JOB PROFILE. Corporate Communications Team Leader (Change Programme) Stratford upon Avon

Transcription

1 JOB PROFILE POST TITLE: GRADE: DIRECTORATE: RESPONSIBLE TO: LOCATION: JOB PURPOSE: Digital Communications Officer (Change Programme) F Enabling Services Corporate Communications Team Leader (Change Programme) Stratford upon Avon To develop and deliver digital communications activity for Warwickshire Police and West Mercia Police to inform, influence and engage its communities, stakeholders, partners and workforce. This is achieved through the delivery of targeted communications using digital channels that are appropriate to our audiences and the provision of specialist digital and social media communications advice and support. These communications should be outcome focused and build the public s trust and confidence in Warwickshire Police and West Mercia Police. Deleted: rg MAIN RESPONSIBILITIES: 1. Develop and produce engaging digital communication strategies, initiatives, plans and content for both internal and external audiences through commissioning graphic design, taking pictures, producing video and writing copy. Provide effective two way communications between the forces and external audiences by supporting the maintenance and the development of digital and social media channels. 2. Lead on specific change programme projects of digital communications development and force priority initiatives as identified by the Corporate Communications Team Leader (Change Programme). 3. Provide strategic advice and guidance to senior officers / managers in relation to major and critical organisational risks, broad ranging change projects and programmes, specialist digital transformation and channel shift and corporate reputation risks. Digital Communications Officer (Change Programme) April 17

2 4. Develop and deliver advice and training to enhance the digital communication capability and capacity of the workforce. Develop and implement appropriate digital and social media policies and guidance. Ensure Warwickshire Police and West Mercia Police comply with relevant legal requirements and national best practice. 5. Make best use of appropriate technology, good digital communication practice and devise innovative, effective digital communication solutions to deliver targeted digital communications to meet organisational and change priorities. Deliver key messages and communications using internal communication channels, digital and social media. Support the delivery of this by producing engaging content including copy, pictures and videos, across all of the forces digital channels. 6. Manage service suppliers as required e.g. creative and digital concept design, external and internal suppliers of our digital platforms. 7. Seek out new digital communication approaches to increase public confidence and satisfaction in police services utilising a range of channels. Promote the use of digital and social media internally to increase our reach and opportunities to increase confidence and satisfaction within our communities. Monitor the performance of our digital and social media channels as key methods of workforce and public engagement. 8. Establish and maintain professional and positive working relationships with key stakeholders, including partners and community-based organisations to extend the reach of police digital communications. Negotiate and consult with both internal and external stakeholders to protect and manage risks to the reputation of the forces. In particular, manage and enhance the reputation of the forces through local, national and international, specialist, social and digital media. 9. Provide effective and efficient written communications and information which positively and proactively promote the forces, build public confidence and enhance community safety and reassurance through digital communication channels and products to reach internal and external audiences. 10. Undertake other duties commensurate with the nature, level of responsibility and grading of this post and deputise for the Corporate Communications Team Leader (Change Programme) as required. Digital Communications Officer (Change Programme) April 17 2

3 Special Conditions: Security level: This post has been designated as Politically Sensitive under the Local Government and Housing Act 1989 (as amended). Travel throughout the Warwickshire and West Mercia area. Requirement to work unsociable hours including weekends. Standard Vetting PERSONAL QUALITIES LEVEL: PRACTITIONER Serving the Public Demonstrates a real belief in public service, focusing on what matters to the public and will best serve their interests. Understands the expectations, changing needs and concerns of different communities, and strives to address them. Builds public confidence by talking with people in local communities to explore their viewpoints and break down barriers between them and the police. Understands the impact and benefits of policing for different communities, and identifies the best way to deliver services to them. Works in partnership with other agencies to deliver the best possible overall service to the public. Openness to Change Positive about change, adapting rapidly to different ways of working and putting effort into making them work. Flexible and open to alternative approaches to solving problems. Finds better, more cost-effective ways to do things, making suggestions for change and putting forward ideas for improvement. Takes an innovative and creative approach to solving problems. Service Delivery Understands the organisation's objectives and priorities, and how own work fits into these. Plans and organises tasks effectively, taking a structured and methodical approach to achieving outcomes. Manages multiple tasks effectively by thinking things through in advance, prioritising and managing time well. Focuses on the outcomes to be achieved, working quickly and accurately and seeking guidance when appropriate. Professionalism Acts with integrity, in line with the values and ethical standards of the Police Service. Takes ownership for resolving problems, demonstrating courage and resilience in dealing with difficult and potentially volatile situations. Acts on own initiative to address issues, showing a strong work ethic and demonstrating extra effort when required. Upholds professional standards, acting honestly and ethically, and challenges unprofessional conduct or discriminatory behaviour. Asks for and acts on feedback, learning from experience and developing own professional skills and knowledge. Remains calm and professional under pressure, defusing conflict and being prepared to step forward and take control Digital Communications Officer (Change Programme) April 17 3

4 when required. Decision Making Gathers, verifies and assesses all appropriate and available information to gain an accurate understanding of situations. Considers a range of possible options before making clear, timely, justifiable decisions. Reviews decisions in the light of new information and changing circumstances. Balances risks, costs and benefits, thinking about the wider impact of decisions. Exercises discretion and applies professional judgement, ensuring actions and decisions are proportionate and in the public interest. Working with Others Works co-operatively with others to get things done, willingly giving help and support to colleagues. Is approachable, developing positive working relationships. Explains things well, focusing on the key points and talking to people using language they understand. Listens carefully and asks questions to clarify understanding, expressing own views positively and constructively. Persuades people by stressing the benefits of a particular approach, keeps them informed of progress and manages their expectations. Is courteous, polite and considerate, showing empathy and compassion. Deals with people as individuals and addresses their specific needs and concerns. Treats people with respect and dignity, dealing with them fairly and without prejudice regardless of their background or circumstances. PERSON SPECIFICATION Knowledge: Level 3 (or equivalent) qualification. Recent and proven knowledge in the use of digital and social media in a work/ business environment for a high profile organisation. Extensive knowledge of digital ethics and codes of conduct and an excellent understanding of the production, distribution and consumption of all forms of digital, new, social and multi-media, including intranet, websites and social networking channels. Extensive knowledge of digital marketing theory, internal communications, digital and new media marketing and multi media systems and tools. Digital Communications Officer (Change Programme) April 17 4

5 Experience: Essential: Experience of delivering communications, including crisis and reputation communications management and digital communications strategy development and delivery within a large and complex organisation. Experience of communications campaign development, reputation management, digital communications delivery (including social media) and internal communications. Experience of commissioning and managing service providers e.g. photographic services, graphic design, digital advertising, creative and digital concept design, external and internal suppliers of digital platforms. Experience of providing training to enhance the digital communication capability and capacity of the organisation s workforce. Experience of leading digital communication projects and initiatives from concept to implementation and evaluation. Experience of advising and influencing senior internal and external stakeholders. Experience of making, editing and posting short video clips, photographs, audio clips for use on digital and social communication channels. Experience of using local, regional and national digital media coverage and other digital channels to deliver organisational aims and objectives. Experience of delivering tactical communication plans to effectively manage complex, high profile, fast moving and politically sensitive matters. Desirable: Experience of working in an emergency service or similar fast-paced communications environment. Experience of delivering digital channel shift. A degree in a specialist relevant subject such as digital / social media, communications, journalism or media or a relevant professional qualification, e.g. NCTJ. Experience of developing and maintaining relationships with key communication stakeholders across the organisation, governance bodies, local government and key media. Experience of project management. Digital Communications Officer (Change Programme) April 17 5

6 Key Skills: Essential: High level of strategic thinking and analysis Exemplary verbal and written communication skills High level of influencing and interpersonal skills Ability to identify and deal with sensitive issues Ability to work to a deadline and under pressure High level of creatively / innovative thinking Ability to multi task and prioritise work, high level of planning and organisational skills Versatility and adaptability in communications style and approach. Good problem-solving skills. Digital Communications Officer (Change Programme) April 17 6