Positioning the Creative Sector to be a Leading Force in the 21 st Century

Transcription

1 Positioning the Creative Sector to be a Leading Force in the 21 st Century

2 seat at the table build case statement relevant value proposition sell more mobilize more collect more transformational story

3 The Death of the Artist and the Birth of the Creative Entrepreneur, Deresiewicz, W. The Atlantic, January/February 2015 Issue Renaissance, Age of Discovery s Artist as Craftsman Self Portrait with Two Circles, Rembrandt, 1665

4 The Death of the Artist and the Birth of the Creative Entrepreneur, Deresieqicz, W. The Atlantic, January/February 2015 Issue Romanticism and Revolution late 1700s to early 1900s Artist as Solitary Portrait of Beethoven, Stieler, 1820 Photograph of Hemmingway, Arnold, 1939 Genius

5 The Death of the Artist and the Birth of the Creative Entrepreneur, Deresieqicz, W. The Atlantic, January/February 2015 Issue Post-War Cultural Boom 20 th Century Artist as Professional Atlanta Symphony Orchestra at Carnegie Hall, 2012

6 The Death of the Artist and the Birth of the Creative Entrepreneur, Deresieqicz, W. The Atlantic, January/February 2015 Issue 21 st Century Economy Post-Recession Artist as Creative Entrepreneur Barbara Bradley Baekgaard and Patricia Miller Co-Founders, Vera Bradley

7 Indiana s Creative Economy, Forthcoming in April ,834 creative workers 4.5% of all Northeast Indiana jobs 7,031 self-employed workers 8.6% of all Northeast Indiana s self-employed workers Payroll employment increased by 2.5% from 2010 to Selfemployment increased by 8.1%. Top 5 creative occupations 53% are self-employed 1,274 photographers (-0.4%) 913 musicians (+10.1%) 806 graphic designers (+8%) 664 writers and authors (+15.3%) 404 marketing managers (+10.3%)

8 The Creative Economy of Houston, July 2012 and The Creative Economy of Houston 2, 2014 Update 179,156 creative workers in % of Houston s nonfarm payroll jobs in 2011 Grew 22% from 2011 to 2014 Added 32,531 jobs Diversifies the Houston economy Growth of employment in Creative Occupations outpacing growth of employment in Creative Industries - significant percent are self-employed Significant number of top creative economy jobs are self-employed (2011) 18,776 photographers (+8.4%) 7,630 musicians (+12.6%) 6,776 graphic designers (+11%) 6,403 writers and authors (+13.7%) 4,180 architects (+6.2%)

9 The 2013 Millennial Impact Report Support causes, not institutions Give to make a tangible difference Advocacy on social media Get involved to expand network Highly selective about the nonprofits they support given the amount of noise that competes for their attention Giving USA 2014 Donors, especially the younger cohorts, are beginning to demonstrate a preference for giving to causes rather than institutions. Even an established place-based entity can shift its messaging to position its mission as a cause: a school educates a new generation of leaders, a museum creates a community, and a house of worship champions hospitality.

10 Bowling Alone: The Collapse and Revival of American Community Putnam, R. (2000) Tracked civic participation and social patterns since 1950 Found significant change in patterns of American social behavior Increasingly disconnected from traditional social networks and civil society Declining membership Declining volunteerism Declining voter turnout Increasingly connected through technology, not through in-person social activities Declining trust in institutions

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12 INSTITUTIONS NO LONGER HOLD THE MONOPOLY AS THE BROKERS OF ART OR BROKERS OF GOOD TASTE

13 First Paradigm Old World Craftsmanship Honoring History Preserving Traditions Second Paradigm Art for Art s Sake Artistic Genius Higher Truth Third Paradigm Professionalism Excellence Technique

14 Old-World Craftsmanship Art for Art s Sake Excellence and Professionalism

15 CALL TO QUESTION: Three Considerations 1. Increasingly cohesive and integrated Creative Sector Creative Entrepreneur 2. Redefining stakeholders Patron or Creative Consumer? Artist or Creative Entrepreneur? Creative Nonprofit vs. Enterprise Creative Nonprofit Creative Enterprise 3. Redefining the unique role of the Creative Sector We can be a Third Space We can be Incubators We can be Connectors and Catalysts We can be Economic Drivers Creative Consumer