compare the theory to our pracfcal experiences - We'll ponder a rather extreme nofon in which systemafc innovafon might amplify itself by applying itself to itself (invoking the mathemafcal / computafonal concept of recursion) - We ll review a pracfcal applicafon of a rather remarkable disrupfon in the user experience domain that resulted from a systemafc approach 2

3 What is Systema(c Innova(on? Doug Engelbart didn't "invent" the mouse he "discovered" it. 3

What is Systema(c Innova(on? Doug Engelbart didn't "invent" the mouse he "discovered" it. Q.

The actual inven@on of the mouse was the result of analyzing the various characteris@cs of other poin@ng / input

Much as the Periodic Table of the Elements has characteris@cs that define groups along rows and columns, we laid

4 What is Systema(c Innova(on? Doug Engelbart didn't "invent" the mouse he "discovered" it. Q. How did you happen to invent the mouse? Did you simply wake up one day and say, today I shall invent the mouse? A. The actual inven@on of the mouse was the result of analyzing the various characteris@cs of other poin@ng / input devices. Much as the Periodic Table of the Elements has characteris@cs that define groups along rows and columns, we laid out a grid of exis@ng devices. And just as the periodic table s rules have led to the discovery of certain previously unknown elements, this grid ul@mately defined the desirable characteris@cs of a device that didn t exist. That device was the mouse. 4

5 What is Systema(c Innova(on? 5

6 What is Systema(c Innova(on? 6

7 What is Systema(c Innova(on? paxerns of design and that are common to various contexts And applying them within a product category Or even across product categories Is a cogni@ve strategy that enjoys an advantage over processing each crea@ve opportunity in isola@on from previous idea@on 7

8 Controversial Topics, Counter-Cultural / Contrarian Thinking in the Innova(on / Crea(vity Space Few ideas vs. many ideas Discovery vs. inven@on (lean innova@on) Technological forecasfng; weak signals / strong signals 8

9 Systema(c Innova(on Applied to Itself Super-System and Sub-Systems Super-System Sub-Systems 9

10 The Super-System of Systema(c Innova(on visual thinking data design architecture ecosystem thinking / plaborm thinking organiza@onal agility / innova@on ecosystems systema@c innova@on user experience / customer experience design thinking systems engineering systems thinking experimental design lean innova@on / lean accelera@on 10

11 What is Systema(c Innova(on? random / unsystema@c systema@c low quan@ty / high quality high quan@ty / low quality 11

12 Quan(ty vs. Quality 1970s: = a large flow of ideas increase in flow à increase in quality The Crea(vity Debate 2010s: quan@fying crea@vity = original ideas original ideas result from organized thinking and structured processes vs. random genera@on organized thinking à low s@muli, unencumbered by a large flow of ideas a large flow of ideas does not necessarily lead to the creafon of original ideas... occupafon with ordinary ideas may actually hamper creafvity and innovafve thought 12

13 Quan(ty vs. Quality radical 2010s 1970s incremental low high 13

14 The Sub-Systems of Systema(c Innova(on A PaleKe of Systema(c Techniques TRIZ Genrich Altshuller The Adjacent Possible Stuart Kauffman Idealized Design / Interac@ve Planning Russell Ackoff Systema@c Inven@ve Thinking (SIT) Ginadi Filkovsky Lateral Thinking Edward De Bono Integra@ve Thinking Graham Douglas / Roger Mar@n Morphological Analysis Fritz Zwicky Design PaXerns Christopher Alexander A Core Theory of Technology Rias Van Wyk Integral Theory / A Theory of Everything Ken Wilber 14

15 The Sub-Systems of Systema(c Innova(on A PaleKe of Systema(c Techniques A pa%ern of pa%erns? Is there a paxern among various "systema@c" / structured innova@on techniques... Can we explore the various perspec@ves... Iden@fy commonali@es / intersec@ons... Discern a paxern in the paxern-recogni@on / paxern-genera@on approaches? 15

16 The Sub-Systems of Systema(c Innova(on A PaleKe of Systema(c Techniques A pa%ern of pa%erns? Is there a paxern among various "systema@c" / structured innova@on techniques... Can we explore the various perspec@ves... Iden@fy commonali@es / intersec@ons... Discern a paxern in the paxern-recogni@on / paxern-genera@on approaches? 16

17 A Prac(cal Applica(on in the User Experience Domain UX Ubiquity interac(on area interac(on interval interac(on frequency interac(on proximity laptop computer large long infrequent fixed tablet computer smaller shorter more frequent fixed smart phone smaller shorter more frequent fixed smart watch smaller shorter more frequent variable 17

18 Discussion Advantages / disadvantages? Benefits / costs? 18

19 Q & A 19

20 Systema(c Innova(on and Product Development David Quimby / Virtual Coast dhquimby@virtualcoast.com Prod Con /8/

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