Understanding the Interactive Digital Media Marketplace:

Transcription

1 Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues Ravi S. Sharma Nanyang Technological University, Singapore Margaret Tan Nanyang Technological University, Singapore Francis Pereira University of Southern California, USA Information Science REFERENCE

2 Table of Content Preface Acknowledgment x xiv Section 1 Business Frameworks Chapter 1 Disruptions and Value in the Interactive Digital Media Marketplace. Omar El-Sawy, University of Southern California, USA Francis Pereira, University of Southern California, USA Chapter 2 A Comparison of Pricing Strategy for Digital Goods 12 Peng Lei, Nanyang Technological University, Singapore Kristy Shi, Nanyang Technological University, Singapore Tahani Iqbal, Nanyang Technological University, Singapore Chapter 3 The Case for Variable Pricing of IDM 25 Ankit Bansal, Nanyang Technological University, Singapore Desai Mayura Manohar, Nanyang Technological University, Singapore S. Shantani, Nanyang Technological University, Singapore Chapter 4 Buffet or a la Carte: Pricing Digital Goods 32 Deepti Verma, Nanyang Technological University, Singapore Gaurav Gupta, Nanyang Technological University, Singapore Kamat Keshav, Nanyang Technological University, Singapore Chapter 5 IDM Products vs. Services: A Comparative Analysis 43 Aditya Budi, Nanyang Technological University, Singapore Mi Wang, Nanyang Technological University, Singapore Tianyuan Wang, Nanyang Technological University, Singapore

3 Chapter 6 The Problem with Free Web Content 52 Ping Seng Ng, Nanyang Technological University, Singapore Diego Fernando Vergara Arias, Nanyang Technological University, Singapore Mei-En Elizabeth Koh, Nanyang Technological University, Singapore Ravi Sharma, Nanyang Technological University, Singapore Chapter 7 Bundling Strategy in the IDM Marketplace 62 Goh Kok Min, Info Sys, Singapore Kelvin Tan Yuean Soo, Info Sys, Singapore Wang Geng, Info Sys, China Chapter 8 Profiting from IDM Innovations: LearningfromAmazon.com and itunes 76 Bakrudeen Hyder Ali Nizam, Nanyang Technological University, Singapore Senthil Kumar Praveen Kumar, Nanyang Technological University, Singapore Trichy Ranganathan Jayaraman, Nanyang Technological University, Singapore Chapter 9 The Issue of Fragmentation on Mobile Games Platforms 89 Tan Keng Tiong, Nanyang Technological University, Singapore Ge Tianyi, Nanyang Technological University, Singapore Rajkumar Sopra, Nanyang Technological University, Singapore Ravi Sharma, Nanyang Technological University, Singapore Section 2 Technology Platforms Chapter 10 Deriving Value from Platforms in IDM 98 Wu (Harley) Sze Wei, Nanyang Technological University, Singapore Niazi Babar Zaman Khan, Nanyang Technological University, Singapore Satish Kumar Sarraf, Nanyang Technological University, Singapore Chapter 11 Deriving Value in the IDM Market: Open vs. Closed Platforms 109 Nisha Alexander, Nanyang Technological University, Singapore Ho Wei Ching, Nanyang Technological University, Singapore Arasu Prem Kumar, Nanyang Technological University, Singapore

4 \ Chapter 12 Can IPTV Survive in Singapore's Small and Over-Crowded Market? 118 Yang Yi, Nanyang Technological University, Singapore Li Lin, Nanyang Technological University, Singapore Chua Bee Hoon, Nanyang Technological University, Singapore Chapter 13 Disruptions in the IDM Marketplace: Time-Shifted TV 132 Huang Jian, Nanyang Technological University, Singapore Daniel Tan Dezheng, Nanyang Technological University, Singapore Ren Buyi, Nanyang Technological University, Singapore Chapter 14 Exploiting P2P in New Media Distribution 142 Marcus Mansukhani, Nanyang Technological University, Singapore He Ye, Nanyang Technological University, Singapore Ma Zhaoran, Nanyang Technological University, Singapore Chapter 15 A Shop-Bot for Web Market Intelligence 151 Miguel A. Morales-Arroyo, UN AM, Mexico Foo Chee Yuan, Nanyang Technological University, Singapore Lim Thian Muar, Nanyang Technological University, Singapore Kwek Choon Hwee, Nanyang Technological University, Singapore Chapter 16 Value Creation in Mobile Operating Systems 194 Sander Myint Shwe, Nanyang Technological University, Singapore Gao Xiuqing, Nanyang Technological University, Singapore Katherine Chia, Nanyang Technological University, Singapore Chapter 17 Smartphone Application Wave and Trends on Different Platforms 205 Irvine Yeo, Nanyang Technological University, Singapore Jing Cong, Nanyang Technological University, Singapore Khin Mu Yar Soe, Nanyang Technological University, Singapore Fan Jing, Nanyang Technological University, Singapore Chapter 18 Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects 218 Tan Chee Liang, Nanyang Technological University, Singapore Chua Kok Seng, Nanyang Technological University, Singapore Kaung Pye Soe, Nanyang Technological University, Singapore

5 Section 3 Digital Communities Chapter 19 The Role of Social Networks in the Viral Marketing of IDM 234 Bhatt Diptee, Nanyang Technological University, Singapore Chang Tai Hock, Nanyang Technological University, Singapore Wang Lihui, Nanyang Technological University, Singapore Ravi Sharma, Nanyang Technological University, Singapore Chapter 20 Review of the Virtual World Community 246 Reza Y. Azeharie, Nanyang Technological University, Singapore Chapter 21 Convenience Prevails Over Homemade: How Local and Regional Newspapers (Mis)use Online Videos 258 Marcel Machill, University of Leipzig, Germany Johannes Gerstner, University of Leipzig, Germany Sven Class, University of Leipzig, Germany Chapter 22 Impact of IDM on Healthcare '. 276 Lena Stephanie, Nanyang Technological University, Singapore Thomas Srinivasan, Nanyang Technological University, Singapore Apurva Deepak Lawale, Nanyang Technological University, Singapore Chapter 23 Blended Learning: Using IDM for University Courses 288 Kevin Anthony Jones, Nanyang Technological University, Singapore Chapter 24 Online Games for Children 300 Li Lei, Nanyang Technological University, Singapore Shen Wanqiang, Nanyang Technological University, Singapore Edwin Tan Seng Tat, Nanyang Technological University, Singapore Chapter 25 Value Assessment in E-Government 316 Lai Pek Hia, Nanyang Technological University, Singapore Lee Shu Wen, Nanyang Technological University, Singapore Chapter 26 The Wisdom of Crowds: Creating Value with Blogs and ewom 330 Zhang Wei, Nanyang Technological University, Singapore Yang Ke, Nanyang Technological University, Singapore

6 Section 4 Regulatory and Policy Issues Chapter 27 Saviours and Barbarians at the Gate: Dilemmas of Regulatory Policies for New Media 339 Arun Mahizhnan, National University of Singapore, Singapore Chapter 28 Regulation of Violence in MMORPG 349 Lim Poh Heng, Nanyang Technological University, Singapore Lu Dong Wen, Nanyang Technological University, Singapore Tan Hue Huey Nanyang Technological University, Singapore Chapter 29 Is DRM the Great Spoiler in the Marketplace? 368 Ilyas Balgayev, Nanyang Technological University, Singapore PhngJia Shyan, Nanyang Technological University, Singapore Kaung Myat Win, Nanyang Technological University, Singapore Chapter 30 Television in Flux: Emerging Strategies for the Online Distribution of Television Programs 378 Steven S. Wildman, Michigan State University, USA Han Ei Chew, Michigan State University, USA Chapter 31 Investigating the Demise of Radio and Television Broadcasting 392 Wong Chuling (Luwen), Nanyang Technological University, Singapore Chow Min Hua, Nanyang Technological University, Singapore Chua Jit Chee, Nanyang Technological University, Singapore Chapter 32 The Future of Television 406 Xu Mingqing, Nanyang Technological University, Singapore Xu Wenjin, Nanyang Technological University, Singapore Zeng Junming, Nanyang Technological University, Singapore Chapter 33 The Future of the Printed Book 416 Lee San Bao Elizabeth, Nanyang Technological University, Singapore Noriahni Ismail, Nanyang Technological University, Singapore Ma Saw Zarchi Tun, Nanyang Technological University, Singapore

7 Chapter 34 The Future of Newspapers 430 Antonius Ruddy Kurniawan, Nanyang Technological University, Singapore Kok Wai Mun Mervin, Nanyang Technological University, Singapore Zhang Qiushi, Nanyang Technological University, Singapore About the Contributors 443 Index 450