Do You Speak Digital - Paul Bermingham Motorola Distributor Conference Athens

Transcription

1

2 Introducing the DTR Series Digital Technology for On-Site Applications DTR Series brings digital technology to the unlicensed on-site market with NEW capabilities and BETTER performance. DTR Series radios will be distributed through the Dealer and XTN/CLS channels.

3 DTR Series Overview 2400 MHz Band 100mW No License required No monthly fees Frequency Hopping Spread Spectrum (FHSS) Digital 1:1 Private Call Digital 1:Many Group Call Public Groups Private Groups Text (SMS) Messaging Over-the-Air Management Capabilities Unit to Unit Cloning (via cable)

4 What Does DTR Offer You? New, innovative, pace-setting digital on-site two-way radios The most significant technology advance in unlicenced business two-way radios in years The opportunity to offer your customers never-before-available features and benefits in a compact, easy-to-use business radio. Radio features enabling you to sell them for an extremely attractive price, offering extraordinary value. Provides your customers with a new and better way of communicating digitally, on-site and unlicenced.

5 ...And More... Imagine how successfully you will be able to sell radios that can deliver never-before-seen features from an unlicenced radio Who can benefit from all that digital performance? Decision makers and end-users in: manufacturing, construction, retail, education, property management and hospitality markets. All will be eager to put the Motorola digital advantage to work to benefit from the enhanced productivity for their small businesses and institutions.

6 The Digital Advantage Enhanced coverage Approximately 20 hours operation per charge Loud and clear, right up to the edge of coverage No Licence required Frequency Hopping Spread Spectrum (FHSS) Short Message Service (SMS) text messaging

7 DTR Series Design Integrated Antenna Rubber Grip on all sides Swivel Carry Holster Full Graphics Display XTN type dual-pin Connector Large Speaker With High Power Audio PA Drop-In Charging Contacts Multifunction Connector (Charging, Cloning Smart Accessories)

8 Three Unique Calling Options Digital One-to-One Calling Digital One-to-Many Calling Private Group Call Digital One-to-Many Calling Public Group Call

9 Digital 1:1 Private Calls Communicate privately with other radios Talk permit tone indicates receiving radio is ON, IN-RANGE and AVAILABLE Caller ID indicates who is transmitting Name of caller displayed if matched Recent Calls List for incoming calls

10 Digital 1:Many Group Calls Public groups All other DTR Series radios on the same group ID and channel hear communications Similar to analogue radio operation.

11 Digital 1:Many Group Calls Private groups Ensures secure closed user groups Formed by using the radios unique (11 digit) ID Enables DTR Series radios to communicate with specific sets of group members Caller ID displays group identification.

12 Text (SMS) Messaging Send and receive pre-set (customer definable) text messages or create unique messages (via optional keyboard) Radio is pre-programmed with default messages Send messages to individual radios or to groups of radios Text messages are stored with time & date of reception

13 Multi-Lingual Operation Language Initially English, Spanish & French Other language variants to follow Text Messages Pre-programmed text messages can be overwritten in other languages Keyboard supports language unique characters

14 Call Management Call Alert Send an alert to another radio, requesting special attention Receiving radio cannot be used until the alert is cleared Call Forwarding Forward incoming 1:1 Private calls to another radio user Originator is informed that call is being forwarded AND to which radio

15 Radio Management DTR2430 radio user can only access basic SETTINGS Feature changes & configuration made in PROGRAMMING Mode Access to Programming Mode requires unique button sequence

16 Additional DTR Series Features Daily Alarm Group Only (no Private Calling) User Specific Alert Tone Set Keypad Volume Set Alert Tone Level Set Backlight Timer Set Display Contrast Set Text Size Screen Prompts

17 DTR2450 Advanced Management Features Advanced Management Features enabled in Programming Menu Remote Monitoring Remote Disable / Enable

18 DTR2450 Advanced Management Features / 2 Over The Air Contact Update Add contact details for a new radio Over the Air Time Update Synchronize Time/Date of all units Radio History View Transmit, Receive and Standby history for a radio

19 DTR Series Enhanced Performance Approximately 20 hours battery life using high-cap battery Enhanced coverage better in building performance Loud and Clear, Right Up to the Edge of Coverage

20 DTR Series Comparisons DTR2430 DTR2450 Public Groups Use up to 20 from 100 Use up to 20 from 100 Private Groups Up to 10 Up to 20 Private Contacts Up to 150 Up to 150 Text Messages 10 pre-stored / 15 slots available 10 pre-stored / 25 slots available Remote Disable Receive Only Initiate and Receive Remote Monitor Receive Only Initiate and Receive Remote Time Receive Only Initiate and Receive Weight 7.1 oz (200 g) 7.3 oz (206 g) Size 5.2 H x 2.3 W x 1.4 D (132mm x 57mm x 35mm) 5.2 H x 2.3 W x 1.4 D (132mm x 57mm x 35mm)

21 DTR Series - Futures Additional language variants German Dutch Polish Portuguese And more to come

22 DTR Series Batteries and Chargers Replacement Drop-In Charging Tray High Capacity Lithium Ion Battery Multi-Unit Charger Standard Capacity Lithium Ion Battery

23 DTR Series Chargers EU/UK adapters 1-Hr Rapid Charger 3-Hr Standard Charger Vehicle Power Adapter

24 Connectivity and Carry Holster Mini Keyboard (Radio NOT included) Cloning Cable

25 Radio Customisation (Programming) Via optional mini-keyboard or Customer Programming Software (CPS): Define private groups Customise Group Names Private Call Lists Own Radio Name Edit/add pre-stored text messages Cloning cable allows contents of one radio to be copied to others

26 Optional Customer Programming Software Enables programming of radios via PC Simple menu driven programming Removes requirement for programming via mini keyboard Cable and software package Initially available in English language Planned availability July 2006 Update: CPS now available Day 1 at DTR launch

27 Model Box Contents DTR Hour Charger + mains adapters Standard Capacity Li-Ion Battery DTR Hour Charger + mains adapters High Capacity Li-Ion Battery Drop In Charging Tray Swivel Carry Holster User Guide on CD-ROM with Quick Start Guide

28 Commercial Portfolio Summary More Channels, Dual Mode, Enhanced Audio / Signaling, Better Battery Life, FM Approved Markets: Security, Manufacturing, Construction, Utilities Cost / Coverage / Capability Rugged, Improved Coverage/Audio, Programmable Freqs, Basic Signaling, 2-Year Warranty Markets: Hospitality, Education, Security, Manufacturing Digital On-Site Coverage, Private group calls, One-to-One, Short Messaging, Call forwarding Markets: Retail, Light Manufacturing, Education, Hospitality Enhanced On-Site Coverage, More Bands/TalkGroups Durable Markets: Nurseries, Education, Retail Small/Lightweight, On-Site, Inexpensive, Headset Markets: Retail, Restaurant

29 DTR Series Positioning Motorola s DTR Digital On-Site Two-Way Radios represent a NEW & BETTER way for small businesses to communicate, resulting in greater employee and business productivity.

30 DTR proven success ADVERTISEMENT Motorola Helps Richmond B.C. Best Western Provide Better Service to Hotel and Convention Guests Clarity, utility, durability and quick return on investment these are important benefits of communications equipment that help make hospitality property managers successful. Two months after switching to the new Motorola DTR Series digital on-site two-way radios at the Best Western Richmond Hotel & Convention Center, management is realizing those benefits and seeing more satisfied guests and more productive employees. Mario Pimentel, director of rooms at the Best Western Richmond, now feels comfortable that his team can communicate efficiently and that they are truly equipped with the best communications tool to allow them to serve guests most effectively. The key reasons we decided to employ the DTR Series were clarity and cost, Pimentel said. We've gained immensely in employee productivity and client satisfaction while simultaneously lowering the cost of our communications solution. The new Motorola DTR radios probably will save us up to 50% on the cost of the communications system we used previously. The Best Western Richmond Hotel & Convention Center is a facility that has nearly 400 guest rooms and provides over 25,000 square feet of meeting space for its meeting and function guests. The facility provides lodging and hospitality services to a varied mix of pleasure and business clients and is don t feel they have the resources to succeed in their jobs. Since putting Motorola s new DTR Series digital on-site business two-way radios into the hands of housekeeping, maintenance, switchboard, bellmen/bus drivers and room service personnel, previous communications issues have been completely alleviated, and other benefits were evident almost immediately. The client satisfaction scores on room service surveys have increased nearly 25%, a significant increase that Pimentel attributes purely to the staffs use of the DTR Series radios. Equally important, The Best Western Richmond has seen a marked decrease in turnaround time related to housekeeping requests, another benefit that Pimentel chalks up to the increased communication enabled by the DTR Radios. For The Best Western Richmond to become the hotel of choice in our area, we need for our employees to be able to communicate effectively, Pimentel said. The low cost and utility of the DTR Series has allowed us to put these new Motorola radios into service, and they have greatly improved our staff s ability to communicate and provide an even higher level of customer service. Along with providing the clear communication that is critical in the hospitality industry, Motorola s new DTR Series provides both the durability and increased battery life that make them a perfect solution for onsite hospitality communication. According to Pimentel, the battery life doubles that of his previous solution and the DTR units DTR Series digital on-site two-way radios make a big difference to both guests and employees DTR Series Digital On-Site Two-Way Radios make a big difference to both guests and employees a part of the Richmond Airport Triplex, which houses two other hotels along with the Best Western. In the past, Pimentel had communications challenges with other two-way solutions. They had significant clarity issues (and cross talk with nearby hotels) that often led to miscommunication or worse yet, no communication at all in dead spots. Both of these outcomes were counter-productive in a client service environment, while also having negative repercussions on staff members. There is nothing more frustrating than not being able to communicate effectively, Pimentel stated. Our guests do not feel cared for and we experience morale issues with our staff as they have been able to stand up to some fairly tough handling when used in a maintenance environment a testament to the military specifications Motorola adheres to. Communication is a critical component to succeeding in the hospitality industry, Pimentel said, and Motorola s DTR Series helps our employees communicate more effectively than ever before. This product is a real win/win as it is better and less expensive than previous solutions and I believe that as time goes on, people will really latch on to it! Go to for more information on DTR Series digital on-site two-way radios. 2 LODGING HOSPITALITY OCTOBER 2005

31 Marketing Support EXHIBITIONS (eg CeBIT) ONLINE MARKETING PR PUBLICITY MARKETING MATERIALS DEMO KITS BROCHURES, SALES SUPPORT MATERIAL

32 Pre-launch DTR Support Material Introductory letter Vertical market brochures Quick-start guide FAQs Sales presentation Dealer brochure Flash presentation Product photography Demo kit Presentation & examples of marketing material available to take away today

33 DTR Series Dealer Demo Programme DTR Demo Kit 1 x DTR x DTR x Programming Software Kit Limited availability 30th April 2006 until 31st July kits per Distributor - depending on sales forecast Available to order via your customer service representative Offer price: 50% off normal trade pricing

34 DTR Series Marketing Support Sales presentation

35 DTR Series Marketing Support Vertical markets print executions Vertical market print executions: - Education - Construction - Retail - Hospitality - Prop. Mgmt - Manufacturing

36 DTR Series Marketing Support Product Brochures DTR2430 / DTR2450 Digital On-Site Two-Way Radios and Accessories 1 Motorola, Inc.

37 DTR Series Marketing Support Vertical market brochures Greater Tenant Satisfaction for Property Management DTR2430 /DTR2450 Digital On-Site Two-Way Radios and Accessories Enhancing School Safety, Security and Efficiency DTR2430 /DTR2450 Digital On-Site Two-Way Radios and Accessories Enhancing Customer Service for the Hospitality Industry DTR2430 /DTR2450 Digital On-Site Two-Way Radios and Accessories Improving Productivity for the Construction Business DTR2430 /DTR2450 Digital On-Site Two-Way Radios and Accessories Improving Efficiency and Productivity for Retailers DTR2430 /DTR2450 Digital On-Site Two-Way Radios and Accessories Enhancing Productivity and Efficiency for Manufacturing DTR2430 /DTR2450 Digital On-Site Two-Way Radios and Accessories

38 DTR Series Marketing Support Online (site not yet live) Why Two-Way? The Digital Difference Features & Accessories FAQs What Do You Think? Tell A Colleague Find a Reseller Contact Us Specifications Literature

39

40

41 Early Feedback on BR Digital Tool Kit in USA We love the digital tool kit. We are constantly asked for certain types of photos for dealer catalogues and supplements. (Pro Marketing Inc.) The new DTK looks awesome! Great features for the team. we should be creating some really cool stuff! (Astra) Great job and a cutting-edge interactive tool. You have done a fantastic job... Congratulations on a super job and I am looking forward to going out to play on the site. (Access)

42 Speak digital and discover why it s the new language of success for on-site two-way radio communication!

43 Now? Introducing the DTR Series