Haven t Got Time for the Pain: Resolving IP Rights Without Damage

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TWENTY-SIXTH ANNUAL CORPORATE COUNSEL SYMPOSIUM TUESDAY, OCTOBER 27, 2015 Haven t Got Time for the Pain: Resolving IP Rights Without Damage Brad Botsch Isabella Fu Heather D. Redmond Adam V. Floyd Charlene M. Krogh Peter M. Lancaster Intel Corporation Assistant Director, Patent Transactions Group Chandler, Arizona Microsoft Corporation Associate General Counsel Redmond, Washington UnitedHealth Group Incorporated Deputy General Counsel Litigation and Intellectual Property Minnetonka, Minnesota Dorsey & Whitney LLP Partner Denver, Colorado (303) 629-3410 floyd.adam@dorsey.com Dorsey & Whitney LLP Partner Denver, Colorado (303) 352-1174 krogh.charlene@dorsey.com Dorsey & Whitney LLP Partner Minneapolis, Minnesota (612) 340-7811 lancaster.peter@dorsey.com Program Materials are available on www.dorsey.com at www.dorsey.com/mp-ccs-materials-2015 1. PowerPoint 2015 Dorsey & Whitney LLP

Haven t Got Time for the Pain: Resolving IP Rights Without Damage Brad Botsch Assistant Director, Patent Transactions Group, Intel Corporation Isabella Fu Associate General Counsel, Microsoft Corporation Heather D. Redmond Deputy General Counsel Litigation and Intellectual Property, UnitedHealth Group Incorporated Adam V. Floyd, Charlene M. Krogh and Peter M. Lancaster Dorsey & Whitney LLP Tuesday, October 27, 2015 1 The Financial Pain of Patent and Trademark Cases Patent Costs TM Costs Less than $1 million at stake Through discovery $ 442,000 $ 199,000 Through trial $ 873,000 $ 354,000 $1 million to $10 million at stake Through discovery $1,089,000 $ 403,000 Through trial $2,164,000 $ 670,000 2015 AIPLA Statistics 2 1

Haven t Got Time for the Pain: Patents Alice Corp. Ltd. v. CLS Bank International Reducing the pain through early dismissals The Effects of the America Invents Act Reducing the pain through administrative review processes Avoiding Litigation Before It Starts Cross licenses, patent pools, and others 3 Alice Corp. v. CLS Bank (2014) Holds that computer implementation does not turn abstract ideas into inventions Builds on established law that laws of nature, natural phenomena, and abstract ideas are not patentable, through prior Bilski and Mayo v. Prometheus Laboratories decisions Heightens scrutiny of software and business method patents Presents opportunities for litigation resolution without discovery or formal claim construction 4 2

A Year of Post-Alice Decisions District Court Results 73% of summary judgment motions have been successful 70% of motions to dismiss have been successful Court of Appeals Results All but one of invalidity rulings have been affirmed Over 90% (317 of 344) of invalidated claims have been affirmed The Federal Circuit has approved early dismissals, even before claim construction (e.g., Ultramercial, Inc. v. Hulu LLC, 772 F.3d 709, 714 15 (Fed. Cir. 2014)) 5 The America Invents Act and Its Acronyms AIA: The 2011 America Invents Act created new forms of expedited patent review to enhance speed, certainty, and efficiency Three new processes: PGR: Post Grant Review IPR: Inter Partes Review CBM: Covered Business Methods Review PTAB: The Patent Trial and Appeal Board, the body deciding the new cases Nancy Pelosi https://www.flickr.com/photos/speakerpelosi/4476931449/ CC 3.0 6 3

Using The AIA Procedures Avoid court litigation by arguing the validity of a patent at the PTAB rather than a court Stay district court litigation while challenging the patent at the PTAB Include Alice challenges in PTAB proceedings 7 Patent Office Consequences of Alice In the first two months, 830 patent applications were withdrawn from prosecution Over 90% (404 of 448) of claims challenged under 101 have been found unpatentable Allowance rate in Patent Office group addressing internet and software inventions fell from 47% to 3.6% 8 4

Costs of IPR Challenges Petition Filing: $ 125,000 Through Hearing: $ 334,000 2015 AIPLA Statistics 9 Avoiding Litigation Completely: Stopping the Fight Before It Starts Consider (cautiously) cross-licensing Anti-trust issues Disagreements over valuation of licensed patents Quanta exhaustion issues Consider licenses on transfers when cross-licensing not possible Receive a license only when licensing entity sells its patents to a NPE Avoids Quanta issues and mitigates antitrust issues 10 5

Stopping the Fight Before It Starts: University Subscriptions Focus on universities that assert their patents and demonstrate their value 2010 Cornell obtains $184 million judgment against HP 2014 Carnegie Mellon obtains $278 million judgment against Marvell 2015 WARF obtains $234 million verdict against Apple Process Pay annual subscription fee to buy right to disclosure of university s patents Obtain an option to license patents at an agreed-upon rate Benefits Income to university; increase licensing of useful innovations; avoid non-academic NPEs; reduce transaction costs 11 Patent Aggregators Patent Aggregators acquire or license patents for group benefit Examples: RPX Sets annual subscription fee based on member revenue generally provides licenses to all patents acquired AST Offers low annual fee plus additional fee for each license sought by member 12 6

Opportunistic Licensing Monitor distressed companies that may want to monetize their patents Higher likelihood of bankruptcy, requiring careful protections Greater willingness to sell patents Lower costs 13 B&B Hardware Inc. v. Hargis Industries B&B, owner of SEALTIGHT registration, opposed registration of SEALTITE designation The question: does an issue decided by the Trademark Trial and Appeal Board have preclusive effect in federal court? 14 7

B&B Hardware: The Results Agency decisions can establish issue preclusion Same likelihood of confusion standard applies to registration and infringement Different procedures in the TTAB suggest only that sometimes issue preclusion might be inappropriate, not that it always is 15 The Practical Effects of B&B Hardware Raises importance of taking administrative litigation seriously May result in more resources being devoted to TTAB proceedings Increases possibility of declaratory judgment actions from defendants May affect numbers of TTAB filings 16 8

Injunctive Relief in Trademark and Unfair Competition Cases An injunction is often the lead, or even sole, remedy sought in trademark infringement cases Damages are often hard to prove 17 Injunctive Relief: What Is the Test? In intellectual property cases, courts traditionally presumed irreparable harm following proof of likely success on the merits The Supreme Court changed that presumption for patent cases in ebay v. MercExchange, L.L.C., 547 U.S. 388 (2006) The Court held that patent law does not support special rules Instead, the decision whether to grant or deny injunctive relief rests within the equitable discretion of the district courts. 18 9

Do ebay Rules Apply In Trademark Cases? The Eleventh Circuit: ebay rules apply to preliminary injunction motions (N. Am. Med. Corp. v. Axiom Worldwide, Inc., 522 F.3d 1211, 1228 (11th Cir. 2008)) The Second Circuit: ebay rules apply in copyright cases and likely other intellectual property cases (Salinger v. Colting, 607 F.3d 68 (2d Cir. 2010)) The First Circuit: ebay rules apply (Swarovski Aktiengesellschaft v. Bldg. #19, Inc., 704 F.3d 44, 54 (1st Cir. 2013)) The Fifth Circuit: ebay rules do not apply: after proof of confusion, injury is presumed (Abraham v. Alpha Chi Omega, 708 F.3d 614 (5th Cir.), cert. denied, 134 S. Ct. 88 (2013)) The Ninth Circuit: ebay rules apply (Herb Reed Enterprises v. Florida Entertainment Mgmt., 736 F.3d 1239 (9th Cir. 2013), cert. denied (2014)) The Third Circuit: ebay rules apply (Ferring Pharmaceuticals, Inc. v. Watson Pharmaceuticals, Inc., 765 F.3d 205, 206 (3d Cir. 2014)) 19 10