IP Management Education

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Jody Robyn Norman
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1 I 3 PM 10 th Year Anniversary IP Management Education Prof. Dr. Alexander Wurzer Strasbourg Page 1 of 23

2 Rising complexity of IP management caused by digi7za7on Page 2 of 23

3 Rising complexity of IP management caused by digi7za7on Photo: Page 3 of 23

4 The four stages of Industrial Revolu7on Page 4 of 23

5 Rising complexity of IP management caused by digi7za7on Burial of Pope John Paul II Speech by Pope Francis The fourth industrial revolu7on creates a single global economy supported by standards, connectedness, innova7on and IP. Page 5 of 23

6 Industry- Dependent Freedom of Choice when designing an IP Strategy Page 6 of 23

7 IP- Management and Industry 4.0 Page 7 of 23

The Success of IP is determined within the Market Example:

a kitchen machine, which guides the user step by step by means of

For this purpose, the device is connected to a digital recipe

of compa7ble third party recipe chips must be prevented.

proprietary interface and extensive protec7on.

8 The Success of IP is determined within the Market Example: Thermomix recipe chip Cookey Customer benefit and IP Thermomix is a kitchen machine, which guides the user step by step by means of instruc7ons on the display through the prepara7on. For this purpose, the device is connected to a digital recipe chip, on which recipes are stored for which Vorwerk grants a guarantee of success. To ensure the compliance with the guarantee of success, the sale of compa7ble third party recipe chips must be prevented. Design of recogni7on characteris7cs, as well as realiza7on of a proprietary interface and extensive protec7on. Consequence: High protec:on from unauthorized imita:ons and securing the follow- up business Securing the own brand promise and exclusive sales of recipes. Page 8 of 23

9 Digi7za7on and Global Patent Applica7on Propensity Rankings of total (resident and abroad) IP filing ac:vity by origin, 2015 Total patent filings in China Source: WIPO World Intellectual Property Indicators 2016 Source: WIPO IP Sta=s=cs Data Center China is the first patent office to register more than one million patent applica7ons in a single year. Page 9 of 23

10 Digi7za7on and Global Patent Applica7on Propensity Source: WIPO IP Sta=s=cs Data Center Page 10 of 23

11 Digi7za7on and Global Patent Applica7on Propensity Granted patents covering industry 4.0 topics un+l 2013 Priority applica:ons covering industry 4.0 topics since 2013 Germany Germany Source: Fraunhofer IAO, IAT Universität Stuttgart (2015): Analyse der Entwicklung von Inustrie 4.0 in China Page 11 of 23

12 The MIPLM Ecosystem Education Interaction Platform Research Industry Practice Page 12 of 23

13 The MIPLM Ecosystem MIPLM Course Education Blog Research Industry Practice Page 13 of 23 Interna:onal Ins:tute for Intellectual Property Management

Held since 2006 with great success (12 th edi7on in 2018).

14 MIPLM Course European master s program was designed especially for patent atorneys, lawyers and other experienced IP professionals. Its ul7mate objec7ve is to qualify experienced IP professionals to act as IP managers with the prac7cal skills and knowledge to deal with the new challenges of profit genera7on. Held since 2006 with great success (12 th edi7on in 2018). unique in Europe and in the world adop7ng a holis7c approach by combining legal, economic and management sciences including lectures from leading scholars in the field of IP law and management. Recent development: Strong emphasis on the development of prac7cal skills by means of solving a comprehensive case study at the end of each module. Page 14 of 23

15 MIPLM Course Page 15 of 23

CEIPI Summer School The Summer School aims at providing a general overview of intellectual property in the context of the European Union s legal system.

16 CEIPI Summer School The Summer School aims at providing a general overview of intellectual property in the context of the European Union s legal system. Successfully held since 2009 (9 th edi7on in June / July 2017). Unique in Europe and in the world Two weeks of as well theore7cal as prac7cal training for both scien7fic and law backgrounds Division into two parts: 1. General stream 2. Specialized stream, during which students opt for a Patent path or a Trademark and Designs path Lecturers: Academic staff of CEIPI, experienced prac77oners, official representa7ves, examiners, members of opposi7on chambers etc. Page 16 of 23

CEIPI Execu7ve IP Management Days The CEIPI Execu7ve IP Management Days consist of workshops aiming to provide insight into industry specific aspects of: IP strategy development, Prac7cal issues in

17 CEIPI Execu7ve IP Management Days The CEIPI Execu7ve IP Management Days consist of workshops aiming to provide insight into industry specific aspects of: IP strategy development, Prac7cal issues in systema7c synthe7c inven7on, IP protec7on of perceived customer benefits and Sustainable organiza7onal change in companies. In this unique format best prac7ce case studies from companies in different industries are introduced: Designed for inspired discussions and networking Mainly addressed to IP professionals, but also open for interested graduate students Page 17 of 23

I 3 PM Interna7onal Ins7tute for IP Management I 3 PM is an associa7on of IP Managers dedicated to promo7ng the field of IP Management, and thereby to enhance the emergence of a dynamic IP-

I 3 PM has almost one hundred members: from 22 countries ranging from North America to Asia in law prac7ces, consultancies, industry represen7ng SMEs to mul7na7onals The general object of

18 I 3 PM Interna7onal Ins7tute for IP Management I 3 PM is an associa7on of IP Managers dedicated to promo7ng the field of IP Management, and thereby to enhance the emergence of a dynamic IP- driven economy. Most members are MIPLM alumni. I 3 PM has almost one hundred members: from 22 countries ranging from North America to Asia in law prac7ces, consultancies, industry represen7ng SMEs to mul7na7onals The general object of the ins7tu7on is to: organize the professional exchange of ideas between IP experts study problems related to IP management and to the profession of the I 3 PM members, come to conclusions on these problems and convey these conclusions to the authori7es and other interested par7es as recommenda7ons or opinions or as drags. Page 18 of 23

The case studies published so far deal with IP management issues like: IP strategy development, prac7cal issues in systema7c

19 MIPLM Industry Case Studies The MIPLM Industry Case Study series shows best prac7ce examples of implemen7ng state of the art IP management in medium size enterprises. All case studies are coauthored by the respec7ve company s CTO or head of technology. The case studies published so far deal with IP management issues like: IP strategy development, prac7cal issues in systema7c synthe7c inven7on, IP protec7on of business models and perceived customer benefits and sustainable organiza7onal change in companies. Page 19 of 23

EPO - Academic Research Programme The EPO Academic Research Programme provides financial support for research projects that set out to produce empirical evidence with relevant implica7ons for

20 EPO - Academic Research Programme The EPO Academic Research Programme provides financial support for research projects that set out to produce empirical evidence with relevant implica7ons for policymakers and business in Europe The support is awarded to a limited number of projects addressing one of the following thema7c areas : The European patent system's impact on trade and investment in Europe Patent services and intermediaries in Europe IP business models and patent valua7on methods Patents for SMEs and universi7es in Europe Patents and climate change mi7ga7on technologies Advanced use of PATSTAT and patent analy7cs. Prof. Wurzer is a member of the commission responsible for choosing the research projects to besupported. Page 20 of 23

21 Graduate School The Graduate School is a part of the ini7a7ves started by the Forum Dieselmedaille Page 21 of 23

Graduate School The Graduate School is supported

board of advisers. Prof. Dr.- Ing. Dipl.- Ing. Helge B.

Interna=onales Management und Wissensökonomie IMW

Georg Rosenfeld Vorstand der Fraunhofer-

22 Graduate School The Graduate School is supported by the Forum Dieselmedaille s technical scien7fic board of advisers. Prof. Dr.- Ing. Dipl.- Ing. Helge B. Cohausz Ruhr- Universität, Bochum Friedrich- Schiller Universität- Jena Prof. Dr. Horst Geschka Wilhelm Büchner Fernhochschule Darmstadt Prof. Dieter Kempf Präsident des Bundesverbandes der Deutschen Industrie e. V. Prof. Kurt Mehnert Folkwang Universität der Künste Prof. Dr. rer. pol. Thorsten Posselt Fraunhofer- Zentrum für Interna=onales Management und Wissensökonomie IMW Universität Leipzig Prof. Dr. Georg Rosenfeld Vorstand der Fraunhofer- GesellschaQ e:v. Prof. Dr. Gunther Herr Steinbeis University Berlin Prof. Dr.- Ing. Dr.- Ing. E.h. Dr. h.c. Dieter Spath Präsident der Deutschen Akademie der TechnikwissenschaQen e.v. Page 22 of 23

23 Graduate School The Graduate School colloquium on IP and innova7on management 2018 will take part in the MAN museum (Augsburg). Page 23 of 23

Blog IP for Business The blog IP for Business deals with ques7ons related to the requirements of IP management and suitable IP strategies in the digital age as well as their organiza7onal

24 Blog IP for Business The blog IP for Business deals with ques7ons related to the requirements of IP management and suitable IP strategies in the digital age as well as their organiza7onal implementa7on in businesses: strict business focus (not a legal focus) providing the informa7on required to stay in line with recent developments in IP management plamorm where points of view, experience and opinions can be exchanged. For this purpose reputable authors report on topics like: case studies describing industry best prac7ce repor7ng on recent proceedings in IP management related ini7a7ves considera7on of IP related issues in corporate management event notes / summary of the contents of events book / literature reviews. Page 24 of 23

25 STEINBEIS-TRANSFER-INSTITUTE Intellectual Property Management Thalkirchner Str. 2 D Munich Phone: +49 (0)89 / Fax: +49 (0)89 / alexander.wurzer@sti-ipm.de Internet: Page 25 of 23

Opening Plenary debate IP Protec3on in China

Opening Plenary debate IP Protec3on in China Andrew D. Hirsch General Manager & General Counsel Fuelcor LLC CO 2 TL h#p://www.linkedin.com/in/andrewdhirsch/ The Global Economy Func