SuperCoach is in excellent health. With 510,000 players across all formats (includes Tipping) of the game in 2016 we have bucked the trend of fantasy sport and achieved 3% growth year on year. SuperCoach is unquestionably the #1 Fantasy proposition in Australia. When looking at the competition, SuperCoach is on top. Official AFL +61,000 more on & NRL +17,000 (SuperCoach Classic). This strong performance has been driven by an innovative product redesign, the launch of the SuperCoach app, and a 100% increased in editorial content support. Not to mention an Award nominated marketing campaign! 2
LOOKING AHEAD TO 2017 In order to build on the momentum of 2016 we have big plans for 2017 including: Odds integration into Game Day on desktop, mobile, and app. Odds integration update across homepage (fully native on app), improved odds integration on players pages and fixtures Continued focus on growing app downloads from current players to improve customer UX. Maintain commitment to editorial content across all channels Continued marketing support 3
FANTASY LANDSAPE Sports betting is the fastest growing segment in the greater Horse & Sports Betting Industry in Australia accounting for 18.4% of the total industry revenue of $3.5 billion. The increase of corporate bookmakers, frequent promotion of sports betting, and the rising popularity of online and mobile betting, have driven industry revenue growth over the past five years. This segment has therefore grown strongly as a proportion of revenue over this period. Betting activity has moved rapidly towards online platforms due to its accessibility and convenience. Fantasy sport platforms such as SuperCoach naturally fit with online sports betting and wagering clients. Source: IBISWorld Report R9209, Horse & Sports Betting in Australia (March 2016). 4
IMPACT FOR WAGERERS They align well because competition is embedded in the brand DNA of online sport betting and fantasy sports platforms; clients look for sponsorship opportunities which mirror their brand values. Reaching an audience of engaged and passionate players for the entirety of a season means fantasy sport sponsorship's can deliver for sports betting clients to aid growth and expansion. The fantasy sports industry in Australia is still maturing as new competitors enter the market with unique offerings catering to the demands of hundreds of thousands of players; like the revolution and growth of daily fantasy. But season long fantasy leagues like SuperCoach hold their popularity amidst this influx of daily platforms. Source: IBISWorld Report R9209, Horse & Sports Betting in Australia (March 2016).
THE AUDIENCE 6
PLATFORMS AND CONTENT SuperCoach is a true cross platform product. It lives on desktop, mobile, and app however our editorial team works tirelessly over the season to engage users further. EDITORIAL DESKTOP The mastheads have a significant content plan across digital and print to distribute content, with the majority of content living on Super Coach News. This allows us to actively engage our SuperCoach audience in a 360 degree approach, constantly giving users new reasons to go back to SuperCoach. MOBILE/APP
PLATFORM REACH 11 Reach Across the Season Feb - Sept (to date) 2016 Unique Visitors Breakdown per Platform Desktop 7% Mobile 86% Tablet 7% Unique Visitors Breakdown per Platform (ave monthly) Desktop 277,290 Mobile 2,272,678 Tablet 193,215 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 CREATIVE DESKTOP MOBILE TABLETS 0 2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16 NB Unique Visitors is unique devices not unique people) which may include duplication Includes SuperCoach News 8
GAME ACTIVE USERS DESKTOP MOBILE APP 204,249 104,255 205,346 Average active weekly users over the course of the SuperCoach season (consumers access SuperCoach via multiple screens) 9
ESTIMATED WEEKLY ACTIVE APPS(AFL + NRL) 29 1 0.9 0.8 0.7 AFL Season Launch CREATIVE TO RE MOCK 0.6 0.5 0.4 0.3 0.2 0.1 0 NRL Season Launch 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 SuperCoach Launch Length of SuperCoach Season #REF! #REF! #REF! #REF! #REF! #REF! 10
AUDIENCE ECOSYSTEM NRL 92% 8% AFL 91% 9% The above outlines the gender splits per code The below outlines what codes are being played across Australia OTHER NT 2% 1% 1% 1% QLD 26% 4% WA 1% 6% NSW SA 62% 5% 1% 8% ACT VIC 5% 1% 3% 70% TAS 1% 4% 8% 11
PRODUCT SUCCESS KEY 2016 PRODUCT TAKEOUTS Total visits up 18% YOY Average visits by players in a season is up 6% YOY Total game impressions are up 60% YOY WE DROVE YOY INCREASE DUE TO - *App first strategy for mobile led audiences *Overhaul of design and UX to improve player registrations *Increased masthead support for more aggressive content strategy promoting the game *Award nominated marketing campaign improving promotion of the game 12
HOW THEY ENGAGE WITH THE GAME 13
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WAGERING PARTNERSHIP 17
2017 OVERVIEW WAGERING PARTNER INTEGRATION DESKTOP MOBILE SuperCoach APP EDM Fixture Odds Player Odds BYB Footer Logo Player Odds Fixture Odds Player Odds Fixture Odds Fixture Odds ENGAGE DURING USER JOURNEY DESKTOP MOBILE APP Game Day Odds Integration Game Day Odds Integration Game Day Odds Integration VIDEO Live Read PODCAST 15 sec radio spot Live Read DISPLAY ALWAYS ON SuperCoach DESKTOP SuperCoach MOBILE SuperCoach APP SuperCoach NEWS 18
WAGERING PARTNER INTEGRATION The wagering partner integration package represents premium environments that provide the Wagering Partner with in depth ways to not only engage with players but to be top of mind during crucial moments in game time. The Wagering Partner will receive wagering integration across the following ways Desktop: Fixture Odds, Player Odds, BTYB Footer Logo Mobile/APP: Fixture Odds, Player Odds EDM: Fixture Odds Through integrating in these premium products in SuperCoach, Wagering Partner will continue to be top of mind during players journey in the game. 19
WAGERING PARTNER INTEGRATION - DESKTOP PLAYER ODDS INTEGRATION BTYB FOOTER LOGO FIXTURE ODDS INTEGRATION FIXTURE ODDS INTEGRATION - EDM 20
WAGERING PARTNER INTEGRATION MOBILE/APP TEAM PAGES HOME SCREEN PLAYER ODDS FIXTURE ODDS 21
USER JOURNEY ENGAGEMENT In 2017, we will offer the Wagering Partner unprecedented access to our audience. We know that the user journey the players take each week is complex however we will outline a way to allow the Wagering Partner to be seamlessly integrated through the journey. The user journey approach will be two fold 1. Bespoke product integration 2. Contextual and timely Integration Bespoke product integration will be featured within game day odds integration across all platforms desktop, mobile, and app. We know that SuperCoach players engage highly with our podcasts and video, so we will offer Wagering Partner bespoke editorial integration in these popular editorial devices. The above outlines how we will not only integrate the Wagering Partner into the user journey, but also demonstrates the level of access they will receive to our audience that no other partner has received before. 22
USER JOURNEY INTEGRATION GAME DAY INTEGRATION PODCAST LIVE READ VIDEO LIVE STREAM 23
ALWAYS ON In 2017, the Wagering Partner will receive significant display support across the SuperCoach brand. This allows the Wagering Partner to supplement their integration with an always on approach to display, ensuring top of mind awareness in the audience. Tier One clients will receive display across the following ways SuperCoach Desktop: MREC and Leaderboard Mobile/APP: Standard Banner APP: Standard Banner 24
DISPLAY - DESKTOP SUPERCOACH DESKTOP - MREC SUPERCOACH DESKTOP LEADERBOARD SUPERCOACH NEWS SUPERCOACH MOBILE/APP STANDARD BANNER 25
THANK YOU Wagering Partner 2017 PACKAGE VALUE INVESTMENT INTEGRATION $3,575,082 $571,841 In 2017, we provide advancements in odds integration throughout the Super Coach product, providing a cross platform solution to maximise engagement across SuperCoach. MEDIA $1,486,164 $258,464 TOTAL VALUE $5,061,246 TOTAL Wagering Partner INVESTMENT $830,305 26