Award winning products

Transcription

1 Award winning products At Alternative Flooring, we ve put together an inspiring mix of stunning designs and authentic natural classics. Our commitment to ethically sourcing natural fibres allied to striking design has won us numerous awards. The natural flooring range from Alternative Flooring includes grasses, sisal, coir, jute and wool. We make every effort not to disturb the delicate balance of nature and try to use only 100% natural and renewable products, sourced from high quality raw materials. These raw materials are manufactured in reputable factories from around the globe. Congratulations to us! The lovely people at CoolBrands have voted Alternative Flooring one of the coolest brands in Britain

2 Naturals

3 Our weaves Bouclé - tightly woven loops of different sizes Basketweave - a loosely woven criss-cross construction A chequerboard look with groups of warp and weft threads interlaced to make a criss-cross pattern. Panama - a flatter, relaxed loop of differing sizes Herringbone - a visual zigzag with variations in herringbone width So called because it looks like the skeleton of a herring, V-shaped herringbone gives a woven pattern often found in twills.

4 Naturals: Grasses Seagrass Seagrass is as textural and tropical as it gets. Grown in China and Vietnam, it s found in the coastal meadows on the banks of rivers. The crop is flooded by seawater during its growing cycle, harvested by hand, dried and hand spun into cords before being woven into flooring. Unlike coir or sisal, seagrass can t be bleached or dyed. The result is anything from a yellow green to a dark green depending on the time of harvest. It then changes colour and matures to the environment in which it has been fitted, where it weaves light into daily living. Please note, the thickness of the seagrass fibre can vary between batches. This means that there can be inconsistancies between different batches of the same weave. If you are concerned about the overall look of the specific flooring you are ordering, obtaining a stock cutting from alternative HQ would be recommended. Products Weaves Key Facts Seagrass Backing: latex Panama Basketweave Herringbone Bedroom/dining room/lounge. Slubs and irregularities in the weave are to be expected. Not suitable on stairs. Natural oils can make stairs slippery. Not suitable for damp areas including bathrooms. Damp can result in mould growth. Double-stick method recommended when fitting as temperature-sensitive. Colour may vary from roll to roll. Lifespan: five years subject to use.

5 Naturals Coir Full of warm, golden-hued wellbeing, coir comes from the tough fibres of the coconut husk found in Kerala, India. It s an authentic process in which fibres are removed by hand and softened in seawater. They re then either bleached or left in their natural golden colour ready to be woven into floor covering. Our designs come in Panama, Herringbone and Bouclé, in both the natural and bleached options. Superior Coir, a mixture of 67% coir (warp) and 33% sisal (weft), offers a blend suitable for areas of heavy use. Like the gently shifting seasons of its homeland, the colour of the coir can vary from roll to roll in hue, and will change once acclimatised to its living area. If fitted in direct sunlight, bleached coirs will lose their original colour and change to a darker, ginger shade. Certain coir carpets are available in 5m widths. Products Weaves Key Facts Coir Backing: latex Panama Bouclé Herringbone Bedroom/dining room/stairs/lounge/home office. Slubs and irregularities in the weave are to be expected. Don t use bleached coir in direct sunlight as the product will discolour. Not suitable for damp areas, including bathrooms. Damp can result in mould growth. Double-stick method recommended when fitting as temperature-sensitive. Lifespan: five years subject to usage.

6 Naturals Jute Soft as Goan sand and as uplifting as an Eastern sunrise, jute flooring has a tweedy look that brings texture and light to everyday life. The yarn comes from the stalk of the giant corchorous plants, grown in southern India. They re harvested by hand, tied in bundles and soaked in water. The stems are then pounded with wooden mallets and the resulting fibres spun into a beautiful yarn. The fibres are fine, making jute much more of a soft bedroom option than one for heavy-duty hall use. For full effect, dim the lights, ditch the footwear and add a few soulful sounds. Then there s the chunky Jute, for a even more cosy, snuggly option. Jute is naturally light brown and will fade in direct sunlight. All jute cuts are automatically treated with stain inhibitor before dispatch from our warehouse. Suitability rating is light domestic, not contract. Products Weaves Key Facts Jute Backing: latex Bouclé Herringbone Bedrooms or light use areas only. Slubs and irregularities in the weave are to be expected. Not for direct sunlight. Not suitable for damp areas including bathrooms. Damp can result in mould growth. Double-stick method recommended when fitting as temperature-sensitive Lifespan: five years subject to usage.

7 Naturals Sisal Spiritual and versatile, hardy and homely, sisal breezes in from Africa, Brazil and the Mexican Gulf, where it s extracted from the leaf of Agave Sisalana. Intricate, soft and exotic, sisal is the toughest natural fibre flooring in our range. It s equally at home welcoming guests in the hall and on the stairs* as it is dispensing heavy-duty family warmth in living areas. Dense, finely textured dark-green leaves are hand-picked before being crushed to get the pure white fibres known as sisal. Sisal fibres are then cleaned, dyed to almost any colour and then spun and woven into floorcoverings. Certain sisal carpets are available in 5m widths. *Subject to suitability Products Weaves Key Facts Sisal Backing: latex Bouclé Super Bouclé Panama Super Panama Basketweave Herringbone Most bedroom/dining room/stairs/lounge/home office (Bubbleweave and Super Panama bedroom/ dining room/lounge only). Slubs and irregularities in the weave are to be expected. Avoid areas of high moisture content. Double-stick method recommended when fitting as temperature-sensitive. Lifespan: eight years subject to usage.

8 As homely as hot chocolate on a winter day, wool carpets and rugs are both pleasurable and practical. Mostly made from 100% wool, our designs are classic, hardwearing and durable. Pure wool carpets are as warm and comforting as an open fire and also great for sound insulation. Certain wool carpets are available in 5m widths. The majority of our wool carpets are hessian backed. They re as suitable for a warm welcome in the hall as they are the rough n tumble of a family room. Wool Products Wool Backing: hessian or Action Bac Key Facts Medium domestic to heavy domestic; contract usage varies. Large-looped products not suitable on stairs. Traditional fitting except with flatweave products where the double-stick method is recommended. Lifespan: five years subject to usage.

9 Eco collection Nature & Nurture Our natural wool carpets offer wall-to-wall warmth that whispers its luxury across the coffee table. And now 100% natural just got even more planet friendly, with a little nurture added to the beauty of nature. Nature & Nurture, our eco collection, is the UK s first biodegradable carpet. Completely hand-woven on traditional carpet looms, the carpets come with woollen thread woven onto a base of cotton and jute and then backed with cotton secured with a layer of natural latex. Pushing the boundaries in eco-flooring, Nature & Nurture is natural and handmade. The irregularities of the collection give it character, charm and soul. That s endearing, but it s best to be aware of the following: Nature & Nurture are handcrafted products made on traditional carpet looms. The carpets are not machine-made - therefore, irregularities in the weave and pile height are to be expected. Owing to blending of natural yarns, colours can vary widely from batch to batch. If colour accuracy is critical, a stock cutting is advisable.