SHERIDANS. Alex Tutty & Tim Davies. Image: Rockstar North

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1 Alex Tutty & Image: Rockstar North

2 Law Simulator: Super Deluxe Intellectual Property Edition Image: Square Enix. Includes GDPR DLC!!!!!

3 Law Simulator 1. Tutorial Intro to IP 2. Main Game Key Contracts (and what to look for) Image: Nintendo Image: Nintendo

4 Law Simulator 3. Side Quest VGTR 4. Boss Battle GDPR Image: Nintendo

5 TUTORIAL 1 Intellectual Property is your most valuable asset Image: Innocent, Inc.

6 TUTORIAL 2 Copyright Trade Marks Passing Off Patents Designs Image: Pixelartmaker.com

7 TUTORIAL 3 Copyright Image: Knowtechie.com

8 TUTORIAL 3 Copyright Image: Knowtechie.com

9 TUTORIAL 4 Trade Marks TM Passing Off

10 TUTORIAL 4 Image: Rockstar North

11 TUTORIAL 5 Patents Image: Knowtechie.com

12 MAIN GAME KEY CONTRACTS (AND WHAT TO LOOK FOR) 1. Publishing Agreements 2. Work-for-hire / contractor 3. Revenue Sharing

13 MAIN GAME: LEVEL 1 Publisher Agreements: Image: Ustwo Games

14 MAIN GAME: LEVEL 1 Publisher Agreements: 1. Do you need a publisher? 2. If yes: What is the publisher doing for you? What happens to the IP? How much are they going to cost you? How do you get paid? Can you get out if you need to? Image: Ustwo Games

15 MAIN GAME: LEVEL 1 Publisher Agreements: IP Rights Term / Platform / Territory / Ancillaries / Termination Future Games Publisher fee and expenses Delivery / Approval / Rejection Image: Ustwo Games

16 MAIN GAME: LEVEL 2 Freelancer Agreements work for hire USA Between Dev and contributor Should be in writing Image: Nintendo

17 MAIN GAME: LEVEL 2 Freelancer Agreements: Intellectual Property Payment (Rev Share?) Scope of Work Reps, Warranties, indemnities Termination Non-Compete? Image: Playtonic Games

18 Royalty Share Arrangements Sharing revenue from game sales Should be specific: o o MAIN GAME: LEVEL 3 Gross vs Net Deductions Worst case: Hard Lines

19 MAIN GAME: LEVEL 3 Royalty Share Arrangements Who is collecting/exploiting? What is the split? Obligations on each side Termination Non-disparagement Image: Sony Interactive Entertainment

20 SIDE QUEST! Video Games Tax Relief Image: Bandai Namco

21 SIDE QUEST 1 Video Games Tax Relief 1. Pay less tax or get cash 2. Easy to qualify 3. Can make interim claims during development Image: Bandai Namco

22 Video Games Tax Relief: Core Expenditure might include: - Salaries SIDE QUEST 2 - Licences for middleware - Contractors (capped at 1m per game) Image: Epic Games

23 SIDE QUEST 3 Video Games Tax Relief: Core Expenditure does not include: - Bug fixing - Initial concept - Marketing Image: CD Projekt Red

24 SIDE QUEST 4 Video Games Tax Relief: How do you get the money? 1.BFI Certificate 2.Statutory Accounts 3.Tax Return Image: Sega

25 BOSS FIGHT!

26

27 BOSS FIGHT! GDPR 25 MAY 2018 Attacks and special moves: Fines (up to greater of 20,000,000 or 4% of global annual revenue) Personal Data (wide definition now includes online identifiers such as device IDs and IP Addresses)

28 BOSS FIGHT! GDPR 25 MAY 2018 Attacks and special moves: Consent (clear affirmative action and unambiguous) Restrictions on International Transfers (outside of the EEA)

29 BOSS FIGHT! GDPR 25 MAY 2018 Weak spots and areas of focus: Identify the reasons why you process personal data Identify what personal data you are collecting (and why)

30 BOSS FIGHT! Weak spots and areas of focus: Identify lawful grounds for each type of data you are processing Put agreements with data processors in place Consider international transfers Update privacy polices and other notices

31 BOSS FIGHT! GDPR 25 MAY 2018 NO NEED TO CRY ABOUT IT

32 BOSS FIGHT! PURGING YOUR MAILING LIST CHECKING WHETHER YOU COMPLIED WITH GDPR REQUIREMENTS AND CAN KEEP YOUR HARD WON COMMUNITY

33

34 Alex Tim

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