Photo shooting from 8.50? Market analysis for photo shootings from professional photographers

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Preston Greer
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1 Photo shooting from 8.50? Market analysis for photo shootings from professional photographers XXLPIX March 2013

2 Fotoshooting from 8.50 Euro? About that market analysis XXLPIX GmbH test regular business models and service offers from professional photographers and photo studios in Europe. For this purpose, 250 randomly selected companies are analyzed in typical service categories and evaluated their professional services and their prices. The selected shooting categories stand here on behalf of a larger, heterogeneous selection of event and target group-specific offers. They are analysed representative as a basis for segmented derivation. The following product offerings and characteristics of professional photographers and photo studios are analyzed in this market report: application shootings, passport photos, portrait photography, family shootings, wedding photography, number of shooting offerings, the selection of photo products and the services to retouching. Photo shoots are specified with the initial offer and the maximum price. Abstract Application shooting...3 ID Pictures...4 Portrait photography...5 Familienportrait...7 Wedding Photography...9 Photo Products...11 Number of Photo shootings...14 About this market analysis

3 Application shooting The scope of service offers for application photography can be very wide. So begins the basic price to the application Shooting at 8.50 euros, while the premium segment charges to 380 euros per shoot. Many photographers rely on a low-priced introductory offer. 7 offer the basic shooting for 25 euros or less. Only 9.2% charge more than 40 euros for the smallest application Shooting. Exactly the same percentage of photographers, that starts with a price of less than 10 euros. How much does an application photo shoot cost? more Abb.: Entry level Application Shooting, determined values: Ø = Median = min = 8.50 max = 79 XXLPIX GmbH Berlin 2013 The price of premium application shooting is based on two reference points: At 50 euros and 100 euros most photographers see a price limit. Therefore they define their service and prices accordingly. Nevertheless, nearly a quarter of the analyzed photographers offer a job shooting over 100 euros. The range of very different services is useful in any case because of the potential customer may vary significantly. The requirements for the application of a student pictures are different from that of a manager. Good if you can map these different needs with different products. 3

4 How much does an application photo shoot cost? more Abb.: Maximum price Application Shooting, determined values: Ø = Median = 65 min = max = 380 XXLPIX GmbH Berlin 2013 ID Pictures Passport photos are offered by the surveyed photographers almost for a standard price. There is no extreme value. The prices were more than 9 between 10 and 15 euros. Only a few outliers (5.6%) are - and these are only marginally - about it. The lowest value obtained for this service amounted to 7.80 euros. The peak was at euros. 4

5 The standard price for ID photos more Abb.: Price for ID Photos, determined values: Ø = Median = 12 min = 7,80 max = 19 XXLPIX GmbH Berlin 2013 Portrait photography Portrait photography is a broad field. Behind this offer can be very different services are pronounced. Therefore also the difference between the entry price and the extensive called Shooting packages are particularly large. 5

6 What is the entry-level price for portrait photography? more Abb.: Entry Level Portrait Photography, determined values: Ø = Median = 40 min = 10 max = 159 XXLPIX GmbH Berlin 2013 The initial portrait shooting, many photo studios offer for a low price. About 8 of the photographers take less than 80 euros for enter to their service. They thereby miss the opportunity to position their service quality high. Under these conditions it is difficult to sell high-priced shootings. For vendors offering portrait photography already from 20 euros on- the price of ID photos - it would be hard to sell shooting packages at a real price. 6

7 That is the maximum price for portrait photography more Abb.: Maximum Price Portrait Photography, determined values: Ø = Median = 150 min = max = XXLPIX GmbH Berlin 2013 As a consequence of the low entry prices in the portrait photography, more than half of the offers (50.8%) of are ending lower then 150 euros. The other half of the photographer offers quite extensive photo shoots in the majority with prices up to 500 euros. However, the investigation has identified prices over 1000 euros. The highest value recorded was 1299 euro. Familienportrait The family portrait - also analyzed representative of the group portrait or couples shoot - documented in the price structure, the reluctance of photo studios at the price entry level. Over a third (35.7%) of the photographers offer family portraits for 50 euros or less. A price, much to cheap for a high quality service. 7

8 What is the minimum price for a family portrait? more Abb.: Einstiegspreis Familienportrait, determined values: Ø = Median = 69 min = 10 max = 150 XXLPIX GmbH Berlin 2013 In contrast to the less complex portrait photography the family portrait has a lower price range. Twothirds (67.3%) of all offers are between the range from 50 to 250 euros. The highest recorded price for a family shooting was 350 euros. 8

9 That is the maximum price for a family portrait more Abb.: Entry level price family portrait, determined values: Ø = Median = 139 min = 19 max = 350 XXLPIX GmbH Berlin 2013 Wedding Photography The wedding photography is the most expensive, private event for booking a photographer. Especially in this segment the service offerings vary widely. Of an accompaniment to the registry office, up to several days shooting offerings including high quality photo products, there is a wide range. The cheapest offer under the heading "wedding photographer" we found for 25 euros. The most expensive package in the field of wedding photography cost 3450 euros. Although there are a considerable number (20.6%) of photographers that are already providing services related to wedding photography up to 100 euros, are almost two-thirds (63.) with your initial offering between 100 and 300 euros. Only 3.2% of the photo studios call a starting price over 400 Euros. 9

10 A 15,50 Euro Wedding photo shoot? more Abb.: Entry level wedding photography, determined values: Ø = Median = 198 min = max = 850 XXLPIX GmbH Berlin 2013 As expected, the prices of the big wedding package vary significantly upwards. Although already provides nearly half (46.1%) of the photographers their greatest wedding package already up to 600 euros, but the prices of the remaining vendors wide-ranging up to 2000 euros and beyond. As a significant price barrier we see the 1000 euros price. At least 21.2 % of the photographer offer more expensive Shootings. Only 6, 6% of the providers offer a package of over 2000 Euros. 10

11 The biggest wedding photo shoot: 800 to 1,000 euros should be expected more Abb.: Maximum price wedding photography, determined values: Ø = Median = 799 min = 70 max = 3450 XXLPIX GmbH Berlin 2013 Photo Products Although high-quality photo products are an attractive way to represent professional photography convincingly still almost half of the photographers do without this revenue opportunity. One third (32.1%) to proactively offer only prints. 14.7% of the photo studios have only a single large format product - often canvas or poster - on. These studios miss not only attractive sales potential, you also miss the opportunity to take advantage of the stunning impact of large sizes for your new business. 11

12 33% of photographers do not offer photo products a couple of foto products 52% no foto products 33% None 1 foto product a couple 1 foto product Abb.: Number of photoproducts, XXLPIX GmbH Berlin 2013 XXLPIX currently under offers an affordable entry into the large-format printing. This offer applies only to registered, professional photographers and photo studios. 12

13 Image editing The subsequent image editing at the computer is offered by 63. of the investigated photo studios. However, 37. of surveyed companies disclaim offering these services. Image editing is now a standard service to be offered no 37% yes 63% no yes Abb.: Image editing offer, XXLPIX GmbH Berlin

14 Number of Photo shootings Professional photo studios also differ significantly in the amount of their offered photo shoots. While almost half (46.6%) of the studied provider offering customers up to six different photo shoots, can choose from more than a third of the photo studios customers between 10 and more. The highest value for the number of different packages offer was, at 52 How many types of photo shoots are offered? mehr Abb.: Number of photo shootings, determined values: Ø = 9.63 Median = 7 min = 2 max = 52 XXLPIX GmbH Berlin

15 About this market analysis Population: The study examined 250 photo studios in Europe. About 6 of the investigated photo studios operate their business in major cities with over 100,000 inhabitants. Only 2. work in places with fewer than 5,000 inhabitants. Urbanity of the locations investigated - by number of inhabitants mehr Abb.: Urbanity of photo studio locations XXLPIX GmbH Berlin 2013 The analyzed population is 250 randomly selected from a total of , XXLPIX customers in Europe. The customers structure has geographical priorities in Western Europe, such as Belgium, Denmark, Germany, France, Britain, Italy, Austria, the Netherlands, Spain and Sweden. Companies in these countries are over-represented due to the customer base towards Eastern European countries. XXLPIX customers are - as previous studies have shown - above average in entrepreneurial activity and much more interested in advertising, marketing and increase sales. It also affects the pricing. Survey period: The data collection took place in the period from 4th to 22th February 2013 and was subsequently evaluated and prepared by the XXLPIX consulting. Prices: Prices who haven t been published in Euros have been converted by the exchange rates from the 25 th of Ferbruary

16 About XXLPIX: XXLPIX is a leading solution provider for professional photographers, photo studios and retailers in Europe. With shopping solutions, Internet portals and premium photo products supplies the Berlin based company more than commercial customers in Europe and is reaching more than 2 million customers annually with software solutions and photo products. XXLPIX is represented throughout Europe, and delivers products and services in over 50 countries around the globe. The headquarters is based in Berlin, Alexanderplatz. Legal: The reproduction or use of this publication - or parts thereof - in other, even electronic media and published herein is only allowed with the permission of XXLPIX GmbH. Images, graphics, text or other files may be - wholly or partially - subject to the copyright of third parties. If this is the case they are labelled as third party rights. The rights in these cases are at the copyright owner. XXLPIX GmbH Alexanderstraße Berlin GERMANY b2b@xxlpix.net

Photo shooting from 9.50? Market analysis 2014 for photo shootings from professional photographers

Photo shooting from 9.50? Market analysis 2014 for photo shootings from professional photographers XXLPIX March 2014 Photo shooting from 9.50 Euro? About that market analysis XXLPIX GmbH test regular business