Adam Goodrum 2016 Collection by
AG x Cult Cult is proud to present the AG x Cult 2016 Collection; a range of exquisitely crafted furniture designed by Adam Goodrum. Supporting Australian designers and artisans is of key importance to Cult, and it is an absolute privilege to collaborate with Adam Goodrum a talented individual who shares Cult s values for quality design, honest materiality and timeless style. Since its inception in 2014, the AG x Cult Collection now includes extensions of the Molloy and Nest ranges along with the introduction of Bower and Pucker. 2016 Almost 20 years ago Cult was established in a warehouse in the backstreets of Chippendale, and has since grown into one of the leading design retailers in Australia and New Zealand. Over time, Cult has observed Chippendale emerge as a thriving creative precinct and we passionately support its growth. In turn, the AG x Cult 2016 Collection was photographed inside a c.1842 heritage terrace on Kensington Street. The richly textured space features heritage trimmings and an original palette of sandstone, painted brickwork and rugged timber. Nestled amongst warehouses, hotels, working class terraces and commercial spaces, this heritage site is the ideal backdrop to showcase the equally diverse designs of Adam Goodrum. In the production and manufacture of the AG x Cult 2016 Collection, the talents of local craftspeople and artisans were called on, from bespoke carpenters to highly skilled upholsterers. Acclaimed Melbourne stylist Marsha Golemac and photographer Brooke Holm also joined the team to capture the essence of the collection, leading the artistic direction to create the striking imagery in this book. We also thank Sydney-based graphic designers Design by Toko who are responsible for the book s crisp visual identity. Collection Richard Munao Founder & Managing Director of Cult
Content 6 8 16 22 26 30 34 38 44 46 47 _ Introduction _ Molloy _ Aran _ Plum _ Fat Tulip _ Nest _ Loom _ Bower _ Pucker _ Product Finishes _ Product Specs
Collection About Photo: Adam Goodrum Photo: Loom Armchair Adam Overview Designed in response to the blurring lines between home and work, the AG x Cult 2016 Collection presents a democratic range of furniture and lighting that exudes an organic and relaxed warmth. Suitable for residential and commercial spaces, the collection includes new product families that are honest in practicality and rich in simplicity. Existing designs have also been reimagined, using new materials and finishes. Many of the new pieces showcase a technical and mechanical edge, a reflection of Cult s investment in new tools and technologies that allow Adam Goodrum to flex his industrial design muscles and experiment with Aluminum a versatile material with great modularity. From elegant lounge furniture to modular shelving with endless possibility, the 2016 collection is reductive in form, honest in materiality and timeless in style. Goodrum Adam Goodrum is an acclaimed designer at the forefront of the growing Australian design community. A firm believer that every environment is defined by the objects within it, Goodrum designs with the philosophy that an object must therefore justify its existence through its story and detailing. For this reason, his designs celebrate process and craftsmanship and accentuate components and joinery to create functional pieces with spirit and personality. In recent years, Goodrum s work has been awarded a host of design accolades including the NGV Rigg Prize, Vogue x Alessi Design Prize, Indesign Luminary Award and the IDEA Awards Editor s Medal. He has also been commissioned to design pieces for several global luxury brands including Veuve Clicquot, Alessi and Cappellini.
Molloy 09 - Elegantly sculptural, the Molloy collection of dining tables, seating, shelving and coffee tables feature fluid detailing inspired by a rare act of nature. The idea for the artfully rounded joinery, where two elements meet and seamlessly become one, comes from the unusual meeting of two rivers to form the Molloy River in Western Australia a place where Adam Goodrum and his family hand-built a holiday home. Originally a series of timber pieces, 2016 sees Goodrum extend the Molloy collection with the launch of the Molloy Modular range a contemporary take on the original designs using powder-coated aluminum legs in place of timber. The use of aluminum means each piece can be individually customised in length, height and width, and can also be assembled on-site, easing the transport and installation process.
Molloy Chair Molloy Chairs in Ash, Oak, Black Stained Ash and Walnut 10 11 Molloy Dining Table in Black Stained Ash and Molloy Chairs in Black Stained Ash Molloy Dining Table
Molloy Coffee Table Molloy Coffee Tables in Oak 12 13 Molloy Modular Coffee Tables with Table Top in Black Stained Ash and Frame in Black Powdercoat, Molloy Modular Coffee Tables (Custom Sizes) with Table Top in Oak and Frame in White Powdercoat, and Table Top in Walnut and Frame in Black Powdercoat Molloy Modular Coffee Table
Molloy Modular Shelving Molloy Modular Shelving in Natural Ash and Frame in White Powdercoat 14
Aran 17 - The timelessly luxurious Aran range includes a bed, armchair and sofa, all which feature a unique hand-stitched and piped bolster detail that gives the design a layered depth. Setting new standards in the elegance of ergonomics and functionalism, the bolster forms an integrated armrest and interesting visual relief, meaning each piece looks as beautiful when seen from the rear as from front-on an increasingly important feature due to the rise in open-plan living. The Aran range is available in a selection of rich aniline leathers, textured wool-based fabrics and natural timbers.
Aran Bed Aran Bed (Queen) in Natural Ash and Kvadrat Tonus Meadow (115) 18 19 Aran Armchair in Natural Ash and Kvadrat Tonus Meadow (115) Aran Armchair
21 Aran Sofa (3-Seater) in Oak and INSTYLE Verona Leather (Nutmeg) Aran Sofa
Plum 23 - With its gently scooped arm rests and arched back, Plum is a delicately feminine easy chair suitable for small spaces thanks to its conservative footprint. Taking cues from the firm yet refined styles common in Scandinavia, Plum combines tautly upholstered fabric or leather with elegant solid timber legs. Plum works both on its own as a feature chair with the complimentary Plum Footstool, or as paired set for gracefully contemporary living spaces.
Plum Easy Chair Plum Easy Chair in Walnut and Kvadrat Fjord (591) 24 25 Plum Easy Chair and Footstool in Black Stained Ash and Kvadrat Balder 3 (982) Plum Footstool
Fat Tulip 27 - A modern take on traditional club chair styles, the Fat Tulip Sofa and Fat Tulip Armchair are spectacularly comfortable showstoppers. Strong intersecting curves create immediate graphic interest a no-fuss design that needs no embellishment. The generously proportioned seat volumes are made with engineered foam for stability of form and comfort, and sit firmly on low-profile timber legs. Perfectly proportioned; a future classic.
Fat Tulip Sofa Fat Tulip Sofa (2.5 Seater) in Oak and Kvadrat Vidar 2 (222) 28 29 Fat Tulip Armchair in Oak and Kvadrat Hero (311) Fat Tulip Armchair
Nest 31 - Nest is a set of two tables that can function nested together or individually alone. Stacked, they create totemic shapes that add interest to any room. Deployed, they cantilever over sofas, beds and chairs, or simply float around a room a space-saving and flexible alternative to a coffee table. New in 2016 is the Nest Modular range, which offers aluminum and laminate finishes as alternatives to timber. Mix and match your set of Nest tables from a range of powdercoated aluminium colours, laminates and timbers to create a custom configuration that suits your needs.
Nest Table Nest Table in Natural Ash, Oak and Black Stained Ash 32 33 Nest Modular Table in Aluminium with Various Timber and Laminate Tops Nest Modular Table
Loom 35 - Goodrum was inspired by his mother s love of knitting when designing the Loom Sofa and Loom Armchair. Inspired from the over and under process of weaving, the design features an exposed timber frame that is enveloped with sculptural cushions, forming an intimately comfortable cocoon. The cushions are fully removable, and can be unwrapped from the frame and washed or re-upholstered. The Loom series is now available in a new range of Kvadrat fabrics, including rich luxurious velvets and textured high-lanolin wools.
Loom Armchair Loom Armchair in Walnut and Kvadrat Umami (111) 36 37 Loom Sofa (3-Seater) in Walnut and Pelle Leathers Vienna (Schwartz 2900) Loom Sofa
Bower 39 - New in 2016 is the Bower range, Goodrum s first collection for the commercial market that includes a workpod, armchair, meeting lounge and a range of adjustable acoustic screens. With Bower Goodrum sought to break away from the rigidity often associated with office and breakout furniture. Inspired by the rambling-style nests created by the bowerbird, the Bower range is open, organic and gentle, bringing a natural and calm aesthetic to workplaces. The vertical woven elements of Bower appear to be growing like vines. The architecture of this design also controls acoustics as the undulating shapes catch and absorb noise. The Bower armchair and meeting lounge also come with integrated high back for visual and acoustic privacy. Entirely modular, the Bower range is designed for ease of assembling on-site in work places, taking into account weight restrictions and lift dimensions.
Bower Armchair Bower Armchair in Oak and and Kvadrat Hallingdal 65 (116) with Screen in INSTYLE ecoustic Felt (Light Grey) 40 41 Bower Workpod in Oak with Screen in INSTYLE ecoustic Felt (Light Grey) Bower Workpod
Bower Meeting Lounge Bower Meeting Lounge in Oak and Kvadrat Divina Melange 2 (120) with Screen in INSTYLE ecoustic Felt (Light Grey) 42 43 Bower Screens in Oak with Screen in INSTYLE ecoustic Felt (Light Grey) Bower Screen
Pucker 45 Pucker Sofa in White Powdercoat Frame, Kvadrat Balder 3 (782) and White Stitching - The beauty of the new Pucker Sofa and Armchair lies in its endless modularity and unique tailoring. Born out of Adam Goodrum s desire to break away from the blockiness and rigidity associated with modular styles, the Pucker range is inspired by the art of dressmaking, and features a slightly curved form with a back that tapers to create an elegant central seam or pucker detail.
Materials and Finishes Fat Tulip - Armchair Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 970W x 820D x 700H mm 700 430 820 970 Timber Aluminium Fat Tulip - Sofa Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 2-Seater: 1600W x 820D x 700H mm 2.5-Seater: 2000W x 820D x 700H mm 3-Seater: 2500W x 820D x 700H mm 700 430 820 2500 / 2000 / 1600 American Ash Whitewash Clear Lacquer American Ash Black Stain Clear Lacquer Brass Graphite Aran - Armchair Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 900W x 960D x 775H mm Other: High-back version also available 775 430 960 900 American Oak Clear Lacquer American Walnut Clear Lacquer Black Powdercoat White Powdercoat Aran - Sofa Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 2-Seater: 1600W x 960D x 775H mm 2.5-Seater: 2000W x 960D x 775H mm 3-Seater: 2400W x 960D x 775H mm Other: High-back version also available 775 430 960 1600 / 2000 / 2400 Polished Aran - Bed Laminate Upholstery Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: Queen: 1650W x 2100D x 1100H mm King: 1950W x 2100D x 1100H mm 1100 220 2100 Q1650 / K1950 Black Laminate White Laminate Selected fabric and leather ranges by approved suppliers: Kvadrat: Hero, Balder, Sunniva,Tonus Meadow, Vidar, Fiord, Rime, Harald, Umami FEBRIK: Triangle, Beans,Gentle, Knit Pelle Leathers: Spectrum, Drover, Panorama, Sardinia, Vienna, Ascona, Colorado, Casa Contemporary Leathers: Sienna, Verona, Elmo INSTYLE: ecoustic felt selection Pucker - Sofa Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Aluminium in Polished, Black, White Dimensions: 2100W x 850D x 660H mm Other: Custom sizes and configurations available 660 450 * Fabric suitability is dependent on product. 850 2100
Loom - Armchair Molloy - Chair Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 900W x 875D x 700H mm 700 430 Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 520W x 500D x 800H mm Other: Stackable, optional seat cushion, stool version also available 800 450 875 900 520 430 500 Loom - Sofa Molloy - Dining Table Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions (2.5-Seater Only): 1950W x 875D x 700H mm 700 430 Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 2000 / 2200 / 2400 / 2600W x 900 / 1200D x 730H mm Other: Custom sizes available, centre leg over 3000mm 730 875 1950 900 / 1200 2000 / 2200 / 2400 / 2600 Plum - Easy Chair Molloy - Coffee Table Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 710W x 795D x 880Hmm 710 450 780 550 795 Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: Square: 800W x 800D Rectangle: 900W x 250D Other: Custom sizes available 250 250/300 450/550 900 800 800 Plum - Footstool Molloy - Modular Coffee Table Finishes (Upholstery): Selected fabrics and leathers Finishes (Legs): Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 600W x 400D x 410H MM 600 410 400 Finishes (Table Top): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Frame): Aluminium in Polished, Black, White Dimensions: Rectangle: 900W x 300D Square: 800W x 800D Round: 550/700/850 Dia Other: Custom sizes available 250 250/300 450/550 900 800 850 Nest - Side Tables Molloy - Modular Stool and Bench Finishes: Natural Ash, Black Stained Ash, Oak, Walnut Dimensions: 315dia x 480H mm (S), 385dia x 620H mm (L) Other: Sold as a set only 480 315 620 385 Finishes (Seat): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Frame): Aluminium in Polished, Black, White Dimensions: Stool: 300W x 300D x 400H mm Bench: 1200W x 300D x 400H mm Other: Custom sizes available 300 400 1200 300 400 Nest - Modular Side Tables Molloy - Modular Shelving 300 / 450 Finishes (Table Top): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Laminate in Black, White Finishes (Frame): Black, White Dimensions: 315dia x 480H mm (S), 385dia x 620H mm (L) Other: Sold as a set only 480 315 620 385 Finishes (Shelf): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Frame): Aluminium in Polished, Black, White Dimensions: Height: 550/950/1350/1750 Depth: 300/450 Length: 300/450/900/1350/1800 Other: Also available with timber legs and timber uprights 1750 / 1350 / 950 / 550 300 / 450 / 900 / 1350 / 1800
Bower - Workpod Finishes (Frame/Desk): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Acoustic Weave): INSTYLE ecoustic felt selection Dimensions: 1465W x 625D x 1435H mm Other: Optional power and LED light 1435 1280 750 560 625 1465 Bower - Armchair Finishes (Frame): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Chair Upholstery): Selected fabric and leather Finishes (Acoustic Weave): INSTYLE ecoustic felt selection Dimensions: 975W x 860D x 780H mm (low) / 1435H mm (high) Other: Adjustable screen can be added for high-back style 1435 780 450 860 575 845 Bower - Meeting Lounge Finishes (Frame): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Chair Upholstery): Selected fabric and leather Dimensions: 1950W x 860D x 780H mm (low) / 143 5H mm (high) Other: Adjustable screen can be added for high-back style, optional centre table 860 575 1435 780 450 570 Table 1950 Bower - Screens Finishes (Frame): Natural Ash, Black Stained Ash, Oak, Walnut Finishes (Vertical Uprights): Timber in Natural Ash, Black Stained Ash, Oak, Walnut or Aluminium in Polished, Graphite, Brass, Black, White Finishes (Acoustic Weave): INSTYLE ecoustic felt selection Dimensions: Arc: 1500W x 145D x 1435/1560/1685/1810H mm Hex: 1400W x 400D x 1435/1560/1685/1810H mm Straight: 1000/1380W x 50W x 1435/1560/1685/1810H mm 1810 1685 1560 1435 Hex 400 145 Arc Straight 1400 1550 1000 / 1380
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