Category Review - Stationery

Transcription

1 Category Review - Stationery

2 The Stationery Category Stationery is a destination category that consists of the products needed for: School Home Office Mailing and Shipping For the 12 months ending December 2016 the Stationery Category generated $12.4 billion in retail sales in all classes of trade. This represents an increase of 1% versus the previous year. Data Source: The NPD Group, Inc. for 52 weeks ending December 31, 2016

3 Category Subcategories Below is the list of Stationery Subcategories and how they rank in dollar sales: Writing Instruments 21.19% Filing & File Storage 15.44% Office Essentials 12.77% Office Paper 12.38% Binder & Presentation 11.12% Coloring & Art 10.54% Mailing & Shipping 5.06% Dated Products 4.51% Envelopes 2.39% Self Stick Notes 1.73% Specialty Tape 1.48% Shredders 1.39% Data Source: The NPD Group, Inc. for 52 weeks ending December 31, 2016

4 Category Consumer Sales in the Stationery category are not driven by a specific group of consumers. The Stationery category shopper is both male and female and crosses a wide range of age. The top consumers in this category are: Students K through 12 and College Employees who work from a Home Office The Stationery Category sees the largest spike in sales in the fall when school start back for the new academic year and then a smaller spike in January when school resumes following the holiday break.

5 Category Trends School Lists For years schools have been publishing their school supply lists. Today over 30,000 schools publish their class school supply list on the website: TeacherLists.com TeacherLists puts the power of technology behind back-to-school supply lists, teacher wish lists, and more. Quickly find your exact lists on any device and on multiple websites and apps, making back-to-school shopping quick and easy. Downloading a list makes shopping a breeze. Retailers can also download the list for area schools to be sure they are stocking everything the local teacher s are requesting. Data Source: TeacherLists.com website

6 Top Selling Items Writing Instuments L&R # UPC DESCRIPTION LEADS 7MM 30CT PENTEL PENCIL BIC 5PK DISPOSABLE PENCILS 10CT PKGE BXD/PEG PENCILS 10CT TICON.#2 SHRPNED PENS 4 COLOR PENS ATLANTIS RETR BLK 2PK PENS BIC 10 PACK BLACK PENS BIC 10 PACK BLUE PROFILE RETR BLK BALLPT 2PK ROLLER GEL RETR BLK FINE 2PK BALLPOINT F301 2PK EZ TOUCH BLK RETR BALLPT 2PK SHARPIES FINE BLACK 2PK SHARPIES ULTRA FINE BLACK 2CT

7 Top Selling Items Composition and Notebooks L&R # UPC DESCRIPTION MARBLE COMP 100CT BLK MARBLE COMP BK COLR COV 100CT NOTBK COILESS 10.5x8 CR 80CT NOTEBK COILESS 10.5X8 W/R 80CT SPIRAL 2 SUB 6x9 STAR 100CT SPIRAL 3SUB 120CT W/R 10.5X SPIRAL 3SUB 6X9 120CT POLY CVR SPIRAL 5 STAR 100CT CR SPIRAL 70CT 10.5X8 WR SPIRAL STENO BOOK 80CT 6X9 WH MEMO BOOKS SPIRAL 3X5 O/E 80CT MEMO BOOKS SPIRAL 4X6 O/E 50CT

8 Top Selling Items School Supplies L&R # UPC DESCRIPTION BINDER VALUE 1 FASHION ASST BINDER VALUE 1.5 BASIC ASST ERASER VALUE PACK 7PC INDEX CARDS WHITE RULED 100CT INDX CARDS WHITE UNRULED 100CT ISCHOLAR DIVIDE 5CT POLY TABS PORTFOLIO 2PKT SOLIDS 100 BOX PORTFOLIO 4PKT 5 STAR REPORT COVER 3FAST/2PKT ASST RULER 12IN ASST CLRS SHARPENER PENCIL / CRAYON

9 Top Selling Items Office Essentials L&R # UPC DESCRIPTION ELMERS GLUE 4oz ENVELOPE 6.75 PLAIN BXED 100CT ENVELOPE PRESS IT #10 SEC 45CT KRAZY GLUE PAPER COPY/PRINTER 400 SHEET POST IT NOTES 4PK 3x3 YELLOW 2.65E PUSH PINS 100CT ASST PLAS.BOX RUBBER BANDS NAT ASST 2oz SCISSOR 7 STUDENTS SCISSOR 5 BLUNT STAIN STEEL STAPLER TOT KIT ASST CLRS STAPLES STANDARD REFILL 5000CT TAPE MAGIC 3/4 X WITE OUT QUICK DRY FOAM APPLIC

10 Top Selling Items Coloring & Art L&R # UPC DESCRIPTION CRAYOLA CRAYOLA # TWISTABLE COLORED PENCILS 12CT SARGENT ART 12 FIN CLOR FLP CS CHALK WHITE CRAYOLA CHALK COLORED CRAYOLA

11 New Planograms The following Stationery Planograms are available in both the East Coast Warehouse and Pine Bluff warehouses: 4 ft x 66 Stationery Quote # ft x 72 Stationery Quote # ft x 66 Stationery Quote # ft x 72 Stationery Quote # ft x 54 Stationery Quote # ft x 66 Stationery Quote # ft x 72 Stationery Quote # ft x 66 Stationery Quote # ft x 72 Stationery Quote # ft x 54 Stationery Quote # ft x 66 Stationery Quote # ft x 54 Stationery Quote # ft x 66 Stationery Quote # ft x 66 Stationery Quote # ft x 66 Stationery Quote #619422