Immersive Technologies, Smart Growth and Innovation The Prosumer Challenge INSPIRE 2011 Panel Discussion Edinburgh David Wortley FRSA
Structure Good News and Bad News The Prosumer Revolution Immersive Technologies, Smart Growth and Regional Innovation Thoughts to Ponder
Good News!! Smart growth and innovation are virtually guaranteed in the global information society Location and the concept of place (physical or virtual) is becoming increasingly important Intelligent locations and locational intelligence will present massive opportunities for further innovation and growth
Bad News!! Sustainability is a really BIG challenge It is unlikely that GIS and SDI knowledge professionals will be at the forefront of the most significant location based innovations All knowledge professionals in a specific domain like GIS and SDI are an endangered species under threat from the alien Prosumer generation
Watch out for the Prosumer He is coming to get you!!
The Prosumer Revolution
Disruptive Communications Technologies
Disruptive Communications Technologies The internet is different in its scope and impact on business and society to any previous disruptive technology
The Prosumer The prosumer effect is unique in our history
The Attention Economy Capturing and retaining attention and loyalty are critical in today s digital media society
Immersive Technologies, Smart Growth and Innovation
Immersive Technologies Games Virtual Worlds Social Networks Immersive Technologies are commercially very significant because they engage our discretionary time, attention and money they educate, inform and influence society
Some Statistics Games industry is bigger than movie and music industry 180 million active gamers in the USA playing on average 13 hours per week China 200m, India 105m, Europe 100m, Russia 10m One million people played Red Redemption s Climate Change Game 100k people played Floodsim in first 6 weeks World Crisis games are very popular e.g. World without Oil, Evoke, Lost Joules, Innocentive (crowd sourcing)
Immersive Applications driven by Human Needs and Emotions Enhancing our lives, our world and our relationships giving us access to a global network building personalised relationship with our technologies
Immersive Applications Encourage imagination Support exploration Risk-free environment Help our understanding Engage our interest Make inaccessible accessible Build relationships Bridge to Physical World
Supporting Exploration Applications which help us to explore and discover
Risk Free Environment Simulations reduce both cost and risk
Help our Understanding Immersive visualisations help us understand and manage our environment
Engage our Interest Make Boring Issues more relevant and interesting
Building Bridges My SGI Linking the physical and virtual environments
Ticking all the Boxes Immersive Technologies have not only created huge market potential but have driven innovations across all sectors
Driving Technological Innovation 3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence, pattern recognition are all driven by Immersive Technology features
Innovation in Collaboration Visualise data in richer and easy to understand ways
Innovation in the Community Empowering citizens and employees
Thoughts to Ponder
The Secrets of Harnessing a New Communications Technology Attractiveness Accessibility Affordability Does it interest/excite me? Is it easy to access? Can I afford the time, attention and money?
The Anthropocene Era The age when human impacts begin to overwhelm those of all other species. Humanity is now stuck with a planet stewardship role. We are as gods and have to get good at it. Stuart Brand
Reality is Broken Gamers have been mastering the art of planet craft for years through God games. Designers of online games and those who play them have a head start on this mission. Gaming is a twenty-first-century way of thinking and leading and of working together to accomplish real change The great challenge for us today, and for the remainder of the century, is to integrate games more closely into our everyday lives, and to embrace them as a platform for collaborating on our most important planetary efforts. Jane McGonigal
Twould be a gift for God to gi us to see ourselves as others see us.
Immersive Technologies, Smart Growth and Innovation The Prosumer Challenge INSPIRE 2011 Panel Discussion Edinburgh David Wortley FRSA