2016 Winter NAMM Press Kit

Transcription

1 2016 Winter NAMM Press Kit Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Contents: 1. Roland Launches Premium Accessories Line 2. Roland Introduces EC-10 EL Cajon 3. Roland Announces FP-30 Digital Piano 4. Roland Announces Blues Cube Hot Guitar Amplifier 5. Roland Introduces SYSTEM-500 Complete Set 6. Roland Introduces JC-01 Bluetooth Audio Speaker 7. Roland Announces A-01 MIDI Controller and Sound Generator 8. Roland Announces Ultimate Blues Tone Capsule

2 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Launches Premium Accessories Line More than 100 official Roland music accessories introduced The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) is proud to announce an all-new line of premium music accessories available through authorized Roland dealers. Offering the same high standards of quality and lasting durability that the company s instruments are famous for, Roland accessories deliver trusted performance for pro players, DJs, producers, audio engineers and music hobbyists everywhere. The initial Roland accessories launch introduces more than 100 different products, including audio and MIDI cables, keyboard stands and carrying bags, lifestyle gear, and more. All the accessories carry the official Roland brand, and many more selections will be added over the coming months. With the launch of our new accessories line, we have an exciting opportunity to enhance our core products and the great Roland brand, says Niko Spanos, Director of Global Marketing, Roland Accessories Division. Our company is forever linked to quality and innovation, and Roland s premium accessory solutions follow in those same footprints. We re extremely pleased to offer these longrequested products to all our loyal customers. Professional Cables: Available in two different levels, Roland s instrument, microphone and MIDI cables deliver high-end performance for the most demanding pro applications. Perfect for working musicians, Black Series cables are hand-assembled with top-quality connectors, and then individually bench-tested to ensure superior operation. Designed for studio and audiophile applications, Gold Series cables are outfitted with 24k gold-plated contacts and Roland s premium-grade audio cable. All Roland cables are guaranteed for life, and feature ultra-low capacitance to deliver the truest dynamic response available. Keyboard and Equipment Stands: Portable, versatile and rugged, Roland s new KS stands are ideal for keyboardists, DJs, and anyone that needs a rock-solid foundation for their music gear on stage or in the studio. Seven different stand models include Z, X and column styles, and add-on tiers are available as well. Keyboard Bags: Roland s stylish new keyboard bags come in two series and five different sizes to carry and protect all types of Roland keyboards. Made for performers on the go, the Black Series features durable, lightweight designs with great protection for everyday travel. The Gold Series offers additional protection with plush interiors and integrated impact panels. Smaller keyboard bags include convenient back straps, while larger bags feature built-in wheels for easier transport of heavier keyboards.

3 Additional Accessories and Lifestyle Gear: The Roland accessories lineup also includes handy LED lamps and clip-on lights, as well as instrument care kits for keeping Roland keyboards and electronic percussion in top shape. A premium barstool with the distinctive Roland logo is also available, allowing musicians to make their favorite gear brand part of the décor in their living space, studio, or workshop. The new Roland accessories line will be available at Roland dealers in late January To learn more, visit RolandUS.com For high-resolution images of this product, please visit RolandUS.com/Media. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer.

4 Photo file: Roland_Accessories_Line.JPG Photo caption: Roland s New Accessories Line

5 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Introduces EC-10 EL Cajon Innovative hybrid cajon with layered electronic sounds The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) is proud to announce the EC-10 EL Cajon, a unique and versatile hybrid percussion instrument. Combining an authentic acoustic cajon with Roland s famous electronic percussion technology, the EC-10 allows cajon players to easily enhance their music with layered electronic sounds. Completely self-contained with battery power and onboard amplification, the EC-10 puts the dynamic world of hybrid percussion in the hands of every cajon enthusiast. The cajon has become an extremely popular instrument for on-the-go percussion, from local jams and street busking to nightclub performances and beyond. With its built-in Roland sound module, the EC- 10 seamlessly extends the cajon s organic capabilities, letting performers create a wide variety of dynamic percussion sounds from one portable instrument. At its core, the EC-10 is a real acoustic cajon that sounds great even with its onboard electronics turned off. The integrated Roland sound module features 30 kits loaded with sounds specially developed to complement the EC-10 s natural cajon voice. Included is everything from traditional percussion like tambourine, djembe and shaker to acoustic snare, electronic drums and sound effects. Studio-optimized cajon sounds are also on hand to enhance the acoustic sound for more depth and punch. Thanks to the EC-10 s dual sensors, each kit allows users to trigger independent sounds from the head and edge of the playing surface. The top-mounted sound controls on the EC-10 are designed for quick access while performing, with dedicated buttons for scrolling through sound categories and variations. Rear-panel controls include a Volume knob for mixing in the layered sound and a Trigger Balance knob to adjust the blend of the head and edge sounds. The user can also adjust the overall trigger sensitivity for their personal playing touch. While the EC-10 contains high-tech electronics, it fully retains the self-contained simplicity that s made the cajon so popular. The integrated amp and coaxial speaker provide high-quality sound for keeping up with acoustic guitar amps and other instruments, and six AA batteries deliver up to 12 hours of power for long jams in any location. There s also a handy Mix In jack for playing music from a smartphone or song player at home or on the gig. The EC-10 even functions as an extra seat in a music room or family space when not being played. To learn more about the EC-10 EL Cajon, visit

6 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_EC-10_DR.JPG Photo caption 1: Roland EC_10 EL Cajon

7 Photo file 2: Roland_EC-10_TopPanel.JPG Photo caption 2: Roland EC_10 EL Cajon Sound Controls

8 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Announces FP-30 Digital Piano High-end Roland piano performance in a compact, go-everywhere design The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 303A, Level 3) announces the FP-30 Digital Piano, a compact and affordable instrument that brings the company s renowned piano performance within reach of everyone. Combining premium sound and feel with Bluetooth wireless connectivity for mobile devices and other innovative features, the FP-30 is perfect for small spaces and very easy to transport in and out of the home, classroom or studio. Ideal for piano students, urban dwellers and young families, the instrument is a great choice for performing musicians and music educators as well. Roland s famous SuperNATURAL Piano technology delivers an authentic piano sound that provides a solid foundation for learning and the detailed articulation and response to satisfy the most advanced players. Completing the authentic experience is the 88-note PHA-4 Standard keyboard, which inherits the progressive hammer action, escapement and Ivory Feel keys found in Roland s high-end home pianos. The FP-30 is equipped with a powerful stereo audio system for rich, impressive sound that exceeds the limited sonic capabilities of other compact digital pianos. Plugging in headphones silences the onboard speakers, allowing users to enjoy playing day or night without disturbing others nearby. Dual headphones outputs enable two people to listen at once, and 1/8-inch and 1/4-inch jacks offer compatibility with all types of headphones and earbuds. The outputs can alternately be used to connect to an external speaker system if desired. Thanks to its modern digital engine, the FP-30 goes far beyond any acoustic piano, bringing more fun and productivity to playing sessions. Additional sounds like strings, organs, voices and electric pianos let users broaden their musical experience, while dual and split functions allow two different sounds to be played at once. Onboard drum patterns enhance the enjoyment of everyday playing and offer an exciting alternative to the metronome while developing timing skills. The FP-30 features built-in Bluetooth wireless capabilities, enabling users to explore the diverse world of music apps for smartphones and tablets right at the piano. Popular apps like GarageBand and many others interact directly with the FP-30, creating a powerful, inspiring platform for learning, composing, and overall music fun. USB support is also included for playing along with favorite WAV/SMF tunes and sharing performances captured with the FP-30 s onboard SMF recorder. Available in white or black, the FP-30 offers a sleek, elegant look that s a welcome addition to any room. The light, compact design fits nicely in smaller living spaces, and the instrument is easy to

9 move when needed. For a more traditional home piano setup, the optional KSC-70 stand and KPD-70 three-pedal unit provide an integrated look and classic pedal configuration while maintaining a much smaller footprint than a typical upright piano. When the KPD-70 is connected, one of its foot pedals can be used for hands-free turning of onscreen music pages while using popular mobile apps such as piascore and Sheet Music Direct. To learn more about the FP-30 Digital Piano, visit The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Roland is under license. For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_FP-30_BLK.JPG Photo caption 1: Roland FP-30 Digital Piano in black

10 Photo file 2: Roland_FP-30_BK_Top.JPG Photo caption 2: Roland FP-30 Digital Piano in black Photo file 3: Roland_FP-30-WHT_Stand.JPG Photo caption 3: Roland FP-30 Digital Piano in White with Optional Stand

11 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Announces Blues Cube Hot Guitar Amplifier Gig-ready, compact combo with authentic tube logic tone The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) announces the Blues Cube Hot, the latest addition to the respected Blues Cube guitar amplifier series. Equipped with 30 Watts of power and a custom 12-inch speaker, this compact combo is ideal for home or studio use, yet still delivers plenty of volume for stage performing. The Blues Cube Hot features Roland s acclaimed Tube Logic design, which provides authentic tube tone and touch response with modern advantages like lighter weight and maintenance-free operation. Going far beyond modeling, Roland s Tube Logic approach starts by carefully reproducing the inner workings of the revered tweed-era tube amp in every way, including preamp and output tube distortion characteristics, power supply compression, speaker interaction, and much more. Great feel, distortion control with touch and volume, bloom, sparkle, power supply sag, and more everything that players love about a dialed-in, vintage tube amp is present in abundance with the Blues Cube. While the Blues Cube Hot is the smallest amp in the line, it still packs a big punch. A custom 12-inch speaker delivers a rich, full voice that s enhanced with the amp s classic open-back cabinet design and poplar construction. The single-channel configuration offers easy and intuitive operation, with a wide range of sounds accessible from a single knob. Everything from warm clean tones to full-throttle overdrive can be dialed in, and Boost and Tone switches provide further tone-shaping options. Additional controls include a three-band EQ, master volume and onboard reverb. With Tube Logic, the Blues Cube Hot produces the complex output distortion characteristics of a tube amp when the volume is turned up. The Blues Cube s variable Power Control provides settings of 0.5 W, 5 W, 15 W, and Max, allowing users to enjoy this musical, cranked-up tone while matching the volume to any situation, from recording to rehearsals to nightclub gigs. Footswitch jacks are provided for remote control of the Boost and Tone functions. The amp also features USB connectivity, making it simple for players to capture record-ready tones directly into their favorite computer recording applications. The Blues Cube Hot is available in Vintage Blonde or Black. To learn more, visit

12 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_BluesCube_Hot.JPG Photo caption 1: Roland Blues Cube Hot guitar amplifier

13 Photo file 2: Roland_BluesCube_Hot_AngleRight.JPG Photo caption 2: Roland Blues Cube Hot guitar amplifier

14 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Introduces SYSTEM-500 Complete Set Complete analog modular synthesizer in Eurorack format The NAMM Show, Anaheim, CA, January 19, 2016 Roland announces the availability of the SYSTEM-500 Complete Set. This fully analog modular synthesizer is inspired by two of the most revered electronic instruments of all time the legendary SYSTEM-700 and SYSTEM-100M. Made for Eurorack format, the SYSTEM-500 Compete Set is a comprehensive system with multiple oscillators, filters and effects in a versatile, custom case with top-quality patch cables. The groundbreaking Roland SYSTEM-700 and SYSTEM-100M modular synthesizers are sought after by synthesizer enthusiasts to this day, for their classic tone and flexibility. Used by pioneering musicians on numerous landmark recordings throughout the seventies and eighties, they combined the best of Roland's analog synthesizer technology in powerful modular instruments. With the SYSTEM-500 Complete Set, it s now possible to own a modern version of these coveted classics. Designed and built in the U.S., the SYSTEM-500 Complete Set is made to exacting standards, with top-quality components and extreme attention to detail. It delivers the classic character and playability of a vintage Roland modular synth with all the advantages of a modern instrument. The Eurorack format also makes it easy to expand or neatly integrate into an existing modular setup. Its versatile wood and metal case can sit flat or tilt, providing plenty of clean, stable power, and blending in with the classic looks of the SYSTEM-500 modules. The SYSTEM-500 Complete Set includes: the 512 module with two voltage controlled oscillators featuring saw, sine and square waves; the 521 module with two voltage controlled filters featuring selectable high-pass filters; the 530 module with two voltage controlled amplifiers, each featuring multiple CV inputs; the 540 module with two ADSR envelopes and invertible LFO; and the 572 module with classic phase shifter, delay, gate delay and LFO. With two VCOs, two VCFs, two VCAs, two ADSR envelopes, two dedicated LFO sections, and a powerful effects module, the SYSTEM-500 Complete Set is flexible and capable right out of the box. An array of CV/Gate connections and wellplaced controls make it an ideal centerpiece for any modular setup. For more details, visit For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel. About Roland Corporation

15 Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_SYSTEM-500_Complete.JPG Photo caption 1: Roland SYSTEM-500 Complete Set

16 Photo file 2: Roland_SYSTEM-500_Right.JPG Photo caption 2: Roland SYSTEM-500 Complete Set Photo file 3: Roland_SYSTEM-500_Left.JPG Photo caption 3: Roland SYSTEM-500 Complete Set

17 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Introduces JC-01 Bluetooth Audio Speaker Wireless sound system added to the legendary Jazz Chorus lineup The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) is pleased to announce the JC-01 Bluetooth Audio Speaker, a unique new addition to its renowned Jazz Chorus lineup. For the first time in the long-running series, the JC-01 steps outside the world of musical instrument amplification to provide ultra-clean stereo sound reproduction for smartphones, tablets and other Bluetooth wireless devices. With its cool mini JC appearance and portable design, the JC-01 is the perfect mobile companion for music lovers, guitar enthusiasts, and anyone who wants great sound on the go. Roland s Jazz Chorus amp series is legendary in the guitar world as the benchmark in clean tone, and equally respected for reliable operation and lasting durability. True to the Jazz Chorus tradition, the JC-01 offers exceptionally clear and natural sound in a rugged design that will stand up to years of everyday mobile use. The integrated, rechargeable battery provides many hours of wireless operation for listening to music, podcasts and live audio streams played from mobile devices. Equipped with two custom speakers, the JC-01 produces a high-definition, stereo sound field with richness and transparency through the mid and high ranges. Thanks to the built-in passive radiator, the JC-01 delivers deep, powerful bass that belies the unit s small size. A three-band EQ is also included, giving users a much finer range of tonal adjustment than available in typical Bluetooth speakers. The JC-01 includes some useful extra functions as well. Rather than a guitar input, the Audio In jack can be used to connect another audio device, enabling users to creatively mix wireless and wired sounds together. Also on board is a convenient speakerphone function that allows smartphone users to talk hands-free with a quick touch of a button. To learn more about the JC-01 Bluetooth Audio Speaker, visit The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Roland is under license. For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel.

18 About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_JC-01_Angled_Right.JPG Photo caption 1: Roland JC-01 Bluetooth Audio Speaker

19 Photo file 2: Roland_ JC-01_Angled_Left.JPG Photo caption 2: Roland JC-01 Bluetooth Audio Speaker

20 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) Roland Announces A-01 MIDI Controller and Sound Generator Powerful module offers flexible MIDI and analog control, 8-bit sound engine with step sequencer and internal speaker The NAMM Show, Anaheim, CA, January 19, 2016 Roland (Booth 300A, Level 3) has unveiled the A-01, a flexible MIDI controller and sound generator for music production on the move. Offering control over MIDI and CV/Gate-equipped analog gear, an onboard tone generator and step sequencer, the A-01 delivers in every music-making scenario, especially when paired with the optional Roland K-25m keyboard. The A0-1 s compact size, built-in speaker and battery/usb power make it the most portable unit in its class. The A-01 is a truly open-ended controller module, with multiple connectivity options including three types of MIDI applications. The standard MIDI IN/OUT is joined by a USB MIDI jack for use with Mac/PC-based DAW software, while wireless MIDI (via Bluetooth LE) allows production work on a Mac, PC, tablet or smartphone. The A-01 s CV/GATE OUT also supports vintage analog gear including modular synths. Beyond its role as a MIDI controller, the A-01 also features an internal 8-bit CPU sound generator designed by the engineer responsible for some of Roland s most legendary vintage synths. A 16-step sequencer is also included for sparking ambitious musical ideas, either via the internal synth engine or triggering external instruments. Echoing the concept of the Roland Boutique range, the A-01 module can also be docked into the Roland K-25m keyboard unit, whose 25 velocity-sensitive keys give realtime control over internal and outboard gear, in a package that feels familiar and satisfying to musicians. The A-01 s intuitive operation makes it ideal for modern music production workflows. Assignable dials provide comprehensive control options over external gear and the internal sound generator, while a 192 x 40mm graphic LCD screen clearly displays key information including the shape of the output waveform. The versatile dual ribbon controllers are assignable to pitch bend, modulation, sound preview and more. Designed for modern musicians on the move, the A-01 places all these features into an ultra-compact metal unit measuring roughly 2" H x 12" W x 5" D, weighing 950 grams and powered by either rechargeable/alkaline batteries (4x AA) or USB power. For added flexibility, audio playback is possible either through the A-01 s built-in single 0.5W mini-speaker or via headphones. To learn more about the A-01 MIDI controller and sound generator, visit

21 For high-resolution images of this product, please visit RolandUS.com/Media and for embeddable videos, visit YouTube.com/RolandChannel. About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer. Photo file 1: Roland_A-01_front.JPG Photo caption 1: Roland A-01 MIDI controller and sound generator

22 Photo file 2: Roland_A-01_K-25m.JPG Photo caption 2: Roland A-01 MIDI controller with K-25m keyboard unit

23 FOR IMMEDIATE RELEASE Press Contact: Company Contact: Robert Clyne Rebecca Eaddy President Marketing Communications Mgr. Clyne Media, Inc. Roland Corporation U.S. (615) (323) ROLAND ANNOUNCES ULTIMATE BLUES TONE CAPSULE Custom Voicing Circuit for the Blues Cube Amplifier Series Los Angeles, CA, January 19, 2016 Roland is pleased to announce the Blues Cube Ultimate Blues Tone Capsule, a user-installable voicing circuit for the innovative Blues Cube guitar amplifier series. Developed by Roland engineers under the supervision of blues guitarist Kirk Fletcher, the Ultimate Blues Tone Capsule changes the sound and response characteristics of the original Blues Cube amps to provide custom voicings approved by the artist himself. Featuring Roland s unique Tube Logic design approach, the Blues Cube amps have a sweet, deep compression feeling of a cranked-up small amp with 6V6 tubes. They deliver the rich sound and musical touch response of finely tuned vintage tube combos, along with convenient modern features and reduced weight. In developing the Blues Cube, Roland engineers integrated the ability to modify the amplifier via a Tone Capsule socket on the chassis. Blues Cube Tone Capsules are modification circuits that re-voice the tube characteristics of the original Blues Cube amps. The Blues Cube Ultimate Blues Tone Capsule fine-tunes the amp to suit Kirk s requirements, capturing both his soulfully clean and edgy crunch sounds. I am blown away by the excellent tone of Blues Cube amps, Kirk explains, being able to modify an already great-sounding amp with my own voice is a dream come true. Blues Cube Ultimate Blues Tone Capsule is compatible with Blues Cube Stage, Artist, and Artist212 amplifiers About Roland Corporation Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, audio processors, and multimedia products. With more than 40 years of musical instrument development, Roland sets the standard in music technology for the world to follow. For more information, visit RolandUS.com or see your local Roland dealer.