Game Open-market. The Challenge of New Mobile Applications. Changjun Jeon (CJ) Rating Policy Team, KGRB

Transcription

1 Game Open-market The Challenge of New Mobile Applications Changjun Jeon (CJ) Rating Policy Team, KGRB

2 Content ㅁ Introduction ㅁ Environment of Regulation ㅁ Problem - System of game rating in Korea - Result of rating - Definition, Game Business Promotion Act, Korea, Object of game rating - Status of open-market games in Korea - Growth of Apple s Appstore - Reverse discrimination - Private vs. corporate, local vs. foreign ㅁ Future Plan - Revision and amendment of law - Consideration and Task

3 System of Korea ㅁ Game rating system of Korea - Government-led, deliberating and reviewing the content of game before sold in market - From the past, the rating system of game comes from that of movie and music. - Game Rating Board, Korea was established on October 30th We deals PC&On-line, Arcade, Console, Mobile and etc (includes open-market) ㅁ Label of age and content description

4 Practice ㅁ State of Rating - PC/On-line Mobile Video Console Arcade Sum Year of , , , , , ,217 3,899 ㅁ Problem of open-market games - Mainly submitted of the application by private developer, the figure is sluggish * Tatal application for rating : 248 cases (~March 5, 10) - Only for All age rate, not for 12 over, 15 over or 18 over) - Big difference of policy and standard between platform holder and mobile carrier - Specific cases * game in SNS, go-stop and casino would be rated higer than other countries

5 Law Environment ㅁ Game Business Promotion Act, Korea, 2006 Article. 2 (definition) 1. Game is a kind of computer program or equipment for entertainment and amusement for the purpose of making good use of spare time, education or sport effect. However, the list below will be excluded. a. Casino and gambling b. Object of tourism industry regulation, Tourism Industry Act, Korea Article. 3 c. Something/product mixed with game and non-game announced by the Secretary. ㅁ Revision of the Law - Full-amendment of Game Business Promotion Act submitted (Ministry of Culture, Sports and Tourism, Korea, Nov. 28, 08. National Assembly) - Separation of game and game have to be rated, adoption of self-rating for test game - Partial amendment of Game Business Promotion Act (Mr. Han, the member of the National Assembly, May 26, 08.)

6 Definition ㅁ What s Game? (by Korean law) - A kind of computer program, equipment or machine for the purpose of entertainment, amusement, enjoyment and making good use of spare time. * Is it game in the category of Entertainment of Apple or Fun of SKT? ㅁ Game have to be rated (guide-line of KGRB) 1. Exist of pre-defined certain rule 2. Result effected by the user s operation based on one s experience and decision 3. Exist of (end or on-going) outgrowth like point, money, character and item, etc 4. Verification of intention of the service for Korean users. a. Localization in Korean laguage b. Payment method (gift card, mobile payment or credit card especially for Korea user. c. Customer service for local user ( reply or GM speaks in Korean) * The location of game server is no more important variable for judging object.

7 ㅁ Table of differences among the platform of game Status of openmarket 구분 On-line / Mobile Arcade Open-market Production and Manufacture Programmer or developer *Usually a corporate Same as the left Programmer or developer *Usually a private Distribution and Publishing Distributor, Publisher or Importer *Usually a corporate Arcade game center Open-market platformer *Phone producer or wireless operator Paying Flat rate, meter rate(item), or free based on ad. meter rate (times of game) Free or meter rate (per download) Developer(private) or Developer(private), Principal Agent corporate or distributor(publisher) * In case of Channeling, no need to be rated. corporate or Distributor(seller) * In case of Importing, usually a corporate Developer(private) or open-market platformer

8 ㅁ Growth of Apple s Appstore Advent of Apple s Appstore - In early stage, news scripting of PDA(like isilo), Podcast of ipod. - Expansion of user experience with ipod Touch player - Territory-broken of mobile carrier with iphone s Appstore download - So called, legend of private developer with idea and skill - Possibility of global digital content market (local tax problem) - Comparative advantage in mobile content market ㅁ Rating of Appstore games - Apple has her own rating standard and suggest it for developer and user - ESRB says Appstore s game has to be rated (potential risk of lawsuit by parents exist) - In Korea, Apple banned the Game category for the Korean user - Developer (private or company) registered their game in Entertainment category. - Part of content in Appstore have potential problem of nudity and porno (zips, PUFF)

9 ㅁ Distinct of Korean market Open-market in Korea - Market of mobile voice and connection with big-3 telecom company(kt, SKT, LGT) - Strong control of youth protection and self-regulating of mobile content charge - Mobile carriers in Korea got their license and heavily controlled by government - A point of difference among (ESRB/PGGI/CERO - KGRB/USK/OFLC - China) - Gambling issue (money exchager of game money and cyber item to real money) * Mobile side * Online side * Appliance side * TV STB side

10 Apple s Case ㅁ Case of Touch GoStop Pro - The most famous gambling game in Korea, Gostop - Many on-line and mobile game manufacturer successfully do business for 10 years - In case of iphone s Appstore, Apple banned the game category for Korean users - Famous game company, DreamWiz made a Gostop game for iphone version - Got their rate from KGRB and Registered in Ent category not in Game category ㅁ Different standard of game rating between KGRB and Apple - In Korea, casino and gamble games will be rated as 18 over by KGRB * Sea Story case (2006), On-line casino and money exchanger case (2007) - By Apple s suggestion, Frequent/Intense simulated gambling could be 12 + rate ㅁ Matters - Discord is OK, natual - More and more information (age suggestion, content formation and even warning)

11 Apple s Case ㅁ Introduction screen-shot (before buying & downloading)

12 Apple s Case ㅁ Startup screen-shot (running in user s iphone)

13 Problem and Task ㅁ Problem - Gap between old law and developing technology - Impact of value and system of each countries - Possibility of Jurisdictional dispute * Broadcasting and Communication Committee of Korea Google s YouTube * When iphone was released in Korea, WIPI, Location service registration matters (WIPI, Wireless Internet Platform for Interoperability specially used in Korea) * Web-based game rating issue - Tribal War by Innogames of Germany was banned * Taxation and unfairness problem (tax of labor, production and consumtion) ㅁ Consideration - Revision of Korean Law - Self-rating will be imported from the stage of TEST games and for All age rate - Need of Global standard of Game Rate and Possibility of practical field test - Not only for a company or a user, a country, it s whole world s problem to be solved

14 Q & A Changjun Jeon (CJ) Rating Policy Team, KGRB