Introduction March, 2015

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1 World 1 st Premier Strategic Consultaing Firm Arthur D. Little Introduction March, 2015 Prepared for BA position Applicants Arthur D. Little Korea 21st Floor AIA Tower, 216 Sunhwa-dong, Jung-gu, Seoul, Korea Tel Fax

2 Who is ADL? Our History The ORIGIN At the forefront of management consulting history Dr. Arthur Dehon Little - MIT professor Innovating business Since 1886 Today we are the only premier global management consulting firm with a 129 year track record. Founded as a technology consultancy, throughout our history we have contributed to numerous ground breaking innovations. Major Parent Company 2

3 1 Who is ADL? Our Presence The Global One-Firm We, as one-firm, have the global reach and local market experience to ensure our clients achieve their objectives North America Europe San Francisco Boston Houston South America Middle East Dubai Riyadh Asia/ Pacific Bangalore Beijing New Delhi Hong Kong Kuala Lumpur Seoul Shanghai Singapore Tokyo São Paulo Buenos Aires Europe Amsterdam Brussels Cambridge Dusseldorf Frankfurt Gothenburg Lisbon London Madrid Milan Munich Paris Prague Rome Stockholm Vienna Zurich Istanbul 3

4 Functional areas Who is ADL? Our Expertise & Competency The Innovative Solution We are linking Strategy, Innovation and Technology Industry sectors Automotive Healthcare & Life Science Energy & Utilities & Chemicals Engineering & Manufacturing Consumer & Retail Public Services Telecom & Information & Media & Electronics Travel & Transportation Strategy & Organization Technology Innovation Management Combining the expertise of our knowledge network Linking strategy, innovation, and transformation In technology intensive and converging industries Operations Management 4

5 Who is ADL? Our Expertise & Competency The Innovative Solution Distinguished history and industry track records 1886 Arthur Dehon Little and Roger Griffin form first consulting firm devoted to improving processes and products 1909 Arthur D. Little is incorporated as the world's first company seeking to apply technology to industrial growth Organized first R&D lab for GM 1949 Pioneered application of operations research (developed during World War II) to industrial problem 1951 Projects with Johnson & Johnson and General Electric led to the development of modern logistics management 1960s Developed SABRE (first real-time, on-line, com-puterized reservation system) for American Airlines with IBM 1962 Developed first computerized inventory control package for IBM 1968 Designed NASDAQ stock exchange system (selected for London and Tokyo) 1969 Designed and developed five key experiments for the Apollo lunar landing; the laser ranging reflector is still used for measuring the precise distance between the earth and moon 1970 Helped Brazil speed rate of industrialization of Minas Gerais State, bringing in $4.7 billion+ new investments 1970 Developed word processor and licensed Savin to manufacture present Developed innovative information and mail handling technologies for all operations of the U.S. Postal Service 1976 Helped design and launch first fiber optic, inter-active cable television system, near Osaka, Japan 1978 Pioneered ink-jet printing technology 1978 Identified priorities for removing non-tariff barriers to trade in the EEC so Europe could become a single enlarged market 1979 Planned and monitored establishment of a modern telecom-munications system throughout Saudi Arabia, allowing the Kingdom to advance 100 years 1981 Completed first worldwide telecommunications database on phones installed, markets, technical trends, services, and regulatory information. 1980s Produced European Commission's first White Paper on telecommunications deregulation Worked closely with Argentine government to restructure and privatize its stateowned oil company YPF, resulting in unprecedented profits and $4 billion in stock sales For the U.S. Navy Energy, assisted South Carolina Research Authority in developing flexible computer integrated manufacturing. 1990s Helped transform Cemex, a Mexican cement company, into an international industry leader and learning organization 1990s Developed a partialoxidation fuel processor that will allow fuel cell vehicles to operate n gasoline as well as alternative fuels 1990s Received more than 30 patents in our development of a highly advanced solid lithium polymer electrolyte battery for small-cell rechargeable applications ADL s achievement Market size Black-Scholes Model Product Life Cycle Embryonic Growth Mature Aging Establish generic market Take risks Develop technology Respond rapidly Develop market position Characteristic Strategies Become market leader Establish distribution Establish technology Establish manufacturing Invest for the future Increasing Industry Maturity Invest to reduce costs Improve operating efficiency Maintain market share Rationalize Improve profitability Maximize cash value of investment Unwritten Rules of the Game Unintended Side Effect Manage investment Maximize cash throwoff Unwritten Rules Unwritten Rules Time The future is our business since

6 Who is ADL? Our Global Clients The Best Client We are working with the best clients who set the new standard A sampling of key clients Automotive Chemicals & Healthcare Energy & Utilities Engineering & Manufacturing Financial Services Public Services TIME 1) Travel & Transportation 1) TIME = Telecommunications, Information, Media & Electronics 6

7 Who is ADL? Our Service Value The Value for Clients ADL s services exceed client s expectations I feel that the return generated by the results of the assignment is More than 50% of our clients report that their return on value exceeds our consulting fees by more than five times +20x +10x +5x +2x +1x times the invested consulting fees 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Value delivered by Arthur D. Little More than 85% of our clients agree that our value exceeds that of competitors Far exceeds Exceeds is about the same as the value delivered by other consulting firms 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: Arthur D. Little client feedback interviews 7

8 Who is ADL? ADL Korea s History Core advisory for Korea From 1967, ADL Korea conducted mega projects such as Korean economic master plan 5-year Economic Plan: strategy and master plan development Seoul Office founded major petrochemical company s bio business entry strategy major auto- mobile company s telematics entry strategy mid/ long-term harbor hinterland strategy Design of growth and competency strategies for suburbs Customization of IB model for one of the largest banks privatization Planning of green technology strategy for the Ministry of Land, Transport, and Maritime acquisition strategy for a major automobile company Advisory on 3 major deals during the IMF crisis IMT-2000 for the Ministry of Information- Communication a Korean major oil company s turnaround strategy org. innovation strategy for Ministry of Foreign Affairs and Trade future vision and strategy for Ministry of Maritime Affairs and Fisheries Design of merging mobile and banking for a Major Korean mobile company mid / long-term strategies for Government -run banks Defining of International Industrial City visions and globalization 8

9 Who is ADL? Interview Interview Hong, Sunghoon ADL Korea Business analyst (2014) Lim, Heehyun ADL Korea Business analyst (2014) Julien Vialade ADL Paris Manager (Working in ADL Korea As global program) Click : Movie clip link 9

10 Client first Delivering value for the client is priority number one Quality We go the extra mile to always exceed clients expectations Value-driven We deliver quantifiable top-line and/or bottom-line impact Team work We work closely together with each other and with our clients Innovation & thought leadership We live and breathe innovation Integrity & ethics We live according to the highest standards of professional conduct Independence Our only vested interest is in our clients success Personal growth The skills, intelligence and creativity of the people are our key assets Practical & implementable Recommendations grounded in reality 10

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