Rapid Technology Intelligence Process (RTIP) Alan Porter

Transcription

1 Rapid Technology Intelligence Process (RTIP) Alan Porter ACS March, 2005

2 A New Dawn in Managing Technology A. Management of Technology (MOT) has been largely intuitive B. Patent, R&D publication, and business information resources are rich sources of empirical intelligence C. Need to add B to A D. Goal = qualitatively better MOT

3 RTIP: Rapid Technology Intelligence Process Objective: Pointed & Timely Technology Decision Support Tools: Desktop access to databases Tech Mining approach Standardizing Semi-automating

4 Tech Mining Players & Process Patent & R&D Publication Databases Clean, Analyze, Visualize Data Software TIP s Good Decisions demand both Analytical Products and Expert Interpretation Technology Intelligence Products Expert Opinion

5 Tech Mining Players & Process Understanding The Question Data Selection MOT Issues Information Professional Technology Analysts Researchers Manager/ User Search Results Intelligence Products Developing the Intelligence

6 Tech Mining Steps and Roles (1 of 2) Empirical Indicators MOT Questions Select Data Sources and Analytical Tools Understanding the Question MOT Issues Information Professional Technology Analysts Researchers Manager/ User

7 Tech Mining Steps and Roles (2 of 2) Information Professional Technology Analysts Researchers Manager/ User Search & Retrieval Developing the Intelligence Product Technology Intelligence Product Query Refinement Analysis Combine with Expert Opinion

8 RTIP Framework Understand the Technological Innovation Process Spell out Management of Technology (MOT) Issues Break out particular MOT Questions Identify candidate empirical Indicators Identify appropriate Data Source(s) Identify appropriate Analytical Tool(s) Effect composite Representations, rapidly (1 day)

9 Technology Information Products: One-Pagers Compile indicators to answer one technology management issue Specialize the answers to fit the questions

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11 Profile a Technology Are there recent advances in Solid Oxide Fuel Cells (SOFC s) that we need to know about?

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13 Profile an Organization Might Ceramic Fuel Cells, Ltd., be the right partner to work with us on this Australian development?

14 Res Dev Mfg Com Company at a Glance: Ceramic Fuel Cells Ltd. SCORECARD Low High Tech Fit Tech Coverage Tech Concentration Capabilities Spectrum Heat Resistant Steel 2001 Sumitomo Disc Brakes Who uses their patents? Ceramic Fuel Cell, Ltd. U.S. Patents (select) Citation Tree Sarnoff SOFC Siemens Hi Temp FC Elec Interconnect for a planar fuel cell Fuel Cell Interconnect Device GenCell FC Stack Siemens Hi Temp FC GenCell FC thermally integrated reformer Ford Miniaturized SOFC Ceramic Fuel Cells Planar FC Allen Gngineering FC Current Collector Mitsubishi SOFC Ceramic Fuel Cells FC Interconnect Korea Inst of Energy Research SOFC Interconnect Gas Research Institute SOFC Intreconnect Hungry? AHMED K Top Inventors Top Authors 8 Investors in the Company: 12 Organizations, including Australian manufacturing, power, gas, investment & government. JAFFREY D Badwal FOGER K Company Knowledge Network Jaffrey [8] Foger [4] Badwal [2] Badwal [22] Jiang [22] Foger [16] 7 6 Company Patenting Trend ZHENG X G DONELSON R Zhang [9] Ciacchi [8] 5 Nachlas Love [6] 4 CHANAUD P Auto-Correlation Map Inventors (Cleaned) (Cleaned)... VP top links shown > (0) (0) (0) < (1) ELANGOVAN S HARTVIGSEN J J KHANDKAR A C Next Step: Initiate contact with Foger or Badwal?

15 Summary Rapid Technology Intelligence Process Innovating in Innovation Management: Various ways Consumer Products Co.: We do a pilot; retarget do more; collaborate; hand off Targets of Opportunity: Stagegate processes Spell out tools & information products at each stage Notable successes RTIP Initiative: Small consortial development of key tools Gain experience cross-organization on analyses & indicators

16 Resources Tech Mining: Exploiting New Technologies for Competitive Advantage, Alan L. Porter & Scott W. Cunningham (Wiley, 2005) VantagePoint (product information, white papers) Contact me: (770) or