PRE-SUMMIT MASTER CLASSES
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1 PRE-SUMMIT MASTER CLASSES MONDAY, FEBRUARY 26, :00 AM REGISTRATION TRACKS: BUSINESS OPERATIONS TECHNOLOGY DEVELOPMENT 9:00 AM RECRUITING THE NEW WORKFORCE: WHERE TO FIND THE SKILLS YOU LL NEED Forecasting which skills the autonomous vehicles industry will require Where to find workers with these skills and how to compete with Silicon Valley for the next generation of tech-savvy employees How you can train both new hires and an older workforce in those skills Glenn Stevens, Executive Director, MICHauto SECURITY: KEEPING CARS OUT OF THE HACKERS HANDS Examine common pitfalls that lead to platform vulnerabilities as well as review proven architectures and techniques for building secure and reliable automotive-grade software for the connected car Advancements in Cyber Security since the infamous Jeep incident Discover the most innovative solutions, where THEY are coming from, and who has the edge Integrating next-generation technology you ll need to thwart hackers Jeffrey Carr, Cyber Security Consultant And Founder, The 20K League 10:30 AM MORNING NETWORKING & REFRESHMENT BREAK 10:45 AM INCUBATION TEST BEDS: THE BEST PLACES TO BEGIN THE AUTONOMOUS MOVEMENT How college campuses, corporate campuses, and retirement communities are serving as effective test beds Working with local governments and how to convert them into allies Overcome obstacles others have faced in designating and developing a site Trevor Pawl, Group VP, Michigan Economic Development Corporation Tom Frank, Co-Founder, MCity TechLab Justin Erlich, Head of Policy, Autonomous Vehicles & Urban Aviation, Uber NEXT-GENERATION SAFETY SYSTEMS: CODING FOR MORALITY Discover the specifics on what kind of safety features autonomous cars will need Learn how software developers code for disaster scenarios i.e., figuring out who lives and who dies when an accident is inevitable Explore the consequences for when the vehicle also has data about who those people are Josh Rubin, Founder and Futurist, Cool Hunting Hakan Sivencrona, Autonomous Safety Program Manager, Zenuity Andreas Wallin, Senior Manager US R&D Tech Center for ADAS and AD, Volvo The roundtables create a fantastic forum to learn from your peers. - Program Manager, Auto-ISAC -
2 PRE-SUMMIT MASTER CLASSES MONDAY, FEBRUARY 26, :15 PM LUNCH 1:15 PM OVERCOMING AUTONOMOUS VEHICLES DESIGN CHALLENGES TO DELIVER EXTENSIVE PASSENGER- CENTRIC EXPERIENCE The biggest challenges designers must consider when developing autonomous vehicles for the new human experience Outlining the non-negotiable features that must be included in autonomous designs Is there a base design that OEMs should work from? What do we start THE ROBOTS ARE COMING: SHOULD WE BE AFRAID OF ARTIFICIAL INTELLIGENCE? Determining how much artificial intelligence cars should have and how much will people tolerate How much morality do people want from their AI vs how much do occupants and riders actually need How are we teaching and training AI for all environments Jim Disanto, Managing Partner, Motus Ventures Andreas Mai, CEO & founder, econo.world 2:45 PM AFTERNOON NETWORKING & REFRESHMENT BREAK 3:00 PM MAXIMIZING V2V, V2I & V2X AS A REQUIREMENT FOR AUTONOMOUS DRIVING Developing systems to facilitate constant transfer of real time data for safety messages, system updates, passenger preferences and operational standards What role over the air updates can play in the widespread roll out of autonomous driving Necessary development of mobile networks to deliver faster data between vehicles Overcoming data storage and management issues through the use of advanced cloud capabilities in order to store constant data from surrounding objects and deliver this information to vehicles Patti Robb, Head Of Intel s Silicon Valley Autonomous Vehicles Lab, Intel DESIGNING THE HUMAN EXPERIENCE: INTERFACING WITH CONSUMERS Simplifying increasingly complex Interfaces for autonomous and safety systems Which components will be critical along the evolution to Level 5 autonomy and how to design for it What will HMI actually look like and how to design for older consumers Jeremy McClain, Director For Systems And Technology In The Chassis & Safety Division, Continental 4:30 PM END OF MASTER CLASSES
3 MAIN SUMMIT DAY 1 TUESDAY, FEBRUARY 27, :30 AM REGISTRATION & REFRESHMENTS 8:25 AM CHAIRMAN S OPENING REMARK 8:30 AM DELIVERING AUTONOMOUS RIDE SHARING AND CAR HAILING TO DEFINE THE FUTURE OF MOBILITY Challenges faced integrating ride hailing technology with autonomous vehicles Impact of ride sharing on car ownership, OEM sales models and vehicle technology Delivering the first autonomous vehicles to the public Focus on what collaborations are needed to increase profit share while keeping the integrity of the company policy Justin Erlich, Head Of Policy For Autonomous Vehicles And Urban Aviation, Uber 9:15 AM PANEL DISCUSSION: OPEN SOURCE SOFTWARE: THE NEXT FRONTIER Reviewing cross-industry efforts and analyzing what has been successful What are the technological challenges faced by integrating open source software Overcoming the pitfalls of sharing information with competitors What has benefitted other OEMs so far? 10:00 AM OPENING KEYNOTE: FUTURE-PROOFING: PLANNING AMID UNCERTAINTY Predicting what consumers will want in 10 to 20 years Designing V2V and V2I systems when you don t know what municipal infrastructure will look like or what kind of communications systems other cars will have? When will we reach a critical mass of self-driving cars on the road and what comes after 2025 Josh Rubin, Founder And Futurist, Cool Hunting It was great to learn about the state and future of AV in the automotive industry. - Research and Development Engineer, Denso -
4 MAIN SUMMIT DAY 1 TUESDAY, FEBRUARY 27, :45 AM TECHNOLOGY SHOWCASE TRACKS: BUSINESS OPERATIONS TECHNOLOGY DEVELOPMENT AM CRITICAL LEGAL ISSUES: LIABILITY IN THE NEW AGE What you should be considering right now to position yourself for full autonomy Who will be responsible for death and serious injury in an autonomous vehicles What insurance models are being discussed for autonomous vehicles Bill Kohler, Senior Counsel, Automotive Practice, Dykema CRITICAL TECHNOLOGY: ARE CAMERAS ENOUGH OR IS LIDAR STILL IN FIRST PLACE? Analyzing what are the critical components for self-driving systems Can YOU replicate the human eye or do you need to use multiple sensing modalities? Can LIDAR be REPLICATED with cheaper cameras? Methods of decreasing cost but maintaining capability Establishing the right kind of industry partnerships Hakan Sivencrona, Autonomous Safety Program Manager, Zenuity 12:30 PM SELF-DRIVE ACT: WHAT DOES IT MEAN FOR YOU? Discover the next steps for autonomous vehicles at the federal level Positioning yourself for the Act s passage Setting strategies to be executed once legislation is passed SOLVING THE CHALLENGES FACED WITH MAPPING TO ENSURE EFFECTIVE AUTONOMOUS VEHICLES OPERATION Defining the optimal requires for mapping software Setting the most effective ways to update software as maps require increasingly greater detail Working out how to map for a V2I world 1:15 PM LUNCH 2:15 PM MOVING FORWARD AMID UNCERTAINTY: HOW TO PLAN FOR NEW REGULATIONS Future proofing your autonomous strategy whilst Congress is still deliberating Partnering with local government and utilizing local resources Advocate your interests in Washington D.C, states, and cities Tom Frank, Co-Founder, MCity TechLab TELEMATICS: THE DEBATE OVER DATA Ensuring effective vehicle and passenger data collection Integrate advanced telematics with data storage and analytics to ensure the collection of usable data Defining privacy in the new age and the necessary technologies to prevent identity theft Analyzing who will own and have access to the data, how you can monetize it, and what technologies you need
5 MAIN SUMMIT DAY 1 TUESDAY, FEBRUARY 27, :00 PM WHAT ABOUT THE SUPERCARS?: CATERING TO ENTHUSIASTS WHEN CARS DRIVE THEMSELVES Ask leaders at any of the exotics, and they ll tell you they ll always make cars for people who want to drive. How will they cater to the enthusiast of 2037? How will bespoke and exotic carmakers differentiate themselves from mainstream automakers and ensure they won t get left behind in the autonomous movement Ensuring your self-driving supercar is more thrilling than the competition Jonny Lieberman, Senior Editor, Motor Trend ENSURING, MEASURING & TRACKING RELIABILITY IN AUTONOMOUS VEHICLES TO AVOID SYSTEM FAILURES Reliability is always critical in a car but especially so when asking people to try an unproven technology. How to measure reliability in autonomous vehicles that have unproven sensors, radars, and cameras Balance quality requirements and cost constraints for models on mass production rollouts Defining the importance of reliable municipal infrastructure and the need to measure, compare and track results Executing a greater degree of collaboration among companies to ensure reliability as operations become more intertwined Lauren Thorpe, Lead Partner Strategy For Autonomous And Connected Vehicles, Delphi 3:45 PM AFTERNOON NETWORKING & REFRESHMENT BREAK INTERACTIVE DISCUSSION GROUPS 4:15 PM PSYCHOLOGY OF SELF DRIVING Grayson Brulte Co-Chair, City of Beverly Hills Mayor s Autonomous Vehicle Task Force ARTIFICIAL INTELLIGENCE Tim Wong, Director of Technical Program Management for Autonomous Vehicles, NVIDIA EXPORTING AVS INTO INTERNATIONAL MARKETS CYBER SECURITY 4:45 PM AUTONOMOUS TRUCKS Jerry Hirsch, Editor and Vice President of Content, Trucks.com DATA MONETIZATION SENSORS REGULATORY CHALLENGES 5:15 PM 5:45 PM TALENT RECRUITMENT USER EXPERIENCE CONSUMER ACCEPTANCE Tim Woods, General Manager, Autonomous Vehicles Alliance PRESS CONFERENCE: OEM ANNOUNCEMENTS & UPDATE Hear the latest news and announcements from leading OEMs as they take your questions and update the community DEFENSE APPLICATIONS Paul Rogers, Technical Director, TARDEC U.S. Army Robert Sadowski, Chief Roboticist, TARDEC U.S. Army 6:15 PM SPEAKEASY SOIRÉE END OF MAIN SUMMIT DAY 1 Join us for cocktails and canapes straight from the prohibition era!
6 MAIN SUMMIT DAY 2 WEDNESDAY, FEBRUARY 28, :30 AM REGISTRATION & REFRESHMENTS 8:25 AM CHAIRMAN S OPENING REMARK 8:30 AM OPENING KEYNOTE: WE RE HERE, NOW WHAT?: SELLING THE PUBLIC ON SELF-DRIVING CARS Get insight into overcoming public resistance and negative perception Marketing autonomous vehicles and framing the message to the public Increase familiarity and comfort levels by exposing consumers to increasing levels of autonomous technology Johan de Nysschen, President, Cadillac, General Motors 9:15 AM PANEL DISCUSSION: DEEP LEARNING: SHOULD ARTIFICIAL INTELLIGENCE BE EMULATING HUMANS? How artificial intelligence should be programmed Is it sufficient to employ end-to-end learning using cameras that watch people drive and then put it through the deep neural net, or are AI systems are fatally flawed because human behavior causes accidents Should OEMs be focusing on an integrated approach? Expert systems as well as cameras, an algorithm that you combine with deep learning Tim Wong, Director of Technical Program Management for Autonomous Vehicles, NVIDIA 10:00 AM OPENING KEYNOTE: THE NEW PARTNERSHIPS: NAVIGATING FROM COMPETITION TO COLLABORATION Taking advantage of Silicon Valley s competitive edge in programming and high-tech Forming an effective partnership with new and established tech companies Get insight into how to gain ultimate control over the product Chris Thomas, Founder & Partner, Fontinalis Partners 10:45 AM TECHNOLOGY SHOWCASE
7 MAIN SUMMIT DAY 2 WEDNESDAY, FEBRUARY 28, 2018 TRACKS: BUSINESS OPERATIONS TECHNOLOGY DEVELOPMENT 11:15 AM 12:00 PM SHOULDERING THE NEW CAPITAL EXPENDITURES Overcoming the escalating costs of autonomous vehicle components to maximize vehicle margins Funding required to invest in autonomous vehicle technology, logistics, and content and role out offerings to the market With few parts required for autonomous vehicle production what impact with that have on the current supply chain and manufacturing plant sizes THE CONTENT REVOLUTION: COMING TO A CAR NEAR YOU Maximizing the revenue opportunity for in-vehicle content and determining who will control tit and how you can benefit What are the necessary technical advancements required to link passenger data, preferred content and UX What models will OEMS needs to follow to become content providers Determining how Hollywood and the entertainment industry is preparing for the autonomous vehicle revolution TECH-CELERATOR! START-UP COMMUNITY & PITCH COMPETITION IN COLLABORATION Discover new companies popping up with expertise in computer vision, robotics, intelligence systems, AI, etc. Importance of Investments in research and innovation clusters as well as testing sites Partnering opportunities for the world s leading AV Startups Scope out new competitors and potential collaborators entering the race towards autonomy. Acquire the intelligence you need to stay ahead! 12:45 PM LUNCH 1:45 PM SOFTWARE SECURITY, VERIFICATION AND VALIDATION: PROTECTING THE AUTONOMOUS VEHICLES Lessons learned from the embedded industry to protect from cyber attacks Importance of software quality to reduce autonomous software security breaches Verifying code through automated tools Overcoming challenges faced securing code while meeting budget and timing restrictions Sandeep Sovani, Director of Global Automotive Industry, ANSYS
8 MAIN SUMMIT DAY 2 WEDNESDAY, FEBRUARY 28, :30 PM TRUCK FLEET NEEDS: WHAT DO COMMERCIAL CUSTOMERS WANT? How will fleet companies buy and implement autonomous vehicles What solutions are being considered and how will they streamline previous fleets during the transition Hear about they re major concerns and how you can address them Josh Switkes, Founder And CEO, Peloton Technology 3:15 PM AFTERNOON NETWORKING & REFRESHMENT BREAK 4:00 PM FIRESIDE CHAT: VOLVO DRIVEME IN GOTHENBURG: A CASE STUDY IN TAKING OVER A TOWN Update on the DriveMe program and what Volvo has learned about safety, autonomous technology, user behavior, and working with a municipality on an unprecedented scale How Volvo recruited users and what regulatory challenges and liability issues they faced What Volvo hopes to learn from the project and what its next steps will be 4:45 PM THE NEW MOBILITY: THE DISRUPTIVE AUTONOMOUS SERVICES THAT ARE CHANGING THE LANDSCAPE Delivering outstanding mobility services in an increasingly crowded market Overcoming the challenges faced by a flooded start up market Determining the right start up initiative to place your investment How start ups are disrupting and defining an industry for year s to come 5:30 PM END OF MAIN SUMMIT DAY 2 Looking forward to discussing Uber s vision of developing a shared autonomous fleet that will expand mobility access and improve safety for our current and future riders - Justin Erlich, Head of Policy, Autonomous Vehicles & Urban Aviation, Uber
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