BLOG on a budget how to u'lize free and low-cost plugins to grow your blog without breaking the bank
Meet Caitlin! @caitlincheevers Founder / Owner of And Possibly Dinosaurs Blogger since 2014 Moved from Michigan to Cincinna' in January Hockey fana'c Goal: take the in'mida'ng aspects of blogging + graphic design and make them approachable
What 3 Things do you want to add to your blog, but don t feel like you can afford?
1. A New WordPress Theme
1. A New WordPress Theme 2. A free email Course
1. A New WordPress Theme 2. A free email Course 3. LeadPages
WHAT TOOLS HAVE YOU HEARD YOU NEED TO USE TO GROW YOUR BLOG?
A Web Designer
A Web Designer A Graphic Designer
A Web Designer A Graphic Designer
A Web Designer A Graphic Designer
A Web Designer A Graphic Designer
A Web Designer A Graphic Designer
A Web Designer A Graphic Designer
A Web Designer A Graphic Designer
I WON'T LIE... THESE TOOLS ARE GREAT.
A Web Designer A Graphic Designer
Why Blog on a Budget?
Why Blog on a Budget? Blogging can be an expensive hobby
Why Blog on a Budget? Blogging can be an expensive hobby It's possible to make money... but difficult
Why Blog on a Budget? Blogging can be an expensive hobby It's possible to make money... but difficult Some people don't want to make money from their blog
Why Blog on a Budget? Blogging can be an expensive hobby It's possible to make money... but difficult Some people don't want to make money from their blog You learn new things as you're trying to hack a solu'on together
A Web Designer A Graphic Designer
One year of these tools would cost you $5,628
A Web Designer
Why Does Everyone Love Hiring a web Designer?
Why Does Everyone Love Hiring The quality is awesome a web Designer?
Why Does Everyone Love Hiring a web Designer? The quality is awesome They can make it exactly how you want it
Why Does Everyone Love Hiring a web Designer? The quality is awesome They can make it exactly how you want it It frees up your 'me to do the things you re good at
Why Does Everyone Love Hiring a web Designer? The quality is awesome They can make it exactly how you want it It frees up your 'me to do the things you re good at You have no idea how the heck to do it yourself
Star'ng at $3,000
The Budget Alterna've: Visual Composer + Blog Manager
How the heck do I do it myself?
How the heck do I do it myself? Find a theme you like
How the heck do I do it myself? Find a theme you like Figure out how you want your content organized
How the heck do I do it myself? Find a theme you like Figure out how you want your content organized Use Visual Composer to move your content around
How the heck do I do it myself? Find a theme you like Figure out how you want your content organized Use Visual Composer to move your content around It s all drag-n-drop so you don t need to know HTML!
How the heck do I do it myself? Find a theme you like Figure out how you want your content organized Use Visual Composer to move your content around It s all drag-n-drop so you don t need to know HTML! Use Blog Manager to organize pages of blog posts how you want them
What s the Catch?
What s the Catch? It s going to take you 'me to set up on your own
What s the Catch? It s going to take you 'me to set up on your own It might not be set up exactly how you want it
What s the Catch? It s going to take you 'me to set up on your own It might not be set up exactly how you want it There s s'll a cost
One-Time Cost: $56 $34 for Visual Composer $20 for Blog Manager $2 Envato Handling Fee
That saves you: $2,944
$5,628
$2,684
A Graphic Designer
Why Does Everyone Love Hiring a Graphic Designer?
Why Does Everyone Love Hiring The quality is awesome a Graphic Designer?
Why Does Everyone Love Hiring a Graphic Designer? The quality is awesome Your branding will be consistent
Why Does Everyone Love Hiring a Graphic Designer? The quality is awesome Your branding will be consistent It frees up your 'me to do the things you re good at
Why Does Everyone Love Hiring a Graphic Designer? The quality is awesome Your branding will be consistent It frees up your 'me to do the things you re good at You have no idea how the heck to do it yourself
Star'ng at $100 per project
The Budget Alterna've: Do It Yourself
How the heck do I do it myself?
How the heck do I do it myself? Gather inspira'on from Pinterest
How the heck do I do it myself? Gather inspira'on from Pinterest Enroll in a course or watch videos on YouTube
How the heck do I do it myself? Gather inspira'on from Pinterest Enroll in a course or watch videos on YouTube Find a program that s super easy to use
What s the Catch?
What s the Catch? It s going to take you 'me
What s the Catch? It s going to take you 'me To learn the so`ware
What s the Catch? It s going to take you 'me To learn the so`ware To create your branding elements
What s the Catch? It s going to take you 'me To learn the so`ware To create your branding elements To create your graphics
What s the Catch? It s going to take you 'me To learn the so`ware To create your branding elements To create your graphics The quality might not be as nice
FREE (not including the so`ware)
That saves you: $1,200/YEAR
$2,684
$1,484
Why Does Everyone Love Adobe Creative Cloud?
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn The programs go together really well
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn The programs go together really well The quality is awesome
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn The programs go together really well The quality is awesome You have a ton of freedom with your projects
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn The programs go together really well The quality is awesome You have a ton of freedom with your projects There are lots of templates available
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn The programs go together really well The quality is awesome You have a ton of freedom with your projects There are lots of templates available You get 20+ apps for one monthly cost
Why Does Everyone Love Adobe Creative Cloud? It s actually precy easy to learn The programs go together really well The quality is awesome You have a ton of freedom with your projects There are lots of templates available You get 20+ apps for one monthly cost All the free fonts!
Star'ng at $50/Mo
The Budget Alterna've: Canva + Picmonkey
What s the Catch?
What s the Catch? You don t have as much freedom
What s the Catch? You don t have as much freedom There aren t as many templates available
What s the Catch? You don t have as much freedom There aren t as many templates available You rely on internet connec'on to use them
FREE
That saves you: $500/YEAR
$1,484
$984
Why Does Everyone Love CoSchedule?
Why Does Everyone Love CoSchedule? The customer service is great
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares Notes
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares Notes Tasks
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares Notes Tasks Events
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares Notes Tasks Events Best Time makes social sharing super easy
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares Notes Tasks Events Best Time makes social sharing super easy It s all drag-n-drop
Why Does Everyone Love CoSchedule? The customer service is great It keeps all of your content marke'ng organized Blog posts Social media shares Notes Tasks Events Best Time makes social sharing super easy It s all drag-n-drop All the color-coding!
Star'ng at $15/mo
Star'ng at $15/mo Actually $180 up front
ACTUALLY star'ng at $19/mo
ACTUALLY star'ng at $19/mo *You can get 50% off up for a year if you post a review
The Budget Alterna've: Editorial Calendar
What s the Catch?
What s the Catch? Only blog posts
What s the Catch? Only blog posts The scrolling is a bit wonky
What s the Catch? Only blog posts The scrolling is a bit wonky No color-coding
FREE
That saves you: $180/YEAR
$984
$804
Why Does Everyone Love ConvertKit?
Why Does Everyone Love ConvertKit? The customer service is great
Why Does Everyone Love ConvertKit? The customer service is great There s no fancy formakng
Why Does Everyone Love ConvertKit? The customer service is great There s no fancy formakng You re more likely to land in the primary tab in Google, so your open rates are higher
Why Does Everyone Love ConvertKit? The customer service is great There s no fancy formakng You re more likely to land in the primary tab in Google, so your open rates are higher It s easier to group and tag subscribers based on content upgrades and interests
Why Does Everyone Love ConvertKit? The customer service is great There s no fancy formakng You re more likely to land in the primary tab in Google, so your open rates are higher It s easier to group and tag subscribers based on content upgrades and interests You get more subscriber analy'cs
Star'ng at $29/mo
The Budget Alterna've: Mailchimp
How to do Similar Things with Mailchimp
How to do Similar Things with Mailchimp Don t use a fancy template if you don t want to
How to do Similar Things with Mailchimp Don t use a fancy template if you don t want to U'lize groups rather than duplicate lists to tag followers for content upgrades
How to do Similar Things with Mailchimp Don t use a fancy template if you don t want to U'lize groups rather than duplicate lists to tag followers for content upgrades U'lize automa'ons for content upgrades and email courses
Star'ng at: $10/MO *Use Two-Factor Authen'ca'on for 10% Off
That saves you: $228/YEAR
$804
$576
Why Does Everyone Love Leadpages?
Why Does Everyone Love Leadpages? It's super easy to use
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars Videos for courses
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars Videos for courses Thank-you pages
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars Videos for courses Thank-you pages Sales pages
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars Videos for courses Thank-you pages Sales pages Opt-in pages
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars Videos for courses Thank-you pages Sales pages Opt-in pages Sending out content upgrades is a breeze
Why Does Everyone Love Leadpages? It's super easy to use It's proven to help grow your email list The landing pages are super versa'le Webinars Videos for courses Thank-you pages Sales pages Opt-in pages Sending out content upgrades is a breeze The landing pages & popup boxes are really clean and professional
Star'ng at $25/mo
Star'ng at $25/mo
Star'ng at $25/mo Actually $300 up front
ACTUALLY star'ng at $37/mo
The Budget Alterna've: ParallaxGravity Lite + Layered Popups
What's the Catch?
What's the Catch? It takes longer to use than Leadpages does
What's the Catch? It takes longer to use than Leadpages does It's less intui've than Leadpages
What's the Catch? It takes longer to use than Leadpages does It's less intui've than Leadpages It s'll has a cost
One-Time Cost: $20
That saves you: $280/YEAR
$576
$296
Total Savings of: $5,332/YEAR
Questions? visit andpossiblydinosaurs.com/wordcamp2016 for links to all of the tutorials!