ALPSP 10th Annual Conference and Awards September #alpsp17

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1 ALPSP 10th Annual Conference and Awards September 2017 #alpsp17

2 Artificial intelligence has arrived but are we ready?

3 About 67 Bricks We build content platforms for publishers We use approaches like machine learning, AI and natural language processing in the content platforms we build to help publishes increase automation, develop new revenue streams and deliver more value to content consumers Based in Oxford, our clients include:

4 Artificial Intelligence The use of computers to simulate human intelligent behaviour in order to tackle complex problems that are difficult to solve using traditional computational approaches

5 Artificial Intelligence The use of computers to simulate human intelligent behaviour in order to tackle complex problems that are difficult to solve using traditional computational approaches

6 Artificial Intelligence The use of computers to simulate human intelligent behaviour in order to tackle complex problems that are difficult to solve using traditional computational approaches

7 Artificial Intelligence The use of computers to simulate human intelligent behaviour in order to tackle complex problems that are difficult to solve using traditional computational approaches

8 A brief history of technology innovation Microchips Digitisation AI Reduced Cost of Arithmetic Reduced Cost of Search and Communication Reduced Cost of Prediction

9 What is machine learning? Experience Data Improve Task Performance Where a computer program s performance in a task improves with experience.

10 Simple machine learning demo Recipe categorisation Film categorisation

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13 Wider industry machine learning examples Breast cancer diagnosis Driverless cars

14 Machine learning examples from the publishing industry Automated news generation Identifying future high impact journal articles

15 Potential opportunities in the information industry Predicting bestsellers / high impact research Improving marketing communications Delivering customised / personalised experiences Helping users find the content they want Delivering information services rather than content Selling data to machine learning companies Automated or semiautomated content creation Automated or semiautomated content curation Augmenting / automating (peer) review Predicting emerging subject areas Identifying reviewers Adaptive learning products Cross selling across content domains Unlocking value in legacy content Creation of marketing materials for a content item (e.g. abstract) Improve internal content discovery and research

16 Potential opportunities in the information industry Predicting bestsellers / high impact research Improving marketing communications Delivering customised / personalised experiences Helping users find the content they want Delivering information services rather than content Selling data to machine learning companies Automated or semiautomated content creation Automated or semiautomated content curation Augmenting / automating (peer) review Predicting emerging subject areas Adaptive learning products Identifying reviewers Cross selling across content domains Unlocking value in legacy content Creation of marketing materials for a content item (e.g. abstract) Improve internal content discovery and research

17 Potential opportunities in the information industry Predicting bestsellers / high impact research Improving marketing communications Delivering customised / personalised experiences Helping users find the content they want Delivering information services rather than content Selling data to machine learning companies Automated or semiautomated content creation Automated or semiautomated content curation Augmenting / automating (peer) review Predicting emerging subject areas Identifying reviewers Adaptive learning products Cross selling across content domains Unlocking value in legacy content Creation of marketing materials for a content item (e.g. abstract) Improve internal content discovery and research

18 Sam Herbert +44 (0) Delivering powerful digital publishing capabilities