YAMAHA CORPORATION OF AMERICA SUMMER NAMM 2012 PRESS KIT VISIT THE YAMAHA SUMMER NAMM 2012 EXHIBIT AT THE NASHVILLE CONVENTION CENTER, BOOTH 718
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1 YAMAHA CORPORATION OF AMERICA SUMMER NAMM 2012 PRESS KIT VISIT THE YAMAHA SUMMER NAMM 2012 EXHIBIT AT THE NASHVILLE CONVENTION CENTER, BOOTH 718 FOR FURTHER INFORMATION, PLEASE CONTACT THE FOLLOWING STAFF AT GILES COMMUNICATIONS: KEYBOARD DIVISION LISA CESARANO (MOBILE) BAND AND ORCHESTRAL DIVISION LISA CESARANO (MOBILE) PRO AUDIO & COMBO: MARC FERRIS (MOBILE)
2 KEYBOARD DIVISION YAMAHA ADDS UPDATES, EXPANDS SONG TITLES FOR INNOVATIVE NOTESTAR APP FOR ipad NASHVILLE, Tenn. Yamaha unveils updates to its recently launched NoteStar app for ipad, designed to give all piano and keyboard players the experience of playing with a real band. Summer NAMM 2012 attendees are invited to stop by the Yamaha booth to explore the media-rich digital sheet music program that motivates keyboard players by providing a dynamic, fun performance experience. The app now features a convenient vocal muting option, which enables the performer (or performers) to sing along Karaoke style. Since its release, NoteStar has been consistently adding 20 new song titles per month. Called "well-designed and versatile" by The New York Times, NoteStar provides smooth flowing, easy-to-read, auto-page turning sheet music accompanied by real, great sounding backing bands and vocals to give users the experience of playing their favorite songs with a real band. Yamaha is committed to enhancing our customers musical experiences, says Patrick Galligan, Marketing Manager at Yamaha Music Interactive, Inc. The NoteStar app allows keyboard players to take their performances to the next level, while enjoying the experience of playing with a band. NoteStar is a free download from the App Store and each song sells for $3.99. It is available immediately in 31 countries including the United States, Canada and the United Kingdom. Experience NoteStar with this video. ipad is a registered trademark of Apple Inc. App Store is a service mark of Apple Inc. 2
3 To learn more about the new Yamaha Apps, write to Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) ; or visit 3
4 GET CONNECTED WITH THE YAMAHA P-105 DIGITAL PIANO -New Digital Piano Offers First-Time Features At Friendly Price- NASHVILLE, Tenn. Yamaha unveils the P-105, a new compact, portable digital piano featuring the legendary Yamaha piano touch and tone, at Summer NAMM With core piano features for virtually any level of musician, the P-105 is an ideal practice instrument for the beginner to intermediate pianist as well as for the price-conscious semi-professional. The Yamaha P-105 has an 88-note, Graded Hammer Standard (GHS) weighted action keyboard that feels heavier in the low end and lighter in the top, just like the keys of an acoustic piano. It also features the PureCF sound engine that recreates the sound of Yamaha's famous CFIIIS concert grand piano. The versatile USB TO HOST port and line-level AUX outputs allow a variety of connectivity options with everything from an amplifier to an ipad. Additionally, with the optional Apple Camera Connection Kit, the world of Yamaha Apps like Piano Diary and NoteStar opens up all sorts of possibilities. With its increased 128-note polyphony, the P-105 ensures the suppression of dropped notes even with simultaneous Dual & Split modes and a drum pattern playing. In the EQ department, Intelligent Acoustic Control provides full, balanced sound that adapts to each user s volume setting for the best possible tone at any level. In the past, features like PureCF sampling and Intelligent Acoustic Control were normally found only at much higher price points, said Dane Madsen, Yamaha Digital Piano Marketing Manager. Beyond this, the P-105's line-level AUX out jacks that retain power to the built-in speakers make a pro-level feature affordable to more musicians than ever. 4
5 The P-105 also allows for side-by-side piano practice for two people using the new Duo mode, a distinctive benefit that makes it ideal for schools teaching group lessons as it accommodates two students per piano, each with their own middle C. Additional features include ten pianist styles that essentially give the user a built-in duet partner that plays along in one of ten different playing varieties like boogie woogie, stride piano, or ballad Arpeggios. Furthermore, the built-in Rhythms offer ten versatile patterns as an alternative to the traditional metronome and this virtual drummer is always on time. The P-105 really does have something for everyone, said Yamaha Electronic Keyboard Product Manager Nate Tschetter. Gigging musicians will appreciate having a portable, 88-note weighted action piano that weighs less than 27 pounds. They'll also like the excellent PureCF grand piano sound and the assignable Split feature. Aspiring piano students, on the other hand, can enjoy developing their sense of time by playing with the built-in drum patterns and tracking their progress using the song recorder. Carrying an MSRP of $999, the P-105 is slated to ship in October For more information about Yamaha products, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA ; call (714) ; infostation@yamaha.com; or visit 5
6 RELEASE YOUR INNER DJ, LEARN TO PLAY: THE YAMAHA PSR-E433 LETS YOU SCULPT YOUR SOUND -New Model Offers Deeper, More Impressive Sounds; New Pattern Mode Offers Fun Synthesizer Alternative At A Nice Price- NASHVILLE, Tenn. Yamaha unveils the PSR-E433, a powerful new keyboard with all the tools needed to create compelling, professional-sounding music. With the PSR-E433, it s easier than ever to learn how to play and share music with friends. Introduced at Summer NAMM 2012, this compact, portable keyboard is geared towards families looking for a versatile first keyboard. The PSR-E433 is one cool multi-tasker, said Mark Anderson, Director of Marketing for Yamaha s Keyboard Division. It offers intriguing synthesizer features like an arpeggiator, complemented by all of the necessary components for learning to play piano, including the Yamaha Education Suite, Portable Grand button and a built-in recording function. A fun, multipurpose keyboard, the PSR-E433 makes learning and experimenting fun. Experience DJ-style music-making with the PSR-E433's new DJ Pattern mode. In DJ Pattern mode, players can Mute tracks, change sections and transpose in real time. Assignable Live Control Knobs put users in the driver s seat, empowering them to sculpt their sounds on the fly by adding effects, changing filter settings or modifying the stereo image from pinpoint thin to wider than the speakers via the Ultra-Wide Stereo effect. Players can also take 731 detailed instrument sounds like Yamaha's special Sweet! and Cool! Voices for a spin. USB connectivity lets users save and load settings directly to and from a USB flash drive and connect directly to your computer or ipad (Camera Connection Kit is required.) The PSR-E433 offers a great combination of traditional and modern features, said Yamaha Portable Keyboard Product Manager Nate Tschetter. Multiple lesson modes and Yamaha's excellent one-touch Portable Grand button are great features for learning how to play, while the 6
7 new DJ Pattern mode and assignable control knobs provide modern, music-making features for electronic music enthusiasts on the go. Carrying an MSRP of $429, the PSR-E433 is slated to ship in July For more information about Yamaha products, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA ; call (714) ; or visit 7
8 PRO AUDIO AND COMBO DIVISION ACCLAIMED YAMAHA A-SERIES GUITARS WILL BE AVAILABLE IN VINTAGE BURST COLOR New for Summer NAMM 2012 BUENA PARK, Calif. A new generation of critically acclaimed Yamaha acoustic-electric guitars has arrived. Yamaha Guitars is proud to expand on its successful line-up of acousticelectric A-Series handcrafted guitars with the addition of a new gorgeous Vintage Burst color, which joins the initial natural color and Bear Claw Spruce models. The A-Series provides performers with a professional instrument designed to be the workhorse of any steel-string player s arsenal. The A-Series offer has been wildly successful, so we wanted to offer performers more options, said Dennis Webster, Marketing Manager, Yamaha Guitars. All of the models deliver good looks, great tone and a comfortable feel. Offered in a dreadnought cutaway and a concert size cutaway, the A Series represents a departure from the look of Yamaha s acclaimed FG Series and L Series guitars. From the new headstock design to the touch-of-class rosette and mahogany binding, Yamaha has focused on every detail to create the feel and playability sought by today s acoustic-electric guitar player. Featuring a slim neck profile and a rounded fretboard edge, the A- Series delivers ease and comfort. Yamaha also increased its traditional string spacing and lowered the action to accommodate today s players. In addition, the semiopen pore finish on the necks of the A-Series maintains the wood s feel, yet also enhances playability. Tone is always key to an acoustic electric guitar and Yamaha has overachieved with the A-Series. Dreadnought and concert shapes are offered in Mahogany back and sides and Rosewood back and sides. All models feature solid spruce tops and are outfitted with S.R.T. (Studio Response Technology) electronics developed by Yamaha. 8
9 The S.R.T. preamp, an exclusive Yamaha technology, incorporates a piezo pickup system with a built-in microphone modeling technique specific to each guitar model. The S.R.T. system lets players choose from three different mic settings that can be blended with the piezo pickup, delivering on the often-elusive dream of providing studio-quality sound while playing live on stage. In addition, the S.R.T. system s feedback detector cancels feedback frequencies in live situations. For more information, visit Yamaha at Summer NAMM 2012 in the Nashville Convention Center; write Yamaha Corporation of America, Box 6600, Buena Park, CA 90622; telephone (714) ; infostation@yamaha.com; or visit 9
10 BIG SOUND, SMALL BODY: YAMAHA FS700S AND FSX700SC GUITARS FEATURE SOLID SITKA SPRUCE TOPS Top-Selling Acoustic Guitar Now in New Small Body Shape NASHVILLE Yamaha s famed FG line of folk guitars has long represented incredible value and playability, a tradition furthered with the introduction of the FS700S and FSX700SC. The new FS700S is a smaller-body version of the world s most successful solid top acoustic guitar, the FG700S, and offers full tone in a guitar shape that offers less bulk and is perfect for children, students, travelers and women. The new FSX700SC features Yamaha s impeccable build quality with an added cutaway and a one-way System 55T piezo/preamp system that includes a tuner, three-band EQ and an adjustable mid frequency slider. Both models feature solid Sitka spruce tops and die-cast tuners and represent phenomenal values. The FS700S and FSX700SC are perfect for people with smaller builds who want all the sound and features of a great guitar in a more comfortable size, says Dennis Webster, marketing manager, Yamaha Guitars. We now have our FG-inspired 700, 720 and 730 models in a number of shapes and sizes to fit every playing style. For more information, visit Yamaha Corporation of America at Summer NAMM 2012 in Nashville; write Yamaha Corporation of America, Yamaha Guitars, P.O. Box 6600, Buena Park, CA 90622; telephone (714) ; infostation@yamaha.com; visit 10
11 YAMAHA RELEASES NEW SYNTH ARP & DRUM PAD APP FOR ipad AND MOTIF Half Off on Other Yamaha Apps Through July 31; New App Includes Built-In Software Synthesizer BUENA PARK, Calif. Adding to the growing list of ipad apps available for the Motif XF music production workstation, Yamaha Corporation of America announces the release of the Synth Arp & Drum Pad ios application for ipads with ios 5 or later. Though the regular price is $7.99, through July 31 this application can be downloaded from the App Store for the special price of $3.99. Other Yamaha Apps are also available from the App Store at half price through July 31. MIDI compatible apps include Faders & XY Pad, Keyboard Arp & Drum Pad and Set List Organizer. The MIDI-compatible TNRi and Synth Arp & Drum Pad apps come with built-in sounds. Apps compatible with Yamaha synthesizers include Performance Editor Essential, Multi Editor Essential and Voice Editor Essential. The Cloud Audio Recorder for Motif XF only works with that keyboard, but the Cloud Audio Recorder is compatible with any instrument or accessory, as is the Metronome App. The new Synth Arp & Drum Pad app lets users play and produce phrases from a variety of musical genres, including dance music, hip-hop, rock and pop. The app features an arpeggiator with recorded patterns from 342 different types of instruments, which lets users play a variety of phrases with ease, drum pads that let the user play multiple chords and percussion sounds with just one finger and 61 different software synthesizer timbres. The app s MIDI loop sequencer/recorder allows performers to record and store sounds and then conduct timbre processing on the recorded sounds, enabling a number of music production applications. The app supports Core MIDI, enabling it to play instruments and sound sources that are connected to the ipad via MIDI. 11
12 The Synth Arp & Drum Pad app includes a built-in software synthesizer that can call up 61 different high-sound-quality timbres, including seven drum kits, without having to connect the ipad to any other device via cable. Control the timbres using the Cut-off, Resonance, Attack, Release and Portamento knobs and dial in other effects as well, including reverb and chorus. An on-screen ribbon controller changes the timbre. The app also features an arpeggiator that can automatically generate and play patterns formed by breaking down chords into their constituent notes for individual playback. You can select from 342 different arpeggios, which have been recorded using a variety of instruments. For each arpeggio, the settings for the length of the notes in the phrase, the octave range and the swing can be adjusted in real time. To play arpeggios based on a variety of scales, simply specify the scale type and root note on the keyboard. Users can vary the timbre and the way in which the notes are played by touching the scale keys on the screen and varying the strength with which the keys are tapped. The app additionally includes 16 drum pads that are easy to play. For each of these drum pads, the velocity and up to five notes (pitches) can be set. This allows for playing multiple chords and percussion sounds using only one finger. It is simple to create rhythm tracks using the step sequencer that is built into each pad. The drum pads also include a learning function. Using either the keyboard displayed in the lower part of the screen or the keyboard on an external MIDI instrument, you can easily record to a pad. The settings for a drum pad can be saved to one of 64 different templates. A MIDI loop sequencer/recorder allows for serious music production on the go. Playback information for the arpeggiator and drum pads can be recorded in advance. This can be an ordinary recording, a loop recording of arbitrary length, or an overdub, which involves playing back a previously recorded performance and adding new sound by recording over the top of it. In short, this application enables you to indulge in serious music production. The quantization and recording speed can be adjusted, and there are also Redo and Undo functions. Connecting the ipad to a MIDI instrument or sound source using the i-mx1 interface (sold separately) allows for playback with the Synth Arp & Drum Pad application. It is also possible to connect your ipad to a Yamaha MOTIF XF synthesizer wirelessly via WiFi (MOTIF XF 12
13 firmware must be upgraded to v1.20 or later, and the WiFi connectivity settings must be activated). For information about the app, please visit To visit the App Store, please click For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622, telephone (714) , or visit 13
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