SANCTUM PRODUCT RELEASES

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1 SANCTUM PRODUCT RELEASES PAGE 2 YAMAHA ADDS A TRIO OF SPECIALIST AMPS TO THR FAMILY PAGE 3 PAGE 4 GET SMART AND GET STARTED THIS CHRISTMAS AS ALL-NEW YAMAHA ELECTRONIC DRUM KIT BRINGS PROFESSIONAL FEATURES TO BEGINNERS AT GREAT STARTER PRICE SERIOUS ABOUT YOUR MUSIC WITHOUT THE SERIOUS BUDGET - YAMAHA'S NEW MX49 AND MX61 MUSIC PRODUCTION SYNTHS PROVIDE THE SOLUTION Yamaha's recent high-profile pre Christmas press preview party in London attracted the great and the good of the International media including the BBC, SKY News, The Times, MTV Europe, Spotify, T3, Stuff and Q magazine to name just a few. Now's your chance to go behind the scenes at Soho's famed Sanctum Rock and Roll hotel with gadget Guru Jason Bradbury as he interviews Yamaha's product specialists and lifts the lid on all the latest Yamaha kit. 1

2 PRESS RELEASE FROM YAMAHA GUITARS Picture attached THR10C, please advise if you'd like extra images, review models or to discuss reader promotions Yamaha adds a trio of specialist amps to THR family When Yamaha introduced the THR concept with two groundbreaking models at London's Hard Rock Cafe in 2011, they captured the imagination of guitarists the world over and went on to change the way musicians thought about off-stage guitar sound and rigs. Neither a stage amp nor simply a practice amp, the THR marked out brand new territory for guitarists wanting affordable classic on-stage sounds without all the inconvenience. The THR was immediately awarded editor s choice and five stars by Guitarist magazine and both amps went on to become international best sellers. The award wining design concept was very simple: to design and create an amplifier that could exactly recreate authentic tube sounds off-stage in a compact, affordable package. However, achieving this absorbed years of Yamaha R&D time and countless evaluation and assessment sessions with some of the world s tops players and producers. Yamaha are now continuing the THR story with three new models: THR10C, THR10X and THR5A (Acoustic), each with its own unique personality. The THR10X delivers the sound and response of a fully cranked-up high-output stack, whilst the THR10C perfectly reproduces the tones and feel of the most famous boutique tube combo amplifiers. But it's not just about electric guitar players; the new THR5A is designed specifically for electro-acoustic guitarists! The pioneering DNA from the original THR models runs deep in these latest offerings. Many of the acclaimed classic design characteristics remain but have been gently tweaked to match the individual characters of the new models. Yamaha have squeezed even more from their exclusive VCM (Virtual Circuitry Modelling), which lies at the heart of THR. This technology, inherited from Yamaha's top-end digital mixing consoles, is key to creating the amazing and authentic sounds, response and feel of all the classic vintage models, complete with all the subtleties of tone and dynamics. The new THRs offer exceptional stereo playback, seamless USB interfacing, and Yamaha's Extended Stereo technology. Each model also comes complete with a full version of Cubase AI. Prices: All THR10 products RRP All THR5 products RRP Web Link: 2

3 PRESS RELEASE FROM YAMAHA MUSIC EUROPE GMBH (UK) Web: dtxdrums.yamaha.com GET SMART AND GET STARTED THIS CHRISTMAS AS ALL- NEW YAMAHA ELECTRONIC DRUM KIT BRINGS PROFESSIONAL FEATURES TO BEGINNERS AT GREAT STARTER PRICE Yamaha Music Europe are proud to announce the launch if the all-new DTX400 series. Three new models, DTX400K, DTX430K and DTX450K will expand the DTX range and bring the feature packed experience of DTX drumming at a more affordable price and is sure to prove a hit on Christmas gift listings. Providing unprecedented quality and flexibility it brings Yamaha's acclaimed acoustic drum heritage and world-leading music technology expertise together starting for less than Yamaha's awardwinning DTX pro kits are the choice of many of the industry's top players. The design concept was to create an electronic drum system that retained Yamaha's DTX power, durability and capability at its heart whilst ensuring ease of operation, setup and playability for a whole new generation of aspiring players. The full feature set includes natural response drum pads and advanced sound technology, the new DTX400K boasts a wide range of onboard learning options and training exercises. A USB connection enables the player to record directly to computer software and control VSTi drum sound libraries. It s also possible to import new songs via Yamaha s Music Soft Downloader. New ipad, iphone and Ipod Touch Apps designed to work alongside the DTX400 series to present an exciting interactive learning experience. The sounds within the new DTX400 module include stereo recordings of real drums, cymbals, and percussion instruments that respond to playing dynamics for truly musical expression. There are classic sounds from the history of drumming, including some of Yamaha s best loved acoustic drums. Users can also create their own 'bespoke' drum kits from the library of over 165 drums sounds, including 23 snare drums, 21 kick drums and 42 other percussion instruments. With more than forty-five years of experience in the drum business, Yamaha know just how important playability can be. The DTX400K pads, therefore, provide a natural response and excellent stick feel especially important for those new to drumming who may eventually switch to an acoustic kit. This DTX400 series is sure to become a firm favorite amongst beginners, drum tutors and schools. With it s responsive feel and the many connectivity possibilities the DTX400K will also prove compelling as a practice kit for more advanced drummers or for music producers with home studios. 3

4 PRESS RELEASE FROM YAMAHA MUSIC PRODUCTION LINKS: Pictures attached: MX49 & MX61 - please advise if you'd like larger pictures, review models or to discuss promotional opportunities Serious about your music without the serious budget - Yamaha's new MX49 and MX61 music production synths provide the solution The MOTIF sound is more accessible than ever before now that Yamaha has ported across high performance sounds and professional functionality into the new, affordable MX music production synths. Yamaha's Chris Irvine explains, "All you need is an idea and the MX synth to start creating great pro-quality tracks and grooves. Professional 'MOTIF' sounds, highly sophisticated editing functionality, powerful onboard software integration all combined in the most affordable, professionally capable music production product Yamaha have ever created." To make the MX49 and MX61 even more of a mouth watering proposition for prospective home producers and music technology enthusiasts Yamaha are keen to emphasize that you don't have to be a great player to make great music. Thanks to the layout, functions and ease of use, you really only need creative vision to be able to make great music on the MX straight out of the box. What makes the new MX49 (49-note keyboard) and MX61 (61 notes) so special is Yamaha's unique ability to integrate the sounds and functionality of their top-end pro kit into highly affordable units without compromising on the key features that lie at the heart of the pro gear. For example, the new MX models are powered by sounds taken from Yamaha's flagship MOTIF range of workstations. There are over 1300 voices packed into these compact and lightweight units (the MX49 weighs in at just 3.8 kilos). This combines with a brilliantly thought out user interface conceived specifically for first-time users; no jargon, no 6-layer split screens, just one intuitive screen and one set of controls. MX does not frustrate your creativity it inspires it! Both models come bundled with a range of software including Cubase AI6 and Prologue, plus more. These options bring easy-to-navigate professional recording options to your fingertips. Interfacing the MX to computers could not be simpler as all this power and expandability revolves round just one USB cable, immediately turning the MX into a highly sophisticated audio and MIDI interface. The MX also functions as a remote control device for virtual software synths, and Yamaha have 4

5 helpfully included a newly designed editor so you can dig deep into the nuances of the MX sound engine. The pro-action keyboards can be easily split and layered and, for even more sonic power and potential, the MXs can play back audio from a USB stick so you can experiment and perform with tracks already produced using your computer and DAW software. We'll leave the last word to Chris Irvine, "In todays music making culture, the lines between producer, musician and DJ are all very blurred. The MX offers a one-stop solution that lets you forget about which pigeonhole you fall into and allows you to focus on being creative wherever and whatever you are. As an instrument it s portable, affordable and full of inspiration. The MX is way more than just another music synthesizer, it's a complete music production solution." The MX range will be available in the UK from December with Prices as follows - MX49 - target RRP MX61 - target RRP 649 ENDS David Jones DJPR Communications Ltd. 17 Welford Road Chapel Brampton Northants NN6 8AF UK Wardour Street London W1F 8YA UK david@djpr.co.uk t: m: