Our Story Powered by country music, B-105 and 97.3 The Wolf attract and reflect an American lifestyle that values flag, family and fun. W U B E 1
Capabilities Profile Connect with your target audience through a dynamic, multi-platform campaign with Hubbard Cincinnati. o Heritage brands, celebrating 50 years in the market o High-profile, live and local personalities o Unique content and promotional ideas o Award-winning production o In-depth market research o Industry experience High-Impact Media Radio Streaming Listener rewards Social media integration Podcasts Custom video 2060 Digital Events Cause marketing Brand awareness Traffic driving Campaign Enhancements Influencer marketing Sampling programs Contests & sweepstakes Rewards integration W U B E 2
The Country Combo is Your Premier Marketing Partner Top Country Market Nationally Recognized Market Leader Throughout the Day Delivers All Demographics Quality Audience Country music is the dominant music radio format in the United States with 2,183 stations in the nation! And Cincinnati consistently delivers one of the highest shares of Country listening in the nation. B-105 is honored to be the 2017 ACM & 2016 CMA Station of the Year and home of the 2017 CMA Personality of the Year winners Amanda & Jesse and 2016 winners, The Big Dave Show. B-105 is also winner of the 2017 National Association of Broadcasters Radio Crystal Award for continued commitment to community service. The Country Combo of WUBE/WYGY leads the market with Adults 25-54 in Greater Cincinnati all week long and during each prime daypart! W U B E 3 WUBE/WYGY is one of the top radio stations with key demographics of Adults, Women and Men from 18-34 to 35-54. No other format delivers each Cincinnati consumer demographic like Country Radio. WUBE/WYGY delivers the highest reach of Cincinnati families with children, households with income of $75,000+ and home owners, just to name a few. Apr/May/Jun 2018 Nielsen Audio, Scarborough R1 2018 Feb17-Feb18
MARITAL STATUS HOME OWNERSHIP EDUCATION Own 66% Post-Grad Degree 8% Rent 32% College Grad 20% 50% Male 50% Female 30% Never Married (Single) 56% Married/ Engaged 14% Divorced/ Separated/Widowed Other 2% WUBE/WYGY Listener Profile Some College 28% 45-54 55-64 20% 17% 65+ 18-24 5% 10% AGE 21% 28% 25-34 $ $100k+ $75-99k $50-75k $35-50k $25-35k <$25k HOUSEHOLD INCOME 26% 18% 17% 20% 10% 10% 48% Have children at home CHILDREN AT HOME 10% Under age 2 16% Age 2-5 23% 23% Age 6-11 Age 12-17 High School Grad Less than HS 36% 8% 35-44 W U B E 4 Scarborough R1 2018 Feb17-Feb18
Now Playing B-105 plays today s hottest country music from the best mainstream artists, while 97.3 The Wolf complements our heritage country station with your familiar favorites. W U B E 5
195,680 Monthly Page Views 181,321 Monthly Sessions 180,736 Monthly Streaming Sessions 121,084 Facebook Fans 9,240 Twitter Followers 7,743 Instagram Followers 49,281 Email Database 8,228 Unique Mobile App Users 6 W U B E B - 105 3-month avg as of 6/30/18 Source: Google Analytics; Triton Digital Streaming Analytics, Facebook.com; Twitter.com
The Power of Our Influencers WUBE works with brands to closely align messaging with paid content that inspires, informs and entertains. In a world of infinite choice, we believe authentic connections provide meaningful outcomes for our advertisers. Establish your brand and connect with customers utilizing some of the most influential voices in Greater Cincinnati. W U B E 7
The Influence of Radio Personalities A study conducted by the University of Southern California's Annenberg School for Communication and Journalism examined the unique relationship between broadcast radio listeners and on-air personalities. It confirms that listeners feel they have a genuine relationship with their favorite radio personalities. More than 600 participants completed the Katz Group survey, the industry s dominant national rep firm. Findings from the study include: 75% respondents turn on the radio because they know their favorite personality is on air 70% of participants said they follow their favorite radio personalities and/or radio stations via social media 47% of respondents said they considered or purchased products recommended by their favorite radio personalities 51% considered or purchased a product advertised during their favorite personality s show 82% expressed feelings and exhibited behaviors consistent with parasocial identification or an interpersonal relationship in which one party feels as though they know a great deal about the other Our findings underscore the depth of the relationship, loyalty, and trust between listeners and radio personalities, Paula Patnoe Woodley USC-Annenberg School for Communication and Journalism professor Inside Radio 6/29/12
Big Dave The Big Dave Show Monday-Friday 5:30-10 am Big Dave realized that radio was the right career for him in college when, after only one semester of commercial art, he switched to radio. As host of The Big Dave Show, one of the most memorable moments he s had took place after the 2016 Country Music Awards when he met Garth Brooks at a party celebrating Garth s Entertainer of the Year Award. When Big Dave isn t behind the microphone, he enjoys spending time with his wife, Carrie, and kids, Darah and Darren. 9 W U B E B - 105
Chelsie The Big Dave Show Monday Friday 5:30 10 am Chelsie first started working for B-105 in 1994, doing everything from promotions to traffic. Chelsie and her husband, Brad, have two children, Reese and Rory, and a small petting zoo! No, really they have a dog, two cats, a slew of fish and a bird. Chelsie says the song, Dirty Laundry by Carrie Underwood best describes her life. Because, well, she feels like it s never ending at her house! 10 W U B E B - 105
Stattman The Big Dave Show Monday Friday 5:30 10 am Stattman is as kindhearted as he is fun-loving. In fact, fun is what first drew him to pursuing a career in radio as a senior in high school. A part of the B-105 family for 17 years, Statt has had a number of unique experiences, including taking a bath with the elephants at the Cincinnati Zoo. Statt enjoys hunting and fishing and spending time with his wife and two daughters, Jane and Stacey. W U B E 11 B - 105
Duke Monday Friday 10 am 3 pm Duke and his wife, Barbara, share their 150-acres of land in Pendleton County, KY, with their beloved Doberman, Blue, a number of barn cats and a herd of miniature horses and pygmy goats. Duke s 39-year career with B-105 has been filled with a number of memorable moments, including being inducted into the Country Music Radio DJ Hall of Fame. Duke enjoys riding his UTV on the farm, going out to eat and visiting his six grandchildren. W U B E 12 B - 105
Amanda Monday Friday 3 7 pm A self-proclaimed radio nerd, Amanda always knew radio was the career for her. In fact, she used to record her favorite DJs on cassette tapes when she left for school, then listen to them when she got home. As a Millstadt, IL, native, Amanda returned to her Midwest roots in January of 2015 as the other half of B-105 s Afternoon Show with Jesse. Amanda loves to hike, travel, camp, work out, cook and try new things. W U B E 13 B - 105
Jesse Monday Friday 3 7 pm Jesse has been with B-105 since 2008. As a DeWitt, IA, native, Jesse has embraced the sights and sounds of Cincinnati. He loves the twists, turns, thrills and fun found at Kings Island, working out, seeing new movies, watching documentaries on Netflix, traveling, exploring with his Beagle mix, Jackson, and working on projects around his house. W U B E 14 B - 105
Matt Monday Friday 7 pm midnight Matt, a Windy City native, knew he wanted to become a DJ as a kid. However, the education major didn t pursue a career in radio until after college. His radio career has taken him across the Midwest, from Illinois to Milwaukee, Chicago and eventually Cincinnati, where he has hosted nights on B-105 for two years. Matt loves going to the gym and exploring the area s craft brewery scene. He also enjoys giving back to the community by reading to children at area schools. W U B E 15 B - 105
Toria Traffic Director Toria discovered her love for being on air through her high school broadcasting class. After having an opportunity to shadow Fritsch on the Jeff & Jenn Morning Show, Toria realized radio was perfect for her! The Lawrenceburg, IN, native has been on-air handling traffic reports full-time for over three years now. When Toria isn t on air or spending time with her husband, Jon, she s spending time with her friends and cats. 16 W U B E B - 105
Ernie (Fatman) Monday Friday 6-10 am From a young age, Ernie knew he wanted to pursue a career in radio. My two brothers and I shared one bedroom. There was a small transistor radio, and I experienced the world with news, music and entertainment from places far, far away, says Ernie. I was hooked. I loved music, but never learned to play an instrument. Ernie enjoys riding a 1992 Electra Glide Classic. She has carried me away; the destination isn t important, he says. 17 9 7. 3 T h e W o l f
Jimmy Monday Friday 10 am 2 pm Born and raised in Cincinnati, Jimmy started in radio at age 19 working at WVXU at Xavier University. Since then, he s made his way through town working at other stations, and eventually settling in at The Wolf in 2009. When it comes to his favorite moment on The Wolf, Jimmy had this to say, There are lots of them, but the day I was hired here has to be the best. I have worked at other radio stations, but the people I work with now are the best! When he isn t on air, Jimmy enjoys playing the guitar and cooking. In fact, given the opportunity to visit any musician s home, he would choose go to Keith Richards for a private guitar lesson. 18 9 7. 3 T h e W o l f
Pistol Pete Monday Friday 2 7 pm If you listen to 97.3 The Wolf between 2 and 7 pm through the week, you ll hear Pistol Pete. The North Dakota native realized he wanted to pursue a career in radio while attending North Dakota State University. In fact, he celebrated his 19 th birthday and first night on the radio on the same day he s worked in radio ever since. Pistol Pete loves firing up the grill, cracking open a few cold ones and spending time with good friends. 19 97. 3 T h e W o l f
Bud Monday Friday 7 pm midnight You could say Bud Stross was destined to work in radio. As a child, he would create his own radio shows using a karaoke cassette recorder and listen to his mix tapes while out. Bud started his career with Hubbard Radio in 2008 as a promotions intern with Q102. Bud also coowns The Dent Schoolhouse, a nationally ranked haunted attraction. He s also a chicken wing expert and special effects makeup artist (check out The Makeup Couple on YouTube). 20 9 7. 3 T h e W o l f
SIGNAL 489,900 Total FM Audience Reach 180,736 Total Streaming Audience 50,000 full market Wattage WYGY-FM Coverage Area 1,999,400 Cincinnati Metro Population WUBE-FM Coverage Area W U B E 21 Apr/May/Jun 2018 Nielsen Audio, P6+ 3-month avg as of 6/30/18
Get in Touch To get started on your advertising, digital, creative, events, and/or social media marketing, reach out to us today! Christine Mello WUBE/WYGY General Sales Manager 513.699.5105 cmello@hbi.com 2060 Reading Road, Cincinnati, Ohio 45202 W U B E 22