PRSSA 2018 National Conference Austin, Texas October 5 9 Hosted by: Texas State University and The University of Texas at Austin

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1 PRSSA 2018 National Conference Austin, Texas October 5 9 Hosted by: Texas State University and The University of Texas at Austin

2 Conference Committee Programs Director Elissa Butler Conference Director Alejandro Garcia Hospitality Director Cortney Pickett Communications Director Kathleen Stone

3 Welcome to Austin

Featured Speakers Rachel Henderson Session:

Co-Founder, Nebo Atlanta, Georgia Bret Cannon

4 Featured Speakers Rachel Henderson Session: Cure your Communication Skills Vice President, Warschawski Baltimore, Maryland Brian Easter Session: Who s Writing your Story? Co-Founder, Nebo Atlanta, Georgia Bret Cannon Session: PR gets Festive Senior Publicist, SXSW Austin, Texas

5 Professional Development Sessions CEO of You Analyzing Your Digital Brand for Future Success Jason Mollica, American University Not for PRofit Michelle Glaze, Boys & Girls Clubs of the Austin Area Come Fly With Me: Airline PR Katie Gatti and Michelle Agnew, Southwest Airlines Strategic Event Planning Gary McCormick, APR, Fellow PRSA, GMc Communications, LLC

6 Professional Development Sessions Art of PR meets Big Data and Neuroscience Ernest Duplessis, Northwestern University The Art of Conflict and Crisis Dr. Raquel Perez, Aileen Izquierdo and Heather Radi-Bermudez, Florida International University Business + PR: The Fast-Paced World of Financial Communications Josette Robinson, Prosek Partners And many more!

7 PRSA General Session: Opening Speaker Jonathan Mildenhall is an internationally recognized marketing expert. The former CMO of Airbnb ( ), Jonathan also led The Coca-Cola Company s marketing initiatives from as VP of global advertising strategy and content excellence. Jonathan is now running his own firm, 21st Century Brand, where he is helping high-profile startups and venture-capital firms in their creative and business strategy initiative.

8 PRSA General Session Speakers Aria Finger Millennial Marketing Expert Ann Handley Digital Marketing Pioneer and Best-selling Author Robert B. Reich Former Labor Secretary, Distinguished Economic Adviser

9 Events Career Tours* Resume Critique* Far Out in Austin Opening Night Social Breakfast with Champions for PRSSA Career Development Exhibition Awards Ceremony and Dinner * Pre-registration required. Limited space. Register early.

10 Art of PR Career Tours Pre-registration required. Limited space. Register early. Austin City Hall Cultivate PR Bread & Butter Edelman Buie & Co. Elizabeth Christian Public Relations Cohn & Wolfe FleishmanHillard Kickstand Communications

11 Conference Registration FULL REGISTRATION Members and Affiliates $335 Non-members $370 DAY REGISTRATION Members and Affiliates $200 Non-members $210

Conference Hotel: Hilton Austin Room Reservation: $219 per night plus tax* (Single, Double, Triple or Quad) *Please book hotel as soon as possible, discount rate will only be available until Sept. 7.

12 Conference Hotel: Hilton Austin Room Reservation: $219 per night plus tax* (Single, Double, Triple or Quad) *Please book hotel as soon as possible, discount rate will only be available until Sept. 7. Amenities: 2 Dining options (Austin Taco Project & Cannon Belle) Starbucks Skyline Spa and Health Club Business Center Rooftop Pool and Hot tub And more! The PRSA 2018 International Conference will be held at the JW Marriott Austin, an 8-minute walk from the Hilton Austin.

13 Things To Do in Austin

14 Walk South Congress. Visit the Texas State Capitol. Take a swim at Barton Springs Pool. Rent a paddleboard, canoe, or kayak. Visit and take pictures with all the murals around the city. Check out the Congress Avenue Bridge and Austin bats. Attend a Late Night ACL Show. Eat at a local food truck.

15 Trivia time! How well do you know the next destination of the National Conference?

16 Austin is the state capital of Texas but what else is it notably the capital of? The Live Music Capital of the World

17 The city s slogan is Keep Austin WEIRD

18 Austin is home to America s only, motor race competition. Formula 1, United States Grand Prix

19 What major social media platform was introduced at SXSW 2007? Twitter

20 What name was Austin given when it was first founded in 1838? Waterloo

21 Thank You To Our Prize Donors

22 Thank you to our Sponsors

23 Connect With Us! Website: prssa.prsa.org/events/conference Facebook: PRSSA National Conference

Sponsor the 2016 GW New Venture Competition

Sponsor the 2016 GW New Venture Competition Launched in 2009, the GW Business Plan Competition promotes entrepreneurship at GW. The competition provides students, faculty, and alumni with a real-world