Information Anxiety in the Internet Age The Age of Also p. 3 Bit Literacy p. 6 The Rise of the Prosumer p. 8 Alterations on the Information Landscape

Transcription

1 Information Anxiety in the Internet Age The Age of Also p. 3 Bit Literacy p. 6 The Rise of the Prosumer p. 8 Alterations on the Information Landscape p. 8 Plugged in or Plugged Up? p. 9 Warp-Speed Rules p. 10 The Internet is the Great Equalizer p. 13 The Non-Information Explosion p. 14 Forms of Information Anxiety p. 15 The Greatest Teaching is Permission-Giving p. 17 Clarification, Not Simplification p. 17 The Ted Conference p. 18 Order Doesn't Equal Understanding p. 20 Access is the Antidote to Anxiety p. 21 The Business of Understanding Ode to Ignorance p. 24 An Overview of Understanding p. 27 Aesthetic Seductions p. 30 Just the Facts, Please p. 31 Personal Table of Contents p. 32 Guide to the Internet p. 33 Latch: The Five Ultimate Hat Racks p. 40 Vantage Points p. 42 Classifying Lassie: The Dog Story p. 43 The Space Between Things p. 46 The Smart Yellow Pages and Beyond p. 48 Mexican Yellow Pages Project p. 49 In the Beginning is the End p. 51 Land Mines in the Understanding Field Polka Dots on an Edsel p. 54 Traps, Diseases, and Malaises p. 55 Look Out for These Instructors p. 61 Instruction-Takers Guaranteed to Get it Wrong p. 68 Management Style Versus Work Style p. 72 These Combinations Work Well Together... p. 73 These Combinations Spell Trouble p. 75 Drawing the Line p. 78 What You Take for Granted You Cannot Improve p. 79 An Age of Connections: Integrated Messages Making Your Own Connections First p. 82

2 Remembering What It's Like Not to Know p. 83 Creating Interest p. 85 Interest Requirements p. 86 Savvy Companies Drive Connection Opportunities p. 88 Channel Conflict p. 92 Design in the Digital Age p. 93 Quality Check for Your Information Connection p. 94 Connecting Your Messages p. 96 The Structure of Conversation Mapping Conversation p. 99 Conversation as a Transaction p. 100 Conversation with an Inanimate Object p. 101 Let's Make a Deal--Bartering as Conversation p. 102 Newspapers as a Conversation p. 103 Everything Takes Place Someplace p. 103 The Evolution of the Classified AD p. 104 Complexity Doesn't Necessarily Mean Confusion p. 106 How to Make Information Less Threatening p. 107 The Architecture of Instructions p. 109 Talk is Deep The Lost Art of Conversation p. 113 The Art of Listening p. 114 What the Tech Industry Can Learn From Oprah p. 114 Putting Velcro on Facts p. 115 Word of Mouth p. 116 The Art of Promotion p. 117 Designing for Word of Mouth p. 118 Attracting Attention in This Sea of Information p. 119 Dangers of Customization p. 120 Filters of Your Choosing p. 122 The First Conversation p. 122 An Understanding Model p. 125 There is Always a Question Teaching With Questions p. 128 The First Question: What Do You Do? p. 130 Top-Secret Mission Statements p. 131 What Is Your Company Story? p. 134 My Story: Moments When My Life Changed p. 136 Finding the Right Questions p. 137 The Story of Understanding USA p. 139 Making America Understandable to Americans p. 142

3 The Right to Copy p. 143 Answering Questions Equals Usability p th Century Civilian War Casualties by Country p. 145 Population Distribution p. 146 Becoming President p. 148 Federal Income/Federal Expenses p. 150 The Ubiquitous Question p. 152 Finding Out What You Want to Know p. 153 Finding Things Maps as Metaphors p. 156 Concept Map of Searching the Internet p. 158 Types of Information: The Five Rings p. 160 Flying Through Information p. 161 See & Go Manifesto p. 166 Tools for Searching the Internet p. 170 Starting with Search Engines p. 171 Beyond Search Engines p. 174 Making a Global Information Locator Service p. 176 My Dream p. 178 Beyond Personalities Condemned to Mahogany Row p. 180 Nearer to God are We p. 183 Group vs. Individual Goals--Them Against Me p. 184 Missing the Obvious p. 185 Promotion: A Deadly Reward p. 186 The Competitive Dredge p. 186 Information is not the Final Product p. 187 Instructions are not the Goal p. 188 What Do Managers Manage? p. 189 Attitude Overhaul p. 190 Empowerment: The Word of the New Century The Agreement p. 192 To Obey or Not to Obey? p. 194 Sphere of Vision p. 195 What Good is Empowerment? p. 196 Just Say "Yes" p. 197 Instructions: The Driver of Conversation The Power of Instructions p. 200 Instructions are Everywhere p. 200 Better Instructions Mean Better Communications p. 202 All Gaul is Divided into Three Parts p. 204

4 Building Blocks of Actionable Instructions p. 208 Objective: What's the Destination? p. 209 Purpose: For What Reason? p. 212 Core: What's the Procedure to Follow? p. 214 Surrogate Fingers p. 216 Time: What's the Duration? p. 217 Expectation: What can I Anticipate Along the Way? p. 218 Failure: How do I Recognize an Error? p. 219 The Road to Everywhere p. 221 Relative and Absolute Instructions p. 221 The Treasure Hunt Approach p. 224 Talking on the Job: Seeing Instructions in the Context of Work Perception Gap p. 226 Seeing Labor as People p. 228 Instructions will Become Even More Important p. 229 Fear and Loathing in the Office p. 231 Let them Make Mistakes p. 233 Which Way to the Executive Suite? p. 234 High-Tech Skills Required p. 234 Duties Once Removed p. 235 Glocalization: Tailoring Products to Markets p. 236 Education is to Learning as Tour Groups are to Adventure Gin-Rummy Memory p. 238 Sacred Bull Fighting p. 238 Seeing, Hearing, Expressing p. 240 Fear of Learning p. 240 Defensive Expenditures p. 242 Learning About Learning p. 242 Learning Fantasies p. 243 Parallel Learning p. 244 Terror and Confidence p. 246 Information Ownership p. 248 Learning is Remembering What You're Interested in Interest Connections p. 250 Discriminating between Interests and Obligations p. 251 Access Guides p. 252 Getting Permission to Learn p. 254 The Importance of Being Interested p. 255 You Only Learn Things Relative to Something You Understand Motivating Models p. 258 Theme and Variations p. 259

5 Learning Means Making Connections p. 260 How Big is an Acre? p. 261 The Numbers Game p. 262 Say I do, or Die p. 262 Making Sense of Numbers p. 264 Slicing the Pie: The Nature of Recreation p. 265 Comparing Components p. 270 The Joy of Discovery p. 270 Hailing, Failing, and Still Sailing An Ode to Error p. 274 Proper Management of Failure Breeds Success p. 275 You Won't Believe What Went Wrong p. 276 The Breaking Point p. 277 Museum of Failure is Overnight Success p. 278 Some of My Failures p. 279 Designing Your Life Doing What You Want to do Each Day p. 285 Terminal Fame p. 286 Beyond Money p. 287 Tops Books p. 287 Deciding What to do with Your Life p. 288 Our Lives and our Times p. 289 What I do isn't Work p. 290 Design in the Driver's Seat p. 291 Empowering Consumers p. 292 Indulgence Versus Guilt p. 293 Table of Contents provided by Blackwell's Book Services and R.R. Bowker. Used with permission.