The future is now. 2018
WELCOME IDAHO REALTORS!
Converting Leads With Automation Suneet Sonny Agarwal, Team Leader / Realtor Best Sac Homes Group, Team Lead / Realtor (916) 216.7375 / suneet@bestsachomesgroup.com /
Why do we need Automation? Sales people rely on calls and drip emails to convert and nurture leads. Speed is usually paramount in dealing with online leads (talk about portal leads etc) 1. Realtor.com shared leads need a contact attempt within 20-30 seconds max 2. Website/Facebook/Google leads should be called while the visitor is still looking on the website
Emails From RE Companies Don t Work 20.84% get opened 1.91% get read 0.33% unsubscribe The average American does not open their emails as often as Realtors!!
Pick Up The Phone!! Busy agents can have a hard time properly nurturing leads due to appointments and meetings Other agents aren t comfortable on the phone and/or have call reluctance Some agents just won t pick up the phone
Why The Heck Would I Automate This? Every inbound lead needs to be replied to QUICKLY & efficiently All leads should be followed up using a cadence specific to the lead source and type All leads are nurtured and followed up with by leveraging automation to stay in front of them I want my agents to remain consistent with their follow up. Take out the guesswork!!
Portal Lead Managerial Campaign Immediate VM Apologetically setting the tone, letting the lead know an agent will be reaching out via text, email and phone. Day 2 Hi [[FirstName]], just checking in to make sure one of our agents has been in contact to help you with your Realtor.com inquiry. Please either call me or text me if they haven't. I'd love to help! -Sonny :) -Best Sac Homes Group Day 5 Hi again [[FirstName]], just making sure you've been helped regarding your inquiry on [[Property: Street Address]]. I want to make sure my team is exceeding your expectations. Please let me know if there's anything at all I can do! -Sonny @ Best Sac Homes Group
Portal Lead Agent Campaign
Portal Lead Agent Campaign Day1 Text Immediately Hi [[FirstName]], thanks for your property inquiry from Realtor.com.? Do you have any specific questions about the property [[Property: Street Address]] or would you like to setup a private showing?? [[My Name]] Email in 10 min Hi [[FirstName]], Thanks for your Realtor.com inquiry regarding the property [[Property: Street Address]]. I would be happy to schedule a private showing or answer any questions you have. Please feel free to call, text, or email me. Nudge Text in 45 min Please let me know so I know what homes to send your way...?
Portal Lead Agent Campaign Days 2 & 3 Day 2 : 9am Text Hi [[FirstName]], sorry that we haven't been able to connect about that property you are interested in.? How can I help? Day 3 : 9am Voicemail regarding trying to reach them and off market listings Day 3 : Email 12pm Hi [[FirstName]], Just wanted to follow up with you regarding the property [[Property: Street Address]]. Are you still interested in seeing it? If not and you'd like to see a different place or want any information on the surrounding area, please let me know. We do also have a list of off market properties and foreclosures we would be happy to share with you. Day 3 : Text 6pm Hi [[FirstName]] are you still interested in the property [[Property: Street Address]]?? If not that's okay I can help you find other properties and even find off market properties. We can also answer any other questions you might have. Let me know.
Portal Lead Agent Campaign Days 5, 7 & 9 Day 5 : 12pm Text Let me know if you have time to see homes this weekend or if you want me to send you open houses in the area you are looking in.? Day 7 : 9am Text Morning! Sorry we haven't connected. I have put together a market report for education my clients LOVE: https://altos.re/r/fd631b2? Day 9 : 6pm Text Hi there, I don't want to drop the ball the on my end. Are you still interested in getting information on any homes?
Similar Drips For: Google Leads Sign Calls FB Leads (Ylopo) Direct Mail Etc
You ve spoken to the lead or set an appointment. Lead has asked you follow up in 1 week. Using Zapier from Follow Up Boss with the use of their tags The Next Step
I Week Follow Up Campaign Days 5, 7 & 9 Day 5 9:15 am Text [[FirstName]],? just reviewed calendar? & noticed I owed you a call to follow-up from our last conversation on last week. What time is good? Day 7 6pm Text Hope you are having a good day today! We chatted last 7 days ago about?... what's a good time for us to re-connect on a call?? Day 9 11am Text [[FirstName]], it's [[My Name]] again.? I've reached out a few time over the last few days Day 9 11:01am Text... are you still interested in my help? Please let me know?
I Week Follow Up Campaign Days 15 & 20 Day 15 3:36pm Text We have some homes "coming soon", would you be interested in them? Day 20 1:14pm Text Following up re: home's from a few days ago... Day 20 1:21pm Text... let me know if you'd like to schedule a showing?? Thanks,
Similar Campaigns 1 Month 3 Month Whatever You Like!
Cold Lead Campaign Fired by tagging a lead in Follow Up Boss
Cold Lead Campaign Days 1, 2 & 3 Day 1 Email Immediately Hi, [[FirstName]]! I was going through my files and realized you and I hadn't spoken in a while. Were you still looking to buy one day? How can I help? -Suneet "Sonny" Agarwal with HomeSmart ICARE Realty -Sent from my iphone Day 2 8:30am Text Morning! Are you still interested in searching for a home?? I hate to be a pest but I wanted to make sure you are being taken care of.? Suneet "Sonny" Agarwal with HomeSmart icare Realty Day 3 5:45pm Text Hope you had a good day! One thing I forgot to mention is I have a guide I put together that gives tips to my clients making real estate related planning.? Would you be interested in this free information? Suneet "Sonny" Agarwal with HomeSmart icare Realty
Cold Lead Campaign Days 6, 9 & 10 Day 6 9am Text Morning! Sorry we haven't connected. I have put together a market report for education my clients LOVE: https://altos.re/r/fd631b2 Day 9 12:30pm Text Good Afternoon! You contacted me online about a house, didn't know if you spoken to a mortgage person picked out yet??there are some amazing no money down loans currently. Have you heard about these types of loans? Suneet "Sonny" Agarwal with HomeSmart icare Realty Day 10 9am Text I'm not sure if you are still looking for a home or not but a few recently came on the market and I'm not sure if you saw them. If you want me to email you, let me know and I will!? Suneet "Sonny" w/hs
Cold Lead Campaign Days 14, 20 & 28 Day 14 12pm Text I'm not sure if you are still looking for a home or not but a few recently came on the market and I'm not sure if you saw them. If you want me to email you, let me know and I will!? Suneet "Sonny" w/hs Day 20 6pm Text Evening! It's been a while. I read this quote and thought of you: 'Setting Goals is the first step in turning the invisible into the visible.' Tony Robbins. If you want to own one day, we should review soon. Best of luck! Suneet "Sonny" with HS Realty Day 28 7pm Email Evening, [[FirstName]]! I hadn't heard from you and I'm not sure if I should stop reaching out regarding real estate. Can you update me so I can know whether I should continue reaching out? Suneet "Sonny" Agarwal w/ HomeSmart icare Realty -Sent from my iphone
Cold Lead Campaign Days 60 & 90 Day 14 12pm Text I'm not sure if you are still looking for a home or not but a few recently came on the market and I'm not sure if you saw them. If you want me to email you, let me know and I will!? Suneet "Sonny" w/hs Day 20 6pm Text Evening! It's been a while. I read this quote and thought of you: 'Setting Goals is the first step in turning the invisible into the visible.' Tony Robbins. If you want to own one day, we should review soon. Best of luck! Suneet "Sonny" with HS Realty Day 28 7pm Email Evening, [[FirstName]]! I hadn't heard from you and I'm not sure if I should stop reaching out regarding real estate. Can you update me so I can know whether I should continue reaching out? Suneet "Sonny" Agarwal w/ HomeSmart icare Realty -Sent from my iphone
Automation 1) Saves my team and myself time 2) Eliminates the pain points agent have with calling leads over and over again 3) Allows us to follow up and nurture more leads at scale with less work
CONTACT Suneet Sonny Agarwal Best Sac Homes Group, Team Lead / Realtor (916) 216.7375 / suneet@bestsachomesgroup.com / CA LIC # 01730722
ANDREA GOODHART
Impressing Clients and Closing Deals Anytime, Anywhere Andrea Goodhart, Regional Director
Text NARRPR to 555888 for a preview of RPR reports 41
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Open House
Gregg s Open House Challenges Receiving high traffic, and a lot of questions His computer was moving slowly and he was losing prospects
Gregg was introduced to the RPR app Local Association training introduces Gregg to the app
Tap to call listing agent
Gregg Center, REALTOR Totally Impressed! Gregg was extremely resourceful, and did a great job supporting us!
When ONE open house results in FOUR transactions. Impress sellers, potential buyers, & neighbors Instant follow up with open house visitors
Nicole prepped reports for Open House Market Activity Neighborhood Mini Property Property Flyer School Report
Totally Impressed! Nicole turned a stressful experience into an enjoyable one by delivering on-demand local market info.
Text keyword ebook to 555888 for ebook and video learning
Get Started 1 Visit narrpr.com and click Create New Account 2 Download RPR Mobile Text keyword NEW to 555888 for Getting Started Tips
CONTACT Andrea Goodhart Regional Director Realtors Property Resource, LLC 713.898.6176 andreag@narrpr.com
ANDREA GOODHART
GABE CORDOVA
Secrets of Top Agents Firepoint.net/xplode Gabe Cordova, President Firepoint Solutions
I'm very unpredictable. Very, very impulsive. Extremely. Absolutely! Sometimes I don't know what I want to do from one day to the next. I can't enjoy anything premeditated; I just do it as I feel it. But whatever I do is motivated by honesty. - Sharon Tate
Who is Gabe Cordova? Licensed agent & broker for 13 Grew up in rural Idaho in a small years mining community Pioneer in online lead generation Did cowboy stuff Opened multiple offices and Learned from those who were teams across the country during better than me Great Recession Learned self honesty and humble Sold over 800 homes my last implementation year in real estate
Operational Excellence Be The CEO
Operational Excellence
Top Service Clients can buy from anyone, shy should they choose and refer you? Have a system in place to manage and prospect leads Use the BEST CRM you can afford Partner with a lender to help with cost and conversion Do what others won t Call, Text, and/or send Video Email ASAP Work smarter not harder Clients can buy from anyone, why should they choose you? Technology is your friend and greatest tool in real estate. Automate whenever possible Create a follow up plan and stick to it Understand marketing costs and incubation time frames
Don t forget about your past clients
Be the CEO
Make the tough decisions Know how to leverage your time and skills Accountability Be the CEO of YOUR Company
Hold yourself/team accountable
Trying DOESN T CUT IT Call immediately Send follow up text and/or VIDEO email Set tasks for new leads to follow EVERY day for at least 10 days Put on a saved search for DAILY property notifications
Implementation and Responsibilities sdf
CONTACT Gabe Cordova Firepoint Solutions, President 208.412.1387 gabe@firepoint.net firepoint.net/xplode
The best big idea is only going to be as good as its implementation. - Jay Samit
GABE CORDOVA
MATT JOSEFS
MATT JOSEFS
TORCHx by Web.com How to Attract Millennial Home Buyers Matthew Josefs, Senior Trade Show Consultant
Why Do Millennials Matter? The Millenials are the biggest generation in U.S. history, even surpassing the Baby Boomers in numbers. They already make up 34 percent of all home buyers Census Bureau data projects household formation will average about 1.5 million per year through 2020 and they are a notoriously difficult group to convert into clients
Three Keys to Attracting Millennial Home Buyers 1 2 3 How do they find homes? What do they want in homes? What do they want to see online?
How Do Millennials Search for Homes? 99% 86% 58%
What Do Millennials Want in Homes? Technology
What Do Millennials Want in Homes? Space
What Do Millennials Want in Homes? Luxury
What Do Millennials Want to See on Real Estate Websites?
You Won t Get Engaged Just by Being Attractive
The Importance of Communicating Quickly 94% of Millennials say responsiveness is a very important agent skill. 73% of Millennials say it s very important for agents to send postings as soon as a property is listed/the price changes. 63% want this information via text message. An instant gratification generation needs instant information.
and yet Millennial Home Buyers in 2017 If most millennials need a lot of time to make a purchase decision, but also need instant communication after an inquiry, how can agents manage to play the long-game with millennial home buyer prospects? First-time Home Buyer Repeat Home Buyer
TORCHx by Web.com Can Help Best-in Class Website Powerful CRM Expert Lead Generation
Final Word Are Millennials all that Different? Information Sources Used During Home Buying Process Real Estate Website 36 and Younger 37 to 51 52 to 61 62 to 70 99% 96% 90% 89% Where Buyer Found the Home they Purchased Internet 36 and Younger 37 to 51 52 to 61 62 to 70 58% 50% 47% 37% Agent Communication Considered Very Important Sends Property Info via Text Message 36 and Younger 37 to 51 52 to 61 62 to 70 69% 63% 60% 55%
Visit TORCHx.com to Learn More Matthew Josefs Senior Trade Show Consultant 860-729-1994 matthew.josefs@torchx.com
MATT JOSEFS